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What Works with Affiliate Sales

This post was submitted by Chris Garrett from ChrisG.com

The other day I was telling Darren about an accidental affiliate success I had on my digital SLR blog with a dirt cheap ebay gadget (GadgetInfinity ebay slave triggers). We thought it might make an interesting guest post for Problogger readers as this audience likes to learn tips for how to make money and I learned a lot from this happy accident myself.

How did this early Christmas present fall into my lap?

Last year through Strobist.com blog I became interested in photography lighting. Like most people who followed the tutorials I started acquiring all the gear I needed. One item was out of my budget though. It was an accessory that allowed you to trigger your flash remotely via radio signals. The price was just too high for my amateur photography budget (and my marriage!). All was not lost, I heard about some cheap knock-offs doing the rounds on ebay.

After research it seemed most people were either absolutely in love with the gadgets or dead against, either because of a bad experience or out of snobbery. As the price was so low I snapped up a set, at the very worst it would make excellent content for my blog.

I couldn’t have been more happier with the gizmos when they arrived. Not only were they cheap, they worked and opened up my flash photography in a way I couldn’t have hoped for. Being the geek I am I had a variety of gear to test the gadget with so I could right away reassure people that they in fact did work with Canon brand flashes. This added considerably to the weight of my recommendation.

Once I had written my post I recalled I had signed up for the CJ ebay affiliate program. (I was going to write a blog about ebay). As these products were mainly available via ebay I took the opportunity to go back and edit my links with my affiliate codes.

Immediately something wonderful happened, I was making commissions! One or two came in almost right away. What really sent the sales coming in though was a link from Strobist. A few days later I was getting search traffic also.

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Let Your Readers Do the Selling For You

Sometimes it’s best to let the readers of your blog recommend affiliate products instead of doing it yourself.

As much as I often talk about blogs being a great way to build credibility and trust with your readers and how that credibility and trust can lead to nice returns when you recommend affiliate products – sometimes a stranger’s recommendation can carry a lot of weight.

Let me explain with a short story.

Since starting Digital Photography School I’ve recommended one digital photography book more than any other (The Digital Photography Book by Scott Kelby – aff). I’ve talked about this book on a number of occasions in different posts and in different ways and as a result have seen a reasonable number affiliate sales for it at Amazon.

However this week I published a reader review of the same book. The review was originally posted in the DPS forums and I simply republished it on the blog where it would get a little more attention.

The review was written by a junior member of the forum (‘ny156uk’ – they’ve posted 28 times) and not from someone with any real profile or credibility (I don’t even know if they’re male or female).

However despite their anonymity their review sold triple the number of copies of the book that I’ve managed to sell over a 12 month period.

While I topped and tailed the review with my own very brief recommendation – it was the relatively anonymous review of a reader (as well as some positive supportive comments from other readers in the comments section) that seems to have struck a chord and generated some nice result.

The Secret to Increasing Amazon Associate Earnings – Time

Amazon-Logo-1-1One of the income streams that I’ve been using lately that’s really starting to prove to be a worthwhile one is the Amazon Associates Program.

I’ve noticed an upswing in the earnings from the program over the last few months and have been a little confused as to why there’s been a continued increase in earnings.

At first I thought maybe it was as a result of some unknown page on one of my blogs getting and then sending extra traffic to Amazon – but after analyzing the types of products that people are buying and by doing a little tracking of outbound traffic I was still unable to identify any single reason that explains the increase in performance.

But then it struck me – the reason is actually quite simple.

The reason for the increase in Amazon earnings is simply that I’ve been using the program for four or so years now and that over time I continue to add new doorways into the Amazon site.

Everyday I continue to add new pages to my blogs and while I don’t link to Amazon in every single post I do link to products there each week and every time that I do it I create another pathway for readers into the Amazon store.

Over the last four or five years I guess I’ve added 1000 or more Amazon links to my blogs (in fact it could be 2000 or even more) and while in the early days I was lucky to earn see a sale on any given day it’s now not unusual to see 50 sales in a day.

Overall income isn’t quite as spectacular as some of the other income streams that I’ve got running but it’s coming close to make me have to update the rankings on my How I Make Money from Blogs post.

Dealing with Affiliates

Reader QuestionsRhys asks – ‘I’ve been running a site with a few affiliates on it, I have enjoyed a healthy relationship with said affiliates, and likewise they’ve commented to me on a number of occasions that I have generated business for them from my site. Recently my site has experienced a huge upturn in visitors, and the amount of money I’m getting from the affiliates – which previously covered my hosting bills – is no longer covering it.

I am wondering if it is reasonable to ask at the end of the current agreement to ask for more money. If so, how would you go about asking them?’

Interesting conundrum Rhys.

I’m a little curious about why the increase in traffic hasn’t brought about an increase in affiliate sales? I suspect it’s the source of that traffic – for example I find Digg traffic doesn’t’ generally convert well for ad or affiliate program performance and loyal readers tend to become blind to them also.

Whatever the reason – you’ve got an interesting problem on your hands but I think you could have already stumbled on the answer.

Talk to your affiliates and see what they can do for you.

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AdSense add Checkout to Referral Products

More AdSense news today – Google are now letting publishers promote their Google Checkout system as a referral product.

Their support page that explains how much publishers can earn from their different products lists ‘Checkout’ as a referral product saying that publishers will earn $1 if the person they refer becomes a buyer and purchases at least $10 (before tax and shipping) within 90 days of sign-up.

