This post has been submitted by regular contributor – Aaron Brazell
A lot has been made of SEO as it comes to blogging, both here at Problogger and elsewhere. If you are a regular reader of this site, then this is especially critical to you. You read this blog because you want to know how to most effectively leverage your blog to make money. A lot of those earnings will come on the back of traffic from search engines.
A few weeks ago, we looked at how to get a very effective integration of Adsense into your WordPress-based blog. I realized as I interacted with you in the comments that my affinity for WordPress would help many out but that there are a large portion of you who use non-WordPress solutions.
Today, there’s another tip I’d like to pass along – one that Darren turned me onto and that I have been implementing across my blogs. It’s optimizing your
<title> tag for Search Engines. Specifically, how to implement a “Entry Title – Blog Description” style title scheme. This time, I’ll cover more than WordPress.
The Importance of Title Tags
I’m preaching to the choir when I tell you that title tags are important. They could very well be the most important piece of your blog. We know a couple of things about title tags.
- Title tags describe a page. They are a one line summary of what the page is about. The common (and semantic) understanding of the tag is to wrap the title of the site. Unfortunately for many people, the title of the site is completely un-descriptive of the content of the blog. For example, my blog is called “Technosailor”. If I put this in the title tag, search engines really have no clue as to the content of my site. It means nothing to spiders. It would be much better for SEO to place a keyword-rich description (e.g. “Technology, Blogging and Politics”) in the title tag.
- It’s the Title Used in SERPs! The content of your title tag is what will be displayed in search engine results. Before I optimized Technosailor to use a “Entry Title – Blog Description” titling scheme, I had results like this in Google:
Okay, Title Tags are Good, but How Do I Tweak Them?
Depending on the blog platform you use, and the theme/template in use there are a few options.