In the finance segment on the ABC (Australian National) News tonight there was mention that the last quarter had seen advertising in Print and TV media have a down turn. Correspondingly there was an increase in Online advertising for the same period which has to be heartening news for those of us exploring online revenue streams.
Free Webmoney has posted a great list of resources for people wanting to explore online advertising options. Its a good starting point on a variety of different topics.
‘FindWhat.com today debuted AdRevenue Xpress, an automated distribution partner program targeting small to mid-sized businesses. The distribution method is similar to Google’s AdSense, but it uses category- or keyword-targeting, rather than contextual targeting.
The program allows smaller partners, through a step-by-step set up process, to add a search box which returns ads from the FindWhat.com Network. Alternatively, publishers who want to display ads on their site directly, rather than via a search results page, can choose a FindWhat category and display ads from that category.’
So the ads served by this system are not contextually based (so you might be able to run them along side Adsense ads if they look sufficiently different to Adsense format ads). The other difference in the program is that AdRevenue Xpress gives publishers the options to put their earnings back into the system to advertise their own sites – with a 10% discount! This is an attractive feature and something I’ve often wished I could do with Adsense. It will be an interesting system to watch and I’d be very interested to hear from anyone out there who decides to give the AdRevenue Xpress system a go.
‘Pay-per-click (PPC) advertising models, which compensate networks or their affiliates each time a user clicks on a link, were always considered to be something of an honor system. But new data coming to light this week reveals that PPC fraud is far more significant than many industry observers would have imagined.
According to research released by Web analytics provider Clicklab, fraudulent clicks can account for more than 50 percent of all advertising fees attributable to certain categories.
The data provides a rare public snapshot into a segment of the industry that is controlled and rarely disclosed by companies that manage their own proprietary databases. And while a big player like Google, for example, does not disclose its fraud rates, the problem is significant enough that Google underlined it in its IPO filing with the Securities and Exchanges Commission as a potential risk that investors should worry about.’
Read More at Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud
Will blogging produce millionaires? Can blogging financially provide people with a full time earning capacity? Will we see more and more professional bloggers blogging for dollars? Can and should blogs earn money?
An increasing amount of people are writing about making money from Blogging. There is a quite a bit of debate about the legitimacy of doing so.
Megnut wrote an interesting article titled Blogging for Dollars: Giving Rise to the Professional Blogger . She writes:
‘Most financial discussions focus on blog content and explore donations, advertising, or some type of sponsorship/patronage model as the means to compensate bloggers. Very little progress has been made towards finding viable economic models because people still think of Weblogs as personal sites. If you aren’t Andrew Sullivan (who purportedly makes $6,000 per month on his site through donations), it’s hard to imagine how you’d get the traffic and donations to generate such revenue….
By paying great bloggers to produce Weblogs, we remove economic constraints and enable them to devote their energies full-time to producing compelling content and creating outstanding Weblogs.’
Whether you agree with it or not – here are some of the ways bloggers are going earning money from their blogs.
10 Ways To Make Money Blogging is an article written by a blogger who is making a bit of money on the side of his hobby. Whilst I probably don’t see eye to on a political spectrum with John, he does speak some sense when it comes to blogging. His writing reminds me of my own post on Blogging for Dollars
John takes a look at a variety of methods that people use to make a dollar through blogs – here is his headings (you’ll have to head over to Right Wing News to get the meaty bits.
- Banner Ads
- Blog Ads
- Button Ads
- Charging for Content
- Text Ads