Close
Close

5 Tips to Help You Collect Your First 10,000 Email Subscribers

5 Tips to Help You Get Your First Email SubscribersThis is a guest contribution from Tewfik Cassis.

For a startup or brand new blog, every milestone poses its challenges, but perhaps none more so than the first one – that daunting task of breaking outside of your friends and family into your first set of real readers or customers. It can be overwhelming for many. Where do you even start? How do you break in to an already oversaturated market?

We launched the Daily Pnut, a daily email that gives you an informed and funny take on the world in bite-size pieces (we like to say it will make you sound marginally more intelligent – you can subscribe here), in July of 2015. Within a few short weeks we had already exhausted our friends and family and were stumped about how to grow. By working hard and reaching out, trying new things, we soon hit our first big milestone – 10,000 subscribers.

Below is a list of things we did, and while this isn’t totally applicable to all, it should help you think about how to grow your own brand online.

Further Reading: Email Lists: Make them a Priority with These Tips

5 Tips to Help You Collect Your First 10,000 Email Subscribers

1. Ask for help

Assuming you’ve built a blog or business (or both!) that’s useful/enjoyable (work on that before anything else), then your first set of customers should be willing to talk about it and get others to read your blog, sign up to your mailing list, and buy your product or service. While ideally we’d like that kind of behavior to happen spontaneously, most of the time some prodding is needed.

Be explicit about what it is you want them to do. There are many points when you can do that – either in your sidebar or a bar across the top of your site, at sale/sign up or by emailing them again after they’ve had a chance to read your blog or eBook or use the product for a bit (ideally both times). Be clear about your ask, say that every little bit helps and if they like the product (or like you), they will go and do it.

Finally, a bit of an incentive won’t hurt – think of some ways you can give back to them for doing you this favour. Offer a prize to the best sharer, run a competition, give them something in exchange for their time and effort.

Further Reading: How to Write a Post that Has a Clear Call to Action

2. If you can’t get them to write about you, write about yourself:

PR and mentions in traditional media can be a godsend for young companies, and it can work well for blogs too, if you find the right angle. But it is becoming increasingly hard to get. Big news outlets like Tech Crunch will only cover you if something substantial is happening in your product, and even the smaller publications are less interested in covering launches than before (they will wait to cover a funding round instead). Find a way to be super-useful to a bigger blogger in your niche and they may just be inclined to share you with their audience if it’s a good fit.

So what can you do now? Get your own story out there. Write your own press releases, and craft some great guest blog posts. This should get people energized about the your blog, your brand, if you do it right and share it with the right site. Link back to yourself respectfully. Also, don’t just do it once – write every time you release a new product, have a brand new thing to share with your community, or have something coming up that you want to get traction on.

We tried to read the market using Medium and it worked out great for us. It even helped us land our first actual media coverage.

Further Reading: How to Promote Yourself without Coming Across as a Jerk

Publishers are desperate for content, provide it for them:

This isn’t true for all publishers, particularly bloggers, but try approaching big sites that turn over a lot of content and offer to provide it for them. Similar to what we did with Medium, we also wrote more about our story on other news publications. This helped us quickly reach audiences that we otherwise would never have gotten to.

Tailor your voice and message to each platform, while linking back to your company and getting your message across. We did it for The Muse, The Week and Daily Secret. Be useful and keep your choices to niches relevant to your own. It’s all very well and good to be featured on a huge site, but if their audience isn’t interested in your topic, you won’t retain any readers – and they aren’t likely to sign up to your mailing list.

Further Reading: Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)

4. Try cross-promotion

Another way to get your name out there is to find other blogs or brands of similar size that complement your own, and cross-promote. This can be on their blog, their instagram or their Facebook. This allows you to reach their audience and in return gives you something to tell your audience that isn’t just “buy my product.” Remember to keep the basic tips in mind – be useful and be relevant. What can you provide their audience that they’re not already getting? What will the new blog or brand provide yours? Collaborate on a win-win situation for all.

