The amazing thing about the Adsense advertising system is how one simple change in positioning of your ads can have a profound impact upon the earnings you receive from it. I still remember a fateful night about 8 months ago when I learnt this lesson and doubled my income overnight (no this isn’t one of those posts where I’m selling something – relax).
It was 10.30pm and I was about to head to bed when on a whim I decided to shift my Adsense ads from the position that I’d always had them at the top (banner position) of the blog I was working on at the time. I shifted the ad to a new position and then got distracted with something else and forgot about it.
A few hours later (I got very distracted) I again was thinking of bed but decided to check my Adsense stats for one last time before shutting down my powerbook – imagine my surprise when I found that my click through rate was 40% higher than normal (and so was the earnings for that time of night)!? At first I thought I was dreaming, then I considered that maybe Google had made a mistake, then I panicked that someone had been randomly clicking all my ads – and then I remembered the repositioning of ads that I’d done a few hours before.