Close
Close

Blogkits Announce 7 new Banner Ad Sizes

Blog Kits have just released 7 new sizes of banner advertising – designed specifically for bloggers. Whilst I’m surprised that they haven’t gone for some more standard sizes (eg 468 x 60) which would allow them to be used as alternative ads for Adsense, there are a few nice sized buttons there for sidebars.

I might just have to give some of them a go in the weeks ahead.

Bloggers Sell Advertising Space on Ebay

Ebaylogotm

The Mobile Technology Weblog is another blog that is using Ebay to help them earn an income from their blog by selling advertising space on it. They are currently up to $41 for a 120 x 90 banner (for a month) after a couple of days of the auction. I’m sure others have done this (I’ve definitely seen non blog type sites do it) but its a good idea and worth a try.

‘TJ and I came up with a pretty cool idea recently, which I think is unique – but I’m sure we’ll find someone who’ll claim it’s been done before :-)

Why not auction off advertising space on blogs on eBay? So I placed an ad this morning to sell off the ad space you can see on the top right of the blog for a month. You can see it – and bid on it! – here.

It’s a bit of a punt, but if it works, it could be a great way to connect advertisers with bloggers, which is what eBay does so well. And if it enables bloggers to be rewarded for their work, I’d be delighted.

If you’re a blogger reading this, I’d really appreciate a link to this post – the more people see it, the more likely it is to work and the more likely it is that it’ll start something big for all of us.’

I was actually pondering the other day whether an auction type version of BlogAds might be a viable method of selling ads. For example if instead of bloggers setting their prices (guessing at market value) and hoping that an advertiser comes and pays that much – if Blogads added the option to have an auction for your ad space. This way advertisers would have a little more say in the setting of the price as we as the blogger would find the true market value of our sites. Just an idea – one that I hope who ever uses it will give me 10% of the earnings from!

Estimating what the Big bloggers earn from Blogads

Right Wing News has done some estimates on what they think some of the bigger blogs are making from Blogads on a weekly basis. The estimates are rough and they admit they are probably over estimates as Blogads do take 20% in commissions and it doesn’t take into consideration advertisers buying long ads (which are usually discounted) and it wouldn’t take into consideration the free ads that some bloggers use. On the flip side of course, these numbers are conservative in their overall earnings as many of them use other advertising also such as Adsense, affiliates, private ads etc.

Having made all those disclaimers this is an interesting analysis. Here are the top 10 on this list of estimates of Blogads weekly earnings (check here for their complete list):



Daily Kos:$6800

Talking Points Memo: $2900

Instapundit: $2125

Eschaton: $2000

Andrew Sullivan: $2400

Hugh Hewitt: $1500

Political Animal: $1430

The Smirking Chimp: $1350

Wonkette: $1150

Political Wire: $1100

BlogMine -Content, Clicks, Cash!

Interior-Logo-Bm

Another blog revenue stream has been announced – this time its BlogMine.com whose motto is ‘Content, Clicks Cash!’ Their main service is ‘GoldRush’.

‘GoldRush makes you money. It analyzes the blog’s content and provides text ads targeted to your content and your audience. No need to worry about irrelevant ads showing up in your blog and feeds.’



Once again – it is a contextual system which rules out those of us using Google’s Adsense.

This is the third such system to be announced in the last month or two. We’ve already seen two very similar services announced in Chitika and Crisp Ads. I’m yet to really see many bloggers using them and have not heard any tales of success (or failure for that matter) on them.

Chitika Contextual Advertising Launched

Chitika Tptp

It seems that there is yet another contextual advertising system being launched that is specifically targetted at bloggers. It is called Chitika and promises to motetize your blogs and your feeds using contextual ads. They offer all the main formats of ads and seem pretty sstandard in terms of design and layout. They pay publishers 30% of any revenue raised from a click on the ads. This sounds low but there is no real way of comparing it to Adsense who does not publish the percentage that they pay out.

It looks quite similar to Crisp Ads – neither of which I can really test without removing the Adsense program from my blogs (Adsense forbids you using any other contextual advertising on your blog concurrently with it).

