Digg Traffic vs Referral Traffic – Which is Best?

Digital Inspiration has a post on Getting Noticed by A-list bloggers vs Getting on Digg Front Page which makes a few worthwhile observations.

It fits pretty closely to a comment I made last week in an interview with Jeremy when I was asked which social networking site I’d prefer to get traffic from. My response was (and I’m paraphrasing here) that while I don’t mind the rush of traffic of traffic that a site like Digg can bring in that I’d prefer a link from another blogger because it brings a different type of traffic.

Digg Traffic – While Digg brings a rush of traffic – it does so from a site with a very broad focus in terms of topics. It also sends the traffic largely from a link with little context around it and in most cases a link that comes from a largely anonymous person.

Blog Traffic – Traffic from another blogger is different on a number of levels. While it might not come in the same numbers – it will generally come with commentary and context, from a site that usually has some sort of a single focus, from a person who has established some level of trust and/or profile with their readers.

As a result – in most cases the Digg traffic comes and goes quickly and doesn’t usually hang around for dialogue – whereas referrals from other sites is more likely to ‘convert’ either as a longer term viewer, RSS subscriber, newsletter member or comment leaver.

Of course Digg traffic isn’t completely useless – in fact if you harness it you can grow a blog over time. It comes in such high numbers that even if only a very small group stick around it can be worthwhile.

It also brings a round of secondary links – which can be good for SEO and lastly it doesn’t hurt the old ego and can give a rush of motivation to a blogger. The key with Digg traffic however is to work on converting readers into loyal ones.

More reflections on different types of traffic at:

How to Build Incoming Links to Your Blog

Are you looking to build the number of incoming links to your site?

Brian has post together a useful post with 5 link building strategies that work which you might like to check out. He takes a look at these five strategies (headings are his – comments are mine):

1. Social Media Sites – Some think the best thing about sites like Digg, Reddit and Delicious is the rush of traffic that they can bring your site. However the secret sauce is in the secondary link ups that can come from being featured on such sites. Read more here on how to build a digg culture on your blog.

2. Linking Out – Link unto others as you would have them link unto you. One of the best ways to get on the radar of other bloggers is to talk (and to) them on your own blog. Generous out linking has a way of having pay offs to those doing the linking. Of course don’t do it just with the hope of getting links out of it – find quality content to link to and your readers will love you too!

3. Networking Emails – Brian’s right – begging for links rarely works – but sending other bloggers an email with a link from your blog can work IF you do it smartly. Key words from Brian’s post are ‘what’s in it for them?’ Make it relevant, be generous, don’t take up too much of their time, be gracious. Read more on how to ask bloggers for links.

4. Guest Appearances – There are many great things about doing a guest post (or extended guest blogging spot) at another blog in your niche. For starters it has the potential to lift your profile – but the secondary benefits include any links that you might be able to include back to your own blog.

5. Article Directories – I’ve never used this method myself but know of a few bloggers who do submit articles to free article portals. Like Brian says, it’s probably less effective in terms of SEO these days due to the search engines discounting duplicate content – however it could bring in a few new readers if the articles get posted on the right site. I do know one blogger who does something similar by sending other bloggers unique and original articles for them to use – in a sense this is like a guest post but they send the articles unsolicited.

Personally I find that the best way to get links is to write useful, insightful, unique, stimulating, engaging content that meets the need of others. Do this for long enough and the links will start to follow. Do this in conjunction with the first two or three techniques above and you’ll find the pace accelerated.

Use above techniques without quality content and you’re wasting your time.

How To Market Your Blog in 2007

What-Is-Rss-1-1Want to learn more about marketing a blog? Subscribe to ProBlogger today for free and check out our how to find readers for your blog page.

It breaks my heart to see blogs with great content languish in utter anonymity, devoid of comments, saddled with a seven-figure alexa traffic ranking, and rotting in pagerank purgatory.

Well, no more, I say!

