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Paid Contextual Advertising Driving Search Towards Personalization


‘The Internet is in the midst of another technological revolution, the effect of which will change the ways we will access information and entertainment. Innovation on many core technologies has changed the online marketing environment and the ways commercial information is offered to us. Paid placement based on keyword targeting is a rudimentary example and is currently a major force driving decisions in the industry. The two most successful paid-placement/contextual-delivery programs, Adwords and Overture have been joined by dozens of smaller paid-placement/contextual-delivery engines such as E-Spotting, FindWhat, and Kanoodle. With a market that appears to be growing exponentially, the business potential of providing truly guaranteed listings is enormous. Effectively managing paid marketing efforts is important and tailoring advertising campaigns to maximize revenues will be an artful science.


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How to Get your Blog Discovered

Scobleizer has a good post on how to get your blog discovered. Most of it is the kind I’ve stuff I’ve already got in the Blog tips section but this one was a tad different:

‘Hang out with smart (or at least interesting) people. For instance, Alex Mallett is working in Drew Endy’s lab at MIT. Now, Drew is the guy who blew us all away at FooCamp last weekend. Just the fact that Alex can hang out with Drew and understand what Drew is asking for makes him far more interesting. Subscribed without even reading another post. Figure out who the “connectors” in your community are and find out how to hang out with them. If they get to know you, chances are they are looking for new people to link to. For instance, if you’re a political blogger I’d be trying to figure out how to meet Glenn Reynolds or Andrew Sullivan. These two guys alone have hundreds of thousands of readers per day.’

Scobleizer also links up to Biz Stone’s latest post on the topic of Promoting your Blog also. Again its nothing most of us havn’t already read and it is targetted mainly at blogs that use Blogger – but its a comprehensive summary of some good tips.

Blog Tip – Blog/RSS Promotion

So you’ve got a blog, it is looking good, the design is working and your content is stimulating – now you’d like to spread the word on what you have to offer, after all blogs are designed to be read! How should you get the word out?

Well you’ve probably already read my Blog Tips series (there is 45 tips listed there) – especially the Finding Readers mini series.

Your next port of call should be RSS Top55 – Best Blog Directory And RSS Submission Sites. This article has 55 (actually they are now 64) places where you can submit your blog’s URL and RSS feed. They range from search engine’s to blog specific engines, to blog directories, to blog review sites. It is the best collection of resources I’ve seen collated in the one place to date. Note that you’ll have to have an RSS feed for most of them to be of any use to you – if you don’t know about RSS check out this article on RSS for a great introduction.

To submit to all of them will take you an hour or so, but in my experience the key to being read is to try a multi-pronged approach – this approach has 64 approaches so it might be an hour well spent. RSS won’t guarantee you huge hits, but its an increasingly important part in the puzzle to having your thoughts read by others.

Blog Promotion 101

Tristam from Blogopoly has posted an interesting post entitled Blog Promotion 101. His headings are: (there is more information linked to each)

1) Make your Site Visible to Search Engines
2) Exchange Links with Other Bloggers
3) Create an RSS Feed
4) Promote your Blog amongst your own Friends and Contacts
5) Join a Webring and/or text ad network
6) Guest Blogging
7) Get your Users to talk to each other and you by enabling Comments
8) Check your Visitor log to find other Bloggers to exchange Links or Guest Blogging requests with
9) Find out who is linking to other similar Blogs to yours to find more sites to exchange Links or Guest Blogging requests with
10) Use Trackback and enable on your Blog if Possible

Some useful blog promotion tips there.

Viral Blogging

I’ve been reading Unleashing the Idea Virus by Seth Godin this past week or so. I’m really taking my time over it and whilst it doesn’t mention blogging at all I’m finding many applications for thinking about medium.

One of his key themes is that of ‘smoothness’….

A virus (of any kind) will not spread to epidemic proportions unless it is easily transferable from person to person. Consider SARS for example – the frightening thing about it was that it was something that was thought to be reasonably easy to transmit from person.

The same thing is true for ‘idea viruses’. If you want people to hear, buy into and then sell your idea for you then you need to make it as easy as possible to do so. Seth uses many examples in his book – one of the most powerful being ‘Hotmail’ which adds to the bottom of every email sent a simple tag/link that says – ‘Get Your Private, Free Email from Hotmail at www.hotmail.com’. All people had to do was to click the link, fill in a few details and they had their own account (which of course enabled them to spread the ‘Hotmail’ message).

coverSo how can this principle be applied to ‘blogging’. I can think of many ways of ME speading the word about my own blog – but a viral approach lets the reader spread the news (which is an infinitely more powerful approach).

One suggestion that Seth makes is to use ‘email a friend’ links on websites. This gives readers an opportunity to shoot a post that interests them to a friend. I’ve been considering adding this feature to my blog for a while. Having just read the book – I’ve decided to add it to each post. I’m not sure how effective it will be at this point – but its worth a try – I will let you know of any feedback I get on it.

Apart from the ‘Email a friend’ option – I’m wondering what other ‘viral techniques’ people might have seen used or tried themselves when it comes to blogging? Feel free to leave your tips or comments in the feeback section below.

Link unto others – Blog Tip

The following blog tip was submitted by Phil Wolff from blogs such as Don’t Blog, Blog Count, emblog and a klog apart.

Links make blogs different than paper. When you see something interesting online, link to it. Something useful, memorable, fascinating? Link, link, link. Each link is a vote. Your body of links represents your interests. Google understands links more than words. So does Technorati. So links become the gravity that attract like-minded people to your blog.

After all, if you write something that provokes thought, changes people’s lives, you’d want others to point your way too.

This golden rule of blogging is part of what makes the blogosphere a community.

It also is part of what makes blogging like journalism or science. Good bloggers cite their sources by linking to them. This helps people trust that you’ve not only done your homework, but that you’ve made it easy for your visitors to do theirs.

So the next time you write a post, before you hit that publish button, ask yourself “Is it linky enough?”

Blog Cards

Blog Cards are like Business Cards that feature a bloggers blog address to make networking easier.

Ripples and BuzzMachine are both talking about making and using Blog Cards.

David St Lawrence of Ripples writes ‘I made up a blogging business card some weeks ago because I got tired of writing my weblog URL on the back of my other business cards. This card has my name and the tagline Online Essays along with this URL and email address of choice.’

I’m not sure that the Average Joe blogger is going to be rushing out to get cards – but I’m sure they will be useful for some.

Three quick ways to increasing visitors to your blog in a week


Wayne Hurlbert shares Three quick ways to more visitors in one week. It is written more with a business blog in mind but most of it is somewhat transferable.

He also has a good link on Analyzing our visitor counter logs

Martin Roth’s Blog Tip

Martin Roth is a legend around some Blogging circles. He’s the guy who started collecting links of Christian Bloggers which today is Blogs4God.

Martin responded for my call for people to post their own blog tips.

So here are Martins Blog Tips.

To paraphrase his main points:

1. Tell people that you’ve arrived.
2. Tell people when you write something about them.
3. Comment on others blogs, reply to those who comment on yours.
4. Survey other bloggers and publish the results.
5. Have something to say and say it well.

He expands each very well so check it out here.

Thanks Martin – If you have a blog tip write about it on your blog and let me know and I’ll link up to it.