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Pay per Click Advertising Trading

A lot of Bloggers are earning good money as a result of being publishers of pay-per-click advertising but those that are making the most out of it are also bringing traffic to their blogs via the same method.

It sounds all wrong when you first think about it – why would anyone spend money on getting readers to their site in order to get them to click an ad to earn money? Wouldn’t it cost more to get readers than you’ll make from it?

Well it all depends how clever you are really. Let me explain a little…
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Affiliate News: Pay Per Lead/Click Program Reviews

Affiliate News has put together a very useful resource that reviews 9 Pay Per Lead/Click Programs

If you’re looking for ways to add an income stream to your blog using this type of approach this might be a good starting point.

Ad Placement – Where do Readers Look on a Blog?

WebProNews also has a good article on Ad Placement on websites:



‘Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, a study performed by Eyetrack III attempted to determine which sections of a webpage the human eyes focus. Eyetrack accomplished this by creating mock pages containing text and advertisements. Test subjects then reviewed the documents while Eyetrack monitored where their eyes focused….

“Advertising placed on top and in the left column of the page was viewed most. Ads placed at the bottom of the page were viewed least.” On their first mock-up page, 68% saw/focused on ads that were positioned in the top left of the page; conversely, ads appearing at the bottom of the page were only viewed by 14% of the test subjects….

researchers found that ads that blended into surrounding editorial content on a news homepage attracted people’s eyes more often than ads that featured contrasting colors or designs.’

Read more at Ad Placement You’re Getting Warmer

Internet Advertising Comes of Age

‘Volatility may no longer be the watchword of online advertising, according to DoubleClick’s third quarter serving trend report.

“What’s most surprising is it’s no longer surprising,” said Kathryn Koegel, DoubleClick’s director of research and industrial development, who chaired the survey. “With such a new medium, we have often grown accustomed to big changes quarter to quarter. Now we’re seeing signs that things are stabilizing. Online marketing is now reaching a kind of maturity.”

As a case in point, Koegel referred to rich media holding steady at 43 percent of total ads served for the third quarter, a level it has consistently held for most of 2004.

Click rates, too, remained stable for rich media and non-rich media alike. Rich media ads have stabilized at 1.17 percent, a full five times the rate for non-rich media ads. Overall, the average click rate was 0.62 percent for the third quarter, an uptick of 11 percent from the second quarter.’



Read more at After Years of Turbulence, Internet Advertising Comes of Age?

Fastclick Reviewed – Advertising suitable for high traffic Blogs



Fastclick
is a revenue stream that will be suitable for some highly trafficked blogs. We trailed it recently on our Olympics blog and found that with the levels of traffic that we generated at the height of the games that it out performed all other revenue streams on the site including Google.

They offer a range of ads – mainly paying on a per impression basis. Pay outs depend on the ad size, style and content but are generally very very small. As a result a blog with only a small amount of visitors would probably find it more hassle than its worth to register and run with.
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TypePad Blogs to get Contextual Advertising

Kanoodle and Six Apart (makers of Typepad and Moveable Type blogging systems) are partnering together to offer Typepad bloggers the opportunity to run contextual ads to their site – and thereby add a revenue stream to their blogs. This is similar to what Blogger blogs can do with Adsense – however it seems that this new system will be a little more seamless and integrated into the Typepad blogs. It will be interesting to see how many TypePad bloggers utilise the system due to go live in the first quarter of next year. For more information see the following press relase.

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Ad Networks for your Blog

I was just reading a thread over at SitePoint Forums on where someone ask which is the Best Ad Network?

Someone answered with this list which I found really helpful. I’ve filled in the links of some of those mentioned.

Tier 1: Tribal Fusion, Fast Click, Burst, 24/7 Real Media
Tier 2: Casale, RealTechNetwork, Max Online, RightMedia, Rydium

Tier 3: BUDS, JoeTec, RealCastMedia, GorillaNation, ValueClick

Tier 4: FocusIN, EzzPublishers, BannerSpace, ClickXchange, Adtegrity, BraveNet, Undertone Network

Tier 5: ValueAd, CompactBanner, Adinfinity (same company), ClixGalore

They write in explaining the list – ‘based on rates, difficulty of becoming accepted, and quality of advertisements. Tiers 1 – 3 are, overall, good ad networks. Anything below three either means their ad quality, ease of entrance into their network, or questionable business in the past is in question.’



What ad providers have you tried? What additions or changes would you add to the above list?

BlogAds: Is There Life after Nov. 2?

‘The outfit, which sells ads on Web logs, has enjoyed this year’s burst of interest in political sites, but it needs a post-election plan….

‘Copeland’s company sells ads to run on more than 500 blogs, including political specialists like InstaPundit and DailyKos. After Sept. 20, he says, business went through the roof. “Watching big corporate media suffer at the hands of 100 individual bloggers, I have to admit I was happy,” Copeland says. “There was a big traffic spike and a nice gush of ads.” By some estimates, DailyKos was pulling in $20,000 per month advertising at its peak. Copeland gets a 20% cut.

But can the blog business survive without a Presidential election and gaffes by mainstream media firing up the Internet masses? Skeptics wonder, particularly since some blog sites damaged their credibility when they jumped the gun and erroneously predicted Senator John Kerry would win the election.’



Read more at BlogAds: Is There Life after Nov. 2?

Blogs a good buy for Advertisers

‘Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren’t more advertisers and bloggers getting together? Fear, ignorance and the knowledge that a lot of pioneers got shot.

With clickthrough rates in traditional online advertising dropping, inexpensive blog clickthroughs are as high as 5 percent. Blogs provide advertisers an excellent opportunity to reach a devoted audience niche for as little as $10 a week. Already, blogs like DailyKos which receives 15 million page views a month, get $9,000 a week for advertising and is sold out for weeks in advance.

Advertising on blogs is not like buying a minute on the Super Bowl says Henry Copeland, founder of Blogads, which matches advertisers with blogs. Successful blogs are edgy, have a sense of humor, and are recognized experts in a narrow niche. Blog audiences look at traditional ads, like “Click here, get 20% off,” and say “screw this, I’ve seen it everywhere,” Copeland says.’

Read more at Blogs a Good Buy for Advertisers but Fear and Ignorance keep media buyers away