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	<title>ProBlogger Blog Tips &#187; Advertising</title>
	<atom:link href="http://www.problogger.net/archives/category/advertising/feed/" rel="self" type="application/rss+xml" />
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	<description>Make Money Online</description>
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		<title>Does Your Blog Look Like NASCAR?</title>
		<link>http://www.problogger.net/archives/2009/11/16/does-your-blog-look-like-nascar/</link>
		<comments>http://www.problogger.net/archives/2009/11/16/does-your-blog-look-like-nascar/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 13:33:20 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Pop-up ad]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.problogger.net/?p=9272</guid>
		<description><![CDATA[In this post, Jack Gamble from Babeled talks about ad placement and the risk of overdoing it.
Are you responsible for a website that has so many ads that it looks like Dale Earnhardt Jr. should be driving it in circles at high speed with a strange aversion to right turns?
That is because your advertisements are [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

<a href="http://www.problogger.net/31dbbb-workbook/"><img src="http://www.problogger.net/wp-content/uploads/2009/06/468x60.jpg" width="468" height="60" alt="468x60.jpg" /></a></p>
<p><a href="http://www.problogger.net/archives/2009/11/16/does-your-blog-look-like-nascar/">Does Your Blog Look Like NASCAR?</a></p>
]]></description>
			<content:encoded><![CDATA[<p><em>In this post, Jack Gamble from <a href="http://www.babeled.com/">Babeled</a> talks about ad placement and the risk of overdoing it.</em></p>
<p><a href="http://www.flickr.com/photos/aarmono/2150634443/"><img class="alignright size-medium wp-image-9273" style="margin-right: 5px;" title="nascar" src="http://www.problogger.net/wp-content/uploads/2009/11/nascar-300x202.jpg" alt="nascar" width="300" height="202" /></a>Are you responsible for a website that has so many ads that it looks like Dale Earnhardt Jr. should be driving it in circles at high speed with a strange aversion to right turns?</p>
<p>That is because your advertisements are out of control.</p>
<p>Like all things in life, with advertising you need to know when to stop.  If there is one thing that drives me crazy, it’s arriving at a blog and being bombarded by a mess of Goggle Adsense, pop-ups, and 125&#215;125 banner ads.  All of these are ways to bring in some cash for your hard work, but at what point does it become counterproductive?</p>
<p>Here’s a hint: if I need to scroll down to get to your content because you have nothing but ads above the fold, then I am never coming back to your site.  I will not click your ads. I will not subscribe to your feed. I will not download your e-book.  I will not tell my friends about you.  Are you getting the point?  Too much advertising on your blog is simply insulting to your readers.</p>
<p>You need to come up with some simple guidelines for your ad campaign and stick to your guns.  I’m not going to tell you that this ad is good and that one is bad.  But I will tell you that there is certainly a point where the next ad you put up will cost you money.</p>
<p>Try testing yourself.  Click on any post in your blog and scroll down to an arbitrary point in the post.  Now take stock in what you see.  What percentage of the screen is dedicated to advertisement?  If the number is too high, then you’re readers are not happy (if you have any left).</p>
<p><strong>So what percent of space should you dedicate to displaying ads?</strong></p>
<p>Let’s look at the other popular media outlets our there.  In television for example, the average 1 hour show has about 44 minutes of programming and 16 minutes of commercials.  That is an ad/content ratio of just over 26%.</p>
<p>Print magazines are far worse.  The average magazine has an ad/content ratio on the order of 40%!  This doesn’t exactly demonstrate a devotion to reader satisfaction.  Could this be part of the reason that print magazine circulation has fallen more than 10% since 2008?</p>
<p>So what can we take away from these numbers?  For starters, you need to get your ratio down as low as possible.  Certainly the 40% magazine standard is a failing number, and in my opinion, the 26% TV figure is not much better.</p>
<p>All the ads in the world won’t do you any good if there is nobody there to see them.  If your blog has been sitting idle with no growth in earnings, subscribers, or traffic then try removing some of the ads.  You will find that a user friendly site with solid content and a few small ads will consistently outperform a confusing cluster of banners.</p>
<p>So unless your blog has a world class pit crew and can do more than 200 miles per hour, you better do something about your ad/content ratio. My challenge to you is get your ratio down to 20% or less. Your readers (and your revenue) will thank you.</p>
<p><em><em>Image: <a href="http://www.flickr.com/photos/aarmono/2150634443/" target="_blank">aarmono</a></em></em></p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a>, <a href="http://www.problogger.net/archives/tag/magazine/" rel="tag">Magazine</a>, <a href="http://www.problogger.net/archives/tag/pop-up-ad/" rel="tag">Pop-up ad</a>, <a href="http://www.problogger.net/archives/tag/website/" rel="tag">Website</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2009/11/16/does-your-blog-look-like-nascar/">Does Your Blog Look Like NASCAR?</a></p>
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		<title>Learn From My Mistake &#8211; Don&#8217;t Leave Money on the Table!</title>
		<link>http://www.problogger.net/archives/2009/10/17/learn-from-my-mistake-dont-leave-money-on-the-table/</link>
		<comments>http://www.problogger.net/archives/2009/10/17/learn-from-my-mistake-dont-leave-money-on-the-table/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 15:08:35 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Chitika eMiniMalls]]></category>

		<guid isPermaLink="false">http://www.problogger.net/?p=8934</guid>
		<description><![CDATA[Have you ever found that you&#8217;ve been leaving money on the table? It&#8217;s a frustrating feeling and one that many of us can relate to. I discovered that I&#8217;ve been doing it for the last few months &#8211; here&#8217;s my story.
I run Chitika Premium ad units on some parts of my blogs &#8211; particularly at [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

<a href="http://www.problogger.net/31dbbb-workbook/"><img src="http://www.problogger.net/wp-content/uploads/2009/06/468x60.jpg" width="468" height="60" alt="468x60.jpg" /></a></p>
<p><a href="http://www.problogger.net/archives/2009/10/17/learn-from-my-mistake-dont-leave-money-on-the-table/">Learn From My Mistake &#8211; Don&#8217;t Leave Money on the Table!</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Have you ever found that you&#8217;ve been leaving money on the table? It&#8217;s a frustrating feeling and one that many of us can relate to. I discovered that I&#8217;ve been doing it for the last few months &#8211; here&#8217;s my story.</p>
<p>I run <a href="http://chitika.com/publishers.php?refid=livingroom">Chitika Premium ad units</a> on some parts of my blogs &#8211; particularly at my <a href="http://www.digital-photography-school.com">photography</a> site on single pages. One ad unit that I&#8217;d had running for a while now was one that appeared above posts whenever anyone from the US arrives at my site from a search engine.</p>
<p>I like these ads because they don&#8217;t appear to regular readers arriving from RSS feeds, newsletters or other sites &#8211; just those people coming in from Google &#8211; PLUS the ads that show are contextual ads to the search that the person has just performed.</p>
<p>I&#8217;ve always found that the ads convert pretty well &#8211; but this week I realised that for months now they could have been converted ALOT better.</p>
<p>I made this realisation by making one simple change to one ad unit &#8211; here&#8217;s what happened to my earnings on that ad unit when I made the change.</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2009/10/chitika-ad-1-earnings.png" width="531" height="403" alt="chitika-ad-1-earnings.png" /></p>
<p>Yep &#8211; the ad unit had been averaging around $37 a day &#8211; but in the few since making the change it&#8217;s earned around $108 a day on average &#8211; around 3 times as much!</p>
<p>Considering I&#8217;ve had the ad running for quite a few months now &#8211; I&#8217;ve been leaving money on the table.</p>
<p>OK before I tell you what change I made (and it&#8217;s so simple that I&#8217;ve been kicking myself for a week now) I want to really emphasise the take home message here &#8211; even though it is so very obviously &#8211; <b>test your ad units</b>!</p>
<p>Here&#8217;s the thing &#8211; the chitika ad that I did have in this ad position used to perform to the best of its ability. I&#8217;d previously tested it and made sure it was working well. However Chitika added a new option to their premium ads &#8211; an option that I ignored. In actual fact someone from Chitika told me to make this change months back &#8211; I got distracted (life&#8217;s busy) and never got around to doing it.</p>
<p>While I feel pretty stupid and am completely aware that I&#8217;ve cost myself thousands by not making this change earlier &#8211; I know I&#8217;m not alone.</p>
<p>Many bloggers are in the same boat. We put ads on our blogs, get them to a point where we think they&#8217;re well optimised and then move on to work on other aspects of our blog without ever coming back to make sure things are still performing at their highest potential. Ad networks change their offerings, add features and sometimes blogs just change and things that used to work well no longer do.</p>
<p>The lesson here is to revisit your ad units and to test if there might be someway to increase their performance. You might not see the tweaks you make bring in $70 a day like my one did &#8211; but over time the small tweaks add up!</p>
<p><b>What was the change I made?</b></p>
<p>The change was so simple &#8211; I just made the <a href="http://chitika.com/publishers.php?refid=livingroom">Chitika</a> ad unit bigger. The ad unit I used to have on there was a 468&#215;180 pixel sized ad. The new one is a 550&#215;250 pixel ad unit. It&#8217;s considerably wider (it now takes up almost the whole width of my content area) and a little deeper.</p>
<p>It does push the content down the page a little but as it&#8217;s only impacting search refferal traffic and the content is still above the fold user experience isn&#8217;t impacted that much &#8211; but the ad performance is so much better (with 3-4 times the click through rate depending upon the day).</p>
<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2009/10/17/learn-from-my-mistake-dont-leave-money-on-the-table/">Learn From My Mistake &#8211; Don&#8217;t Leave Money on the Table!</a></p>
<p class="akst_link"><a href="http://www.problogger.net/?p=8934&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_8934" class="akst_share_link" rel="nofollow">Share This</a>
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		<item>
		<title>5 Ways to Make Money Blogging (Once You Have Traffic)</title>
		<link>http://www.problogger.net/archives/2009/03/07/5-ways-to-make-money-blogging-once-you-have-traffic/</link>
		<comments>http://www.problogger.net/archives/2009/03/07/5-ways-to-make-money-blogging-once-you-have-traffic/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 14:01:27 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Affiliate Programs]]></category>
		<category><![CDATA[Blogging for Dollars]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2009/03/07/5-ways-to-make-money-blogging-once-you-have-traffic/</guid>
		<description><![CDATA[This is the last post in our series of tips for bloggers who have gone through their launch phase and want to grow their blog to the next level. In it we&#8217;re going to talk making money from your blog.
Making Money From a Blog &#8211; Moving Past AdSense
While it is possible to make some money [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