Because we are newsletter-based we were able to add links for other newsletters in return for asking them to link back to us. We also did it with some of the brands that advertised on our platform by asking them to email their customers about us in exchange for discounted ad space. Your customers will love you for giving them a new “tip” or product to check out, and you get more people buying your product.

Further Reading: 7 Commonsense Tips to Improve Your Next Expert Roundup

5. Figure out who your dream reader or customer is and go out and get them:

As Darren says, find where your ideal reader is hanging out, and hang out there too! People want to be reading/wearing/buying things that the people they admire and respect are using. What you need to do is figure out who you would love to have reading your blog (personas are good for this) and then think about where they might be online – what other blogs are they reading? What social media platform are they on? What online stores do they shop at? Who are the people they look up to and what are they reading/wearing/buying? Once you’ve created a “wish-list” of potential readers and customers then go find them! Write for those sites, buy advertising on their pages, be present on those platforms where your ideal reader loves to be. Reach out to them!

Don’t forget also that a great lead magnet or incentive to sign up to your email list can be the final push people need. What can you create or offer in exhange for people giving you their email address? Printables, eBooks, eCourses, something you are good at providing and that is worthwhile to the reader can be invaluable. In fact, most blogs will have some kind of freebie to give their audience on mail list signup.

We emailed famed academic Steven Pinker and convinced him to subscribe. A few weeks later we emailed him again asking for a testimonial. Now he tweets about us all the time, and it has driven hundreds of sign ups as well as nabbing a few other famous clients.

Further Reading: Finding Readers: Strategies for Building Your Audience

There are a few other pieces of advice that precede the five listed above. One is that you should launch, launch and launch – even if you are scared or you think it’s not good enough. A product in the market or a blog created is infinitely better than an idea in your head. You effectively have zero readers or customers before you launch. The best way to get readers and customers for your content (and improve your product) is by launching. Just get it out there, and refine as time goes on.

The other is to always be uncomfortable. If you are comfortable where you are then you are missing out on something and aren’t stretching yourself, and by extension, your product’s reach enough.

Finally, you should always plug your product, or mention your blog where you can, without being spammy. For example, now that you’ve read this much of my article I ask that you subscribe to our daily email and get a funny take on world news every morning ;-)

Tewfik Cassis is a co-founder of Daily Pnut and an alum of MIT and Harvard Business School. You can follow him on twitter @tewfik10 or sign up to the newsletter here

Do it #TodayNotSomeday: Create an Autoresponder Series

Do it #TodayNotSomeday: Create an Autoresponder Series (and tips on how to rock it!)

Yes, it can seem like a lot of work on top of an already-overflowing to-do list, but creating an autoresponder series has huge potential to pay off for you in both the short and the long term. So this episode of the ProBlogger podcast is all about moving that “someday” plan to create a series onto your task list today.

It can take as little as an hour of your time, but can really ramp up traffic (and potentially daily profit!) for your blog.

In the last couple of episodes of the #TodayNotSomeday series on the podcast, we discussed setting up an email list (and how to grow it), and creating an incentive for people to sign up to it. Now we move onto how you can deliver fantastic content to your readers through it, via an autoresponder.

In this episode I discuss everything you need to know from “ok but what is an autoresponder?!” to their (many) benefits, the variety of content you could send, the flow of emails, how often to send them, tips to create mailouts that get high engagement, and of course how create an autoresponder series that’s successful. I want you to think about the journey you want your readers to go on, and how you will provide them with useful, practical info along the way.

Don’t forget to share your progress on today’s challenge with the hashtag “TodayNotSomeday”, check out the show notes here, and sign up to get your free trial month with Edgar (the sponsor of this series) here. Now get mapping!

Further Reading:

 

Top Tips to Boost Your Email List Subscribers Today

Top Tips to Boost Your Email List Subscribers Today - all secrets revealed on ProBlogger.net!

