There is often a lot of talk in ‘how to blog’ type articles on increasing visitors numbers to a blog there is another statistic that is important to some bloggers also – page views.
Most statistics packages measure both for you – ‘visitors’ (or unique visitors) measures the number of people, but ‘page views’ measures the number of pages on your blog that those visitors look at.
The number of page views per visitor varies quite significantly from blog to blog (based on many factors) but there are a number of reasons why bloggers might wish to increase this statistic including:
- Stickiness – the more pages a reader views the increased chance of them coming back are.
- Revenue – more and more of the ads that we are running on your blogs are impression based ads (ie the more times the ads are seen the more that is earned).
Whether you want to increase page views or not is something that different bloggers will place as a different priority, depending upon the goals of their blog, but if it is something you’d like to work on here are 14 tips on how to increase page views: