5 Tips for Improving AdSense Referrals Earnings

Yesterday I asked Do AdSense Referrals converted well for me? Today I’d like to turn our attention to some tips on how to make the referral program convert better.

How do you get more readers to click through and sign up to referrals?

Here are five tips that I’ve used:

1. Give a Recommendation

One of the differences between the AdSense referral program and their normal advertising program is that you can actively promote and encourage readers to click your referral links. This is because you don’t get paid per click but only when the reader meets the required action. So no one is out of pocket if you encourage your readers to click or label the buttons as recommendations. In fact if you do recommend the product (genuinely) you’ll increase your chances of conversion as you’re really pre-selling the product (and all affiliate or CPA programs work best with some pre-selling).

2.Relevancy is Key

The only reason that AdWords and AdSense referrals work reasonably for me is that my blog is on the topic of making money online. If I were to put them on any of the other blogs I’m involved with the conversion would be terrible. I’d steer clear of the program altogether unless you have readers who would naturally be interested in the topic.

3. Use Your Allowance of Two Referrals a Page

Google recently changed the rules to allow publishers to use two referral links per page instead of the previously allowed single link. I have one text link positioned at the bottom of individual posts and one in my sidebar (for AdSense). I find that the ones at the bottom of posts work best.

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Do AdSense Referrals Work?

Today’s reader question is – ‘I would like to know your views on Google referral ads. Do you make money out of them, or is it something to run away from?’ – submitted by gabo_uy.

Google AdSense Referrals are the CPA ads (cost per action) from the popular AdSense service. At the time of writing this they have four products for their publishers to choose from (AdSense itself, AdWords, Google Pack and Firefox plus Google Toolbar). Putting it most simply – if a reader makes that you send to one of these services does a certain thing (they are different in each case) you then get paid a certain amount.


For example if I refer someone to the Firefox plus Google Toolbar and they actually download and use it I get paid $1. If someone someone downloads and installs the Google Pack I get $2. If someone signs up for AdWords and spends $5 within 90 days as an advertiser I get $5 etc (full details of what you can earn for different conversions here).

So onto gabo_uy’s question – do I make money from the Google referral program?

There’s a short answer and a long one.

The short answer
Yes I make money from the Google AdSense Referral Program.

The long answer
I’ve had very mixed success with AdSense Referrals.

I’ve attempted to promote all four of their products (in fact there used to be a fifth – the Picassa photosharing service) and the only two that I’ve had returns on that have amounted to anything are the AdSense and AdWords programs.

I’m not sure I can give specific details of my conversions on the referrals program – but let me make these observations on my own earnings:

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Zlio Review – Add a Shop to Your Blog

ZlioOver the last week or so I’ve been playing around with ZLio (aff) – a service that enables you to add a a shop to your blog or website. The most similar thing I’ve seen previously is Amazon’s aStore and Chitika’s Shoplinc program.

ZLio’s service is a very professional looking set up with some great features. It has previously been released in France and it’s only more recently been launched out of the US (they tell me there is a UK version on the way). You can tell that they’ve developed their product for some time now as it is quite advanced in how it can be used.

The best way to fully grasp the features of Zlio shops is to start one and start experimenting – before you do let me spit out some features and first impressions for you below.

While you read them feel free to check out the ProBlogger Bookshop Zlio that I whipped up (it took me about 15 minutes once I added all my products – they mainly come from my essential books for bloggers list). I’m yet to do any customization or personalization of it but you’ll get the idea of what can be achieved hopefully. [Read more…]

Affiliate Marketing – Speedlinking Special

There’s been quite a bit of chatter around the blogging for money community about affiliate programs in the last few days. So here’s three of what’s being written on that topic:

Don’t know what Affiliate Marketing is? Read What is Affiliate Marketing?

booBox To Help Bloggers Sell Stuff

TechCrunch report that booBox (a Brazillian start up) are getting ready to launch a service that will help bloggers and other webmasters monetize their sites.

It’s an interesting concept which is best understood by using their demo of it here.

Boo Box 1 In short – bloggers add tags to images on their blogs which adds a little icon to images (you can see the little red icon in the top left hand corner of the image to the left).

If a reader clicks the icon they are taken to a ‘lightbox’ which opens up above the page with some pictures of the item (and others related to it).

The lightbox is where any transaction will take place (ie they don’t really leave your site as the blog will remain open behind it) and it can be closed down at any time during the reader interaction with it.

Readers are asked ‘Do you want to buy any of these items?’ (see screenshot below – click to get an enlarged version).

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How to Get Multiple Amazon Associates Tracking IDs (channels)

Have you ever wanted to be able to track your Amazon Associate program’s performance with channels (like you can with AdSense and Chitika)?

I’ve heard a number of publishers complaining about this and even a few saying that they have multiple Amazon Associate accounts for this purpose.

It seems that Amazon actually do have the capability to allow for this type of tracking without having to have multiple accounts (which incidentally isn’t a great idea as it decreases the numbers of sales credited to your account which in term means your % earnings goes down under the tiered system).

Gene writes that all you need to do to be able to track your individual Amazon Associates campaigns is to ask for it by emailing them at [email protected] and telling them:

1. Your main Associates ID.

2. “I would like to receive XXX Associates tracking id’s to track multiple campaigns I am planning to run.”

That’s it. XXX can be any number up to 1,500. You will receive an email within 24 hours with your tracking id’s.

Tracking id’s will look very much like your Associates ID but a bit different. If your Associates ID is “MyWebSite-20”, then your tracking id’s look something like “MyWeb1-20” through “MyWeb1500-20”.

You will then be able to use your tracking id’s in the same place as you would use your Associates ID.

Pretty cool isn’t it! I wish I’d known this earlier.

Read Gene’s full post at How to Track Multiple Amazon Associates Campaigns

Amazon Associates Move to Monthly Payments for 2007!

The Amazon associates program is changing it’s payment system to be every month instead of once a quarter. So instead of getting 4 cheques (or gift certificates) per year you’ll get 12.

The payment terms will be 60 days (ie you get your cheque or certificate 60 days after the month ends) but this aspect of things isn’t really that much different to present as the quarterly payments are over 30 days (usually around 45 days from memory) after the end of the quarter anyway.

There will be new tiers to reflect this change as follows:

Us Q107 Pricingtiers 3

I’m yet to analyze these tiers and see how they compare to the current ones.

Full details at The Official Amazon Associates Blog.

via 901am

PS: In other Amazon Associate news not posted on their blog but at the bottom of an email sent to publishers was this:

“Lastly, effective January 1, 2007, we are increasing the Check Processing Fee for US-based Associates from $8 to $15. The minimum check amount is still $100. We encourage all US-based Associates to choose direct deposit (EFT) or Gift Certificates as their payment method to avoid this fee. The minimum amount for these payment types is $10. Visit Associates Central to change your payment method.”

Will Affiliate Disclosures Become Required by Law?

Copyblogger points to an article that indicates that Affiliate Marketing Disclosure may become Mandatory by law. This will be a fascinating one to watch and could have implications for bloggers on many levels.

The article states:

“The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships….

Word-of-mouth marketing can take any form of peer-to-peer communication, such as a post on a Web blog, a page for a movie character, or the comments of a stranger on a bus.”

Questions it leaves me with include:

  • How they’ll police it?
  • Whether this will only apply to US bloggers (I’m presuming so)?
  • How it will impact sites that have many tens thousands of pages with deep link affiliate promotions already in their archives? Will it be retrospective?
  • how they’ll define what is and isn’t a disclosure?

There’s more on this over at Tony Hung’s blog.

Don’t know what Affiliate Marketing is? Read What is Affiliate Marketing?

Interview with Jim Kukral about BlogKits

BlogKits has launched it’s long awaited Affiliate Marketing Network for bloggers.

So I thought I’d ask it’s founder, Jim Kukral, a few questions about it and what he’s learnt along the road in developing it.

Logo Blogkits 1

What is BlogKits? (give us your elevator pitch)

Our business model is simple… Help 99% of 50-70 million low-traffic bloggers make a few extra bucks by giving them easy to implement tools and partnerships with large-named brands that lets them keep blogging, instead of trying to be an expert marketer. We’re an alternative blog revenue generating solution to things like Google Adsense, although, specifically, we operate non-contextually, and we follow the cost-per-sale (cpa) model.

Why have you developed it?

99% or more of all bloggers are low-traffic, meaning 100 visitors a day or much less. If you have a blog like that, your options for making money are not very good. You can’t sell cost per thousand (cpm) because you don’t have enough traffic. You can’t sell decent revenue earning sponsorships on your blog because you have low-traffic. Nobody wants to spend any real money for a link on your blog with low-traffic. Adsense pays to little with too little clicks. And so on…

On top of those facts, those same bloggers are just that… bloggers, not marketers. BlogKits takes away all the confusion of trying to make money with your blog, and gives you easy to use tools and partnerships with big name brands, all in one easy solution.

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