Written on April 11th, 2008 at 05:04 am by Darren Rowse

Exploring Shopzilla [Interview]

Advertising 12 comments

In February I posted a first impression review of the Shopzilla Publisher Program.

This CPC (cost per click) ad unit is similar to those used successfully by many with the Chitika program. There’s one live in action at the bottom of this post.
I’ve been getting some good feedback from quite a few ProBlogger readers who have […]

Written on March 27th, 2008 at 12:03 am by Daniel Scocco

How Much Should I Charge for my Advertising Space?

Advertising 74 comments

In this post Daniel Scocco answers to another question on the Problogger Question Box (and a question that I get asked a lot). Brian Auer asks:
What about [direct advertising] pricing? Are there any good ballpark price structures? What do we base rates on?
As soon as a blogger decides to play with direct advertising, the question […]

Written on March 3rd, 2008 at 12:03 am by Darren Rowse

12 CPM Alternatives to Adsense

Advertising 63 comments

Looking for a CPM Alternative to AdSense? Will Reinhardt from Calico Monkey (RSS) shows you 12 of them in this post.
Video content publishers face a unique capitalization challenge on the internet today. Sites that rely on new media for the bulk of their content are unable to earn as much from Adsense as those […]

Written on February 12th, 2008 at 03:02 pm by Darren Rowse

Chitika Introduce Viral Branding Units

Advertising 11 comments

Chitika today have announced a new type of ad unit that I was fortunate enough to get a sneak peak of a few days ago.

It’s called the Viral Branding Unit (VBU) and you can see it in action on their VBU page but it looks like this:

This unit is currently in beta test but I’m […]

Written on February 12th, 2008 at 12:02 am by Darren Rowse

Shopzilla Publisher Program - First Impression Review

Advertising, Featured Posts 47 comments

Over the last couple of weeks I’ve been experimenting with a couple of new advertising networks and am really excited by the initial results that I’m seeing.

The first one that I want to introduce readers to is the Shopzilla Publisher Program. You won’t learn a lot about this program from it’s front page as they’re […]

Written on February 9th, 2008 at 12:02 am by Darren Rowse

How do You Find Private Advertisers for Your Blog?

Advertising 44 comments

Daniel Scocco from Daily Blog Tips has kindly agreed to help tackle some of the questions in the ProBlogger Question Box over the coming weeks. Here’s his first reply:
Dustin Brewer asks:
How do you work advertising on your site when it comes to the 125×125 banners? Do most of the advertisers just come to you and […]

Written on January 26th, 2008 at 07:01 am by Darren Rowse

How to Make CPC Ads Convert

Advertising 28 comments

Wendy at eMoms at Home posted an interview with me today which focuses upon getting advertising to convert into revenue on a blog - particularly CPC ads (cost per click) like AdSense or Chitika.
I give a variety of tips in the 3 question interview but here’s the crux of it for me with 3 main […]

Written on January 10th, 2008 at 08:01 pm by Darren Rowse

ShoppingAds and AuctionAds Merge and Combine CPC and CPA ads

Advertising 23 comments

Overnight I had an email from the team at MediaWhiz who have just announced that they have merged two of their ad networks together (AuctionAds and ShoppingAds) under the one name of ShoppingAds.

What I like about the new look ShoppingAds is that it combines both CPA (cost per action) ads AND CPC (cost per click) […]

Written on January 2nd, 2008 at 11:01 pm by Darren Rowse

Bidvertiser Add RSS Advertising

Advertising, RSS 28 comments

One of the areas that many bloggers want to see improvement in when it comes to making more money from their blogs is in the area of RSS Advertising.

Today Bidvertiser started experimenting with just this.

I’m yet to try it for myself and there’s a distinct lack of information on the Bidvertiser site about this new […]