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ProBlogger Podcast: The Benefits of Your Blog Being Mobile-Friendly

Today is Day 6 in our 31 Days to Build a Better Blog Challenge

There’s no denying it – the time has come where you’re going to lose traffic if your blog is not optimised for mobile viewing.

Whether that dip in traffic is due to Google penalising non-mobile-friendly sites by not featuring their content in mobile search results thanks to their “Mobile Friendly Update” (otherwise known as Mobilegeddon), or because your reader isn’t having a pleasant reading experience and will click away to another blog where they do, you may never know. But the time is now to get your site mobile-friendly and capitalise on the fact that mobile traffic is outnumbering desktop traffic at breakneck speed.

Now this is one of the challenges in the 31 Days to Build a Better Blog series on the ProBlogger Podcast that might not be able to be completed in a day, but it’s something you can make a start with today, at least.

In this episode, I ask you to look at your blog on a mobile device from your readers’ perspective, and I give you some questions to ask yourself as you look. I also go through a few options to help you transition if you blog on WordPress, with links in the show notes to a few of my favourite sites and plugins.

If your blog is already mobile-friendly, we go through a checklist of things to do to make sure your reader is getting the best mobile experience possible. You won’t want to miss it.

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Click here to listen to day six of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

Further Reading:

31DBBB Day Five Challenge: Email a Blog Reader

Welcome to day 5 in the 31 Days to Build a Better Blog Challenge. You can find today’s challenge here.

There’s nothing like a personal touch in any kind of business, and that includes blogging. When service goes above and beyond, or when a blogger takes the time to notice and acknowledge their readers, it can result in ongoing loyalty and goodwill.

In the early days of my blog I would always email readers who left a comment to thank them and let them know I’d responded. It was always met with surprise and gratitude, and I know to this day some of those commenters still read ProBlogger today.

It’s the kind of gesture that people are pleasantly surprised by and it is one of the absolute most simple things you can do (and that’s why many people don’t!). It may be too slow for some – converting readers one at a time – but that one connection can have a lasting impact and it’s often in ways you can’t even see yet.

So reach out to your readers. Follow them where they are on social media. Chat. Create a community. Today’s episode will show you how (and in ways you might not even have thought to consider).

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Click here to listen to day five of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

Don’t forget to let us know how you’re going with the challenges – you can do so by leaving a comment on todays show notes page here.

If you missed yesterday’s post about analysing other blogs and finding gaps you can fill, go here. For all other podcast episodes, go here.

Further Reading:

Further reading is further watching today, as Pat Flynn from Smart Passive Income tells us how to turn casual readers into raving fans. He gave this presentation as the keynote speech for the ProBlogger Training Event in 2014 and it turned the whole room into raving Pat fans:

Be a Better Blogger by Reading other Blogs like This

It’s day 4 of 31 Days to Build a Better Blog where today’s challenge is to take a little time to do something that I wrote about last year that has the potential to transform your blogging!

And what is it, you ask?

Today you’re going to be analysing another blog

It’s as simple as that, and it really only takes 10-15 minutes, if that’s all you have to spare.

It really does help you see what’s happening in your niche, where your blog fits, and maybe where you can fill a gap or do something better based on what others are doing or not doing.

In today’s 31 Days to Build a Better Blog Podcast, we give hints and tips on how to do this successfully – how to fully give analysis to blogs, and the questions to ask yourself as you do so.

I recommend 15 minutes today if is your first time, and to have a look at everything from their content, tone, post style, post frequency, etc to wider things like design, incentives, mailing lists, audience, and calls to action.

It’s a huge list, so remember to bring a notebook and a pen!

Spending this time daily can help you differentiate what you’re doing and who knows – even stumble upon a winning idea that helps your blog stand out from others in your niche.

As I say in the show – don’t be so caught up in what others are doing that you forget to be unique. Maintain the focus and be yourself.

