The Amazon Associate Program emailed their publishers today to let them know that they are officially launching their ‘Product Previews’ service to all Amazon publishers.
This has previously only been a beta test with a select group of publishers.
The ‘Product Previews’ allow you to promote Amazon products and give your readers more information about the product that you’re linking to without them leaving your site through a small popup window that opens up when readers hover the cursor over Amazon text or image links. Here’s a screen cap of an example (click for full size).
To add Product Previews you need to a script to your page’s templates and it will automatically convert image and text links that you’ve already got on those pages.
I’m not really a fan of any type of ad that pops up over a page although these ones are not nearly as bad as some other pop up ads which the user has little or no control over. At least with these ads the reader can make them disappear after they open up.
I’ve included the information page on Product Previews that Amazon provides publishers below instead of regurgitating all of the information.