Welcome to the second episode of the #TodayNotSomeday podcast series, where today’s challenge is one I would prioritise above all others: getting people to subscribe to your email list.

I started using email as a way to communicate with my readers back in 2007 when I started Digital Photography School and my dad, an aspiring photographer, didn’t use RSS (which was the popular way of getting your content out to readers at the time). I realised he would be better off having posts sent to his email address, so I set that up and kept it on the site as a secondary subscription option for readers. Pretty soon the email list overtook our RSS subscriber numbers – today we have close to 900,000 subscribers.

But why worry about email? Why is it more important to grow than say, the number of people following you across your social media channels?

Mostly because it’s familiar, and used regularly by most. Nothing has come close to killing off email, and you don’t have to worry about algorithms, news feeds, and the fleeting nature of social media. It’s an incredibly successful traffic-driver, exceptional for selling (either affiliate sales or your own products), it’s good for building community, and it helps build your brand.

In today’s episode of the #TodayNotSomeday series on the ProBlogger podcast, I want to share what I think the three keys are to a successful email list so you can finally get going on building that thriving email subscriber community you’ve always wanted!

You’ll also find today’s challenge (don’t forget to use the hashtag across social media so we can support and keep each other accountable!), and also some of the email providers I recommend (including a couple of freebies), and tips on how to optimise your email list if you’ve already got one set up.

There are plenty of different ways to entice people to sign up, and you will find each of them will convert differently. This all depends on what calls to action you use, where you use them, and how you use them.

There are diverse opinions on this, but a few things I’ve tested really have significantly improved my signup levels, and I discuss all of those in today’s episode. I’ll cover everything from colours, benefits, incentives, and where we’ve had the most success putting our sign-up box and calls to action.

You can find today’s show notes here, and I look forward to seeing what you all share with #TodayNotSomeday!

Further Reading:

Content Marketing – Secrets From an Entrepreneur Who Has Used It to Build a Successful Business

Content Marketing – Secrets From an Entrepreneur Who Has Used It to Build a Successful BusinessI’m really excited about this episode of the ProBlogger Podcast, as today I am sharing my interview with Dan Norris: serial entrepreneur and founder of WP Curve (which gives bloggers access to WordPress developers for unlimited small jobs). Dan recently spoke at the Australian ProBlogger event as part of the Small Business Bootcamp, which we ran in partnership with Telstra Business, and his session was one of the highest-rated of the whole weekend.

In today’s episode, we talk about content marketing, how to differentiate yourself from millions of others doing the same thing as you are, and how to scale your business. Dan also gives insight into how he came to start WPCurve and what they offer to bloggers who need quick WordPress tweaks and peace of mind.

We also discuss what exactly is content marketing (and why bloggers need to care about it), examples of people doing it just right, and how you at home can do it too. We talk about what mistakes Dan sees bloggers making, how he tracks metrics, niches, storytelling, monetization, and his top tips to get eyeballs on your content.

You can find the show notes to episode 64 of the ProBlogger podcast here – we’d love to hear your feedback on our chat!

Further Reading:

 

How to Build A Culture of Community on Your Blog

How to Build A Culture of Community on Your Blog

If you were listening to the episode 60 of the ProBlogger podcast, you would have heard me talking about why I think it’s so vital that bloggers create a culture of community on their blog to help deepen relationships with their readers and to drive engagement. I also promised a follow-up podcast on how to do just that!

Today’s episode is part two of building a culture of community and I wanted to talk about the strategy of how to create an atmosphere of belonging, what you should aim for, and how to go above and beyond just encouraging engagement, but to foster a sense of ownership and even collaboration with your readers.

There are 7 ways I think are useful in creating a culture of community to help your blog come alive. As i mentioned in the last podcast, there’s no real way to have it happen overnight, it just takes time as you build trust with your readers. These seven steps will help you on your journey though, so grab a pen and take some notes!

