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Google AdSense Review

Go4-Webmaster.com has a good review of the Adsense Program from Google.

“Google AdSense is for someone who wants a complete solution. It might not fill all of your ad inventory (well, maybe, now that you can have up to 3 units served on a page), but it will do good with what it does fill. It’s simple, easy, and all encompassing. With fluxuating EVERYTHING, it’s difficult to produce a larger yield then well targeted Sale/Lead affiliate programs. That being said, it’s an excellent program for webmasters who rather focus on content. It’s potential revenue power is, however, extraordinary.”
Read more at Google AdSense Review – Go4-Webmaster.com

I’ve been using Adsense for close to a year now and find that it is very useful on some blogs but next to useless on others. I’ve got friends who run niche blogs on highly targeted subjects (sometimes quite localized on particular countries) and they have struggled to have any ads served to their blog. As with any contextual advertising it largely depends on your content as to whether it will work or not.

Get some good Adsense tips in our Adsense for Bloggers tutorials.

Tips to Increase CTR on Google Adsense

Webmaster Articles has a good post about increasing your CTR (click through rate) on Adsense. They write some good posts – similar to some of what I’ve written in my Adsense for Bloggers Tips. Here is one that they write that I’ve found to work very well for me also.

“#2 Blend the background and border to match the page’s background.  You don’t want to trick visitors into clicking, but you don’t want them deadened by banner blindness either.”
Read more at Google Adsense: Tips to Increase CTR

Getting Indexed Through Google AdSense

One of the theories that often goes around forums that discuss the use of Adsense is that site that use it get indexed faster and higher than sites that don’t. The theory goes that if you use Adsense – Google will want your site to be more successful (and therefore earn them extra money) and so it will do its best to get your site seen by as many people as possible by giving it a high page ranking. Google denies this to be the case in their promotion of Adsense.

I’ve often thought that it would be interesting to test this theory – but never got around to it. Luckily someone else has.

Search Engine Round Table has done a little tester of the theory and believes Google is truly playing fair and not elevating Adsense sites. They write:

‘I personally tested this out on a site. I put up a new site, made sure not to put any links to it. Then I put up AdSense ads and waited. Months later it was still not included in the Google index. Only recently has it been indexed, and I believe that is because someone, somewhere put a link to it. I strongly feel that this theory, although logical, is not correct.’
Read more at Getting Indexed Through Google AdSense

Webmaster World – Free Advice for Bloggers on Profitable Blogging

Webmaster World is probably one of the best places that I can suggest you head over to if you’re interested in developing a profitable blog. It is on my regular rounds of surfing for ideas and discussion about how to get the best out of your website. Of particular interest to me, as a Google Adsense user, is their forum dedicated to the Adsense program. Whilst the discussion rarely mentions blogs and at times can be a little criptic – I’d say I’ve learnt more about how to get the most out of the program through digging through the hundreds (if not thousdands) of threads there. Often users of the forum are pretty secretive about the sites they are talking about and don’t give everything away (and I don’t blame them – tell everyone your secrets and you’ll end up with hundreds of new competitors) but if you’re willing to dig around and read between the lines you can learn a lot.

I remember one afternoon learning one small thing on those forums that doubled my earnings with a simple change to my approach. So it is well worth visiting and participating in the discussions there.

Also in their Marketing section of forums is one dedicated to Search Engine Promotion and another looking at Advertising Sales and Affiliate Programs – both of which are full of useful information.

Add to that the rest of their forums and you’ve got hours, if not days, of rich learning about running a successful website (and most of it is easily transferrable to blogs) – and its all free.

Blogging for Dollars

Will blogging produce millionaires? Can blogging financially provide people with a full time earning capacity? Will we see more and more professional bloggers blogging for dollars? Can and should blogs earn money?

An increasing amount of people are writing about making money from Blogging. There is a quite a bit of debate about the legitimacy of doing so.

Megnut wrote an interesting article titled Blogging for Dollars: Giving Rise to the Professional Blogger . She writes:

Most financial discussions focus on blog content and explore donations, advertising, or some type of sponsorship/patronage model as the means to compensate bloggers. Very little progress has been made towards finding viable economic models because people still think of Weblogs as personal sites. If you aren’t Andrew Sullivan (who purportedly makes $6,000 per month on his site through donations), it’s hard to imagine how you’d get the traffic and donations to generate such revenue….

By paying great bloggers to produce Weblogs, we remove economic constraints and enable them to devote their energies full-time to producing compelling content and creating outstanding Weblogs.’

Whether you agree with it or not – here are some of the ways bloggers are going earning money from their blogs.
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Adsense Tips for Bloggers 8 – Miscellaneous Adsense Tips

adsense.jpgThis is part 8 (and the last) in a series of posts on increasing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

We have unpacked our Adsense Equation in detail and have given numerous tips for maximising Adsense Revenue. Whilst there are occasions that Adsense doesn’t perform as well on some websites for no particular reason as others we can safely predict that if you work on each of the four areas you should see an increase in the amount of the cheque that Adsense sends you at the end of each month. Remember though that your revenue will only be as high as your weakest link – work on all elements of the equation – not just one or two.

As well as the proceeding tips there are a number of other things that might be helpful to know in using Adsense that we couldn’t find a place for in previous posts.

Millions of dollars in online sales every day. Get your share.
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Adsense Tips for Bloggers 7 – Well Placed and Designed Ads

adsense.jpgThis is part 7 in a series of posts on increasing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Revenue = high readership + high paying ads + relevant ads + well placed and designed ads

The forth element of our Adsense Equation is that of having well designed and optimally placed Adsense Ads. I’ve found that ad positioning is incredibly important. I remember shifting the ads on one of my blogs a while back and being over the moon to discover the next morning that the move had doubled the click through rates that I’d had over night! Its worth doing some tweaking.
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Adsense Tips for Bloggers 6 – Relevant Ads

adsense.jpgThis is part 6 in a series of posts on increasing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Revenue = high readership + high paying ads + relevant ads + well placed and designed ads

The third element of our Adsense equation is that of relevant Adsense ads. It is all very well to rank high in search engines to generate high levels of traffic, but without relevant ads that relate to the content of your blog you are not likely to generate much in the way of click throughs.
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Adsense Tips for Bloggers 5 – High Paying Ads

adsense.jpgThis is part 5 in a series of posts on maximizing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

The next element of this Adsense equation to be examined is how to get high paying Adsense Ads running on your site. Obviously in any business one way to get higher profits is to charge more for your product – whilst you have no direct say in how much is charged for ads run on your site – there are ways of targeting types of ads that might bring in a higher return than others.
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