CategoryAdvertising
Pajamas Media – New Blog Advertising Network
29th of April 2005 Darren Rowse 6

Pajamas Media – New Blog Advertising Network

Roger L. Simon has just posted anOpen Letter to All Bloggers announcing that he and a couple of others are going to start a corporate advertising service which will sell ads to advertisers ‘en masse’ . There are not too many details but it sounds like an interesting project. He’s ...more
Advertising
Yahoo! testing Dynamic Image Ads
29th of April 2005 Darren Rowse 2

Yahoo! testing Dynamic Image Ads

In a big week of changes to contextual advertising Jen posts that Yahoo! are now adding dynamic image ads to their contextual advertising line (original source of information). Things are certainly hotting up in terms of competition between Yahoo and Google in advertising – hopefully publishers will be the winners).
Advertising
Text Link Pricing Criteria
28th of April 2005 Darren Rowse 1

Text Link Pricing Criteria

Search Engine Journal has a good post on how to work out how much to charge for text ads on your blog. It comes at a perfect time for me as I’ve had a number of emails recently from webmasters asking how much I charge for links. The article suggests ...more
Advertising
Fastclick add Text Ads
28th of April 2005 Darren Rowse 2

Fastclick add Text Ads

Yesterday Google announced it was going into CPM advertising and expanding opportunities for advertisers to use banner ads – today one of the big banner ad providers, Fastclick, add to their website that they are getting into Text Ads. Found via Thread Watch
Advertising
BlogKits Blogger Survey on Advertising
26th of April 2005 Darren Rowse 1

BlogKits Blogger Survey on Advertising

Head over to BlogKits and fill in the survey there if you’re interested in helping them research what blogger think about ads on their blogs. The survey is easy to use and quick (took me 5 minutes) and will help to create a blog ad system that is useful and ...more
Advertising
Adbrite and Feedster Announce Partnership over Blog Ads
22nd of April 2005 Darren Rowse 2

Adbrite and Feedster Announce Partnership over Blog Ads

It looks like Adbrite (an ad network) and Feedster (an RSS Search Engine) have decided to team up to provide ads to bloggers. They’ll be offering three options for running ads on your blog: Ads directly on your blog Ads in your RSS Feed Podcast Advertising (not available yet). It ...more
Advertising
DIY Blog Advertising
18th of April 2005 Darren Rowse 7

DIY Blog Advertising

Duncan has a great post on DIY Blog Advertising which is well worth the read for anyone who is contemplating finding advertisers for the blogs. In it Duncan cuts through some of the terminology and gives some valuable tips (some of which I’d known a few months ago). I particularly ...more
Advertising
Ad Agency launches Blog Kit
13th of April 2005 Darren Rowse 1

Ad Agency launches Blog Kit

Media Daily News posts that Ad Agency Carat are launching some interesting resources for companies wanting to explore blogging as part of their marketing. ‘John Cate, vice president and national media director for Carat Interactive, said clients such as TiVo and Pfizer will each be given a three-part blogging “starter ...more
Advertising
The Complexity of Advertising on a Blog
11th of April 2005 Darren Rowse 2

The Complexity of Advertising on a Blog

Are you a media buyer or seller that wants some work? This might be a good post for you to read to the bottom of. One of my biggest frustrations as a single practitioner blogger is that I have to get my head around multiple areas of expertise. I’m a ...more
Advertising