Head over to BlogKits and fill in the survey there if you’re interested in helping them research what blogger think about ads on their blogs. The survey is easy to use and quick (took me 5 minutes) and will help to create a blog ad system that is useful and profitable for bloggers.
They’ll be offering three options for running ads on your blog:
- Ads directly on your blog
- Ads in your RSS Feed
- Podcast Advertising (not available yet).
It is a pretty smart move on both party’s parts. Whilst bloggers could already access the first option with Adbrite (I’ve been using them for a year or more on some of my blogs) this partnership will put Adbrite into contact with a whole new range of publishers that the previously had no access to. It will also be one of the first options for RSS advertising – beating some of the major ad networks to the punch.
Found via Blog Herald
Duncan has a great post on DIY Blog Advertising which is well worth the read for anyone who is contemplating finding advertisers for the blogs. In it Duncan cuts through some of the terminology and gives some valuable tips (some of which I’d known a few months ago).
I particularly like Duncan’s advice on setting the price for your advertising:
‘Setting a charge for your advertising is often the hardest part of the process. Everone thinks their blogs is worth millions, and I can tell you that some try to charge that way. There is, however I fine line between charging a premium amount and an amount that it too low.
Last year I was approached by an advertiser who wanted to sponsor the Blog Herald and wanted a whole lot of advertising in return. Massive banners 728×90 banners, exclusive run of site the whole thing. I put forward an offer and I was basically laughed at it. The response was that they could get $1 CPM elsewhere for a similar deal and why would should they pay more here, this despite them being the ones approaching me. Suffice to say it was an interesting lesson, both in that advertising wasn’t worth as much as I’d expected (particularly when you’re talking exclusive rights) and that advertisers can be fickle.’
‘John Cate, vice president and national media director for Carat Interactive, said clients such as TiVo and Pfizer will each be given a three-part blogging “starter kit,” introducing them to the increasingly influential world of blogs.
The kits will instruct each client on how to effectively monitor blogs within their purview, advertise on appropriate blogs, and actually blog themselves. “This practice won’t be right for all of our clients,” said Cate. “We’ll have to access the landscape, and determine who can sustain a dialogue and who can’t.”‘
I’ll be interested to see how companies respond to Carat with this kit – particularly if and how many take up the advertising approach (especially with my recent advertising experience in mind).
Are you a media buyer or seller that wants some work? This might be a good post for you to read to the bottom of.
One of my biggest frustrations as a single practitioner blogger is that I have to get my head around multiple areas of expertise. I’m a writer, an editor, designer (I do outsource a lot of this), PR person, marketer, tech person (I outsource some of this) media seller, search engine optimizer and strategist – all wrapped into one.
I’m becoming more confident in most of these roles but am aware that I have a lot to learn in most of them – particularly in the area of selling advertising space on my blogs.
I now have a blog that is attracting semi-regular requests from large companies, ad agencies and media buying groups about advertising with me. This is both an exciting prospect (the money involved in these transactions is great) but also incredibly frustrating and stressful. You see I have little experience in selling advertising on this scale.
The most recent of these requests was for a two month campaign, the figure I could quote up to was five figures, with a large multinational company. I was dealing with a media buying company who were very encouraging. However the negotiations broke down simply because of my inability to get my head around the complexity of what was require to make the campaign happen – to put it most simply it was out of my league.
It was complex on some of these levels:
I find it interesting to see that MSN Spaces is now adding advertising to their blogger’s blogs. In a way if makes sense – they have 4.5 million users, even if it was just the users themselves who saw the ads thats significant exposure – let alone all the readers.
I’m surprised however not to see much reaction from bloggers about this yet. When I first heard the news I thought that there might be a bit of an outcry from MSN spaces users who resisted the idea of MSN using their blogs to make money for themselves without giving them anything but a free space to write. Perhaps I’ve missed these sorts of blogger’s posts – has anyone seen any? Update: in digging around I’ve now found a few but not as many as i’d have expected.
I’m also a little intrigued by MSN’s business model in comparison to Blogger’s (owned by Google) who used to have their Adsense ads on every free Blogger blog but who removed these ads about 18 months ago for some reason. I’ve always wondered why they removed these ads – Did they just not work? Were bloggers protesting too much? Do the search boxes that they now put on blogger blogs pay more? Or do they hope that every blogger in their program will add their own Adsense ads and blog better and smarter if they give them the chance to earn a share of the revenue.
I’ll be interested to see how this strategy goes for MSN Spaces and am especially interested to see if they offer a paid version where bloggers can opt out of the ads or even a system of sharing revenue on advertising with bloggers using some sort of system like Adsense.
This article is good news for those of us who are publishers for pay per click advertising programs like Google’s Adsense with advertisers paying 9% more for keywords than they were earlier in the year.
‘PRICES FOR PAID SEARCH LISTINGS rebounded in March, rising 9 percent to an average of $1.75 a click, according to the most recent Fathom Online Keyword Price Index, released today.
The average cost of keywords–which had fallen during the first two months of the year, after rising steadily from September through the holidays–now exceeds last December’s $1.70 by about 3 percent. Matt McMahon, Fathom Online’s executive vice president-corporate development, attributed the upswing in keyword pricing to seasonal shifts in ad spending.
While some industries’ keywords went up in price more than others, none of the categories tracked by Fathom Online fell last month. Telecom/wireless terms gained the most ground, growing by 23 percent to 95 cents a click–although this figure is less than the $1.09 per click that the category garnered last year….’
Read more at Search Advertising Costs Surge In March
MarketingSherpa has a great article on Viral Advertising which could be of interest to bloggers both in thinking about promoting their own blogs but also in providing adspace ON their blogs.
‘Viral advertising is the red hot tactic of 2005 … but the lack of practical how-to information on the tactic is astounding.
Viral ads are online promotional campaigns that (hopefully) spread “like a virus.” One minute nobody’s heard of it, next minute, it’s everywhere. The term’s been around for almost a decade now, and it’s been the online ad tactic de jour at least three times…’
A blogging friend just pointed me at a new strategy that the AdBrite advertising network seem to be employing – selling packages of ads that will appear on multiple sites. Some of the packages are packages of their higher performing sites in the network and others are theme related on sports, gaming, travel etc. My friend pointed me to a blogging package. They describe these packages on their blog as follows:
‘We’ve been hearing from some advertisers that you’re overwhelmed with the number of advertising opportunities on AdBrite. I hope these pre-selected, high-performing ad packages make your life easier. ‘
I think this is a good move for Adbrite – the only hesitation I have is that they don’t reveal what sites they’re putting the ads on. For instance with the blogging package they just say
‘Blogs inform, influence, and entertain the Internet’s taste-makers. Click “add to cart” and we’ll put into your cart 20 of the best-performing blogs in the AdBrite network.’
As an advertiser I think I’d want to know a little more than that and as a publisher – I want to know how to get in on such a package – looks like good money!