Yesterday I asked Do AdSense Referrals converted well for me? Today I’d like to turn our attention to some tips on how to make the referral program convert better.
How do you get more readers to click through and sign up to referrals?
Here are five tips that I’ve used:
1. Give a Recommendation
One of the differences between the AdSense referral program and their normal advertising program is that you can actively promote and encourage readers to click your referral links. This is because you don’t get paid per click but only when the reader meets the required action. So no one is out of pocket if you encourage your readers to click or label the buttons as recommendations. In fact if you do recommend the product (genuinely) you’ll increase your chances of conversion as you’re really pre-selling the product (and all affiliate or CPA programs work best with some pre-selling).
2.Relevancy is Key
The only reason that AdWords and AdSense referrals work reasonably for me is that my blog is on the topic of making money online. If I were to put them on any of the other blogs I’m involved with the conversion would be terrible. I’d steer clear of the program altogether unless you have readers who would naturally be interested in the topic.
3. Use Your Allowance of Two Referrals a Page
Google recently changed the rules to allow publishers to use two referral links per page instead of the previously allowed single link. I have one text link positioned at the bottom of individual posts and one in my sidebar (for AdSense). I find that the ones at the bottom of posts work best.