You can find the show notes of episode 61 here, and as always, I welcome your feedback on the podcast in the comment section. What have you done to create a culture of community on your own blog?

Further Reading:

Why You Should Make Building Community a Priority in Your Blogging

Why You Should Make Building Community a Priority in Your BloggingDo you ever feel as a blogger like you’re talking to an empty room?

I know I have definitely felt that way! Particularly when I first started Digital Photography School. But if you feel that way too, I want you to know: you’re not alone.

When you write a blog post, you hope that your readers will interact, leave a comment, acknowledge that you’ve even written something, and today I’m going to talk about how to do just that – deepen that reader engagement, and some reasons why I think this is so important (particularly for those just starting out).

Today’s ProBlogger podcast is the first of a two-part series, following up in the next episode with some really practical tips on how you build community.

The first thing I want to tackle is to talk about why you should try to deepen reader engagement. I know especially when first starting out there can be more of a focus on creating good content and promoting it (and there are a handful of established bloggers who make it a point not to encourage community on their sites), but most of the successful bloggers I know have invested time and energy in really inviting and facilitating a collaborative environment.

But back to the beginnings of Digital Photography School when I made a choice that really impacted how people responded to it: in this episode I discuss when (and how) I realised the choice I made meant I was missing out on the key factor that was really going to help my blog take off.

I also give 9 reasons why I think creating community is so incredibly important, and a couple of tips for getting through the negative flip side – building community takes real time and effort!

You can find episode 60 of the ProBlogger podcast show notes here.

Further Reading:

 

 

 

How to Promote Yourself without Coming Across as a Jerk

How to Promote Yourself without Coming Across as a JerkThe thing about blogging is that it’s not just blogging – you have to push your work out to others in order to be read. It’s an aspect of the job that is so intimidating for some that it totally holds them back from reaching their blog’s full potential. But without it, your blog is one of millions begging for attention and not getting it. “Build it and they will come” unfortunately doesn’t work here!

I was recently asked by a reader how to tackle this head on:

I’ve been blogging now for a few months and have built up an archive of posts that I think are useful for those who might find them – but I’m struggling with one big question – how to get people to read!
 
I’ve listened to some of your episodes on growing readership and understand the techniques I probably need to use – but my problem is that I’m scared to start.
 
More specifically my issue is that I don’t want to get too self promotional and come across as a complete jerk by over doing it and always be in people’s faces. Can you help?

In today’s episode of the ProBlogger podcast, I do just that.

The thing is, you do have to promote yourself, there’s really no way around it. From episode 33 to 37 of the podcast, we talked about finding readers but I guess what Samantha is asking is how do you do it the right way? In this episode I discuss the best ways of showcasing your expertise without coming across as a know-it-all.

I also touch on how to work to the best of your ability, why you should focus on exchanges rather than just broadcasting, what topic you should lead your blog with, where you should admit your knowledge deficits, the usefulness of storytelling, and more – including why you shouldn’t go overboard with the modesty thing. It’s all about what I think the secret to being a good influencer is and how it can make a difference between promoting yourself and promoting yourself so much you turn others off.

You can listen to this episode in the player below or over on the episode 55 shownotes.

I’d love to know – what are your favourite self-promotion tips? And is it something you struggle with, like Samantha does?

4 Methods To Get More Blog Traffic From Twitter

This is a guest contribution from Marc Guberti.

No matter how much blog traffic we get, we will always want more, right? More blog traffic opens the door to more opportunities, relationships, and sales.

Not only do we want more blog traffic, but we also want to get blog traffic from a variety of platforms. This is why many bloggers are active on multiple social networks.

I have experimented with dozens of different methods for gaining more blog traffic. I pin, post on Facebook, and write guest posts, but my most successful platform for driving traffic to my blog is Twitter.

Twitter alone is responsible for close to 50% of the traffic that my blog gets, and the amount of traffic I gained from Twitter has dramatically increased in a short period of time. In 2013, Twitter brought 3,408 people to my blog. The following year, Twitter brought 97,321 people to my blog. The big increase in traffic also led to a big increase in opportunities, relationships, and sales.

