Nick Denton has a fascinating post regarding a restructuring of the Gawker blog network – it’s called Battening down and in it Nick outlines some of the changes Gawker is making (ending two blogs and reshuffling staff on four others.
The reasons for the changes are five-fold:
- Decreases in Advertising
- Increases in Operational costs
- Despite Cross Promotional Attempts traffic wasn’t sticking on some blogs
- Difficulty in turning around a title (they are either hits or flops and the die is cast early on)
- Desire to shake things up a little and get out of ‘comfortable habits’
Also a number of bloggers are leaving Gawker, others are reshuffling to new positions and a a few new bloggers are joining to head up and write for different blogs.
It’ll be interesting to see what impact the reshuffle has on the Gawker empire.
Update: The NYT has an article on the reshuffle also.