<a href="http://www.problogger.net/31dbbb-workbook/"><img src="http://www.problogger.net/wp-content/uploads/2009/06/468x60.jpg" width="468" height="60" alt="468x60.jpg" /></a></p>
<p><a href="http://www.problogger.net/archives/2009/03/07/5-ways-to-make-money-blogging-once-you-have-traffic/">5 Ways to Make Money Blogging (Once You Have Traffic)</a></p>
]]></description>
			<content:encoded><![CDATA[<p>This is the last post in our series of tips for bloggers who have gone through their launch phase and want to <a href="http://www.problogger.net/archives/2009/02/24/next-level-blogging/">grow their blog to the next level</a>. In it we&#8217;re going to talk <a href="http://www.problogger.net/make-money-blogging">making money from your blog</a>.</p>
<h2>Making Money From a Blog &#8211; Moving Past AdSense</h2>
<p>While it is possible to make <em>some</em> money with a blog of any size &#8211; your chances of earning income from a blog do generally increase as you increase your readership numbers.</p>
<p>Many bloggers start out monetizing their blogs using ad networks like AdSense. While ad networks like AdSense can still earn you a nice income as your blog grows (many large blogs use them) &#8211; an increased audience will also open new opportunities to you as a blogger.</p>
<h3>1. Direct Ad Sales</h3>
<p>One thing that becomes possible as your readership grows is that you can begin to attract your own direct advertisers. I&#8217;ve written on this topic numerous times before so rather than writing a long tutorial on the topic let me point you to some previous posts:<a href="http://www.problogger.net/archives/2007/08/27/find-a-sponsor-for-your-blog/"></a></p>
<ul>
<li><a href="http://www.problogger.net/archives/2007/08/27/find-a-sponsor-for-your-blog/">Find a Sponsor for your Blog</a> <a href="http://www.problogger.net/archives/2007/03/22/10-ways-to-make-your-blog-more-attractive-to-advertisers/"></a></li>
<li><a href="http://www.problogger.net/archives/2007/03/22/10-ways-to-make-your-blog-more-attractive-to-advertisers/">10 Ways to make your Blog more attractive to advertisers</a></li>
<li><a href="http://www.problogger.net/archives/2008/11/11/how-to-find-advertisers-for-your-blog/">How to Find Advertisers for Your Blog</a></li>
<li><a href="http://www.problogger.net/archives/2007/04/11/finding-advertisers-for-your-blog/">Finding Advertisers for Your Blog</a></li>
<li><a href="http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/">How much should I charge for my Advertising Space</a></li>
<li><a href="http://www.problogger.net/archives/2009/02/19/5-ways-to-find-direct-advertisers-for-your-blog/">5 Ways to Find Direct Advertisers for Your Blog</a></li>
</ul>
<h3>2. Ad Representation</h3>
<p>Many bloggers struggle to sell advertising on their own blogs. Most bloggers are not experienced in the area of ad sales, don&#8217;t have contacts in the advertising industry, are unaware of how much to charge or even what technology to use to serve ads. Most of us also are passionate about writing content and building community &#8211; the admin of finding and interacting with advertisers can often be a distraction.</p>
<p>One alternative <strong>once you have a reasonable amount of traffic</strong> is to outsource your ad sales. Some blog networks and ad networks will handle this kind of thing for you once you have enough traffic. Generally you need a fair bit of traffic for them to look at you but in these tough economic times I suspect we&#8217;ll see more and more services to do this.</p>
<h3>3. Start Your Own Ad Sales Network</h3>
<p>One thing that I&#8217;ve been hearing more and more bloggers doing is joining together to sell advertising as a collective or network within a niche. You might not have enough traffic to attract a top tier advertiser alone &#8211; but what if you joined with 4-5 other medium sized blogs in your niche and approached advertisers together?</p>
<h3>4. Affiliate Marketing</h3>
<p>Affiliate marketing can work on blogs of all sizes but once a blog has an engaged and loyal readership it can really pay off. Readers that have tracked with you for a while are more likely to buy something that you recommend than a one off visitor &#8211; so this is a particularly useful strategy if you have built a &#8216;community&#8217; rather than just a blog that has a lot of search traffic. The key is to find products to promote that are of a high quality that you can genuinely recommend and that have high relevance to your readership.</p>
<p><em>Further Reading</em>: <a href="http://www.problogger.net/archives/2008/09/04/5-lessons-on-making-money-with-affiliate-programs/">5 Tips for Making Money with Affiliate Programs</a></p>
<h3>5. Sell Your Own Product</h3>
<p>Another monetization strategy to start thinking about once you start seeing growth in your readership is your own product to sell. </p>
<p>Whether that product be an e-book, a membership area, a real hard cover book, training (online or real life), consulting, merchandise&#8230;. once you&#8217;ve got a loyal readership who trusts you and sees you as an expert in your field you&#8217;ll find that they are increasingly likely to buy something that you sell. </p>
<p>You&#8217;ll also find it easier to get other blogs in your niche to promote your product once you&#8217;ve build a blog with profile. I&#8217;m seeing more and more bloggers doing this and suspect that as advertising budgets get smaller in the current economic climate that we&#8217;ll see more and more of this type of approach (I&#8217;ve previously called it &#8216;indirect income&#8217;) by smart bloggers.</p>
<p><em>Further Reading</em>: <a href="http://www.problogger.net/archives/2006/02/22/making-money-because-of-your-blog-indirect-methods/">Making Money BECAUSE of Your Blog &#8211; Indirect Methods</a>.</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2009/03/07/5-ways-to-make-money-blogging-once-you-have-traffic/">5 Ways to Make Money Blogging (Once You Have Traffic)</a></p>
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		<title>5 Ways to find Direct Advertisers for your Blog</title>
		<link>http://www.problogger.net/archives/2009/02/19/5-ways-to-find-direct-advertisers-for-your-blog/</link>
		<comments>http://www.problogger.net/archives/2009/02/19/5-ways-to-find-direct-advertisers-for-your-blog/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 14:23:18 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured Posts]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2009/02/19/5-ways-to-find-direct-advertisers-for-your-blog/</guid>
		<description><![CDATA[It is the goal of many bloggers to move from monetizing their blogs with ad networks like AdSense into selling ads directly to advertisers. But getting into this game can be difficult &#8211; particularly in the early days while you&#8217;re still growing traffic.
Below are 5 ways that I secured direct ad deals with sponsors in [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

