Two weeks ago I started an experiment over at Digital Photography School which I think highlights the power of getting people in the door at Amazon using their affiliate program.
The experiment centered around a review that I wrote of a book – Complete Digital Photography.
The book is a brand new release (an updated version of an old book) which I ordered the day it came out so that I could be one of the first reviews on the web going around of it. Having owned a previous edition of the book I knew it was likely to be a good one – and it was.
In the review I linked back to Amazon where readers could get their own copy. The link that I used was my affiliate link and it contained a ‘tracking ID’ which enables me to track what those clicking on the link end up purchasing at Amazon. After two weeks the sales are continuing to come in but I think the initial results give some insights into what people do when following such links.
Here’s a summary of what people bought after clicking the link in this review post:
We’ll start with the books mentioned in the review:
- Complete Digital Photography – (the book reviewed) – 47 copies (not bad considering that it’s not the cheapest book going around)
- The Digital Photography Book – 8 copies (another book that I mentioned in the review)
- Understanding Exposure – 7 copies (a third book mentioned in the review)
OK – so no surprises so far – but what interested me most was in what else people bought – items NOT mentioned in the review: [Read more…]