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Blogging Data We Can All Learn From

The BlogKits 2005 Blogging & Advertising Survey is about to close up. Here’s the best part. I’m going to release the raw data from this study on ProBlogger.net next week for anyone to download and analyze as they see fit. So if you haven’t taken the short survey yet, please do, it will benefit us all in the end. There’s some amazing data in there.

Here’s a sneak peek. 80% of bloggers agree that advertisements are ok on their own blogs. 16% of those who answered were neutral on the statement, with a measly 4% or less saying they don’t think ads should be on their blog. I know for a fact that number was probably less than 30% just two years ago.

On the same note, 76% of bloggers feel that their readers are also ok with ads on blogs. While 15% stayed neutral, only 9% or thought different. Who reads blogs? Well, a lot of bloggers read other blogs. So it’s safe to assume that bloggers are also blog readers.

Finally, one of my most favorite questions. “I am more likely to click on an ad in a blog that I enjoy reading?” 84% of the respondents agreed to this question, while 10% stayed neutral and less than 6% disagreed. Seems like common sense right? The data would concur with that statement.

Blog Business Summit II Aug 17-19, San Francisco

Just announced today the Blog Business Summit will be August 17-19 in San Francisco.  I’m not sure if I will be attending–I will be at Gnomedex later this month though–but it was a great time in January.  BBS was the break out conference for me and Susie.  BBS was where both of our blogs got attention for our event blogging.  So, if nothing else for new pro bloggers, a conference like BBS, Gnomedex, or BlogHER. is the perfect place to network, meet other probloggers and, if you’re lucky, get some attention.  Oh yeah, have some fun too. ;-).
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Blogging and podcasting in Australia

Just yesterday I was looking at domain names for a blog about Australian Blogging – I was toying with the idea of inviting a few prominent Australian bloggers together in a group blog to help raise the profile of blogging in Australia (as well as our own).

Today Trevor Cook emails me to tell me about his new blog – Blogging and podcasting in Australia. Looks like being a great blog – Trevor is a wonderful (and prolific) blogger who I’m coming to respect a lot. It’ll be on my daily reading list.

Bloggers Under Attack from German Spammers?

I’m glad to see I’m not the only one getting hundreds of German spam emails at the moment. Steve thinks there might be a blog link to the issue – or maybe its just that bloggers are talking about it more than others because they have the vehicle (their blogs) to do so.

Update: The Australian picks up the story.

Also I’ve noticed quite a few of the emails I’ve been getting are ‘message failed’ emails and that my email address has been used as a reply address for hundreds of emails.

Yahoo buys Flickr – Confirmed

FlickrBlog confirms the rumors that everyone has been talking about recently – Yahoo! has bought Flickr:

‘Holy smokes, SOMEBODY out there is bad at keeping secrets!! Yes! We can finally confirm that Yahoo has made a definitive agreement to acquire Flickr and us, Ludicorp. Smack the tattlers and pop the champagne corks!

Woohoo! What does this mean? It means that we’ll no longer have to draw straws to see who gets paid, schedule conjugal visits between trips to the colo….wait! That’s not what you want to know. This is what you want to know:’

Congratulations flickr – another example of an innovative web based development being bought up by the big guys.

Found via Kris Krug

Preople Rank – Is yours bigger than mine?

Preople-Rank-1

Ok – for all of us Ego surfers out there – Preople Rank is just the trick. It will rank your name in comparison to others on the internet. This is how they explain their service.

‘ok, we visit a few search engines, search for your name, get the number of times your name is found online and perform a complicated calculation to extract a ranking. We guard this formula with our lives because it is what makes our service, and your ranking, unique.’

So for me – I get a ranking of 45,700 (although I did it twice again and got another number too) which means there are 2917 names in their database with higher ranking and 36628 with lower. Sounds impressive until you start to compare it with a few others out there.

So this got me thinking about what others might rank. One of the nice features of Preople is that you can compare two names. So I decided to answer an age old Blogging question – who is more powerful – Nick Denton or Jason Calacanis? Ok – so this tool won’t answer that – but it’ll tell us who gets themselves talked about more than the other according to the Search Engines. Ready for the results? Here they are….

[Read more...]

Comparing Blogs to John Kerry – An issue of recognition

There has been a bit of commentary around the web this week about the statistics that 48% of Americans have never knowingly read a blog and that only 7% are regular readers. Whilst bloggers might be a little disappointed in such statistics I actually think that they are good. It means that 52% of Americans must have some idea what a blog is (they must have some idea to even answer that question).

It reminds me of an article I read a month before the US presidential election last year – in it the author spoke of a study which found that presidential candidate John Kerry had a name recognition rate of 60% of the American public. I was staggered that 40% of the population didn’t seem to recognize the name of the guy who could be their next president!

I know I’m comparing apples and oranges (or Kerry’s with Blogs) and don’t really have a major scientific point here – but I don’t think these studies really need to be taken too seriously other to say that at this point in the history of blogging that perhaps there is still some room for growth of the industry.

State of The Blogosphere – Volume of posting Up

Sifry continues his State of The Blogosphere series of posts and looks at volume of posting.

‘On average, Technorati is tracking about 500,000 posts per day, which is about 5.8 posts per second. In October 2004, we were seeing about 400,000 posts per day.’

Yahoo 360 – Blending Blogging and social networking

It looks like Yahoo! is getting further into the Blogging Business with their new venture to be released later this monty – Yahoo 360 – a service that combines a number of functions including blogging and social networking. Here’s how its explained at Yahoo News.

‘Yahoo Inc. is preparing to introduce a new service that blends several of its Web site’s popular features with two of the Internet’s fastest growing activities — blogging and social networking.

The hybrid service, called “Yahoo 360,” won’t be available until March 29, but the Sunnyvale-based company decided to announce the product late Tuesday after details were leaked to The Associated Press and other news outlets.

Yahoo is testing the service with a small group of employees, some of whom have been working on the project since last year when the product was operating under the code name “Mingle.”

The service is designed to enable Yahoo’s 165 million registered users to pull content from the Web site’s discussion groups, online photo albums and review section to plug into their own Web logs, or blogs, the Internet shorthand used to describe online personal journals….’

Read more at Yahoo! News – Yahoo Tests Blend of Blogging, Networking

Yahoo 360 sounds very much like Google’s attempt at social networking – Orkut which was an invitation only service only whereby members could invite others in a virus like manner.

Update: You can see the Yahoo 360 website here