<a href="http://www.problogger.net/31dbbb-workbook/"><img src="http://www.problogger.net/wp-content/uploads/2009/06/468x60.jpg" width="468" height="60" alt="468x60.jpg" /></a></p>
<p><a href="http://www.problogger.net/archives/2009/02/19/5-ways-to-find-direct-advertisers-for-your-blog/">5 Ways to find Direct Advertisers for your Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p>It is the goal of many bloggers to move from monetizing their blogs with ad networks like AdSense into selling ads directly to advertisers. But getting into this game can be difficult &#8211; particularly in the early days while you&#8217;re still growing traffic.</p>
<p>Below are 5 ways that I secured direct ad deals with sponsors in the early days of my first blogs:</p>
<h3>1. Type your blogs topic into Google</h3>
<p>What advertisers come up above and to the right of the search listings? These products and services obviously have budget for advertising online and are looking for exposure and could be open to a direct relationship.</p>
<h3>2. Visit other blogs, forums and websites in your Niche</h3>
<p>Who is advertising on them? These advertisers are targeting sites on a similar topic to you and are more often than not willing to test new sites that have relevance to their industry.</p>
<h3>3. Identify Affiliate programs in your niche</h3>
<p>Some affiliates will also be interested in an advertising relationship with your blog. This may or may not be in your best interests to pursue depending upon whether your readership converts with affiliate products.</p>
<h3>4. Hit the Classifieds</h3>
<p>When I first was looking for advertisers I looked at what local photography businesses were advertising in magazines and papers here in Australia and I got on the phone and rang them to see if they&#8217;d be interested in placing an ad. Most had never done anything online before and quite a few took the step in buying an ad.</p>
<h3>5. Online Stores and New Sites</h3>
<p>This is another tactic that I used early on also with some success. It involved googling the keywords associated with my topic and not just looking at who was advertising (as in point #1 above) but looking at what businesses were listed in the search results, particularly those below me in the rankings. I paid special interest in online stores who had a direct revenue from their sites and contacted them to see if they&#8217;d be interested in advertising &#8211; quite a few did. I also noticed that new sites who were still getting established were also sometimes more willing to buy advertising.</p>
<p>It should be said that when you have a blog with relatively low traffic that none of these methods are going to earn you a fortune. You&#8217;ll need to be willing to price your ads relatively cheaply until your traffic grows &#8211; but securing these types of ad deals is better than no income for your blog and means that you already have relationships with advertisers to grow as your traffic increases.</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2009/02/19/5-ways-to-find-direct-advertisers-for-your-blog/">5 Ways to find Direct Advertisers for your Blog</a></p>
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		<title>5 Ways to Make an Empty Ad Slot on Your Blog Work For You</title>
		<link>http://www.problogger.net/archives/2009/02/16/5-ways-to-make-an-empty-ad-slot-on-your-blog-work-for-you/</link>
		<comments>http://www.problogger.net/archives/2009/02/16/5-ways-to-make-an-empty-ad-slot-on-your-blog-work-for-you/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 15:18:28 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2009/02/16/5-ways-to-make-an-empty-ad-slot-on-your-blog-work-for-you/</guid>
		<description><![CDATA[Yesterday I published a guest post here on ProBlogger that gave 7 Reasons to not have Empty ad Spots on your Blog. Today I want to build on this post and give you 5 alternatives to simply removing an empty ad slot from your blog.
Removing the ad is one valid option (especially if you already [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2009/02/16/5-ways-to-make-an-empty-ad-slot-on-your-blog-work-for-you/">5 Ways to Make an Empty Ad Slot on Your Blog Work For You</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Yesterday I published a guest post here on ProBlogger that gave <a href="http://www.problogger.net/archives/2009/02/15/7-reasons-not-to-have-empty-ad-spots-on-your-blog/">7 Reasons to not have Empty ad Spots on your Blog</a>. Today I want to build on this post and give you 5 alternatives to simply removing an empty ad slot from your blog.</p>
<p>Removing the ad is one valid option (especially if you already have a lot of ads) but it isn&#8217;t the only option. There are other ways of using the slot to either to earn an income or do something else to build your blog.</p>
<p>When I have an empty ad spot on one of my blogs I generally do one of these five things:</p>
<h3>1. Put up an &#8216;advertise here&#8217; Ad</h3>
<p>As Ben says I would only want to have one of these showing per page. Too many of them looks a little desperate. However having one of them shows you&#8217;ve got an empty spot and calls potential advertisers to action. I link this ad to an &#8216;advertise with us&#8217; page that outlines how people can purchase advertising on the blog.</p>
<h3>2. Run an Affiliate ad</h3>
<p>Just because you don&#8217;t have a paid advertisement doesn&#8217;t mean you can&#8217;t monetize the position. I recently had a spare ad spot on my <a href="http://www.twitip.com/">Twitip Twitter Tips blog</a> (the sidebar one which is now sold) and instead of an &#8216;advertise here&#8217; ad I slotted in a large ad for a resource that I&#8217;d previously recommended on the blog called the &#8216;<a href="http://www.twitip.com/twitter-survival-guide/">Twitter Survival Guide</a>&#8216;. </p>
<p>I was a little dubious about whether it would convert as I usually find affiliate programs work best within a post (as I&#8217;ve written in <a href="http://www.problogger.net/archives/2005/08/26/10-tips-for-using-affiliate-programs-on-your-blog/">this post on affiliate programs</a>) &#8211; but at the end of the month realized that the affiliate program had earned me about 80% of what selling the ad to an advertiser would have &#8211; it was a great way to earn something from the position while I negotiated the next advertising deal.</p>
<h3>3. Run an Ad Network Ad</h3>
<p>Another way to make at least some money from an empty ad spot is to consider placing an ad from another ad network. I generally start with AdSense or Chitika &#8211; depending upon the blog and then will begin to experiment with other ad networks to see what converts. </p>
<p>While these ad network ads might not earn you as much as a private ad sale (although they might) they can actually be quite worthwhile using because they&#8217;ll give you information on how well an ad spot works and what it earns. This information can actually be helpful in selling future ads in that spot.</p>
<h3><span style="font-weight: normal;"><img src="http://www.problogger.net/wp-content/uploads/2009/02/picture-8.png" width="283" height="162" alt="Picture 8.png" style="float:right;" /></span>4. Run an Internal Ad</h3>
<p>Another option that I use quite a bit is tocreate my own ad for a section of my blog that I want to drive traffic to. For example &#8211; currently here at ProBlogger in my sidebar I have an empty ad spot halfway down the page. If you scroll down there you&#8217;ll see that at the moment I&#8217;m putting an internal ad into the slot for the <a href="http://www.jobs.problogger.net/">ProBlogger Job Boards</a>. In effect I&#8217;m advertising my own site (or a section of it) to my own readers. Other internal ads that you might run would include:</p>
<ul>
<li>Ads for your blogs newsletter</li>
<li>Ads for your RSS feed</li>
<li>Ads for a category</li>
<li>Ads for a &#8216;<a href="http://www.problogger.net/archives/2007/08/18/create-a-sneeze-page-and-propel-readers-deep-within-your-blog/">sneeze page</a>&#8216;</li>
<li>Ads for a forum area</li>
<li>Ads for one of your best posts</li>
<li>Ads for a competition you&#8217;re running</li>
<li>Ads for your business or a service that you offer</li>
<li>Ads for a series of posts that you&#8217;ve run</li>
<li>Ads for an e-product or resource that you&#8217;ve developed</li>
<li>Ads for your Twitter or account or some other social media connecting point</li>
</ul>
<p>Essentially any important part of your blog is a good place to drive readers to &#8211; particularly if it is something that will drive revenue or increase reader <a href="http://www.problogger.net/archives/2008/07/18/21-ways-to-make-your-blog-or-website-sticky/">stickiness</a> /loyalty.</p>
<h3>5. Swap Ads with another Blogger</h3>
<p>I don&#8217;t do this one these days but another option is to do a deal with another blogger and arrange for them to show an ad for your blog in their empty ad spot and for you to show an ad to their blog in your empty slot. This way you&#8217;re promoting another blogger in your niche and hopefully expanding your readership by the traffic that they send you. This would work best when you do it with a relevant blog to your audience.</p>
<p>Another variation that is a combination of this and option #4 above is to do it with another of your own blogs (if you have more than one). Many blog networks do this &#8211; they run ads for other blogs in their stable of blogs in the hope of cross promoting and driving traffic from one blog to another.</p>
<h3>What do You Do with Empty Ad Slots?</h3>
<p>I&#8217;m certain that these are not the only 5 things to do with empty ad slots and am keen to hear what you do with them?</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2009/02/16/5-ways-to-make-an-empty-ad-slot-on-your-blog-work-for-you/">5 Ways to Make an Empty Ad Slot on Your Blog Work For You</a></p>
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		<title>7 Reasons not to have Empty Ad Spots on your Blog</title>
		<link>http://www.problogger.net/archives/2009/02/15/7-reasons-not-to-have-empty-ad-spots-on-your-blog/</link>
		<comments>http://www.problogger.net/archives/2009/02/15/7-reasons-not-to-have-empty-ad-spots-on-your-blog/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 14:21:05 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2009/02/15/7-reasons-not-to-have-empty-ad-spots-on-your-blog/</guid>
		<description><![CDATA[This is a guest post written by Ben Barden, developer for the CMF Ads advertising network, which offers low cost, no-nonsense advertising.
Blog advertising is an excellent way to reach a wide audience without breaking the bank. It can also make money for your own blog. There is a mistake that quite a few blogs make [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2009/02/15/7-reasons-not-to-have-empty-ad-spots-on-your-blog/">7 Reasons not to have Empty Ad Spots on your Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p><em>This is a guest post written by Ben Barden, developer for the <a href="http://www.cmfads.com/">CMF Ads</a> advertising network, which offers low cost, no-nonsense advertising.</em></p>
<p>Blog advertising is an excellent way to reach a wide audience without breaking the bank. It can also make money for your own blog. There is a mistake that quite a few blogs make &#8211; using a lot of empty ad spots. There are a few reasons why I think this is a bad idea.</p>
<h3>1. It devalues the ads.</h3>
<p>If nobody is buying ads on your site, perhaps the ad price is too high for the traffic your site receives. This suggests your site doesn&#8217;t provide value to advertisers. Who wants to be the first to buy an ad when there are 5 empty spots?</p>
<h3>2. It makes you look desperate.</h3>
<p>I&#8217;ve seen sites with a whole row of empty ad spots &#8211; to me, this looks like the blogger is begging for money. Let&#8217;s face it, a lot of people want to make some money from their blog &#8211; simply saying &#8220;I have ad spots for sale&#8221; isn&#8217;t enough of a reason for most advertisers, unless they already know your site.</p>
<h3>3. It&#8217;s a negative lifesign.</h3>
<p>It&#8217;s like seeing 0 comments or 0 views on a post. If you come back and see the same thing again, the blog is probably dead. Don&#8217;t leave empty ad spots on your blog for long.</p>
<h3>4. It&#8217;s a waste of space.</h3>
<p>Some blogs like to put a lot of widgets on the page. But how many of these are worth having? If you have an empty ad spot that just isn&#8217;t getting filled, could you put something more valuable in that spot?</p>
<h3>5. It puts a limit on the number of ads you&#8217;ll accept.</h3>
<p>If you have empty ad spots, it suggests there&#8217;s a maximum number of ads you&#8217;re willing to display. So if you have 6 empty spots, you might not sell more than 6 ads. But if you have 2 running ads and no empty spots, advertisers can just contact you about buying an ad on your site. Also, if you get a very generous offer to advertise on your site, you may want to consider pushing the limit. This is less likely to happen if you limit yourself with empty ad spots.</p>
<h3>6. It makes it harder to promote different ad placements.</h3>
<p>If a site has different ads running on each post, this suggests the blog is open to flexible advertising. If you use the same &#8220;empty ad&#8221; image for every ad spot then this doesn&#8217;t give the impression of flexibility, as it suggests you can&#8217;t buy ads on specific posts. However, you can get around this by using a different &#8220;empty ad&#8221; image for each zone, or specifying the available ad spots on your Advertise page.</p>
<h3>7. It limits you to certain ad sizes.</h3>
<p>If you have loads of empty 125&#215;125 ad spots, advertisers may not realise that you offer different ad sizes. Empty spots can show advertisers where their ads will appear, but this could be done just as effectively with an image of your blog, highlighting the various ad spots.</p>
<p>Is one empty ad spot acceptable?</p>
<p>Sometimes it helps to have one empty ad spot if you don&#8217;t have any ads up yet. This shows you accept advertising. It&#8217;s just better not to have a lot of empty ad spots.</p>
<h3>What you should do:</h3>
<p>Create an Advertise page that specifies what you allow and what you don&#8217;t allow. Advertisers can contact you with their requirements and you can decide if you wish to accept their ad request.</p>
<p>That&#8217;s my opinion &#8211; <strong>what do you think? Do you have empty ad spots on your blog? Why/why not?</strong></p>
<p><strong>Note from Darren:</strong> Thanks to Ben for this post. Tomorrow I want to follow it up by sharing 5 things that I do with empty ad slots on my blogs &#8211; alternatives to simply deleting them. Watch the <a href="http://feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney">Problogger RSS feed</a> for this post.</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2009/02/15/7-reasons-not-to-have-empty-ad-spots-on-your-blog/">7 Reasons not to have Empty Ad Spots on your Blog</a></p>
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		<title>How to Secure an Advertiser for Your Blog</title>
		<link>http://www.problogger.net/archives/2008/12/24/how-to-secure-an-advertiser-for-your-blog/</link>
		<comments>http://www.problogger.net/archives/2008/12/24/how-to-secure-an-advertiser-for-your-blog/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 14:01:52 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/12/24/how-to-secure-an-advertiser-for-your-blog/</guid>
		<description><![CDATA[How do I sell advertising on my blog? It is a question that I&#8217;m asked a lot so when Brandon J. Mendelson asked if he could write a post on this topic as someone who has sold a lot of advertising online and in TV I thought it&#8217;d make a great guest post.
Putting together a [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/24/how-to-secure-an-advertiser-for-your-blog/">How to Secure an Advertiser for Your Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p><em>How do I sell advertising on my blog? It is a question that I&#8217;m asked a lot so when <a href="http://www.thebrandonshow.com/">Brandon J. Mendelson</a> asked if he could write a post on this topic as someone who has sold a lot of advertising online and in TV I thought it&#8217;d make a great guest post.</em></p>
<p><a href="http://www.problogger.net/archives/2008/12/15/create-a-media-kit-to-attract-advertisers-to-your-blog/">Putting together a media kit for your blog</a> is an excellent start; However, unless you know how to navigate the competitive waters of advertising, the media kit will be useless.</p>
<h3>What&#8217;s Your Story?</h3>
<p>Everyone has one. Do you know what it is? Can you describe your blog in under a paragraph? Two sentences? Seven words? If you cannot, you are not ready to sell advertising.</p>
<p>Take a few moments and condense your blog&#8217;s description into:</p>
<p>-A paragraph, which you can use in your media kit</p>
<p>-Two sentences, which you will use in your pitch email</p>
<p>-Seven words, which you will use for your pitch&#8217;s email headline</p>
<h3>Wait, Email? Shouldn&#8217;t I Call?</h3>
<p>Here you need to figure out what sector of the market you are looking for and what level the company finds itself at (local, regional, or national).The size of the company will determine the method of contact.</p>
<p>First: Think of natural fits between what your blog is about and what product might best serve your audience. Today, it is not about advertising but adding value to your user&#8217;s experience. Advertisements are a reflection on you as much as they are on the advertiser, so choose wisely.</p>
<h3>Second: How big is the company?</h3>
<p>Emailing a local store for advertising is a waste. You need to go in person or make a phone call. Small business owners do not have time to wade through sales emails; They need convincing when it comes to using their limited marketing dollars.</p>
<p>A regional company may be more open to email, but most regionals started small and likely still posses a small business mindset of wanting to meet people first to gauge interest.</p>
<p>A national corporation or international corporation? Don&#8217;t bother walking through the front door or making a phone call. Locate the marketing department&#8217;s email, which can usually be found by making a subtle, non-sales query to corporate communications, requesting that information.</p>
<h3>How Much Information Is Too Much?</h3>
<p>You want to use as little information as possible in an initial sales inquiry. This is who you are, this is what you do, this is what you are looking for. Are you interested? Include your contact information and move on to the next pitch.</p>
<p>Volume is key, but automation will kill you since each letter must be personalized. You need to master the ability to effectively communicate with a minimal amount of effort and do it often to increase your odds of making a sale.</p>
<p>The same goes for phone conversations and stopping in person. You need to see if there is interest in what you are selling before proceeding.</p>
<p>In person or on the phone, you want to follow-up on interest by scheduling an appointment at a time that is convenient for the store owner. Call first, stop in second (if the store is local or regional), and email third.</p>
<p>Once you know someone is interested, then you can send your sales kit and other collateral. All of which should be kept brief. The odds are, if a party is interested they have already googled you and visited your website.</p>
<p>Make sure your sales information is available on your website.</p>
<h3>Wait, Won&#8217;t My Competitors See?</h3>
<p>Yes, but if your competitor is any good, they will already know what you are charging. Charge what you think your services are worth, the only time your competitor&#8217;s rates matter is when you are first starting out. When starting out, you should see what your competition is charging and offer your services at a discounted rate. This will allow you to break into tight markets and get your name out there.</p>
<h3>How Do I Know What To Charge?</h3>
<p>Only you can decide how much your time is worth. Do not rely on Google Adsense or other online forms of measurement. Look at what the competition charges, ask yourself what an acceptable rate would be for your time and stick with it. Make sure to stay competitive by using stealth, but legal, methods to find out what your competition is charging.</p>
<p>Think of it like this: There are no rules about sending a sales inquiry to your competitor or calling them to see what their rates are.</p>
<h3>When Can I Start?</h3>
<p>Advertisers will come to you when you average 30,000 unique visitors a month without much drop off Until then you should factor:</p>
<p>How many subscribers do you have for your RSS feed? How many people follow you on Twitter? What is your Google, not Alexa, page rank? How often do you come up for key search terms for your niche? What your unique web traffic is?</p>
<p>You can go into the market and start charging for a new product at any time, but unless you have some sort of cross media access, it is best to firm up these numbers first.</p>
<h3>Contracts And References</h3>
<p>It is important to develop strong relationships with smaller advertisers who can vouch for: 1) Your character and 2) Your ability to deliver.</p>
<p>Character is key. If you are not trusted, kiss access to bigger paydays goodbye.</p>
<p>Get everything down on a sheet of paper that explains who gets what, when, and for how much. Deliver on what you promise, and serve as a resource for your advertisers.</p>
<p>By serving as a resource, you build credibility and positive relationships. These relationships are critical when it comes time to chase corporate sponsorship and they ask you to provide references from previous advertisers.</p>
<p>Be prepared to be open as your business&#8217;s financial success to larger prospective advertisers. The more money on the line means more scrutiny.</p>
<h3>Demographics</h3>
<p>Who uses your website? When do they access it? How long are they on? What else do you know about your users? Marketing and demographic data is the linchpin of your entire sales kit.</p>
<p>Corporations operate using systems such as Six Sigma to track department results in terms of their performance in utilizing resources (re: money).</p>
<p>The demographic and marketing information alleviates any concerns and allows for your advertising pitch to advance because marketing can show their superiors the resources are being allocated according to the corporate mission.</p>
<p>How do you do this? Surveys, soliciting feedback, conducting online focus groups are some examples to help compile this information. Read up on different qualitative and quantitative analysis methods to show that you know how to interpret the information.You do not need a consultant to do this for you.</p>
<p>Even the simplest survey can tell you critical information as long as you know how to analyze it. This may sound daunting, but trust me, you will pick it up fast.</p>
<h3>Deliver</h3>
<p>How do you know when to start advertising? When you are confident in your ability to deliver an acceptable amount of business to justify what you are charging.</p>
<p>Test ads on your site before you sell them, ask for reader and user feedback on how to best implement them, see if you can get a high click through ratio or high awareness of imaginary post sponsors first.</p>
<p>Use this information in your demographic data to share with advertisers and show them you can hold up your end of things.</p>
<p>If you are going to put up an advertisement when you say you are, do it. You are now responsible for someone&#8217;s money, and if you cannot hold up your end for just one client, you can expect others to find out quickly.</p>
<p>Good luck, tread carefully, and be nice to everyone as you go through this process. It is easy to lose allies and resources than it is to make money.</p>
<p>Brandon J. Mendelson is a graduate student attending UAlbany and a published American humorist. You can f<a href="http://www.twitter.com/BJMendelson">ollow him on Twitter</a> and help him kick breast cancer&#8217;s butt at <a href="http://www.thebrandonshow.com/">The Brandon Show</a></p>
<p></p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/24/how-to-secure-an-advertiser-for-your-blog/">How to Secure an Advertiser for Your Blog</a></p>
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		<title>5 Tips for Making Widget Ads Perform Better on Your Blog</title>
		<link>http://www.problogger.net/archives/2008/12/17/5-tips-for-making-widget-ads-perform-better-on-your-blog/</link>
		<comments>http://www.problogger.net/archives/2008/12/17/5-tips-for-making-widget-ads-perform-better-on-your-blog/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 21:12:20 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[In my last post I talked about 4 Widget Ad options that bloggers should test in the lead up to Christmas &#8211; in this post I want to give a few quick tips for beginners to keep in mind as they test and optimize these types of ads.
1. Keep Ads Relevant to Content
To make any [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/17/5-tips-for-making-widget-ads-perform-better-on-your-blog/">5 Tips for Making Widget Ads Perform Better on Your Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In my last post I talked about<a href="http://www.problogger.net/archives/2008/12/17/4-widget-ad-options-to-make-money-on-your-blog-this-christmas/"> 4 Widget Ad options that bloggers should test in the lead up to Christmas</a> &#8211; in this post I want to give a few quick tips for beginners to keep in mind as they test and optimize these types of ads.</p>
<h3>1. Keep Ads Relevant to Content</h3>
<p>To make any kind of product ad or affiliate program work the product that you advertise needs to match what you&#8217;re writing about as closely as possible.</p>
<p>Most of the widget ad units mentioned in the last post allow you to choose what product (or at least category of product) that will be featured in the ad &#8211; so make sure you choose products carefully to match your blog (and individuals posts) topics.</p>
<h3>2. Position Prominently</h3>
<p>These Widget Ads work best when your readers see them. Now there&#8217;s an obvious statement if I ever heard one &#8211; yet I see so many ads on blogs that are likely to go unseen. Make sure your ads are in a part of your blog that will be seen by readers.</p>
<p>This means putting them above the fold, as close to content as possible or perhaps even underneath posts (people pause at the end of a post and look for something to do &#8211; an ad can work well there despite it being low on the page).</p>
<p>Avoid putting them in sidebars unless you have no other option to do that.</p>
<h3>3. Multiple Ad Units Per Page</h3>
<p>A logical way to increase the earnings of these types of ads is to show more than one per page. If you have one high on the page include a second one lower on the page also.</p>
<p>Don&#8217;t fall into the trap of stuffing your blog with too many ads &#8211; but don&#8217;t be afraid to have more than one on a page.</p>
<h3>4. Blend Your Ad Units</h3>
<p>Each of the widget ads can be customized in terms of size and design so don&#8217;t just let the ads sit on your page in their default appearance.</p>
<p>I find that ads that blend into your blog&#8217;s design a little work best. Try making the colors of links in ads the same color as links on your blog, remove borders (or at least make them the same color as your blog background) and where given the choice use fonts for the ads that don&#8217;t clash too much with your blogs font.</p>
<h3>5. Track Your Results</h3>
<p>Most of the widget units mentioned in the previous post have the ability to be tracked in one way or another. Utilize this and work out what works best for your blog. You will find that some ad positions, design and products will work better than others &#8211; once you work out what works best stick to it.</p>
<p>What tips would you ad? What have you found works best with Widget Ad Units on Blogs?</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/17/5-tips-for-making-widget-ads-perform-better-on-your-blog/">5 Tips for Making Widget Ads Perform Better on Your Blog</a></p>
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		<title>4 Widget Ad Options to Make Money on Your Blog This Christmas</title>
		<link>http://www.problogger.net/archives/2008/12/17/4-widget-ad-options-to-make-money-on-your-blog-this-christmas/</link>
		<comments>http://www.problogger.net/archives/2008/12/17/4-widget-ad-options-to-make-money-on-your-blog-this-christmas/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 14:02:32 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured Posts]]></category>

