Yesterday I had an email from Jim Logan that contains a tip that I’m sure some will find helpful. Jim has kindly given me permission to publish it here:
I discovered something on my site that your readers may find of interest. Recently I changed the template of my blog, nothing exciting there, but in the change I added a module that put the name and link to my five most recent posts at the top of every page. Here is an example.
What are interesting are that almost overnight my page views per visitor and number of ad impressions increased by nearly 50%. Likewise, my Yahoo! ad revenue doubled. My site supports my consulting work and as such I don’t post for ad revenue, but I can’t deny seeing the Yahoo! ad revenue double – even as small as it is – is exciting.
What I believe I unwittingly did is offer readers something to click to after they read whatever they came to the site to see. The module with the five latest posts has clearly increased my page views and appears to have increased my ad revenue as well.
Jim went on in his next email to me to write: