Archive for Advertising
Written on April 28th, 2008 at 06:04 am by Darren Rowse
How Much Traffic Should a Blog Have Before Running Advertising
iamluc asks “How much traffic should you have to offer advertisements on your blog?”
“When should you put advertising on your blog?”
Funnily enough I’ve been asked this question four times in the last 24 hours so it’s probably a good time to answer it.
Before I answer the question though - let me say that there are […]
Written on April 21st, 2008 at 03:04 pm by Darren Rowse
Six Apart Launch an Ad Network and New Services
Tomorrow Six Apart will launch a new ad network, the acquisition of a social media agency and new ’services’.
I’ve published the full press release below but tomorrow Six Apart are going public with some major developments.
The main components of the announcements today:
A New Ad Network - for ‘influential bloggers’ Six Apart will now offer a […]
Written on April 16th, 2008 at 10:04 am by Darren Rowse
Chitika Add Interactive Premium Listing Ads Into the Mix
Here’s a piece of news that slipped through without me noticing while I was traveling last month - Chitika have announce a program to serve ‘graphic ads’ in your Chitika ad units when they feel that a CPM would earn you more than a CPC ad.
The announced it back in March here and here:
“This […]
Written on April 11th, 2008 at 05:04 am by Darren Rowse
Exploring Shopzilla [Interview]
In February I posted a first impression review of the Shopzilla Publisher Program.
This CPC (cost per click) ad unit is similar to those used successfully by many with the Chitika program. There’s one live in action at the bottom of this post.
I’ve been getting some good feedback from quite a few ProBlogger readers who have […]
Written on March 27th, 2008 at 12:03 am by Daniel Scocco
How Much Should I Charge for my Advertising Space?
In this post Daniel Scocco answers to another question on the Problogger Question Box (and a question that I get asked a lot). Brian Auer asks:
What about [direct advertising] pricing? Are there any good ballpark price structures? What do we base rates on?
As soon as a blogger decides to play with direct advertising, the question […]
Written on March 3rd, 2008 at 12:03 am by Darren Rowse
12 CPM Alternatives to Adsense
Looking for a CPM Alternative to AdSense? Will Reinhardt from Calico Monkey (RSS) shows you 12 of them in this post.
Video content publishers face a unique capitalization challenge on the internet today. Sites that rely on new media for the bulk of their content are unable to earn as much from Adsense as those […]
Written on February 12th, 2008 at 03:02 pm by Darren Rowse
Chitika Introduce Viral Branding Units
Chitika today have announced a new type of ad unit that I was fortunate enough to get a sneak peak of a few days ago.
It’s called the Viral Branding Unit (VBU) and you can see it in action on their VBU page but it looks like this:
This unit is currently in beta test but I’m […]
Written on February 12th, 2008 at 12:02 am by Darren Rowse
Shopzilla Publisher Program - First Impression Review
Over the last couple of weeks I’ve been experimenting with a couple of new advertising networks and am really excited by the initial results that I’m seeing.
The first one that I want to introduce readers to is the Shopzilla Publisher Program. You won’t learn a lot about this program from it’s front page as they’re […]
Written on February 9th, 2008 at 12:02 am by Darren Rowse
How do You Find Private Advertisers for Your Blog?
Daniel Scocco from Daily Blog Tips has kindly agreed to help tackle some of the questions in the ProBlogger Question Box over the coming weeks. Here’s his first reply:
Dustin Brewer asks:
How do you work advertising on your site when it comes to the 125×125 banners? Do most of the advertisers just come to you and […]
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