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Positioning your Adsense Ads

The amazing thing about the Adsense advertising system is how one simple change in positioning of your ads can have a profound impact upon the earnings you receive from it. I still remember a fateful night about 8 months ago when I learnt this lesson and doubled my income overnight (no this isn’t one of those posts where I’m selling something – relax).

It was 10.30pm and I was about to head to bed when on a whim I decided to shift my Adsense ads from the position that I’d always had them at the top (banner position) of the blog I was working on at the time. I shifted the ad to a new position and then got distracted with something else and forgot about it.

A few hours later (I got very distracted) I again was thinking of bed but decided to check my Adsense stats for one last time before shutting down my powerbook – imagine my surprise when I found that my click through rate was 40% higher than normal (and so was the earnings for that time of night)!? At first I thought I was dreaming, then I considered that maybe Google had made a mistake, then I panicked that someone had been randomly clicking all my ads – and then I remembered the repositioning of ads that I’d done a few hours before.

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Adsense Reporting Delays Rectified

Adsense publishers (or at least some of them) have had emails arrive in the last few minutes informing them that for the month of February and January that there have been reporting delays that have meant a certain portion (undisclosed) of clicks being slow to appear on reports. They have emailed to say that they have adjusted these discrepancies on publishers accounts.

More on Making a Living Off of AdSense

Paul has just posted a second article in his Making a Living Off of AdSense series. This time he’s focussing upon choosing keywords and themes for your blog. Its not just as simple as picking a topic out of the air and writing about it randomly – it takes work to make a living from blogging (I feel like I’m saying this every second post these days). But if you’re willing to sweat a little – Paul’s advice might just point you in the right direction. Quality advice once again Paul. Here is where he starts:

‘First let me dispel the myth that you should go looking for the highest paying keywords. This works for some people, but odds are the sharks have already taken over those words. That super keyword you thought was big money (meso*) is nothing now because so many people are covering it. Advertisers pay big bucks for those rare clicks so that is what we are looking for….’

Read more at Making a Living Off of AdSense Part II » Work Boxers

New Google Adsense Payment Options?

Adsense-Payment CopyHas anyone else noticed the change in the way Adsense are reporting earnings in their ‘Payment History’ section? Its a new design which is much easier to read and get an overview of all at once.

However when you click on the ‘payments’ link for each month you get taken to a page that has a section called ‘Payment Type’ (see picture – highlighted section especially). Interestingly next to this heading is the word ‘Check’.

I wonder why they need to clarify what sort of payment we’re getting? Does this give us an indication of a change in payment options? Maybe Google have been listening to the many calls for new options for receiving monthly payments – we can only hope!

Found via Jensense

Sites that make a living from Google Adsense

What kind of site does it take to make enough to live off with Google Adsense?

This is a question that has been asked over at WebmasterWorld – Adsense Forum. It is actually a question that has sparked quite a long and interesting discussion (120 replies so far – and counting).

Here are a few of the better quotes:

‘I know plenty of people with little to no tech skills making 6 figures a year with Adsense. The key is to make a site that gets visitors looking for something in particular. Your site should be about that subject. Your title and description should be written in such a way that they think they can get what they are looking for. Your site should provide just enough information to get you ranked for the terms you want and get ads targeted to what your visitors are looking for…. Your content should not provide any solution that will send them on their way without clicking on an ad.’ – by ogletree

‘Try to be a big fish in a small pond, not vice versa. Own a small niche. Loads of things could be profitable – if there are some affiliate programs available, and some adsense ads on related terms, then there’s the chance to make money. Picking something you know and love will make life a lot easier. So will choosing something without too much competition.’ by 7_Driver

‘I’m a proponent of multiple sites if only because, no matter how much plotting and planning you do, you don’t really know which sites are going to take off and become big money earners. Something as simple (and unpredictable) as a DMOZ link can make a site (it’s happened to me). I have a site that I spent about 20 hours working on, then abandoned for almost a year, that went on to consistently earn 2-3k a month. I have other sites that I thought were sure things that make less than $100/mo. This is a game where you can lose 9 times, win once, and suddenly be making enough to quit your day job. Once you have a winner or two, you can focus on those sites.’ – by Teshka

Found via Search Engine RoundTable

Work Boxers is Launched

Workboxers

Big Money Tips has changed domain. All the goodness is now over at WorkBoxers! Huh? I’ll let Paul explain the name:

‘Well I wanted something that symbolizes a goal that many people strive for when reading the content on this site. I wanted to stay away from ‘money’ and ‘cash’ and I just pictured myself working at home in my boxers. So WorkBoxers came to mind.’

It works for me. I’m adding it to my RSS reader because Paul has a wealth of experience to share and produces beautifully designed blogs. I’m hoping he’ll post a little more regularly on the new domain though.

His first post is well worth checking out – it is titled ‘Making a Living of Adsense‘. The article starts with two myths:

Domain Names matter. Maybe back in the days, but domain names really have no bearing on how successful your site does. Assuming you are not using a domain name that Google doesn’t like, which is the case with my poker blog BetFest (soon to change).

This is the easy money. Wrong. And it won’t come fast either.’

Paul then goes on to ask if you should write for Advertisers or Readers (an excellent question), discusses getting started and then looks at ‘exit clicks’. I’m looking forward to the next installment of his series of posts.

Adsense in Newsletters are Coming – Eventually

Jensense has some good news for bloggers who also use newsletters to keep in touch with their readers – sources within Google say that Google is looking to extend its offering of newsletter ads to smaller publishers as well as the larger ones that it currently is testing the program with:

‘Google plans to eventually expand the newsletter option beyond its direct AdSense partners to include the smaller publishers who use AdSense’s online self-service program.

“It’s a goal, but we haven’t put any dates around it,” Axe said.’

Why Adsense Doesn’t Work…For Everyone

Jim at BlogKits has a good article on why Google Adsense Doesn’t Work for all Bloggers. His argument is sound and his figures are good. He does a case study whereby he comes to the conclusion that a blog with 200 visitors per day with 1000 page views would earn $2 per day if the click through rate were 10% and the value per click were 2 cents each.

His thinking is similar to a post I did a few months ago asking ‘is contextual advertising Viable on a Blog?‘ I gave some tables there that showed a range of different potential earning levels depending upon:

1. Click through rate
2. Traffic levels
3. Value of Clicks

Earnings varied vastly with different combinations of the above ranging from 10 cents to $6250 per day!
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Is Google Adsense Making Me Rich?

adsense.jpgJim at BlogKits asks if anyone would like to share their success or failures using Google Adsense to generate revenue for their blog? He writes – ‘I’m curious as to whether or not you have made it work, and to what level? Making just enough to make it worth it?’

This is a question I get asked every few days by entrepreneurial bloggers – it is a tricky question to answer because Adsense do not allow publishers to share details of how much they earn or how their ads perform. I am also hesitant to answer it because I was always taught not to talk about money or how much you earn. However I get asked it so many times that perhaps its worth writing a progress report of how Adsense is going for me – so let me share a little of my own experience without getting into specifics.

Rich?
Adsense has been a very worthwhile venture for me – it has not made me rich, however it could.
I started using it because I wanted to find a way to cover my ISP and hosting fees for my blog. I now make a good living from it. Whilst it is not my only source of income from blogging at present (I use affiliate programs, sponsorships, text ads to name a few of my other income streams) Adsense is currently the largest source of money from my blogs. I’m unable to go into specific dollar terms except to say that it pays my rent and is well on the way to giving me a deposit for a home.

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