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		<description><![CDATA[Lets continue the Christmas theme from the last post on increasing Christmas earnings with Amazon with a quick look at four widget style ad networks and affiliate tools that are great to experiment with in the lead up to Christmas.
Remember &#8211; this is a time of year where those using the web are in a [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/17/4-widget-ad-options-to-make-money-on-your-blog-this-christmas/">4 Widget Ad Options to Make Money on Your Blog This Christmas</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Lets continue the Christmas theme from the last post on <a href="http://www.problogger.net/archives/2008/12/16/increase-your-christmas-earnings-with-the-amazon-associates-program/">increasing Christmas earnings with Amazon</a> with a quick look at four widget style ad networks and affiliate tools that are great to experiment with in the lead up to Christmas.</p>
<p>Remember &#8211; this is a time of year where those using the web are in a buying frame of mind and are more likely to click on product ads that they might see. Here are four options that present products visually:</p>
<h3><a href="http://publisher.shopzilla.com/partner_id/3493/index.xhtml">1. Shopzilla Publisher Program</a></h3>
<p>This program has been something I&#8217;ve experimented with more and more of late and it&#8217;s producing quite good results. It presents publishers with a variety of widget type ads with a large variety of options in terms of design, sizes and types of ads.</p>
<p><!-- BEGIN: Shopzilla Publisher Asset HTML --></p>
<div style="background-color: #;border: 1px solid #CFCFCF;font-family: Verdana, Arial, sans-serif;font-size: 10px;padding: 0px 0px 0px 0px;line-height: 11px;color: #;width: 300px;height: 250px;">
<p>	<iframe width="300" vspace="0" scrolling="no" src="http://adserve.shopzilla.com/pp/content/tal/publisherID-3493/assetID-482/assetTypeID-9/placementID-1/showProducts-3/showRandom-0/start-1/sort-default/onlyOffers-1/categoryID-/tokenID-7X/keyword-Laptop/style-10px%20Verdana%2C%20Arial%2C%20sans-serif;000000:FFFFFF:009900:FF0000:FFCC00:FF6633:000000;1px%20none;_blank" name="display" height="237" marginwidth="0" hspace="0" frameborder="0" marginheight="0"></iframe></p>
<div xmlns:tal="http://xml.zope.org/namespaces/tal" style="width: 298px;height: 13px;border: 0px;">
<div style="text-align: right;display: block;float: right;padding-right: 2px;">
		<a href="http://publisher.shopzilla.com/partner_id/3493/index.xhtml" target="_blank" style="font-size:10px; color:#009900;">ads from Shopzilla</a>
	</div>
</div>
</div>
<p><NOSCRIPT><a href="http://adserve.bizrate.com/pp/content/tal/publisherID-3493/assetID-482/assetTypeID-9/placementID-1/showProducts-3/showRandom-0/start-1/sort-default/cache-1/noLog-1/standAlone-1/onlyOffers-1/categoryID-/tokenID-7X/keyword-Laptop/style-">BizRate</a></NOSCRIPT><br />
<!-- END: Shopzilla Publisher Asset HTML --></p>
<h3><a href="https://chitika.com/mm_overview.php?refid=livingroom">2. Chitika</a></h3>
<p>Regular readers know that I&#8217;m a big fan of Chitika. It&#8217;s my second largest earner from blogs (2nd only to AdSense) and performs brilliantly on product related sites &#8211; particularly at this time of year.</p>
<p>As with all of these types of ad units it does best when you can make the ads show products that relate to what you&#8217;re writing about (using the &#8216;keywords&#8217; feature that they&#8217;ve built in). Payment for these ads is on a CPC (cost per click) basis (although premium publishers also get an impression based bonus).</p>
<p>Chitika offer a variety of ad units including their eMiniMalls, Linxx (in text ads), Multiple Product Units (pictured below) and more.</p>
<p><script type="text/javascript"><!--
ch_client = "livingroom";
ch_type = "mpu";
ch_width = 300;
ch_height = 250;
ch_color_border = "CFCFCF";
ch_color_title = "233799";
ch_non_contextual = 1;
ch_vertical ="simple";
ch_default_category = "200001";
var ch_queries = new Array( "ultra portable laptop" );
var ch_selected=Math.floor((Math.random()*ch_queries.length));
if ( ch_selected < ch_queries.length ) {
ch_query = ch_queries[ch_selected];
}
//--></script><br />
<script  src="http://scripts.chitika.net/eminimalls/amm.js" type="text/javascript">
</script></p>
<p>Also check out their &#8216;premium ad unit&#8217; that shows special ads only to those arriving on your blog from search engines. The ads that these premium ad units show are contextually relevant to the keywords that people are searching for in the search engine &#8211; they are doing very very well for me.</p>
<h3><a href="http://www.widgetbucks.com/home.page?referrer=208004">3. WidgetBucks</a></h3>
<p>This is another CPC based widget ad unit that many publishers have found to convert well. You again get a good range of options when it comes to design and sizes. Here&#8217;s how they look (I chose a Christmas theme).</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2008/12/picture-1.png" width="316" height="258" alt="Picture 1.png" /></p>
<p>The only downside of WidgetBucks is that not everyone will be able to see the ads &#8211; if your readers are not within geographic areas that they serve ads to they&#8217;ll get impression based ads instead.</p>
<h3><a href="https://affiliate-program.amazon.com/">4. Amazon Associates Widgets</a> </h3>
<p>The Amazon associates program has quite a few widget type ad units that will help drive people into their store and increase the chances of earning you an affiliate commission. Of course these differ from other ads featured in this list in that you only earn something if people make a purchase.</p>
<p>Some of the ad units include:</p>
<p><strong>Deals Widget</strong></p>
<p><OBJECT classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab" id="Player_c435684f-e451-4882-a9e5-c7f18b5225dd"  WIDTH="300px" HEIGHT="250px"> <PARAM NAME="movie" VALUE="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Flivingroom-20%2F8009%2Fc435684f-e451-4882-a9e5-c7f18b5225dd&#038;Operation=GetDisplayTemplate"><PARAM NAME="quality" VALUE="high"><PARAM NAME="bgcolor" VALUE="#FFFFFF"><PARAM NAME="allowscriptaccess" VALUE="always"><embed src="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Flivingroom-20%2F8009%2Fc435684f-e451-4882-a9e5-c7f18b5225dd&#038;Operation=GetDisplayTemplate" id="Player_c435684f-e451-4882-a9e5-c7f18b5225dd" quality="high" bgcolor="#ffffff" name="Player_c435684f-e451-4882-a9e5-c7f18b5225dd" allowscriptaccess="always"  type="application/x-shockwave-flash" align="middle" height="250px" width="300px"></embed></OBJECT> <NOSCRIPT><A HREF="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Flivingroom-20%2F8009%2Fc435684f-e451-4882-a9e5-c7f18b5225dd&#038;Operation=NoScript">Amazon.com Widgets</A></NOSCRIPT></p>
<p><strong>Search Widget</strong></p>
<p><SCRIPT charset="utf-8" type="text/javascript" src="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822/US/livingroom-20/8002/85ad09e4-125c-4753-b3c8-b283a5a5fce1"> </SCRIPT> <NOSCRIPT><A HREF="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Flivingroom-20%2F8002%2F85ad09e4-125c-4753-b3c8-b283a5a5fce1&#038;Operation=NoScript">Amazon.com Widgets</A></NOSCRIPT></p>
<p><strong>My Favorites Widget</strong></p>
<p><SCRIPT charset="utf-8" type="text/javascript" src="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822/US/livingroom-20/8001/8b00f599-0607-48b6-9ab7-f115d6a3b9a5"> </SCRIPT> <NOSCRIPT><A HREF="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Flivingroom-20%2F8001%2F8b00f599-0607-48b6-9ab7-f115d6a3b9a5&#038;Operation=NoScript">Amazon.com Widgets</A></NOSCRIPT></p>
<p><strong>Carousel Widget</strong></p>
<p><OBJECT classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab" id="Player_92fb9277-cd78-4463-b34a-c5a3670b92bb"  WIDTH="500px" HEIGHT="175px"> <PARAM NAME="movie" VALUE="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Flivingroom-20%2F8010%2F92fb9277-cd78-4463-b34a-c5a3670b92bb&#038;Operation=GetDisplayTemplate"><PARAM NAME="quality" VALUE="high"><PARAM NAME="bgcolor" VALUE="#FFFFFF"><PARAM NAME="allowscriptaccess" VALUE="always"><embed src="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Flivingroom-20%2F8010%2F92fb9277-cd78-4463-b34a-c5a3670b92bb&#038;Operation=GetDisplayTemplate" id="Player_92fb9277-cd78-4463-b34a-c5a3670b92bb" quality="high" bgcolor="#ffffff" name="Player_92fb9277-cd78-4463-b34a-c5a3670b92bb" allowscriptaccess="always"  type="application/x-shockwave-flash" align="middle" height="175px" width="500px"></embed></OBJECT> <NOSCRIPT><A HREF="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Flivingroom-20%2F8010%2F92fb9277-cd78-4463-b34a-c5a3670b92bb&#038;Operation=NoScript">Amazon.com Widgets</A></NOSCRIPT><br />
There are plenty of other types of widgets to choose from also.</p>
<h3>When These Widget Ads Work Best</h3>
<p>The above options won&#8217;t work equally for everyone. While this time of year increases your chances of earnings with all of them &#8211; they all work best when there is relevancy between what you&#8217;re blogging about and what is displaying in the ads. </p>
<p>Blogs with a product related focus (or posts with a specific product being featured) will always out perform putting these ads on a general focused blog.</p>
<h3>How to Optimize Widget Ad Units on Your Blog</h3>
<p>Stay tuned to our<a href="http://feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney"> RSS feed</a> because later today I&#8217;ll post 5 tips to keep in mind as you test and experiment with the ad units mentioned above in this post.</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/17/4-widget-ad-options-to-make-money-on-your-blog-this-christmas/">4 Widget Ad Options to Make Money on Your Blog This Christmas</a></p>
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		<title>Create A Media Kit To Attract Advertisers To Your Blog</title>
		<link>http://www.problogger.net/archives/2008/12/15/create-a-media-kit-to-attract-advertisers-to-your-blog/</link>
		<comments>http://www.problogger.net/archives/2008/12/15/create-a-media-kit-to-attract-advertisers-to-your-blog/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 14:01:40 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[Finding Advertisers]]></category>
		<category><![CDATA[make money blogging]]></category>
		<category><![CDATA[media kit]]></category>

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		<description><![CDATA[In this post Marko from How to Make My Blog takes a look at how to develop a Media Kit to attract advertisers to your blog.
Having direct advertisers is a very lucrative way of monetizing your blog. Ads are one of the few ways in which a blogger can capitalize on existing blog traffic without [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/15/create-a-media-kit-to-attract-advertisers-to-your-blog/">Create A Media Kit To Attract Advertisers To Your Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p><em>In this post Marko from</em> <a href="http://www.howtomakemyblog.com/"><em>How to Make My Blog</em></a> <em>takes a look at how to develop a Media Kit to attract advertisers to your blog.</em></p>
<p>Having direct advertisers is a very lucrative way of monetizing your blog. Ads are one of the few ways in which a blogger can capitalize on existing blog traffic without any additional work, such as developing products like e-books or providing services like search engine optimization. First step for a blogger to attract sponsors to his blog is to create an online blog media kit.</p>
<h3>What is a blog media kit?</h3>
<p>Your blog advertising media kit should give potential sponsors the chance to learn behind-the-scenes facts and stories to supplement the content on your blog. Think of the blog media kit as a resume for your blog. It is a package of information that introduces your blog to interested advertisers and answers their questions about it.</p>
<h3>Why should I develop an online blog media kit?</h3>
<p>A blog advertising media kit is a sales tool for selling advertising on your blog and it is a must-have for any blogger who wants to monetize his blog content via direct advertising contracts. Your blog media kit should be used to get potential advertisers excited about advertising on your blog.</p>
<p>I recommend developing an online blog media kit as a professional looking document that potential advertisers can download from your blog, that you can send out to companies that contact you, and that you can send out to companies that you contact directly.</p>
<h3>How to write your own blog media kit?</h3>
<p>Remember the <a href="http://www.howtomakemyblog.com/how-to-write-blog-content/make-your-blog-content-scannable-and-sticky/">key practices of writing blog content online</a>. Employ scannable text by using these suggestions:</p>
<ul>
<li>low word count</li>
<li>one idea per paragraph</li>
<li>sub-headings</li>
<li>highlight keywords and paragraphs</li>
<li>bulleted lists</li>
</ul>
<h3>What should I include in the blog media kit?</h3>
<p>The blog media kit should provide your potential advertisers with immediate access to advertising rates, key demographics, blog traffic information and your contact details. It should include everything a potential advertiser might need to know to help him decide to buy advertising space on your blog.</p>
<p>Make sure your blog media kit information is accurate, consistent and up to date. Update your media kit regularly as your blog grows and expands.</p>
<p><strong>Blog profile</strong></p>
<p>Start simple by tailoring your blog media kit to describe your blog, define your blog values, describe your blog content and you personally.</p>
<p><strong>Blog target audience/traffic</strong></p>
<p>It is important to show the potential sponsor what they are buying. Your blog traffic and your blog target audience are two primary motivators for the advertiser. Keep working to <a href="http://www.howtomakemyblog.com/stumbleupon/10-simple-steps-to-increase-blog-traffic-via-stumbleupon/">build your blog traffic</a> and be ready to share your blog traffic stats, number of RSS subscribers, and number of email newsletter subscribers.</p>
<p><strong>Add credibility</strong></p>
<p>Add credibility to your blog by including external, third-party references. Include links from popular blogs to your content and also include links of your guest articles on other popular blogs. Also include third party rankings of your blog like Google PageRank and Alexa Ranking.</p>
<p>Be prepared to back up your blog traffic stats with graphics from your Google Analytics account. You may also need to grant the potential advertiser the access to your Analytics report. Google Analytics features a very safe option to do that without giving away your username and password.</p>
<p><strong>Search engine rankings</strong></p>
<p>When people search the Internet for keywords relevant to your potential advertiser and they end up on your blog, you have a key selling point. One of the most powerful strategies of selling advertisements is to show the potential sponsor how you rank in search engines for their product / service related keywords. Compile a list of keywords that you rank for that you can include in your blog media kit.</p>
<p><strong>Advertising options / rates</strong></p>
<p>Let the potential advertiser know what kind of advertising options you offer on your blog. Include the position of ads, the size of ads, show it by including a screenshot which has the potential ad position marked. Do not forget to include pricing for each of these ads.</p>
<p><strong>Contact details</strong></p>
<p>Finally make sure to include all the contact details needed to get in touch with you.</p>
<h3>What to do when I have collected all the information?</h3>
<p>Compile all the information into a nice looking PDF or DOC file and provide access to it from your Advertise here page. When potential advertisers look for advertising options on your blog, they will be able to request you to send the media kit to them and find out anything that they might need to know.</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertisers/" rel="tag">advertisers</a>, <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a>, <a href="http://www.problogger.net/archives/tag/finding-advertisers/" rel="tag">Finding Advertisers</a>, <a href="http://www.problogger.net/archives/tag/make-money-blogging/" rel="tag">make money blogging</a>, <a href="http://www.problogger.net/archives/tag/media-kit/" rel="tag">media kit</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/15/create-a-media-kit-to-attract-advertisers-to-your-blog/">Create A Media Kit To Attract Advertisers To Your Blog</a></p>
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		<title>Technorati Launch Technorati Engage Ad Network for Bloggers</title>
		<link>http://www.problogger.net/archives/2008/12/04/technorati-launch-technorati-engage-ad-network-for-bloggers/</link>
		<comments>http://www.problogger.net/archives/2008/12/04/technorati-launch-technorati-engage-ad-network-for-bloggers/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 11:27:01 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/12/04/technorati-launch-technorati-engage-ad-network-for-bloggers/</guid>
		<description><![CDATA[Technorati seem to have launched (in beta) their new ad network &#8211; Technorati Engage. There&#8217;s no official word on their blog yet &#8211; but the ad network does seem to be live.
This isn&#8217;t a really a surprise &#8211; Technorati acquired AdEngage back in October and said that they&#8217;d be Alpha testing their network &#8211; so [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/04/technorati-launch-technorati-engage-ad-network-for-bloggers/">Technorati Launch Technorati Engage Ad Network for Bloggers</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Technorati seem to have launched (in beta) their new ad network &#8211; <a href="https://beta.technoratimedia.com/">Technorati Engage</a>. There&#8217;s no official word on their blog yet &#8211; but the ad network does seem to be live.</p>
<p>This isn&#8217;t a really a surprise &#8211; Technorati <a href="http://technorati.com/weblog/2008/10/454.html">acquired AdEngage back in October and said that they&#8217;d be Alpha testing their network</a> &#8211; so this is just a natural extension.</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2008/12/technorati-engage.png" width="540" height="331" alt="technorati-engage.png" /></p>
<ul>
<li>Bloggers decide what they want to charge advertisers</li>
<li>Bloggers can choose what categories of advertisers that they wish to be shown on their blog</li>
<li>Bloggers have the ability to approve (or deny) advertisers. You get 48 hours to do this.</li>
<li>The Revenue split is 60/40 (with you the blogger taking 60%)</li>
<li>Ad Formats are 125 x 125 ad units, text ads and &#8216;PhoText&#8217; ad units which come in four sizes (25, 50, 100, and 200 pixels in width) &#8211; they combine both image and text.</li>
<li>If Technorati can&#8217;t serve an ad and there&#8217;s an empty ad unit Technorati will serve CPC ads to the ad position.</li>
<li>Technorati are offering what they call &#8216;ad rotation&#8217; where you can serve ads from a variety of advertisers in the one ad box.</li>
<li>Payment to publishers is via PayPal, Check or Wire Transfer.</li>
<li>Publishers can sign up <a href="https://beta.technoratimedia.com/sign_up.cfm">here</a>.</li>
<li>You can see full terms and conditions of the network <a href="http://alpha.technoratimedia.com/terms.cfm">here</a>.</li>
<li>Check out the <a href="https://beta.technoratimedia.com/help.cfm?action=publisher_faqs">Publisher FAQs here</a>.</li>
</ul>
<p>Thanks to all who emailed me about this and especially to <a href="http://www.nowhereelse.fr/technorati-media-ads-13522/">Steve</a> who was first!</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/12/04/technorati-launch-technorati-engage-ad-network-for-bloggers/">Technorati Launch Technorati Engage Ad Network for Bloggers</a></p>
<p class="akst_link"><a href="http://www.problogger.net/?p=6692&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_6692" class="akst_share_link" rel="nofollow">Share This</a>
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		<title>InLinks &#8211; TextLinkAds 2.0</title>
		<link>http://www.problogger.net/archives/2008/11/20/inlinks-textlinkads-20/</link>
		<comments>http://www.problogger.net/archives/2008/11/20/inlinks-textlinkads-20/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 01:08:08 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/11/20/inlinks-textlinkads-20/</guid>
		<description><![CDATA[In the last 24 hours MediaWhiz (disclosure &#8211; they are sponsors of this site) have released a new advertising product for those interested in selling text links on their blogs) called InLinks.
InLinks is an ad network that allows advertisers to buy text links within the content of your posts. The links pass on Google Juice [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/11/20/inlinks-textlinkads-20/">InLinks &#8211; TextLinkAds 2.0</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.problogger.net/wp-content/uploads/2008/11/inlinks.png" width="168" height="85" alt="inLinks.png" style="float:left;" />In the last 24 hours MediaWhiz (<em>disclosure</em> &#8211; they are sponsors of this site) have released a new advertising product for those interested in selling text links on their blogs) called <a href="https://www.inlinks.com">InLinks</a>.</p>
<p>InLinks is an ad network that allows advertisers to buy text links within the content of your posts. The links pass on Google Juice (ie they don&#8217;t have nofollow tags), they are approved by publishers before going live and they don&#8217;t have any kind of indication that they are ads on them (no popups like Kontera ads for example).</p>
<p>
<img src="http://www.problogger.net/wp-content/uploads/2008/11/inli-2nks.png" width="511" height="240" alt="inLi-2nks.png" class="center" /></p>
<p>Lets be clear &#8211; these ads are against Google&#8217;s quality guidelines and if you&#8217;re caught selling them your blog is likely to be penalized. Also &#8211; not disclosing ads as ads is seen by many as unethical (and in some parts of the world is outside of the guidelines of bodies like the FTC &#8211; there is risk involved here.</p>
<p>Having said that &#8211; InLinks is banking on their ads being difficult for anyone to see as ads (including Google). I&#8217;m yet to see them in the wild but would bet that they are intended not to have a footprint that Google can see.</p>
<p>I personally would advise to proceed with caution. If you want to rank high in Google then this is probably not for you. If you don&#8217;t care whether your blog is in their index or not then it could be something to investigate.</p>
<p>If you want to be up front with your readers about what links in your content are paid ads and which are genuine and useful links &#8211; then this isn&#8217;t for you. If you&#8217;re not worried about disclosure and transparency with readers &#8211; you might consider this.</p>
<p>Our <a href="http://www.problogger.net/archives/2008/10/29/do-you-sell-text-links-on-your-blog-poll/">latest Poll here at ProBlogger</a> indicates that 31% of readers of this blog currently sell text links &#8211; so I&#8217;m pretty sure that there is a market for InLinks &#8211; but I&#8217;m sure there&#8217;s going to be lots of debate on this on in coming months.</p>
<p>My personal stance is that I don&#8217;t sell text ads.</p>
<p>Further Reading on the InLinks story:</p>
<ul>
<li>At TechCrunch &#8211; <a href="http://www.techcrunch.com/2008/11/19/insidious-new-seo-ad-product-will-be-hard-for-google-to-detect/">Insidious New Seo Ad Product Will be Hard for Google To Detect</a> (includes a reaction from Google&#8217;s Matt Cutts).</li>
<li>At Shoemoney &#8211; <a href="http://www.shoemoney.com/2008/11/19/does-google-really-want-to-go-down-this-ftc-route/">Does Google Really Want to go Down this FTC Route?</a></li>
<li>At Deep Jive Interest &#8211; <a href="http://www.deepjiveinterests.com/2008/11/19/text-link-ads-debuts-inlinkscom-hopes-to-fly-under-googles-radar/">Text Link Ads Debuts InLinks</a></li>
<li>At Digital Inspiration &#8211; <a href="http://www.labnol.org/internet/inlinks-new-text-links-ads-tough-to-detect/5476/">InLinks &#8211; These Text Link Ads May be Tough to Detect</a></li>
<li>SEOmoz &#8211; <a href="http://www.seomoz.org/blog/normally-its-a-good-thing-to-get-featured-on-techcrunch">Normally, It&#8217;s a Good thing to get Featured on TechCrunch</a></li>
</ul>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a>, <a href="http://www.problogger.net/archives/tag/search-engine-optimization/" rel="tag">Search Engine Optimization</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/11/20/inlinks-textlinkads-20/">InLinks &#8211; TextLinkAds 2.0</a></p>
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		<title>BuySellAds &#8211; [USER REVIEW]</title>
		<link>http://www.problogger.net/archives/2008/11/17/buysellads-user-review/</link>
		<comments>http://www.problogger.net/archives/2008/11/17/buysellads-user-review/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 14:16:00 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[BuySellAds]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/11/17/buysellads-user-review/</guid>
		<description><![CDATA[My name is James, I currently run iLoveMacApps and MacTricksAndTips. I am not a big time blogger by far and my income is quite small in comparison to some of the blogs on the web today. But I have found a service that has managed to triple my monthly income. It is called BuySellAds (BSA).
In [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/11/17/buysellads-user-review/">BuySellAds &#8211; [USER REVIEW]</a></p>
]]></description>
			<content:encoded><![CDATA[<p>My name is James, I currently run <a href="http://www.ilovemacapps.com/">iLoveMacApps</a> and <a href="http://www.mactricksandtips.com">MacTricksAndTips</a>. I am not a big time blogger by far and my income is quite small in comparison to some of the blogs on the web today. But I have found a service that has managed to triple my monthly income. It is called <a href="http://buysellads.com/">BuySellAds</a> (BSA).</p>
<p>In a nutshell it is a direct banner selling serivce. As a result you can charge as much as you want for an ad slot and you can move away from the 2cent clicks on Adsense and start charging more. I am not affiliated with the service in any way before any one starts asking. I just like the service so much I thought it deserved more attention than it is currently getting.</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2008/11/buy-sell-ads-1.png" width="540" height="318" alt="Buy-Sell-Ads-1.png" /></p>
<p><strong>Setting up BuySellAds</strong></p>
<p>Using the BuySellAds system is really easy. The program is currently in beta so you may have to wait a couple of days before they accept you, but they accept most sites. Once as you are in, you have to enter your website details. The system works by adding your site and then adding advert zones to that website. Then you sell those ads for profit!</p>
<p>To set up a website you have to add your website URL and name. As well as this you also have to enter a description. Each site goes into a big pool where other people can find your site in the directory. As a result you may want to spend a small amount of time writing a good description. Include some statistics, what your site is about make it interesting for the advertiser. An advertiser will want a website where they are going to get good returns you want to try and fulfill that role so they keep coming back month after month. The final section of the website setup is to add some tags these are used when someone searches your site. Once as you have entered all of your details you are done and ready to add some ad zones.</p>
<p>Once as your site is submitted into BuySellAds, the service will automatically gather details about your Alexa and Compete rank, as well as Google Page and Technorati Rank, Del.Icio.us Bookmarks and Yahoo Inbound links. Theses are the type os statistic your would normally give an advertiser, BSA automatically pull all this information for you. One less thing you have to worry about.</p>
<p>Once as you have set up your site. You have to add a zone. This is an area on the page where the adverts will reside. Zones are customizable. You can have has many individual adverts in a zone as you want. In the zone section setup there is a couple of areas which you can customize. For example you add a description and a location. The most important area if the price. BSA take a 25% cut of what ever the advert price is. For example if you charge $100 an ad, BSA will take $25 and you will keep the rest. This cost covers hosting of the adverts, website and all the other bits and bobs associated with the service. You can set the number of banners in total and the number of banners show at one time. (E.G you can have 6 slots, but only show 1 on a page load). As a result you have to think quite closely how much you think advertisers are willing to spend.</p>
<p>If you have a high paying advert slot but an advertisers advert is only shown once in four page loads, this could put advertiser off. Picking a good price point can be a completely different post in itself. Once as a zone is setup data will be gathered from the Javascript you insert in your website, the most important factor is page views, on your listing page an up to date monthly view for that adblock is displayed. Most advertisers will want to see how many views there ads will get, as a result this is displayed for them and is very useful. The listings page can actually take over from a page you would normally create on your blog, it has that much useful information.</p>
<p>Once as you have set everything up you will end up with a listing page. Mine, for example, looks like <a href="http://buysellads.com/buy/detail/245/">this</a>, you can search through the directory and see all of the available listing if you want more inspiration. It has information about my website at the top, and the advert units at the bottom. A buyer can now come along purchase an advert, as long as the Javascript code is on my page, the advert will appear immediately without having to ever speak to me. The money will be deposited into my account and everything will be good to go. You are slowly on your way to a big payout. I would also like to point out that adverts will also be set to renew, so advertisers can automatically get the same slot each month, giving you a nice stable income and removing the need for advertisers to keep having to setup and advert slot.</p>
<p>
<img src="http://www.problogger.net/wp-content/uploads/2008/11/buy-sell-ads-2.png" width="540" height="397" alt="Buy-Sell-Ads-2.png" /></p>
<p>Payments are paid when ever you want, as long as you have earnt some money. Since this service is still in beta you have to email the support staff to send your check or PayPal, automatic payout is coming in an update. Although I usually get paid a couple of days after I have emailed them. You can have as many adverts as you want. If you have 3 or 4 ads at $50 you can easily earn $150, way more than I was with Adsense. As your site gets more popular you can charge more for a slot, giving you control of exactly how much you want to make a month.</p>
<p><strong>Getting advertisers</strong></p>
<p>The one problem with BSA, from a webmasters point of view, is that adverts will not automatically appear. Unlike Adsense, you have to go out and get advertisers directly. They don&#8217;t come from a big pool of people. This can be quite hard for anybody that doesn&#8217;t have a high traffic site, but it can be done. This is the method I used originally to build up a small base of advertisers.</p>
<p>The first step is to make sure that you have set up your adverts and they are being displayed on your website. They will appear as a grey &#8220;Advertise Here&#8221; box. This &#8220;Advertise Here&#8221; box has become quite iconic since I always know that it is from BSA. As it grows in popularity I expect these boxes to appear all over the web. You can,if you want, customize the placement and colour of these images with a bit of CSS to match the theme of my site.</p>
<p>The next step is to make sure the price of your ad is right. Too high and advertisers won&#8217;t pay. Too low and you may be giving yourself a cheap deal, as well as this an advertiser may not pay because the price point is too cheap and it won&#8217;t be a worthwhile investment (you can never win). I find it is best to start slightly lower than you are worth, get advertiser to bite and then increase the price over the months.</p>
<p>At this point, you have setup your site and have a well priced advert. You now need to write your sales letter. I find if you email a couple of potential advertisers that meet your niche you can get them to advertise although your results may different, just don&#8217;t spam everyone since this will really annoy people. Your email needs to be short, too long and people get switched off. It must clearly explain what your site is about, what you are offering and how to buy an advert. You can then link directly to your listing pages on BuySellAds. For example I would include an email along the following lines. Change it as you see fit, make it unique and interesting. Explain what you do and what BuySellAds is (since it is quite a new service that a lot of people may not know about).</p>
<p><em>&#8220;Dear X</em></p>
<p><em>My name is James and I run X. I am emailing you to see if you would be willing to advertise on my site. I offer X and I think this would be valuable to your product/service because of Y.</em></p>
<p><em>My site currently gets XYZ over a month</em></p>
<p><em>If you are interested and advert slot costs $XX and it runs for a month, this appears, here, here and here. If you are interested please visit my listing page on BuySellAds (URL), they offer the hosting for your advert. They handle everything and you can have your advertisement up in no time at all.</em></p>
<p><em>If you want more information just ask. Thanks</em></p>
<p><em>James&#8221;</em></p>
<p>The final step is to email your letter. You need to find companies and products that meet you niche. There is no point in emailing a dog center if you sell fish. I generally look at Adsense adverts, as well as advertiser on a similar niche to myself. Send them off the email and hope they are interested. Nearly all my advertisers I have found this way.</p>
<p><strong>Conclusion</strong></p>
<p>To conclude. BuySellAds is great in my opinion. You can set up an advert block which will automatically serve your adverts. It makes selling adverts much easiler. There is no need for them to email you. Its always a surprise when a new advertiser has bought advert in the night. It takes the hassle out of selling advert and enables you to write great content. Personally all the load of trying to manage when adverts are running and payment options is taken off my shoulders and given to someone else. I don&#8217;t mind spending 25% of my earnings. At my currently level its worth while, if you were earning thousands it may be a different story.</p>
<p>One last note this type of service is also great for would be advertisers. Although this post has been focused on selling adverts, buy ads is also really easy if you want to buy adverts. All of the payment processing and set up of the advert is done for you. You advert is automatically displayed and it automatically run. The pool of advertisers is also getting bigger meaning that there should be someone relating to your nice already on the service.</p>
<p>Like I say to my readers, try this program out. It doesn&#8217;t cost you anything to run. It does take a little time to get going, but once as you build a reputation and have a couple of advertisers on your site, your earnings can increase I have seen great results with this program and so may yourself.</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a>, <a href="http://www.problogger.net/archives/tag/buysellads/" rel="tag">BuySellAds</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/11/17/buysellads-user-review/">BuySellAds &#8211; [USER REVIEW]</a></p>
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		<item>
		<title>How to Find Advertisers for Your Blog</title>
		<link>http://www.problogger.net/archives/2008/11/11/how-to-find-advertisers-for-your-blog/</link>
		<comments>http://www.problogger.net/archives/2008/11/11/how-to-find-advertisers-for-your-blog/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 22:12:42 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogging for Dollars]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[Finding Advertisers]]></category>
		<category><![CDATA[gary vaynerchuk]]></category>
		<category><![CDATA[make money blogging]]></category>
		<category><![CDATA[Video Posts]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/11/11/how-to-find-advertisers-for-your-blog/</guid>
		<description><![CDATA[In this video Gary Vaynerchuk answers how to monetize your blog or video blog with a practical illustration.

Of course you need to have at least some traffic to pull in advertisers &#8211; but once you do, if the advertisers are not coming to you yet &#8211; go to them.
PS: this actually works. When I started [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/11/11/how-to-find-advertisers-for-your-blog/">How to Find Advertisers for Your Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In this video <a href="http://garyvaynerchuk.com">Gary Vaynerchuk</a> answers how to monetize your blog or video blog with a practical illustration.</p>
<p><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="437" height="288" id="viddler"><param name="movie" value="http://www.viddler.com/player/d14cbf91/" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"/><embed src="http://www.viddler.com/player/d14cbf91/" width="437" height="288" type="application/x-shockwave-flash" allowScriptAccess="always" allowFullScreen="true" wmode="transparent" name="viddler" ></embed></object></p>
<p>Of course you need to have at least some traffic to pull in advertisers &#8211; but once you do, if the advertisers are not coming to you yet &#8211; go to them.</p>
<p><strong>PS</strong>: this actually works. When I started my first camera blog I couldn&#8217;t attract big advertisers like Canon and Nikon &#8211; so even in the early days when I just had a few hundred readers a day I began to contact local and online small businesses with a photography focus. I was amazed at how many of them were willing to buy advertising. The money wasn&#8217;t massive but land a few of them and it adds up.</p>
<p>The beauty of this is that as your traffic grows you&#8217;re able to charge more to these advertisers (give them traffic and many of them will stick with you). It also shows other advertisers that you&#8217;re attracting advertisers (which can stimulate new advertising).</p>
<p><a href="http://www.problogger.net/archives/2007/04/11/finding-advertisers-for-your-blog/">Read more about Finding Advertisers for your Blog</a></p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/361/" rel="tag"></a>, <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a>, <a href="http://www.problogger.net/archives/tag/finding-advertisers/" rel="tag">Finding Advertisers</a>, <a href="http://www.problogger.net/archives/tag/gary-vaynerchuk/" rel="tag">gary vaynerchuk</a>, <a href="http://www.problogger.net/archives/tag/make-money-blogging/" rel="tag">make money blogging</a>, <a href="http://www.problogger.net/archives/tag/video/" rel="tag">Video Posts</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/11/11/how-to-find-advertisers-for-your-blog/">How to Find Advertisers for Your Blog</a></p>
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		<slash:comments>75</slash:comments>
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		<title>Do You Sell Text Links on Your Blog? [POLL]</title>
		<link>http://www.problogger.net/archives/2008/10/29/do-you-sell-text-links-on-your-blog-poll/</link>
		<comments>http://www.problogger.net/archives/2008/10/29/do-you-sell-text-links-on-your-blog-poll/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 14:05:54 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Reader Questions]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[poll]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Text Link Ads]]></category>
		<category><![CDATA[Text links]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/10/29/do-you-sell-text-links-on-your-blog-poll/</guid>
		<description><![CDATA[Do You Sell Text Links on Your Blog?
Warning &#8211; Before answering this question in comments you might want to consider doing so anonymously and without a link to your blog &#8211; particularly if your answer is YES. It could hurt you to identify yourself if you say yes publicly.
It is time for another poll here [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

