CategoryAdvertising
Marketers Spent $4 Billion on Search Advertising
15th of December 2004 Darren Rowse

Marketers Spent $4 Billion on Search Advertising

Those of you running contextual advertising programs will be happy to hear these latest figures – ‘Advertisers will spend $4 billion in 2004 by year-end on search marketing programs, and are expected to spend 39 percent more on such programs in 2005, according to the Search Engine Marketing Professional Organization ...more
Advertising
Is Contextual Advertising Viable on a Blog?
10th of December 2004 Darren Rowse 5

Is Contextual Advertising Viable on a Blog?

There has been an increasing amount of debate recently over both the ethics and viability of blogging commercially. The focus of this post is not to enter into the question of ‘should bloggers add income streams to their blogs’ – rather I want to examine whether it is a financially ...more
Adsense
Price Rise Fuels Online Ad Increase
1st of December 2004 Darren Rowse

Price Rise Fuels Online Ad Increase

‘Online advertising grew 2.5 times as fast as overall U.S. advertising in the first three quarters of 2004, according to data released by TNS Media Intelligence/CMR. Online advertising in the U.S. totaled $5.59 billion for the first three quarters of this year, up 25.8 percent over the $4.45 billion measured ...more
Advertising
Pay per Click Advertising Trading
26th of November 2004 Darren Rowse

Pay per Click Advertising Trading

A lot of Bloggers are earning good money as a result of being publishers of pay-per-click advertising but those that are making the most out of it are also bringing traffic to their blogs via the same method. It sounds all wrong when you first think about it – why ...more
Advertising
Affiliate News: Pay Per Lead/Click Program Reviews
19th of November 2004 Darren Rowse

Affiliate News: Pay Per Lead/Click Program Reviews

Affiliate News has put together a very useful resource that reviews 9 Pay Per Lead/Click Programs If you’re looking for ways to add an income stream to your blog using this type of approach this might be a good starting point.
Advertising
Ad Placement – Where do Readers Look on a Blog?
18th of November 2004 Darren Rowse

Ad Placement – Where do Readers Look on a Blog?

WebProNews also has a good article on Ad Placement on websites: ‘Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, a study performed by Eyetrack III attempted to determine which sections ...more
Advertising
Internet Advertising Comes of Age
12th of November 2004 Darren Rowse 1

Internet Advertising Comes of Age

‘Volatility may no longer be the watchword of online advertising, according to DoubleClick’s third quarter serving trend report. “What’s most surprising is it’s no longer surprising,” said Kathryn Koegel, DoubleClick’s director of research and industrial development, who chaired the survey. “With such a new medium, we have often grown accustomed ...more
Advertising
Fastclick Reviewed – Advertising suitable for high traffic Blogs
11th of November 2004 Darren Rowse 5

Fastclick Reviewed – Advertising suitable for high traffic Blogs

Fastclick is a revenue stream that will be suitable for some highly trafficked blogs. We trailed it recently on our Olympics blog and found that with the levels of traffic that we generated at the height of the games that it out performed all other revenue streams on the site ...more
Advertising
TypePad Blogs to get Contextual Advertising
10th of November 2004 Darren Rowse

TypePad Blogs to get Contextual Advertising

Kanoodle and Six Apart (makers of Typepad and Moveable Type blogging systems) are partnering together to offer Typepad bloggers the opportunity to run contextual ads to their site – and thereby add a revenue stream to their blogs. This is similar to what Blogger blogs can do with Adsense – ...more
Advertising