CategoryAdvertising
MSN Spaces and Advertising
9th of April 2005 Darren Rowse 2

MSN Spaces and Advertising

I find it interesting to see that MSN Spaces is now adding advertising to their blogger’s blogs. In a way if makes sense – they have 4.5 million users, even if it was just the users themselves who saw the ads thats significant exposure – let alone all the readers. ...more
Advertising
Pay Per Click Advertising Costs Increase by 9% in March
9th of April 2005 Darren Rowse 1

Pay Per Click Advertising Costs Increase by 9% in March

This article is good news for those of us who are publishers for pay per click advertising programs like Google’s Adsense with advertisers paying 9% more for keywords than they were earlier in the year. ‘PRICES FOR PAID SEARCH LISTINGS rebounded in March, rising 9 percent to an average of ...more
Advertising
Viral Advertising
8th of April 2005 Darren Rowse

Viral Advertising

MarketingSherpa has a great article on Viral Advertising which could be of interest to bloggers both in thinking about promoting their own blogs but also in providing adspace ON their blogs. ‘Viral advertising is the red hot tactic of 2005 … but the lack of practical how-to information on the ...more
Advertising
Adbrite Ad Packages
6th of April 2005 Darren Rowse 5

Adbrite Ad Packages

A blogging friend just pointed me at a new strategy that the AdBrite advertising network seem to be employing – selling packages of ads that will appear on multiple sites. Some of the packages are packages of their higher performing sites in the network and others are theme related on ...more
Advertising
Advertisers Sue Google and Yahoo over Click Fraud
6th of April 2005 Darren Rowse

Advertisers Sue Google and Yahoo over Click Fraud

Just spotted an article in the Wall Stree Journal that mentions a group of contextual ad advertisers who are suing Google and Yahoo over issues of click fraud – this will be an interesting one to watch as its going to be a big issue for those behind contextual advertising ...more
Advertising
What Do Bloggers Want From An Advertiser?
27th of March 2005 Darren Rowse

What Do Bloggers Want From An Advertiser?

Jim over at BlogKits writes a good post on What Do Bloggers Want From An Advertiser? and answers the question by telling us what we don’t want. The ‘Do Want’ article will come next week. Looks interesting. What do YOU want from blog advertisers dear readers (apart from the obvious ...more
Advertising
Online Ad spending increased by 21.4% in 2004
19th of March 2005 Darren Rowse

Online Ad spending increased by 21.4% in 2004

Spending on Internet advertising in the US market increased by 21.4% to $7.4 billion in 2004 in comparison to 2003 – a higher increase than any other area. The overall average increase across all mediums was 9.4%. Encouraging signs. Source U.S. Advertising Market Shows Strong Growth in 2004 via Poynter ...more
Advertising
UCC blogads attracting widespread attention
18th of March 2005 Darren Rowse

UCC blogads attracting widespread attention

One of the more interesting and controversial uses of the BlogAds system of blog advertising has been a campaign by the United Church of Christ. Today they’ve come out with some statistics that reveal the success of this campaign. One of the keys to their success is that they created ...more
Advertising
Interview With Henry Copeland From Blogads
18th of March 2005 Darren Rowse

Interview With Henry Copeland From Blogads

John Hawkins has a good interview with BlogAds owner – Henry Copeland over at A Mini-Interview With Henry Copeland From Blogads. Henry is always most insightful and a creative thinker that I respect so when I see him featured in this type of thing I always carefully read it from ...more
Advertising