Archive for Advertising
Written on June 21st, 2008 at 06:06 am by Darren Rowse
Are You Putting Cash in the Trash?
Today Fred Black tells a story of approaching bloggers to review a product and suggests how they could make more money with a little effort.
Hi, my name is Fred and I’m a ….I’m a… Blo… ahem… I’m a blogger.
At times, I interact with other bloggers and, for whatever reason, don’t reveal my “blogger” side. Occasionally [...]
Written on June 18th, 2008 at 08:06 pm by Lara Kulpa
Technorati launches blog ad network
Technorati has been beta testing a new CPM ad network, Technorati Media, featuring adverts from big-name companies like Honda, Sandisk, Microsoft, and Universal Pictures.
Right now, they’ve been working with larger blogs, but say that they plan to open up the network to anyone (yes, even the “little guy”) in a few months.
Read more at TechCrunch.
Share [...]
Written on May 30th, 2008 at 01:05 am by Darren Rowse
Shopzilla Publishing Program – Showing Very Promising Results
I’ve been playing around with Shopzilla publishers network for a few months now but it’s only been in the last week that I’ve had time to take it for a full run on my blogs.
Today I checked my stats and am kicking myself that I didn’t take this program more seriously sooner!
You can read [...]
Written on April 28th, 2008 at 06:04 am by Darren Rowse
How Much Traffic Should a Blog Have Before Running Advertising
iamluc asks “How much traffic should you have to offer advertisements on your blog?”
“When should you put advertising on your blog?”
Funnily enough I’ve been asked this question four times in the last 24 hours so it’s probably a good time to answer it.
Before I answer the question though – let me say that there are [...]
Written on April 21st, 2008 at 03:04 pm by Darren Rowse
Six Apart Launch an Ad Network and New Services
Tomorrow Six Apart will launch a new ad network, the acquisition of a social media agency and new ’services’.
I’ve published the full press release below but tomorrow Six Apart are going public with some major developments.
The main components of the announcements today:
A New Ad Network – for ‘influential bloggers’ Six Apart will now offer a [...]
Written on April 16th, 2008 at 10:04 am by Darren Rowse
Chitika Add Interactive Premium Listing Ads Into the Mix
Here’s a piece of news that slipped through without me noticing while I was traveling last month – Chitika have announce a program to serve ‘graphic ads’ in your Chitika ad units when they feel that a CPM would earn you more than a CPC ad.
The announced it back in March here and here:
“This [...]
Written on April 11th, 2008 at 05:04 am by Darren Rowse
Exploring Shopzilla [Interview]
In February I posted a first impression review of the Shopzilla Publisher Program.
This CPC (cost per click) ad unit is similar to those used successfully by many with the Chitika program. There’s one live in action at the bottom of this post.
I’ve been getting some good feedback from quite a few ProBlogger readers who have [...]
Written on March 27th, 2008 at 12:03 am by Daniel Scocco
How Much Should I Charge for my Advertising Space?
In this post Daniel Scocco answers to another question on the Problogger Question Box (and a question that I get asked a lot). Brian Auer asks:
What about [direct advertising] pricing? Are there any good ballpark price structures? What do we base rates on?
As soon as a blogger decides to play with direct advertising, the question [...]
Written on March 3rd, 2008 at 12:03 am by Darren Rowse
12 CPM Alternatives to Adsense
Looking for a CPM Alternative to AdSense? Will Reinhardt from Calico Monkey (RSS) shows you 12 of them in this post.
Video content publishers face a unique capitalization challenge on the internet today. Sites that rely on new media for the bulk of their content are unable to earn as much from Adsense as those [...]
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