CategoryAdvertising
How Much Traffic Should a Blog Have Before Running Advertising
28th of April 2008 Darren Rowse 46

How Much Traffic Should a Blog Have Before Running Advertising

iamluc asks “How much traffic should you have to offer advertisements on your blog?” “When should you put advertising on your blog?” Funnily enough I’ve been asked this question four times in the last 24 hours so it’s probably a good time to answer it. Before I answer the question ...more
Advertising
Six Apart Launch an Ad Network and New Services
21st of April 2008 Darren Rowse 19

Six Apart Launch an Ad Network and New Services

Tomorrow Six Apart will launch a new ad network, the acquisition of a social media agency and new ‘services’. I’ve published the full press release below but tomorrow Six Apart are going public with some major developments. The main components of the announcements today: A New Ad Network – for ...more
Advertising
Chitika Add Interactive Premium Listing Ads Into the Mix
16th of April 2008 Darren Rowse 13

Chitika Add Interactive Premium Listing Ads Into the Mix

Here’s a piece of news that slipped through without me noticing while I was traveling last month – Chitika have announce a program to serve ‘graphic ads’ in your Chitika ad units when they feel that a CPM would earn you more than a CPC ad. The announced it back ...more
Advertising
Exploring Shopzilla [Interview]
11th of April 2008 Darren Rowse 12

Exploring Shopzilla [Interview]

In February I posted a first impression review of the Shopzilla Publisher Program. This CPC (cost per click) ad unit is similar to those used successfully by many with the Chitika program. There’s one live in action at the bottom of this post. I’ve been getting some good feedback from ...more
Advertising
How Much Should I Charge for my Advertising Space?
27th of March 2008 Daniel Scocco 97

How Much Should I Charge for my Advertising Space?

In this post Daniel Scocco answers to another question on the Problogger Question Box (and a question that I get asked a lot). Brian Auer asks: What about [direct advertising] pricing? Are there any good ballpark price structures? What do we base rates on? As soon as a blogger decides ...more
Advertising
12 CPM Alternatives to Adsense
3rd of March 2008 Darren Rowse 76

12 CPM Alternatives to Adsense

Looking for a CPM Alternative to AdSense? Will Reinhardt from Calico Monkey (RSS) shows you 12 of them in this post. Video content publishers face a unique capitalization challenge on the internet today. Sites that rely on new media for the bulk of their content are unable to earn as ...more
Advertising
Chitika Introduce Viral Branding Units
12th of February 2008 Darren Rowse 11

Chitika Introduce Viral Branding Units

Chitika today have announced a new type of ad unit that I was fortunate enough to get a sneak peak of a few days ago. It’s called the Viral Branding Unit (VBU) and you can see it in action on their VBU page but it looks like this: This unit ...more
Advertising
Shopzilla Publisher Program – First Impression Review
12th of February 2008 Darren Rowse 47

Shopzilla Publisher Program – First Impression Review

Over the last couple of weeks I’ve been experimenting with a couple of new advertising networks and am really excited by the initial results that I’m seeing. The first one that I want to introduce readers to is the Shopzilla Publisher Program. You won’t learn a lot about this program ...more
Advertising
How do You Find Private Advertisers for Your Blog?
9th of February 2008 Darren Rowse 46

How do You Find Private Advertisers for Your Blog?

Daniel Scocco from Daily Blog Tips has kindly agreed to help tackle some of the questions in the ProBlogger Question Box over the coming weeks. Here’s his first reply: Dustin Brewer asks: How do you work advertising on your site when it comes to the 125×125 banners? Do most of ...more
Advertising