For those bloggers out there who have decided to start their blogs, or launch their blogging careers, in 2007 I salute you — and present to you with 41 ways to kickstart your marketing efforts. Kick back, grab a cold one, and check it out. And if, in a year’s time, you’ve cracked the Technorati 1000, don’t forget where it all began! :)

[Read more…]

AdWords offer $50 free Ads for New Advertisers

Have you ever wanted to test out AdWords to promote your blog?

Google are currently running a promotion where you get a $50 Ad coupon when you sign up here.

thanks to Jaro for the tip via email.

Promoting Your Blog With a Series and Articles

Reader-Quick-TipsThis Reader ‘Quick Tip’ was sent in by Michael Moore from Price of Diamonds.

The bottom line is that we all want more people to visit our blog. One successful way I have found that attracts people to mine is by doing a series of articles labelled parts 1,2 and 3.

Part one I distribute around to other sites, such as article sites, and as press releases. In that article I reference parts 2 and 3 on my blog with a link to the site.

This works well and I notice it does increase the vists to the site as, of course, people are keen to read the balance of the article.

Of course one must ensure that the content is interesting so the reader feels they made a worthwhile visit.

Be the First to Comment

Reader-Quick-TipsThe following quick tips was submitted by Jarkko Aho from

Be the first to comment on new posts. Just make the post meaningful and everybody who comes to read those comments will see your take on the matter.

People appreciate information that you provide and will visit your site.

Add a Technorati Avatar to Promote Your Blog

Reader-Quick-TipsZen Bliss submitted the following reader quick tip (in fact this email from Zen Bliss inspired me to do this ‘reader quick tip series’):

Hi Darren. I read your site regularly – it’s a great resource for tips. Here’s one of my own, along the lines of getting more traffic to your blog.

It’s a very simple tip that will take mere seconds to implement, and can really benefit you in the long run. Ready for it? … upload an avatar to your Technorati profile. Many, many site authors who ping Technorati do not have an avatar. When a Technorati reader is scanning through pages of blog headlines, the avatars are so few and far between that the blog posts that are accompanied by them really jump out at you.

PS from Darren: I think this is a good simple tip that I’ve found to work also. I know when I added an icon to my Technorati account that I noticed a jump in visitors from the site. Nice one Zen Bliss.

reddit buttons

Redditreddit have released reddit buttons for webmasters and bloggers to put on their sites to help spread the word about their posts.

They come in three styles. Give them a go and let us know how you find them. Do you actively promote social bookmarking options to your readers? Do you find they work or are readers becoming blind to them?

Grow Your Blog’s Readership By Targeting Readers

Who is your Primary Blog’s Target reader?

I was speaking with a blogger a couple of weeks ago via IM and he asked me the eternal question that we all seem to ask:

‘How do I find more readers for my blog?’

It’s a question I get asked a fair bit and one that I can easily reel off 10 to 20 strategies for. However on this occasion I decided to answer the question with another question and fired this one back to the blogger:

‘What type of readers do you want?’

The reason I asked the question is that after three and a half years of blogging I’m starting to realize that the eternal quest for ‘readers’ is not all it’s cracked up to be.

Don’t get me wrong – I love finding readers for my blogs, it’s fun to check the stats and see a blog has a growing readership – however if you’re blogging for money or blogging on a business blog of some kind, it is a much more fruitful exercise if you think about the type of readers you’re after and then work at going after them – rather than just going after ‘just any reader’.

Here’s a process that’s been forming in my mind on this topic that might be useful for bloggers looking to build a more targeted readership:

1. Define Your Target Reader

What type of reader do you want? You might want to answer this question in great detail by defining them in terms of age, gender, location etc – or you might be a little more general than that and target different interests or life situations of readers. For example on my Digital Photography School Blog I’ve defined my target reader as ‘digital camera owners who don’t go out of Auto Mode on their cameras’. I am targeting beginner to intermediate digicam users. This is a fairly wide target but is more narrow than some other digital photography sites who seem to be going after beginners through to Pros all on the one site.

