Michael Buffington writes that he’s just started a new blog on the topic of Asbestos. He’s doing so not because he’s interested in it but largely because it pays good money. This type of blogging is becoming more and more popular as people realize the amount of money that Adsense ads can pay out if you create a quality site on certain topics and can generate good traffic levels. Michael writes:
‘The subject matter, while weighty and all that, is of little importance to me. It’s not that I don’t have opinions on asbestos and asbestos reform, because I do. The whole point of the site is to experiment with an idea. I built a tool that helps me aggregate topical news with the help of Google’s Alert system. So far it works wonderfully.
But there’s a second motive as well. Right now asbestos reform and asbestos related litigation is on fire. Lawyers are paying anywhere from $15-100 per click through on Google ads. The second part of this big experiment is to see if I can capture some of that click through revenue while still providing a somewhat valid service to people who might arrive by search results.’
I suspect that Michael will or has already received some criticism for this approach. I’ve not seen too many bloggers admit up front that they have little or no interest in the topic of their blog as explicitly as he does in his post. A friend just emailed me about it and asked my opinion. Here are a few thoughts: