CategoryAdvertising
The Good, Bad and Ugly of Contextual Advertising
8th of July 2005 Darren Rowse 6

The Good, Bad and Ugly of Contextual Advertising

There is a good look at the Pros and Cons of Contextual Advertising over at Online Journalism Review today. Here’s a couple of snippets. Firstly a look at successful use of Adsense – they go to the usual suspects including Jason Calacanis: ‘For a general news site, the breaking news ...more
Adsense
Marketers are turning to blogs for online ad spending
7th of June 2005 Arieanna Foley 10

Marketers are turning to blogs for online ad spending

Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently. Of those surveyed by Forrester, 64% would be interested in advertising on blogs, while 57% would ...more
Advertising
Blogging Data We Can All Learn From
6th of June 2005 JimKukral 5

Blogging Data We Can All Learn From

The BlogKits 2005 Blogging & Advertising Survey is about to close up. Here’s the best part. I’m going to release the raw data from this study on ProBlogger.net next week for anyone to download and analyze as they see fit. So if you haven’t taken the short survey yet, please ...more
Advertising
Should New Blogs Have Ads?
21st of May 2005 Darren Rowse 15

Should New Blogs Have Ads?

Jacob asks Should New Blogs Have Ads? He has decided not to put ads on his new blogs for two main reasons: Not much money – it takes time to build readership and in the mean time it doesn’t really earn much Bring in the Audience – ads can put ...more
Advertising
64% of Marketers are Interested in Advertising on Blogs
7th of May 2005 Darren Rowse 10

64% of Marketers are Interested in Advertising on Blogs

Interesting feature by Reuters today into Blogs and advertising with some hopeful news for entrepreneurial bloggers who are good/lucky/workaholic/well-connected enough to generate large levels of traffic: Buczaczer expects a handful of blogs will develop an audience large enough to secure more substantial ad dollars this year. A wave of companies ...more
Advertising
Blogads 3.0 Beta
7th of May 2005 Darren Rowse 6

Blogads 3.0 Beta

Henry has just posted an interesting post over at BlogAds about some of the changes they’ve been working on in BlogAds 3.0 (beta). For starters they are refining their application process and introducing the idea of ‘sponsor bloggers’ who bring new bloggers into the program and help them get going ...more
Advertising
Fastclick Launch Text Ads
3rd of May 2005 Darren Rowse 5

Fastclick Launch Text Ads

An email was just sent out to Fastclick Publishers announcing that their new Text Ad program has just gone live. We have exciting news to announce – we launched our new Text Ads ad format today! Text Ads are the perfect supplement to your current display advertising, using unobtrusive text ...more
Advertising
Pajamas Media – Proceed with Caution
2nd of May 2005 Darren Rowse 1

Pajamas Media – Proceed with Caution

Duncan over at the Blog Herald has considered the new blog network being proposed by Pajamas Media (which I linked to a couple of days back). Duncan has taken a look over the documentation that Pajamas Media sent out to interested participants in the program and expresses a number of ...more
Advertising
Cost Per Influence Advertising
1st of May 2005 Darren Rowse

Cost Per Influence Advertising

Jason has a good post critiquing the CPI (Cost Per Influence) advertising that some have been talking about a bit recently. The theory is that some are trying to come up with an advertising system that rates ‘influence’ of blogs and connects this to the advertising rates that they are ...more
Advertising