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Click here to listen to day four of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

If you’ve missed the podcast yesterday, it was all about thinking outside the square to create great blog promotion strategies. Tune in tomorrow for a brand new topic!

Further Reading:

Blog Promotion Strategies: How to Think Outside the Square

It’s day three of our thirty one day challenge!

How are you feeling? Pumped? Motivated? Ready to shake up your blog and your routine during these 31 days?

We’ve already covered nailing your elevator pitch and how to create a super-shareable list post, and today it’s all about getting yourself off your blog to promote it and find some readers.

Build it and they will come“, you think? That is really not the case with blogging.

You need to put your blog where people will read it. In today’s podcast we discuss doing just that – how, where, and why to promote your blog with the maximum chances of it being seen. You have to get off your blog to get your blog read!

In todays episode there are tips on where to go to share your posts, how to build reader profiles (and why you need them), and how to figure out where those ideal readers are. Then we go through what to give those readers when you finally catch their attention – are you worthy of being found? How are you being useful? What kind of content are you creating?

Where are those potential readers?

The internet is vast, and while we immediately think of social media as the first place to share content, it isn’t always the only place.

In this episode we talk about developing editorial schedules for social media, but we also go beyond that, into the realm of guest posts, forums and other forgotten places to be seen.

We’re going to encourage you today to get off your blog and put yourself out there. Take today’s challenge and choose a certain post to share. All it takes is a little of your time and some creative thinking.

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Click here to listen to day three of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

Let us know how you go with today’s challenge on twitter – just tag @ProBlogger and head to todays show notes to leave a comment.

Further Reading:

Don’t forget to subscribe to our podcast on iTunes and Stitcher to get updates of new episodes.

ProBlogger Podcast Challenge: Write an Amazing List Post

Day two of our 31 day challenge begins with a simple post idea that you can create easily, and is popular with readers – a double bonus for bloggers! The podcast is now live for you to get details of the challenge here (or on iTunes and Stitcher).

Note: If you missed it, day one was about crafting the perfect elevator pitch for your blog.

In today’s episode we go over the seven reasons list posts are so important, and some of the different kinds of list posts that can be produced (like this one, for example).

You can make a list post for just about every niche of blogging there is! You can also stick with a straight list, an extended list, or a half-essay-half list post – whatever works for your audience. We also chat about how curated lists featuring other bloggers can build relationships and help expand your online presence.

The show notes include links to some popular list posts and examples for you to check out when creating your own. It’s one of the fastest ways to create trending, shareable content, and we’ve got all you need to know in today’s show.

ProBlogger Podcast AvatarClick here to listen to day two of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

Let us know on twitter how you go with today’s challenge! tag @ProBlogger, and don’t forget to tune in tomorrow for a brand new topic.

Further Reading:

31DBBB Day One: What Makes a Great Elevator Pitch?

Welcome to day one of building a better blog! The ProBlogger podcast is off and running with a new episode every day this month with a theme designed to help boost your blogging skills and todays podcast episode is now live for you to listen to.

The original 31 Days to Build a Better Blog helped so many people both when it was released, and across the years since then, and it’s exciting to be able to change it up with updated information, new challenges and a supporting podcast.

Day one is all about encapsulating the purpose and spirit of your blog.

What is it about? Who is it for? Why should people read it? In the podcast we go through the reasons to have an elevator pitch, what type of elevator pitch might be best for you, and, of course – how to create one.

There’s also a challenge at the end to take you straight from knowing to doing. As a bonus it doesn’t even take long, but will have a lasting impact on how you make decisions about your blog, and how you come across to others. Having an elevator pitch is invaluable.

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Head here to listen to the first day and stay tuned throughout July for more tips to help you build a better blog!

Don’t forget to subscribe in iTunes or Stitcher to get future updates.

Further Reading on Elevator Pitches:

Michael Hyatt goes through the basics of why you need an elevator pitch, and how to create one. He also has a video that helps to explain.

The 9 Cs of Elevator Pitches 

This infographic from HubSpot has information with a wider reach (think businesses with a product), but will visually help you break down the steps you need to take to sum up yourself and your business.

