A lot of Bloggers are earning good money as a result of being publishers of pay-per-click advertising but those that are making the most out of it are also bringing traffic to their blogs via the same method.
It sounds all wrong when you first think about it – why would anyone spend money on getting readers to their site in order to get them to click an ad to earn money? Wouldn’t it cost more to get readers than you’ll make from it?
Well it all depends how clever you are really. Let me explain a little…