Many people ask me how I made such a quick transition. How did I suddenly go from getting 3,408 visitors from Twitter to almost 100,000 visitors from Twitter in just one year? I am going to share with you the methods I used to get more blog traffic from Twitter and make my big shift in just one year.

Pin A Tweet Of Your Most Popular Blog Post

When you pin a tweet of your most popular blog post to the top of your Twitter timeline, that tweet gets more exposure because its lifespan is infinite. The reason most tweets get some engagement when they are first posted but then get virtually no engagement a few days later is because most tweets have short lifespans.

Although the lifespan of each tweet differs, most tweets’ lifespans end in a day because other tweets take its place on your feed, and your followers’ home feeds are filled with other people’s tweets at that point. Pinning a tweet to the top of your profile page guarantees that the tweet will be seen by anyone who views your account. Thus, the lifespan of the tweet is infinite (until you unpin it from the top of your feed).

Pinning your most popular blog post to the top of that feed will lead to more traffic for that blog post, and all of that extra traffic for your popular blog post will equate to a better search engine rank.

The first tweet I pinned to the top of my feed was a tweet that promoted one of my free eBooks. While most of my tweets get around five retweets and favorites, the pinned tweets has been retweeted and favorited over 100 times.

Pinned tweets will get more engagement than your average tweet, so if there is a popular blog post that you want to give special attention, tweet it out and pin the tweet to the top of your feed.

Include Visual Content In Your Tweets

The value of visual content can no longer be overlooked. On every social network, including an image in the post leads to more engagement than not including the image in the post.

On Twitter, including the image in the tweet leads to a 150% increase in engagement for that tweet. It makes sense that tweets images get more engagement because the human mind processes images 60,000 times faster than text.

Buffer tested out what type of impact images have in tweets. Here’s what they found:

twitter

Including an image in your tweets is important, but not any image will do. The best images are often the ones that we create ourselves because we can create an image based on what we want in the image instead of trying to find the best (but not perfect) match on Google.

IT turns out that creating your own picture is surprisingly easy. Here are the two tools I use to create my own pictures:

#1: Canva

This free tool lets you create pictures in any pixel dimensions you want, and the tool also offers pictures perfectly sized for social media posts. Canva comes with numerous free features and images to choose from, and if you can’t find the image you are looking for on Canva, you can upload pictures from your computer to Canva.

Canva easily allows you to add text to your images and play around with the background.

#2: KeyNote/PowerPoint

Normally, when you think of KeyNote or PowerPoint, you think of creating a presentation. However, these tools also allow you to create your own pictures.

You can resize the slides in your presentation to any dimensions. You can make a slide 1000 pixels wide and 4000 pixels high if you wanted to. You can add shapes, text, and other pictures from your computer to the slide.

I primarily use KeyNote for creating Infographics because of the flexibility that KeyNote provides. I can easily move one part of the slide anywhere I desire, and I can see a full preview before I put the infographic on my blog.

Tweet The Same Blog Posts More Than Once

One of the biggest secrets about Twitter is that it is okay to tweet the same thing more than once. If you do it right, it is okay to tweet the same thing more than 100 times.

I schedule my tweets using the HootSuite bulk scheduler which means I send tweets in a cycle. Every 4-8 days, you will see the same tweets delivered in the same exact order, and these tweets always get engagement.

Since I send over 100 tweets every day, the identical tweets are barely noticeable. I get interaction for my tweets to this day as if I had never tweeted them before. Here are some reasons why it is okay to tweet the same blog posts (and for that matter, identical tweets) more than once:

#1: You are going to get new followers who have not read any of your tweets before. For these followers, your tweets are actually new.

#2: Many of your followers will miss your tweet the first time. If you send your tweet at 4 pm on a Monday, then your followers must be logged in at that time to possibly see the tweet on their crowded home feeds.