<a href="http://www.problogger.net/31dbbb-workbook/"><img src="http://www.problogger.net/wp-content/uploads/2009/06/468x60.jpg" width="468" height="60" alt="468x60.jpg" /></a></p>
<p><a href="http://www.problogger.net/archives/2008/10/29/do-you-sell-text-links-on-your-blog-poll/">Do You Sell Text Links on Your Blog? [POLL]</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Do You Sell Text Links on Your Blog?</p>
<p><em><strong>Warning</strong></em> &#8211; Before answering this question in comments you might want to consider doing so anonymously and without a link to your blog &#8211; particularly if your answer is YES. It could hurt you to identify yourself if you say yes publicly.</p>
<p>It is time for another poll here at ProBlogger &#8211; this one on the topic of selling text links.</p>
<p>A year or so back selling text links was the #1 income source for many bloggers. The practice was common and all done out in the open. Advertisers wanted to buy text links from blogs and websites that had been around for a while and had established decent page rank in Google. They were doing this to increase their own search engine authority. Bloggers saw the practice as relatively easy money &#8211; payments were recurring on a monthly basis and with services like TextLinkAds that emerged there was very little work in finding advertisers or collecting payments.</p>
<p>However the Text Link Ad selling industry came crashing down (to some extent) late in 2007 when Google took the step of penalizing many websites and blogs (some quite high profile ones) for the practice of selling text links. They see selling of text links as people trying to game or manipulate their ranking system and if they find people doing it &#8211; issue penalties which can hurt your search engine ranking.</p>
<p>As a result of this action many bloggers stopped selling text links. I had personally stopped selling them before Googles action (although was hit with a page rank penalty for a few days before Google corrected it).</p>
<p>The practice of selling text links continues today &#8211; however it&#8217;s done a lot less publicly than previously. Services still exist to arrange the buying and selling of links but it seems that it has gone much more underground with many deals being done directly between advertisers and bloggers and with advertisers less interested in site wide text links and more interested in buying them within content on individual pages.</p>
<p>While many bloggers have stopped doing it &#8211; quite a few continue to sell them either not aware of the risks or willing to take the risk for the income it provides.</p>
<p>The point of this poll is to find out just how many bloggers still sell text links.</p>
<p>As I mentioned above &#8211; if you want to comment on this poll below and you do sell text links you might want to do it anonymously or with a pseudonym as it wouldn&#8217;t be hard for Google to hit you with a penalty. Voting yes in the poll without commenting is anonymous however.</p>
<p>So it&#8217;s over to you &#8211; here&#8217;s the poll (it&#8217;s also in my sidebar):</p>
<div>
<div>
<div>
	<div class='democracy'>
		<strong class="poll-question">Do You Sell Text Links on Your Blog</strong>
		<div class='dem-results'>
		<form action='http://www.problogger.net/wp-content/plugins/democracy/democracy.php' onsubmit='return dem_Vote(this)'>
		<ul>
			<li>
					<input type='radio' id='dem-choice-347' value='347' name='dem_poll_39' />
					<label for='dem-choice-347'>No I Never Have</label>
			</li>
			<li>
					<input type='radio' id='dem-choice-348' value='348' name='dem_poll_39' />
					<label for='dem-choice-348'>I Used to but Don't Now</label>
			</li>
			<li>
					<input type='radio' id='dem-choice-349' value='349' name='dem_poll_39' />
					<label for='dem-choice-349'>Yes I Do</label>
			</li>
		</ul>
			<input type='hidden' name='dem_poll_id' value='39' />
			<input type='hidden' name='dem_action' value='vote' />
			<input type='submit' class='dem-vote-button' value='Vote' />
			<a href='/archives/category/advertising/feed/?dem_action=view&amp;dem_poll_id=39' onclick='return dem_getVotes("http://www.problogger.net/wp-content/plugins/democracy/democracy.php?dem_action=view&amp;dem_poll_id=39", this)' rel='nofollow' class='dem-vote-link'>View Results</a>
		</form>
		</div>
	</div></div>
</div>
</div>
<p><br clear="left"/></p>
<p>I&#8217;m looking forward to seeing the results on this one!</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a>, <a href="http://www.problogger.net/archives/tag/google/" rel="tag">google</a>, <a href="http://www.problogger.net/archives/tag/poll/" rel="tag">poll</a>, <a href="http://www.problogger.net/archives/tag/seo/" rel="tag">SEO</a>, <a href="http://www.problogger.net/archives/tag/text-link-ads/" rel="tag">Text Link Ads</a>, <a href="http://www.problogger.net/archives/tag/text-links/" rel="tag">Text links</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/10/29/do-you-sell-text-links-on-your-blog-poll/">Do You Sell Text Links on Your Blog? [POLL]</a></p>
<p class="akst_link"><a href="http://www.problogger.net/?p=6563&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_6563" class="akst_share_link" rel="nofollow">Share This</a>
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		<title>WidgetBucks Offer New Publishers a $50 Sign On Bonus &#8211; Baseball Card Promotion</title>
		<link>http://www.problogger.net/archives/2008/09/16/widgetbucks-offer-new-publishers-a-50-sign-on-bonus-baseball-card-promotion/</link>
		<comments>http://www.problogger.net/archives/2008/09/16/widgetbucks-offer-new-publishers-a-50-sign-on-bonus-baseball-card-promotion/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 04:47:18 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[make money blogging]]></category>
		<category><![CDATA[widgetbucks]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/09/16/widgetbucks-offer-new-publishers-a-50-sign-on-bonus-baseball-card-promotion/</guid>
		<description><![CDATA[I&#8217;m doing a little promotion with WidgetBucks while at BWE this year.
They&#8217;re giving me some 70&#8217;s style &#8216;baseball cards&#8217; with my face on them to give out (why they chose that picture I&#8217;ll never know) and are offering ProBlogger readers (whether you get a card or not) a $50 signup bonus if you sign up [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

<a href="http://www.problogger.net/31dbbb-workbook/"><img src="http://www.problogger.net/wp-content/uploads/2009/06/468x60.jpg" width="468" height="60" alt="468x60.jpg" /></a></p>
<p><a href="http://www.problogger.net/archives/2008/09/16/widgetbucks-offer-new-publishers-a-50-sign-on-bonus-baseball-card-promotion/">WidgetBucks Offer New Publishers a $50 Sign On Bonus &#8211; Baseball Card Promotion</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.widgetbucks.com/blogworld-problogger"><img src="http://www.problogger.net/wp-content/uploads/2008/09/picture-2-16.png" height="357" width="290" border="0" align="left" hspace="10" vspace="10" alt="Picture 2-16" /></a>I&#8217;m doing a little <a href="http://www.widgetbucks.com/blogworld-problogger">promotion with WidgetBucks</a> while at BWE this year.</p>
<p>They&#8217;re giving me some 70&#8217;s style &#8216;baseball cards&#8217; with my face on them to give out (why they chose that picture I&#8217;ll never know) and are offering ProBlogger readers (whether you get a card or not) a $50 signup bonus if you sign up as a WidgetBucks publisher.</p>
<p>To get the $50 you need to sign up as a publisher and when you&#8217;ve earned your first $100 you get the bonus.</p>
<p>WidgetBucks is an ad network that give bloggers the opportunity to make money using their &#8216;widget ads&#8217;. </p>
<p>As with all types of ad networks WidgetBucks convert better on some blogs than others &#8211; but they&#8217;re worth a try, particularly if you have blog with any kind of products featured on it. They&#8217;re also expanding into more geo-targeted &#8216;travel ads&#8217; (should be announced soon) which will have opportunities for a more international group of publishers.</p>
<p><b>PS:</b> the baseball card picture is of me eating a New York Pizza while I was there last year. It&#8217;s not sweat dripping down my face either &#8211; I think it&#8217;s a &#8216;crease&#8217; photo shopped into the card to make it look old (it&#8217;s a 70&#8217;s style card after all). The back of the card has a few of my &#8217;stats&#8217; on it. You&#8217;ll have to find me at BWE to see it.</p>
<p>There is at least one other blogger with their own cards at BWE &#8211; collect the complete set and they could be worth something on ebay one day (or it could just be an embarrassing thing that my wife pulls out to show the grandkids in years to come)!</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a>, <a href="http://www.problogger.net/archives/tag/make-money-blogging/" rel="tag">make money blogging</a>, <a href="http://www.problogger.net/archives/tag/widgetbucks/" rel="tag">widgetbucks</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/09/16/widgetbucks-offer-new-publishers-a-50-sign-on-bonus-baseball-card-promotion/">WidgetBucks Offer New Publishers a $50 Sign On Bonus &#8211; Baseball Card Promotion</a></p>
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		<item>
		<title>8 Reasons Why Your Blog Might Not Be Accepted Into an Ad Network</title>
		<link>http://www.problogger.net/archives/2008/08/31/8-reasons-why-your-blog-might-not-be-accepted-into-an-ad-network/</link>
		<comments>http://www.problogger.net/archives/2008/08/31/8-reasons-why-your-blog-might-not-be-accepted-into-an-ad-network/#comments</comments>
		<pubDate>Sat, 30 Aug 2008 14:55:55 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[blog advertising]]></category>
		<category><![CDATA[make money blogging]]></category>

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		<description><![CDATA[Mitch from Technipages.com shot me an email this week asking me for advice on getting accepted into CPM banner ad networks like ValueClick, TribalFusion and others. He commented that while he has decent traffic (around 140,000 page views a month) he hadn&#8217;t had much luck with being accepted and asked for advice.
This is a question [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/08/31/8-reasons-why-your-blog-might-not-be-accepted-into-an-ad-network/">8 Reasons Why Your Blog Might Not Be Accepted Into an Ad Network</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Mitch from <a href="http://www.Technipages.com">Technipages.com</a> shot me an email this week asking me for <strong>advice on getting accepted into CPM banner ad networks like ValueClick, TribalFusion and others</strong>. He commented that while he has decent traffic (around 140,000 page views a month) he hadn&#8217;t had much luck with being accepted and asked for advice.</p>
<p>This is a question I&#8217;ve had numerous times so I thought I&#8217;d post my response (I have slightly edited from my original answer).</p>
<ol>
<li><strong>Design Matters &#8211; the more professional a site looks the better impression it will make and the increased likelihood of acceptance.</strong></li>
<li><strong>Content</strong> &#8211; some advertising networks will judge your suitability based upon both the topic and also the type of posts (including length, editorial style etc). Some will also check to see if the content is original and or appearing elsewhere online. Topic plays a big part for some ad networks as they will sometimes have specific focuses and be looking for content partners with relevant content to their advertisers. I also know of at least one ad network who looks at the &#8216;quality&#8217; of content &#8211; particularly looking at how well it is written, whether it is up to date, looking at whether there is an active user base interacting with it etc. They do this because they have a premium advertising base who don&#8217;t just want to align themselves with any old blog but only those that they perceive as premium. Each network also has its own standards on adult content, use of language (swearing) and other topics that they may or may not cover.</li>
<li><strong>Hosting and Personal sites</strong> &#8211; some ad networks don&#8217;t accept sites that they perceives to be &#8216;personal&#8217; and don&#8217;t accept sites that are hosted on free services or on services where you don&#8217;t own your domain (for example blogspot blogs).</li>
<li><strong>Type of Site</strong> &#8211; some networks don&#8217;t accept sites that are primarily forums as they tend not to perform as well with advertising due to the high amount of page views per visitor and the ad blindness that quickly happens.</li>
<li><strong>Other advertising</strong> &#8211; if a site already has lots of ads on it this can be off putting for some ad networks. </li>
<li><strong>Traffic sources</strong> &#8211; if you have lots of non US traffic some ad networks will mark you down for that as they only have ad networks for that market.</li>
<li>Language &#8211; many ad networks will not accept non English written sites. Again &#8211; this is about their advertisers (largely US based in many cases) not wanting to target &#8216;international&#8217; audiences.</li>
<li><strong>Traffic numbers</strong> &#8211; this is the killer, many will reject unless you&#8217;re doing big traffic &#8211; they will check sources like comscore, Alexa to double check whether the numbers you are giving them are accurate.</li>
</ol>
<p>Most ad networks have fairly good pages for publishers outlining what they do and don&#8217;t accept. Here you can see requirements from <a href="http://www.valueclickmedia.com/pub_display_specifications.shtml">ValueClick</a> and <a href="http://www.tribalfusion.com/SmartPublishers/requirements.html">TribalFushion</a> (although I&#8217;ve heard a lot of people say that they feel they fit into TribalFushion and don&#8217;t get in).</p>
<p>Some of the above reasons are frustrating. As someone who has built blogs for non US audiences I know some of the pain of not being accepted. However the main advice I gave Mitch was to keep building traffic and making the site look as professional as possible. Traffic numbers speak very loudly so to keep traffic trending up will mean that he finds it is easier and easier to get accepted into these programs. Also &#8211; keep hunting around for options, experiment with different ways to <a href="http://www.problogger.net/make-money-blogging">make money from your blo</a>g and be patient.</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/ad-networks/" rel="tag">ad networks</a>, <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a>, <a href="http://www.problogger.net/archives/tag/blog-advertising/" rel="tag">blog advertising</a>, <a href="http://www.problogger.net/archives/tag/make-money-blogging/" rel="tag">make money blogging</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/08/31/8-reasons-why-your-blog-might-not-be-accepted-into-an-ad-network/">8 Reasons Why Your Blog Might Not Be Accepted Into an Ad Network</a></p>
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		<item>
		<title>Performancing Ad Network</title>
		<link>http://www.problogger.net/archives/2008/07/29/performancing-ad-network/</link>
		<comments>http://www.problogger.net/archives/2008/07/29/performancing-ad-network/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 18:41:51 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Performancing]]></category>
		<category><![CDATA[Performancing Ad Network]]></category>

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		<description><![CDATA[In the last week a new ad network has launched &#8211; PerformancingAds.


