Sohosad has a good post on Why Weblogs work so good at site promotion. Complete with cool little pictures!
‘The problem with blogs that are only intended to attract traffic is that they can’t survive in the long-run. Traffic statistics keep bloggers going for a while, but the numbers eventually stabilise: there can only be a 100,000 most popular 100,000 websites. The world just doesn’t have enough internet users to support millions of traffic-seeking blogs.’
I just read an interesting article in The Age newspaper about blogging and the reliance upon hits to make it a profitable enterprise. Its a bit of a no brainer really – although I’d disagree that its ALL about hit levels. They write:
‘The few bloggers who try to transform hits into returns invariably focus on ad revenue. Unfortunately, ads cannot sustain millions of blogs, and never will. Some simple math makes this painfully clear. If five percent of a blog’s visitors contribute 25 cents in ad revenue each, it will take 100,000 visitors a month just to make $1250.’
Ok – thats good analysis – if you’re going to make reasonable money blogging about a topic that pays 25 cents per click you do need a lot of hits. However if you are blogging about a topic that pays 50 cents per hit – or even $2-$10 a hit you need a whole heap less traffic.
I have a number of blogs – some are obviously more profitable than others – some rely upon lots of traffic, others do not. Traffic obviously helps them all – increase it at any pay per click level and you’ll increase your earnings – but also be smart about your topics and income stream choices and you can also do pretty well with average hit levels.
‘No matter how cool your site or how fabulous your product, you’re not going to generate enough sales to make your business viable unless you can generate traffic. You have to get the word out about your site and give people a reason to visit it, or else you’ll go the way of the dinosaur.
The good news is, there are lots of ways to effectively advertise your site online and drive tons of qualified traffic to your site, all for free! And by qualified, I mean people who belong to your target market and who are most likely to buy the products or services you offer. These are the people you want coming to your site.
Without further ado, here’s our countdown of the top 10 traffic-generating tactics:
Traffic Generation Tactic #10: Use viral marketing strategies to “infect” people with the desire to learn more about your product. These days, viral marketing messages are spreading through the Web like wildfire. Viral marketing is any type of advertising that is self-perpetuating, compelling people to share it with others so that it spreads through a community like a virus—but a good one.’
Read more at 10 No-Cost Ways to Generate Site Traffic
Orangejack Blog is doing a series of instructional posts about blogging that might be useful for those just starting out in this whole blogging thing. Today they post one about Marketing…
“Today we’re going to talk about marketing your blog…or letting people know you have a blog and getting them to come read it. To be honest, this was one of the hurdles I wanted to cross early because I just wasn’t sure how you’d get people to come. Any why would they? And if they aren’t coming, then why invest the time into creating it?
Well, one answer is that some people blog just to do it and don’t care if people come or not. That’s fine. You’ve got enough for your Associates degree after taking Blogging 101, 102, 201, and 202. If you want your Bachelors of Blogging in the Orangejack School of Blogging, you’re going to learn about marketing.
Read more at Orangejack Blog: Blogging 301: Marketing
Blog Explosion is a new way to generate traffic for your blog. I’ll let them explain:
“The concept is very simple. You read other blog sites and they in return visit your blog. Blogexplosion is the internet’s first blog exchange where thousands of bloggers visit each other’s blogs in order to receive tons of blog traffic. Imagine how many other people out there could be adding your blog to their blogroller and how many people would be reading your blog every day with this sort of attention. It’s free to use! “
One of the tips I’ve seen given in many SEO articles is that if you add your blog’s URL as a signature in your messages left in forums that you’ll increase your Search Engine Ranking. It makes sense, especially if you use the keywords you’re targeting – however Search Engine FAQ is running a test on the theory and so far it seems that such a strategy is yet to prove to be helpful in increasing page rank.
Read more about this test at Do forum signature links help PageRank and SERPS?
All is not lost however trolling forums to promote your site in signatures is your strategy because it can still send significant traffic to your site if you choose the right forums and are genuine in your comments.
Mrbizfind.com has just sent us a press release announcing the opportunity to advertise your blog or site in their pay per click advertising system for as little as 1 cent per click. Check out the details in their following press release. If you sign up and give it a go let us know how it goes.
Finally an Affordable and Reliable Pay per Click Advertising Option
Mrbizfind.com, the newest home base business Search Engine, offers the best price from pay from performance for home base business marketing and advertising available today. The Pay Per Click advertising is as low as 1 cent per click with a reach of over one million viewers per day.
There is a lot of articles out there about how to optimize your blog for search engines – Google in-particularly – but this one has some pretty handy tips on SEO and promoting your blog. The key one really is to find ways to get others to link to your site – using the keywords you are targeting on your search engine.
Of course this isn’t always easy – I get emails every day from people asking me to link to them, sometimes for reciprocal links, but 99% of the time they go straight to the trash bin. People WILL link to you if you write quality content and treat them with respect and genuineness. It is also worth thinking a little creatively about this also – if you can actually provide other sites and bloggers with a service that will benefit their blog whilst still giving you a link (with your targeted wording) you can do quite well. This is why our ‘mini medal table’ at our recent Olympics Blog was so successful. We provided bloggers with a free medal table that was updated live with medals won – but the table contained around 12 links back to our site using keywords that we’d chosen such as ‘Medal Table’ which linked to our medal table page. This page was hugely successful during the games – it ranked #1 on google and because it was one of the most searched for terms those weeks we generated hundreds of thousands of visitors.
Most Search Engines, Directories and News Aggregators will not find your blog on their own – well not quickly anyway – many need a little help and have ways of suggesting sites to be added to their databases.
Big List of Blog Search Engines is just what it says – a big list of Search Engines, directories, and web-based RSS aggregators that you might want to consider submitting your blog to in order to promote it to web users everywhere.