As always – I’m keen to hear your opinion on this ad program – write us a review and we’ll publish it with plenty of links back to your own site.

BlogKits BlogMatch Network

Blogkits

I’m interested in the launch of a new program that will attempt to match bloggers with adertisers – BlogKits. It seems to be what I’ve been suggesting is needed from what they write in their News Release:



‘“Until today, bloggers primarily embraced tools such as Google Adsense or Henry Copeland’s BlogAds.com to generate revenues,” said Jim Kukral, Blogging Guru and founder of BlogKits.com. “While both excellent solutions, the fact remains that both of those tools rely on a blogger’s ability to generate large amounts of web traffic for any real income opportunities, leaving 99% of all blogs out in the cold.”

The BlogKits BlogMatchTM Network will allow all blogs, even those without high levels of visitor traffic, the no-cost opportunity to earn revenues in a multitude of ways by matching them with advertisers/marketers that care more about reaching the right target audience, not just necessarily the biggest one, and not necessarily through only traditional methods like banner ads.’

What they seem to be offering is a listing of blogs for Advertisers and Marketers to approach for a variety of sponsorship arrangements. As a blogger they invite you to submit your blog to the network by filling out a form. Then you add a small piece of code to your blog so that they can track your traffic levels and I guess will contact you if an Advertiser wants to develop some sort of partnership arrangement. Seems pretty simple and worth a go.

Online Advertising to Grow 30 Percent in 2005

ClickZ has another good article with a prediction about Online Advertising that should warm the hearts of ProBloggers everywhere.



‘Online advertising will grow by 30 percent next year from $7.8 billion in 2004 to $10.2 billion in 2005, a rate reminiscent of the late nineties when the medium was in its infancy, according to the Jack Myers 2005 Spending Forecast.

In contrast, Myers projects that overall advertising will grow at a more modest 4.8 percent from $181.5 billion in 2004 to $190.2 billion in 2005.

“Most offline advertising has reached a state of what I would call parity, where the major players are all spending roughly the same amount as their competitors,” Myers said. “Online is seen as the place to seek for a competitive advantage for a comparatively low amount of spending.”’



Read more at Myers: Online Advertising to Grow 30 Percent in ’05

RSS and Blog Advertising Network – CrispAds

Crispads Logo

Just stumbled upon another Advertising program that has been designed specifically for RSS and Blogs called CrispAds. They promote it to bloggers as follows:

- Place ads in your blog articles when you want

- Ads also appear in your RSS or ATOM feed!

- 95% of advertiser click-thru revenues flow to you

- Get paid via Paypal at the end of every month

- Just generate code and place into blog article!

- Automated tracking system to track earnings

I haven’t talked to too many people using CrispAds yet but they seem to have most of the features that a blogger wanting to ad an income stream to their blog would want. One of the main advantages that this system has over an ad network like Adsense is the ability to run ads in RSS. I’m sure Adsense is working on this feature – but it could be a while.

On the down side I suspect that it will take a while for them to find a good stock of advertisers – but its a program worth trying. Following is a sample ad to give you an idea of what they look like.

update:Coincidentally Jen at Jensense has just posted a little review on Crisp Ads also. She writes:

‘But how well their ads would do when targeting non-blog keywords remain to be seen. Because unlike AdSense which contextually targets based on the page contents, CrispAds targets based on catagories submitted by advertisers, and matched up to the catagories a publisher submits for each blog. They do seem to be having difficulty attracting advertisers into the program.’

Marketers Spent $4 Billion on Search Advertising

Those of you running contextual advertising programs will be happy to hear these latest figures – ‘Advertisers will spend $4 billion in 2004 by year-end on search marketing programs, and are expected to spend 39 percent more on such programs in 2005, according to the Search Engine Marketing Professional Organization (SEMPO).

SEMPO, a non-profit professional organization that promotes search engine marketing, issued a report today that suggests the robust market for search services will continue. The report, “The State of Search Engine Marketing 2004” covers U.S. and Canadian markets and has a number of illuminating observations.’

Read more at Marketers Spent $4Billion on Search