Bloggers who have been around for a while will know that this isn&#8217;t the first time Performancing have ventured into the ad network space &#8211; they previously launched a network back in 2006 but closed it down last year during a period where they [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/07/29/performancing-ad-network/">Performancing Ad Network</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://performancingads.com/learn/publishers?origin=285"><img src="http://ads1.performancingads.com/banners/publishers/300pxblog.png" alt="PerformancingAds" align=left hspace=10 vspace=10 style="border:0;" /></a>In the last week a new ad network has launched &#8211; <a href="http://performancingads.com/learn/publishers?origin=285">PerformancingAds</a>.
</p>
<p>
Bloggers who have been around for a while will know that this isn&#8217;t the first time Performancing have ventured into the ad network space &#8211; they previously launched a network back in 2006 but closed it down last year during a period where they when through a management restructure and ultimately were sold.
</p>
<p>I was sad when the network closed last time as I thought it did have promise and love to see new ad options launched specifically aimed at bloggers.</p>
<p>So this week when I was told it&#8217;s back I was really excited.</p>
<h3>Here&#8217;s How It Works</h3>
<ul>
<li>The ads are based around the popular 125 x 125 pixel banner ads that you see on many blogs (including the ones you see in ProBlogger&#8217;s sidebar).</li>
<li>It is a self service system where advertisers sign up, submit ads and pay for them all via Performancing and then they send you your share of the revenue at the same time each month.</li>
<li>You can book your own ads for free &#8211; might seem a little silly but if you have spare spots and want to fill them with ads pointing at affiliate programs or even key parts of your blog you can fill them with internal ads.</li>
<li>Publishers are put into a Marketplace where your blog will be shown to prospective advertisers looking for blogs to advertise on.</li>
<li>They have a traffic exchange system where you allow other blogs to show their ad on your blog in exchange for credits which can be used to display your ad on other blogs. You also earn credits by selling ads.</li>
<li>The Revenue Share &#8211; You earn a minimum of 60% of what the ads sell for &#8211; Performancing takes the other 40%. This will be tiered up as high as 90% for publishers for &#8216;better performing publishers&#8217; (not sure if that is based upon sales or traffic)</li>
<li>You have control over where the ads appear, how many are shown and even some control over how they look (like spacing between them)</li>
<li>You can create multiple regions on your blog so have the ads appear in multiple positions</li>
<li>You can filter out ads you don&#8217;t want to appear by adding words for keywords and/or domains that you don&#8217;t want advertisers from</li>
<li>Advertisers buy ads based upon weekly increments</li>
<li>They have a premium program where if your blog has over 250,000 US pageviews per month they can sell ads on your behalf in different size ad units (728&#215;90, 300&#215;250 and 160&#215;600).</li>
<li>You have control over what ads are priced at. You can also set ads to be no-follow ads (or not).</li>
<li>There is a WordPress Plugin to help manage these ads if you&#8217;re a WP user</li>
</ul>
<p>PerformancingAds are new and as with any ad network I believe you shouldn&#8217;t expect too much too quickly from it as it takes time to get them working to optimal levels for both advertisers and publishers.</p>
<p>The success of this network will depend upon their ability to sign up advertisers. Last time around PerformancingAds did manage to sell quite a few ads on ProBlogger &#8211; but it took time for them to get to that level.</p>
<h3>Looking to Advertise on Blogs?</h3>
<p>Performancing is looking advertisers at present and<a href="http://performancingads.com/learn/advertisers?origin=285"> are offering $25 off your first ad purchase of $100 or more</a>.</p>
<p><a href="http://performancingads.com/learn/advertisers?origin=285"><img src="http://ads1.performancingads.com/banners/advertisers/468pxadv.png" alt="PerformancingAds" class=centre style="border:0;" /></a></p>
<p>Last time Performancing had their ad network I actually used it to advertise my blogs quite a few times. There were plenty of bargains to be had around the blogosphere and it was a pretty cool way to increase the exposure of my blogs to new audiences. I suspect this will be the case again looking at the current marketplace of bloggers who have already signed up.</p>
<span class="UTWPrimaryTags">Tags: <a href="http://www.problogger.net/archives/tag/ad-networks/" rel="tag">ad networks</a>, <a href="http://www.problogger.net/archives/tag/advertising/" rel="tag">Advertising</a>, <a href="http://www.problogger.net/archives/tag/performancing/" rel="tag">Performancing</a>, <a href="http://www.problogger.net/archives/tag/performancing-ad-network/" rel="tag">Performancing Ad Network</a></span><p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/07/29/performancing-ad-network/">Performancing Ad Network</a></p>
<p class="akst_link"><a href="http://www.problogger.net/?p=6198&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_6198" class="akst_share_link" rel="nofollow">Share This</a>
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		<title>Are You Putting Cash in the Trash?</title>
		<link>http://www.problogger.net/archives/2008/06/21/are-you-putting-cash-in-the-trash/</link>
		<comments>http://www.problogger.net/archives/2008/06/21/are-you-putting-cash-in-the-trash/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 20:21:59 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/06/21/are-you-putting-cash-in-the-trash/</guid>
		<description><![CDATA[
Today Fred Black tells a story of approaching bloggers to review a product and suggests how they could make more money with a little effort.


Hi, my name is Fred and I&#8217;m a &#8230;.I&#8217;m a&#8230; Blo&#8230; ahem&#8230; I&#8217;m a blogger.


At times, I interact with other bloggers and, for whatever reason, don&#8217;t reveal my &#8220;blogger&#8221; side. Occasionally [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/06/21/are-you-putting-cash-in-the-trash/">Are You Putting Cash in the Trash?</a></p>
]]></description>
			<content:encoded><![CDATA[<p>
<em>Today </em><em><a href="http://www.pqinternet.com/">Fred Black</a></em><em> tells a story of approaching bloggers to review a product and suggests how they could make more money with a little effort.</em>
</p>
<p>
Hi, my name is Fred and I&#8217;m a &#8230;.I&#8217;m a&#8230; Blo&#8230; ahem&#8230; I&#8217;m a blogger.
</p>
<p>
At times, I interact with other bloggers and, for whatever reason, don&#8217;t reveal my &#8220;blogger&#8221; side. Occasionally this interaction brings to light something they do that they shouldn&#8217;t, or something they don&#8217;t do that they should, or something that they could do better. Often times, fixing this oversight could help them maximize potential profits. What follows is such an observation.
</p>
<p>
I recently helped my wife create and produce a children&#8217;s creative movement DVD called &#8220;Pretend with Miss Kim&#8221; that we released in October 2007. One of the methods we&#8217;ve used to promote this DVD is to spend time emailing &#8220;mommy&#8221; blogs about it. We&#8217;ve gotten a few bloggers to mention the DVD and review it. I thought it was time to do another round of emailing bloggers to try and get a few more reviews; this is when I noticed a peculiar behavior.
</p>
<p>
Most of these &#8220;mommy&#8221; and &#8220;parent&#8221; type blogs sell ads to generate revenue. Most seem to use 3rd party services to manage and sell the ads. No, that&#8217;s not unusual part, I&#8217;ll bet a good portion of the bloggers reading this post sell ads on their blogs, and use 3rd party services to mange the ads. The strange part is that almost all the blogs with advertising on their site missed a great chance to convert me to a paying advertiser.
</p>
<p>
I spent a couple of hours finding and emailing a nice introductory email to around 20 or so blogs. This took a few hours because I took the time to read a few posts on each blog to ensure sure it was a good fit. Needless to say, I&#8217;ve not had any response from the majority of the blogs. A few bloggers wrote me back and said that they would be interested in reviewing the product. Great! I&#8217;ll get them a copy in the mail! One wrote me back and said that she didn&#8217;t do product reviews any longer, but that she&#8217;d trade me a few copies in exchange for running an ad on her blog for a week or so&#8230; great idea &#8211; I&#8217;ll talk her up on that! But, only one blogger, just one, took the opportunity to respond and say that they were buried in this type of request and were not taking anymore reviews at this time, however, he felt that I would get good results placing an ad on their site. He was also smart enough to include his current daily visitor numbers, and to point out that his readers are the exact people I&#8217;m looking for! I&#8217;ll probably place an ad on his blog! Had he not responded I probably would have never even considered placing an ad on his blog!
</p>
<p>
I guess all the other bloggers, who didn&#8217;t respond, just don&#8217;t need anymore money! Maybe they think that just because I saw that they have advertising on their site I&#8217;ll click their link to place an ad. No probably not, I was asking for a free mention, a review. However, I want results; I want exposure for my product. It&#8217;s good news to me that a blog is so busy and popular they don&#8217;t have time to review all the products that they get requests to review. So write back and tell me so. Invite me to advertise on your blog. This little prompt, or push if you will, may well convert my request for a free review into a paying advertiser.
</p>
<p>
I assume from the few responses I received back, that most of the blogs I emailed get a lot of requests for product reviews, site reviews, links to other sites, etc. How long does it take to create a standard response, like the lone response I received, simply thanking a person for their interest, giving a few stats, and giving directions for placing an ad on the site? It&#8217;s certainly worth the few minutes of time it takes to copy and paste because it will most likely result in more advertising revenue. Is that not what most of use want from our blogs? And that is the peculiar part: as a person with a product needing exposure, I took the time to seek out and find blogs that matched my product perfectly, and contact them&#8230; yet the majority failed to respond. Plain and simple: missed opportunities for advertising revenue.
</p>
<p>
If you have a blog that features advertising, don&#8217;t pass up these missed opportunities. If you do, you&#8217;re just throwing money away that could have been in your pocket! As in the photo of the birds, only one blogger was facing a different direction, the right direction!
</p>
<p>
<strong>About the Author<br />
<br /></strong><em>Fred Black is an experienced programmer, web site developer, online business operator, father, husband, musician, and songwriter. Visit his Blog at: </em><em><a href="http://www.pqInternet.com">www.pqInternet.com</a></em><em> , Visit his wife&#8217;s children&#8217;s DVD site at: </em><em><a href="http://www.MissKimDance.com">www.MissKimDance.com</a></em><em>.<br />
<br /></em></p>
<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/06/21/are-you-putting-cash-in-the-trash/">Are You Putting Cash in the Trash?</a></p>
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		<title>Technorati launches blog ad network</title>
		<link>http://www.problogger.net/archives/2008/06/18/technorati-launches-blog-ad-network/</link>
		<comments>http://www.problogger.net/archives/2008/06/18/technorati-launches-blog-ad-network/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 10:50:41 +0000</pubDate>
		<dc:creator>Lara Kulpa</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/06/18/technorati-launches-blog-ad-network/</guid>
		<description><![CDATA[Technorati has been beta testing a new CPM ad network, Technorati Media, featuring adverts from big-name companies like Honda, Sandisk, Microsoft, and Universal Pictures.
Right now, they&#8217;ve been working with larger blogs, but say that they plan to open up the network to anyone (yes, even the &#8220;little guy&#8221;) in a few months.
Read more at TechCrunch.
Post [...]<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/06/18/technorati-launches-blog-ad-network/">Technorati launches blog ad network</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.technorati.com">Technorati</a> has been beta testing a new CPM ad network, <a href="http://www.technoratimedia.com/">Technorati Media</a>, featuring adverts from big-name companies like Honda, Sandisk, Microsoft, and Universal Pictures.</p>
<p>Right now, they&#8217;ve been working with larger blogs, but say that they plan to open up the network to anyone (yes, even the &#8220;little guy&#8221;) in a few months.</p>
<p>Read more at <a href="http://www.techcrunch.com/2008/06/17/technorati-media-launches-blog-ad-network/">TechCrunch</a>.</p>
<p>Post from: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a>.<br />

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<p><a href="http://www.problogger.net/archives/2008/06/18/technorati-launches-blog-ad-network/">Technorati launches blog ad network</a></p>
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