#3: The world has different timezones. If it’s 4 am in New York, then it’s 9 am in London. If you send a tweet at 4 am eastern time, many of your followers from New York won’t see the tweet. You can schedule the same tweet the following day at a better time for your followers on the east coast so they can engage with it all the same.

Optimize Your Tweets For More Engagement

Having an image in your tweet is just one step towards optimizing that tweet for more engagement. The more you optimize your tweet, the more engagement it will get. Here are some of the additional methods you can use to optimize your tweets for more engagement.

Twitter is the main reason my blog gets so much traffic. In one year, my blog traffic jumped leaps and bounds primarily because I focused my time on growing my Twitter audience and promoting my blog posts to that audience.

Getting hundreds of daily blog visitors from Twitter takes patience, but that patience will eventually allow you to get hundreds of daily visitors to your blog from Twitter alone. Constantly experiment with your tweeting frequency and what you tweet to determine what impact it has on your audience and blog traffic.

Do you use Twitter to get more blog traffic? And if you aren’t using Twitter to get more blog traffic, when will you start?

Marc Guberti is a teenage entrepreneur, author, and digital marketing expert who shares his advice on his blog MarcGuberti.com. His mission is to teach teenagers how to become entrepreneurs.

6 Actionable Content Promotion Strategies You Can Use Today

This is a guest contribution from Adam Connell of Blogging Wizard.

Have you ever published a piece of content and watched it flat-line?

Putting all of your effort into content which can help others, but you just can’t seem to drive enough traffic to it.

We’ve all been there.

So what’s the solution?

It all comes down to effective content promotion and in this post you’ll find some highly actionable tips that you can use to promote any piece of content more effectively.

Let’s dive in!

Identify hot topics in your niche

Content promotion starts right at the beginning, when you’re planning your piece of content.

This ensures that when your content is published, it has a solid foundation.

The reality is that there are certain topics that people just aren’t interested in, and others that are hot button topics that spark engagement, sharing and all of the traffic that follows.

So how can you identify these hot topics?

1) Identify which content people are sharing the most

Start off by making a list of your biggest competitors, then use BuzzSumo to find which of their blog posts are being shared the most.

content-promotion-strategies-buzzsumo

Now pull out a small list of the most shared topics from your different competitors and you’ll have a good idea of which top level topics to cover.

2) Identify which content people are linking to the most

Looking at the most shared content is one avenue, but the one most people forget is figuring out which pieces of content are being linked to the most.

This is a significant indicator of topics popularity, providing your competitors are not engaging in any shady link building practices.

To do this, you’ll need to use a backlink analyser. I prefer to use Ahrefs, it is a paid tool but you can still get some actionable data from their free version.

content-promotion-strategies-ahrefs

Just type in the website in question, click “Top Content” on the left hand side and then click the “RD” column and you’ll find a list of the websites pages/posts ranked in order of which has the most referring domains.

Once you’ve collected the topics which are being linked to most, you can combine them with the list of most shared topics to create a more detailed list of ideas for your content plan.

Invite influencers to contribute to your content

There are people who have influence over your target audience.

You can put together a strategy to build relationships with these key influencers. And in time, that relationship will help you to expand your readership.

But, the key here is to focus on building mutually beneficial relationships – helping is essential to creating good will.

So how can you get started?

  • Identify who you want to build a relationship with – You may have a good idea who to connect with already, if you don’t tools like Inkybee and Ninja Outreach can help you (they’ll also help you throughout the process).
  • Connect with them – Follow them on Twitter, share their content, comment on their blog or even send them an email without asking them to do anything for you (hint: It works even better if you help them out with something).
  • Ask them for a quote or answer to a question – This will give your content some added social proof and the influencer will be far more likely to share your post with their audience as they’ve contributed to it directly.
  • Let them know when the post is live – If they don’t know the post is live, they probably won’t share it. So let them know and make it easy for them to share but don’t hassle them to share (that’s a sure-fire way to burn a relationship before it’s had chance to develop).

