ClickZ has another good article with a prediction about Online Advertising that should warm the hearts of ProBloggers everywhere.



‘Online advertising will grow by 30 percent next year from $7.8 billion in 2004 to $10.2 billion in 2005, a rate reminiscent of the late nineties when the medium was in its infancy, according to the Jack Myers 2005 Spending Forecast.

“Most offline advertising has reached a state of what I would call parity, where the major players are all spending roughly the same amount as their competitors,” Myers said. “Online is seen as the place to seek for a competitive advantage for a comparatively low amount of spending.”’



Read more at Myers: Online Advertising to Grow 30 Percent in ’05

Just stumbled upon another Advertising program that has been designed specifically for RSS and Blogs called CrispAds. They promote it to bloggers as follows:

- Place ads in your blog articles when you want

- Ads also appear in your RSS or ATOM feed!

- 95% of advertiser click-thru revenues flow to you

- Get paid via Paypal at the end of every month

- Just generate code and place into blog article!

- Automated tracking system to track earnings

I haven’t talked to too many people using CrispAds yet but they seem to have most of the features that a blogger wanting to ad an income stream to their blog would want. One of the main advantages that this system has over an ad network like Adsense is the ability to run ads in RSS. I’m sure Adsense is working on this feature – but it could be a while.

On the down side I suspect that it will take a while for them to find a good stock of advertisers – but its a program worth trying. Following is a sample ad to give you an idea of what they look like.

update:Coincidentally Jen at Jensense has just posted a little review on Crisp Ads also. She writes:

‘But how well their ads would do when targeting non-blog keywords remain to be seen. Because unlike AdSense which contextually targets based on the page contents, CrispAds targets based on catagories submitted by advertisers, and matched up to the catagories a publisher submits for each blog. They do seem to be having difficulty attracting advertisers into the program.’

Those of you running contextual advertising programs will be happy to hear these latest figures – ‘Advertisers will spend $4 billion in 2004 by year-end on search marketing programs, and are expected to spend 39 percent more on such programs in 2005, according to the Search Engine Marketing Professional Organization (SEMPO).

SEMPO, a non-profit professional organization that promotes search engine marketing, issued a report today that suggests the robust market for search services will continue. The report, “The State of Search Engine Marketing 2004” covers U.S. and Canadian markets and has a number of illuminating observations.’

Read more at Marketers Spent $4Billion on Search

‘Online advertising grew 2.5 times as fast as overall U.S. advertising in the first three quarters of 2004, according to data released by TNS Media Intelligence/CMR.

Online advertising in the U.S. totaled $5.59 billion for the first three quarters of this year, up 25.8 percent over the $4.45 billion measured over the same time period in 2003. That growth was well ahead of the year-over-year increase of 10.3 percent in overall U.S. ad spending to $102.47 billion from January through September, from the $92.90 billion spent in the same time period in 2003. The figures come amid other signs of stabilization within the online advertising market in recent weeks….’

Read more at Studies: Price Rise Fuels Online Ad Increase

A lot of Bloggers are earning good money as a result of being publishers of pay-per-click advertising but those that are making the most out of it are also bringing traffic to their blogs via the same method.

It sounds all wrong when you first think about it – why would anyone spend money on getting readers to their site in order to get them to click an ad to earn money? Wouldn’t it cost more to get readers than you’ll make from it?

Well it all depends how clever you are really. Let me explain a little…
[Read more...]

Affiliate News has put together a very useful resource that reviews 9 Pay Per Lead/Click Programs

If you’re looking for ways to add an income stream to your blog using this type of approach this might be a good starting point.

WebProNews also has a good article on Ad Placement on websites:



‘Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, a study performed by Eyetrack III attempted to determine which sections of a webpage the human eyes focus. Eyetrack accomplished this by creating mock pages containing text and advertisements. Test subjects then reviewed the documents while Eyetrack monitored where their eyes focused….

researchers found that ads that blended into surrounding editorial content on a news homepage attracted people’s eyes more often than ads that featured contrasting colors or designs.’

Read more at Ad Placement You’re Getting Warmer

‘Volatility may no longer be the watchword of online advertising, according to DoubleClick’s third quarter serving trend report.

Click rates, too, remained stable for rich media and non-rich media alike. Rich media ads have stabilized at 1.17 percent, a full five times the rate for non-rich media ads. Overall, the average click rate was 0.62 percent for the third quarter, an uptick of 11 percent from the second quarter.’



Read more at After Years of Turbulence, Internet Advertising Comes of Age?