2. Identify Where and How they Gather

In this stage you’re beginning to do some research on the type of reader that you’re after. There’s no easy way to do this except to surf the web (and sometime look offline) for the type of reader that you’re after. It makes sense really – if you want to meet someone you need to find out where they hang out. So once again – on my digital photography School Blog I’ve spent the last few months surfing through a wide variety of websites, forums and blogs looking for gathering points for my type of reader. I’ve found a few sites that I’d not seen before and have basically been lurking there – observing what they do. When you’re in this phase try to identify not only the places that your potential reader gathers but also do some analysis of:

  • What language they speak (is it technical or informal, is there jargon or lingo used)?
  • What they respond well and badly to (ie what types of content seems to whip them into a frenzy and what do they react against)?
  • What is cool to these people (are they impressed by great design or are they more interested in the latest gossip or people who write with real expertise)?
  • How do they interact (do they like leaving comments and discussion the topic or are they less interactive)?
  • What is missing (in the established gathering points for your potential readers – is there anything that is not being covered, is there something they are asking for that they are not getting)?

3. Join their Established Gathering Points

Perhaps one of the most effective ways of learning about your potential readers is to join in in their established gathering points. Don’t just set up a blog and hope that they’ll come visit it – but genuinely become a part of the communities that already exist online for your topic. There are a number of reasons for this:

  • For starters – it’s great research – You’ll not truly understand a niche until you’re participating in it. Doing so on the sites that already have the type of readers you want will give you real insight into what they respond to.
  • Secondly you’ll find potential partners – Interact in a niche long enough and you’ll begin to identify others who have similar interests to you, that think like you think and who might be worth being in relationship with as you build your own blog up. They might not join you formally as a partner but they’ll be a good sounding board and will help spread the word for you.
  • Thirdly you’ll get to know other site owners – Some people take a much more competitive approach than I do in starting up blogs on topics where others already are established. They tend to take a a search and destroy approach and to steal readers from other sites – building their own blog by seeing the demise in another. My own approach is different. In most niches there is more than enough room for a number of quality sites or blogs. Instead of tearing down your competitors – get to know them, help them make their sites better and find ways to work with them. Out of this you’ll find there are flow on effects that will improve your own ventures. Rather than having to steal readers or find ways to convince them to swap to your blog – the owners of your ‘competitors’ will often send them to you.

Please Note – I’m not talking about joining in others communities to steal their readers. That’s not really my style and I think there are some good reasons for not doing this.

4. Identify Peripheral Gathering Points

Another way to wider your readership with targeted readers is to find other sites that are not directly related to your topic that will have this type of person. For example some of the largest influxes of quality traffic that I’ve had recently to my Digital Photography School have not been from other digital photography sites but blogs that have related topics (for example technical blogs, gadget blogs, social bookmarking sites, news papers etc).

The readers that they’ve sent were perhaps not quite as targeted as those that another digital photography site might send – but in some ways they were better as they were less likely to be proficient digital camera users (remember I’m going for the beginner market). The other cool thing about these sites is that they will probably be more open to promoting your blog because it’s not a direct threat to them.

When finding these secondary sites it’s worth noting what type of things they link to. For example I recently wrote a post on how to use camera phones on my digital photography blog. While it wasn’t strictly on my topic (digital cameras) it was an effective piece as it was linked to widely from within the cellphone blogosphere (a related niche) as well as more general technology sites and it drew in many new inbound links and readers (the type of readers who are also likely to have a digital camera).

5. Provide Useful Content and Deliver it in Appropriate ways

Out of answering the above questions and research you’ll be in a much better space to launch your own blog.

  • You’ll know the type of reader you’re after
  • You’ll be writing posts that they’ll be likely to respond to
  • You’ll have relationships with some potential readers who you can do some testing with and who might help spread the word for you
  • You’ll know some other related sites – how they operate, where they’re falling short of reader expectations and who their owners are
  • You’ll have relationships with other site owners (both those who are directly on your topic and others on the edges of it) who will hopefully promote your blog.

None of this guarantees you traffic – but it puts you in a much better position than being a blogger that is aimlessly building a blog and hoping for any type of traffic you can get.

update: Just after publishing this I spotted a good post over at Rachel’s blog on a related topic – Small is Ok.