When you put the time and effort into creating a smart strategy to leverage the influence of others, you can see some impressive results. Groove used a similar approach to get 1,000+ subscribers from a single blog post in 24 hours.

Leverage online communities in your niche

The holy grail of content promotion is finding exactly where your target audience hangs out in large groups.

But, the idea isn’t that you find a great online community and start dropping your links everywhere – that’ll do more harm than good.

Instead, focus on becoming part of the community. Help others by sharing their content and answering their questions.

Focus on networking with others in that community and then you can start thinking about promotion (just without dropping links to your content all over the place).

This works best when the people you’ve built relationships with share your content without you having to ask – help enough people and publish the right content and this will happen.

How to get started with online communities

The web is full of online communities, which includes everything from Facebook and Google+ groups to online forums.

Below are a few to get you started:

  • org – Marketing
  • com – Growth Hacking
  • com – Business
  • com – Films
  • com – Gaming

Share to social networks at the right time

Sharing your content to social networks should be done no matter what, but aside from growing your followers on a network like Twitter, how can you get more traction from the following you have right now?

Here’s the answer:

Share to your followers at the right times.

So how can you do this?

First of all, forget about every infographic that you’ve seen which tells you when the best time to share is.

Why?

It’s someone else’s data – not yours.

If you want to figure out the best time to share on social networks, you need to use the right tools to help you.

This will ensure that your data is used instead of someone else’s.

The great news is that there are some free tools which can help you here such as Timing+ for Google+ and Tweriod for Twitter.

Repurpose your content for a different audience

We all have different preferences when it comes to content consumption.

Some people prefer written content, some like videos and others prefer podcasts.

If you’re just publishing one type of content, you can easily expand your audience by repurposing your existing content into something else.

Let’s say you’re publishing blog posts, you could turn a blog post into an infographic.

For example, last year I published a group interview which was detailed and while it performed extremely well (it got over 2K social shares), the information was difficult to consume as it took so long to read.

With the help of 24Slides and TweakYourBiz, we published an infographic which featured trimmed down responses from each expert.

content-promotion-strategies-repurposing

What about the results?

Just by repurposing an existing post, we were able to expose it to 30,000+ more people. Not bad right?

Here are a few other content types you could use:

  • Slideshare presentation
  • Audio/Podcast
  • Video
  • Instructographic
  • Emails
  • Ebooks
  • Courses

The possibilities are endless.

Use paid traffic to give your content a boost

“Free traffic” does not exist.

This is because even if you aren’t investing money, you’re investing your time.

And that’s valuable!

There’s only so much time you have to spare so more often than not, buying cheap (but targeted) traffic can be a great way of seeding your content and driving more eye-balls to your blog.

If you only have time to invest then you might want to avoid paid traffic for a while.

However, when you have some budget to play with, it’s an option worth considering.

Especially when you can use the likes of Outbrain and StumbleUpon to get highly targeted traffic without breaking the bank.

It requires testing and you might find traffic prices change from one niche to another, but don’t discount it because it can be immensely effective.

Putting it all together

We’ve talked through some specific content promotion strategies and all of them can have a significant impact on the success of your next piece of content.

The key is to take one strategy, try it out and see how well it works for you.

The truth is that certain strategies will work better in different niches but it’s essential that if one doesn’t work for you, you ask yourself the important question – WHY doesn’t it work?

Most people quickly try out something and give up too soon.

It may be that you need to approach the strategy in a different way or give it more time to reap the rewards.

So, now I have a question for you – which content promotion strategies have been most successful for you?

Adam Connell is the Founder of Blogging Wizard. He helps bloggers get started and take their blog’s to the next level. If you want to blog smarter and not harder, click here to find out how you can get free access to the Blogging Wizard resource library with guides and checklists to grow your blog by 425%+.