The following post has been contributed by Liz Strauss from Successful Blog.
I was working today, answering comments and writing a post, when in came a trackback from a blog I didn’t know.
It immediately got my attention.
I went over to see who was talking. Of course, I knew the name of the blogger. He had just been on my post and written two comments. I could remember what they said, but I really didn’t know him. I had been planning to visit his blog later, but you know that later sometimes just doesn’t make it.
With a trackback – something about answering Liz’s compelling question — that blogger made sure I went to see him. His trackback had captured my full attention. What question? What was his answer? I had to find out. I wanted to solve the puzzle. I was at the point in my day when I needed some fun.
That’s the power of a well done trackback. It’s an intriguing invitation to visit, and I knew the place I was visiting was a blog where they knew me because the trackback called me Liz. Trackbacks are a great to begin a relationship, especially if you’ve left a comment first. Here’s why: