This Guest post on the topic of Using MySpace to Build a Blogging Audience was submitted by Kevin Palmer from Buzz Networker.
The preconceived notions that the blogging community has about MySpace and other social networking sites couldn’t be any more wrong. These social networking sites are valuable resources that allow you to target market to your specific niche. When I talk about MySpace with bloggers, most of them look down on the site with disdain. They feel that MySpace is a site designed for teens, sexual predators and that spending any time on there would be a waste to them.
If you look at MySpace’s demographics , you’ll see that the user base isn’t just a bunch of teenagers, with 36% of users being between the ages of 35-54. Each day there are about 500,000 blog posts published on the site covering diverse topic including politics, entertainment, technology, and a plethora of other topics. There is an audience reading these blogs that you can obtain. With a little effort and an understanding of how to target a market on MySpace, you can create word of mouth about your current blog or build a strong audience that you can transition off of MySpace when you are ready to launch a new blog.
Use Original Content to Build an Audience
I have seen a lot of bloggers post a static page on MySpace that acts as giant link to their blog. After having their page up for a few weeks they will complain that they aren’t generating any traffic from it. There are a couple of reasons for that; users are typically reluctant to leave MySpace when they first encounter profiles with all outbound links. To a lot of users, MySpace is a one stop shop. They don’t even realize (or perhaps equally like, care) that there is a blogging community outside of MySpace. You need to take the time to write original content at least once a week and engage your MySpace readers. By doing this you will create a loyal reader base that will follow you to your blog away from MySpace, creating a quality and consistent source of traffic.
Take Advantage of MySpace’s Powerful Search Features
The other reason why bloggers don’t see a return from their MySpace page is that they don’t take the time to target market. MySpace has search features that allow you to target people based on their location, age, gender, keywords, interests, and numerous other demographic information. These powerful search features aren’t limited to individual profiles – you can also scour the site for groups based on various keywords.
Take the keyword “Photography” for example. When searching for Photography groups, the first three groups have a collective 117,000 members. That is the huge audience that MySpace gives you access to! Right there is a large starting group to which you can offer blog invites and friend invites to, as well as posting within the bulletin board of that group.