One of the increasingly common emails that I’m getting from my Digital Photography School blog is along the lines of:
‘can I republish and article from your blog in my periodical/newsletter/magazine?’
It is an interesting question and one that I’ve had a change of heart on over the past few years.
Previously I was much more protective of my content and would rarely allow it to be republished (with or without permission) in any form unless there was some very tangible benefit from doing so (ie either payment or a very large readership of the other publication).
However over the last year I’ve begun to see the benefits of allowing my content to be republished – particularly in offline publications.
My reasoning in this thinking is simply that it opens up new audiences and potential reader relationships that you might previously have not had.
One of the challenges that many bloggers face is that after a year or two of running that they often hit a ceiling in terms of readership. Every other blog in their niche knows about them and has already linked up and as a result most active blog readers in the niche have already made a decision about whether they’ll follow you or not.
The main way that you can then grow traffic is to break into untapped and un-reached audiences. There are a number of ways to do this that include:
- build your SEO ranking and find new readers searching for information on search engines
- break into a related niche by expanding the topics that you write about and appealing to other blogs on related topics
- finding new offline sources of traffic
It is this last point that allowing the republishing content can help you with.
Let me offer just one example (of many from the last months):