Not one of their most lucrative referral products – but I guess on some sites that are shopping based it could convert quite nicely.

Thanks to Dave for the tip off.

AdSense Referrals Beta Test Launched – CPA Ads

Technospot has a post with details of a new beta test that AdSense are doing in their referrals program (official site).

I’m writing this on the run as I’m in the middle of a session – however it looks like an interesting development based on publishers being in control of what ads will be shown on their blogs through choosing keywords and making them look like other AdSense ads on your site. You can choose the same ad unit sizes and designs.

The payment is CPA (ie you don’t get paid until your readers do something – specified by the advertiser). Below is a pic of how they’re promoting it (click to enlarge).

Picture 1-2

Here’s how AdSense are talking about this:

“In just a few minutes you can hand-pick and display ads that will appeal directly to your users’ tastes and interests. After choosing relevant ads or keywords, you will be able to customize referrals units that complement the look and feel of your site. Then you can start directing visitors to the products or services you’ve selected.

With referrals, you’ll be paid when your visitors click through to an advertiser’s site and complete an action defined by your advertisers, such as a sale or sign up. Because these actions are often more involved than a simple click or impression, advertisers pay more for these referrals, which can translate into higher earnings for your site. Further, you’ll see the expected earnings and advertiser performance ahead of time, so you can make the best decisions about what to refer. You can also choose to target the keywords that will ensure you get the highest-paying referrals for your ad space.”

I’ve applied to be on the beta program and it’ll be something to watch. It’s an interesting move and one that is definately moving towards the Commission Junction model.

How do you set up ads (if accepted into the program)?

Step 1: Select the keywords, products or services you want to refer
Choose from our extensive list of advertisers in a variety of different categories.

Step 2: Customize your ad unit
Select the size and color scheme that best matches the look and feel of your site.

Step 3: Copy and paste the code to your pages
Paste the code into your webpages using your HTML editor and publish them to the web.

So you can use this via choosing specific products or on a keyword basis.

Thanks to JohnTP for the alert on this.

5 Tips for Improving AdSense Referrals Earnings

Yesterday I asked Do AdSense Referrals converted well for me? Today I’d like to turn our attention to some tips on how to make the referral program convert better.

How do you get more readers to click through and sign up to referrals?

Here are five tips that I’ve used:

1. Give a Recommendation

One of the differences between the AdSense referral program and their normal advertising program is that you can actively promote and encourage readers to click your referral links. This is because you don’t get paid per click but only when the reader meets the required action. So no one is out of pocket if you encourage your readers to click or label the buttons as recommendations. In fact if you do recommend the product (genuinely) you’ll increase your chances of conversion as you’re really pre-selling the product (and all affiliate or CPA programs work best with some pre-selling).

2.Relevancy is Key

The only reason that AdWords and AdSense referrals work reasonably for me is that my blog is on the topic of making money online. If I were to put them on any of the other blogs I’m involved with the conversion would be terrible. I’d steer clear of the program altogether unless you have readers who would naturally be interested in the topic.

3. Use Your Allowance of Two Referrals a Page

Google recently changed the rules to allow publishers to use two referral links per page instead of the previously allowed single link. I have one text link positioned at the bottom of individual posts and one in my sidebar (for AdSense). I find that the ones at the bottom of posts work best.

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Do AdSense Referrals Work?

Today’s reader question is – ‘I would like to know your views on Google referral ads. Do you make money out of them, or is it something to run away from?’ – submitted by gabo_uy.

Google AdSense Referrals are the CPA ads (cost per action) from the popular AdSense service. At the time of writing this they have four products for their publishers to choose from (AdSense itself, AdWords, Google Pack and Firefox plus Google Toolbar). Putting it most simply – if a reader makes that you send to one of these services does a certain thing (they are different in each case) you then get paid a certain amount.

Adsense-Referrals

For example if I refer someone to the Firefox plus Google Toolbar and they actually download and use it I get paid $1. If someone someone downloads and installs the Google Pack I get $2. If someone signs up for AdWords and spends $5 within 90 days as an advertiser I get $5 etc (full details of what you can earn for different conversions here).

So onto gabo_uy’s question – do I make money from the Google referral program?

There’s a short answer and a long one.

The short answer
Yes I make money from the Google AdSense Referral Program.

The long answer
I’ve had very mixed success with AdSense Referrals.

I’ve attempted to promote all four of their products (in fact there used to be a fifth – the Picassa photosharing service) and the only two that I’ve had returns on that have amounted to anything are the AdSense and AdWords programs.

I’m not sure I can give specific details of my conversions on the referrals program – but let me make these observations on my own earnings:

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Zlio Review – Add a Shop to Your Blog

ZlioOver the last week or so I’ve been playing around with ZLio (aff) – a service that enables you to add a a shop to your blog or website. The most similar thing I’ve seen previously is Amazon’s aStore and Chitika’s Shoplinc program.

ZLio’s service is a very professional looking set up with some great features. It has previously been released in France and it’s only more recently been launched out of the US (they tell me there is a UK version on the way). You can tell that they’ve developed their product for some time now as it is quite advanced in how it can be used.

The best way to fully grasp the features of Zlio shops is to start one and start experimenting – before you do let me spit out some features and first impressions for you below.

While you read them feel free to check out the ProBlogger Bookshop Zlio that I whipped up (it took me about 15 minutes once I added all my products – they mainly come from my essential books for bloggers list). I’m yet to do any customization or personalization of it but you’ll get the idea of what can be achieved hopefully. [Read more...]