And a Pinterest board dedicated to Elevator Pitch information.

Also: If you’re interested, you might want to check out this post from someone who did the original 31DBBB challenge, and their tips for getting the most out of the month.

The ProBlogger Podcast Is Live and We’re Kicking Off with a Challenge!

ProBlogger Podcast AvatarToday I have great pleasure in introducing you to the brand new ProBlogger Podcast and the next incarnation of 31 Days to Build a Better Blog.

Over the last couple of years I’ve lost count of the number of people who have said ‘Darren you really should start a podcast’.

I’d always nodded my head but quietly list in my mind a long list of excuses not to including ‘I don’t know how…’ to ‘I’m so busy…’ to ‘what if nobody listens…’

But earlier this year something changed when people suggested I start a podcast.

I’m not going to tell you exactly why I changed because I tell you that in the first episode (that went live on iTunes over the weekend) – but it was like a switch got flicked somewhere in my mind and I found myself starting to dream about starting one of my own (and as I did my list of excuses began to dissolve).

I decided while on a month long break in the US in April to create a ProBlogger podcast and in my presentation at Chris Ducker’s conference in May I announced I was going to create it and after one of the attendees (I’m looking at you Lane) pressured me to put a date on when I’d do it I impulsively said it would be launched within 2 months!

Little did I know how much of a job I had in front of me because rather than start off with a steady weekly show I decided that my first month of podcasting would be a daily show based upon the 31 Days to Build a Better Blog Workbook!

Episode 0 is Live

Today Episode 0 of the podcast went live on iTunes and day 1 of the 31 Days to Build a Better blog series will kick off on Wednesday (1 July)! You can find show notes and listen to the podcast on our podcast site here.

In the first episode:

  • I share why I decided to start podcasting
  • I talk about 2 traits of successful blogs that inform how the podcast will work
  • I share my plan for the first action oriented 31 days of short sharp podcasts based around 31DBBB

31 Days to Build a Better Blog

Having run this month long challenge numerous times before I know the potential it has to help bloggers bring about transformation on their blogs.

Tens of thousands of bloggers have taken the challenge (and many have completed it numerous times) so I’m excited to be doing it again and would love to have you along on the journey.

Don’t feel you need to do it daily (it’s designed to do at your own pace) but please do subscribe to the podcast here on iTunes.

Please Help Us with a Quick Review and Rating on iTunes

Once you’ve listened to the first podcast (it’s only 16 minutes) please take a moment to give us a rating (hint… 5 starts is good) and a review – it helps us get the word out about the challenge and the more on it the better for everyone!

A Note about the 31DBBB WorkBook

This podcast series is based upon the 31 Days to Build a Better blog workbook and follows the same 31 days in it – however you do not need a copy to follow along.

While there’s definitely more material in the eBook (in fact there’s a bonus 7 days includes in that) you will give value from the podcast without it.

However if you do want to have your own copy of the 31 days of material (plus the 7 extras) to use on an ongoing basis please use the coupon code PODCAST50 during the checkout from the sales page to get 50% off the workbook for the next month.

No pressure though – as I say you can get a lot of value out of the podcast alone if you choose to do so.

FAQs about 31 Day Project and Email Delivery Problems

I’ve had a few questions being asked quite a bit by those participating in the 31 Days to Build a Better Blog challenge so thought I’d post here some answers:

1. Missing Emails – I’m afraid that for some reason a number of those participating are reporting not getting emails. There are a number of reasons for this:

  • New Signups – if you signed up since Monday it takes up to 24 hours for the sequence of daily emails to kick in. New signups will be put into an email sequence where you’ll be sent daily emails starting at Day 1. This means you’re a little behind the main group but means you don’t miss anything that the main group has covered already.
  • Spam Filtering – some people are finding our emails in their spam/junk mail folders. Please search for them there and mark them as ‘not spam’ and you should get future ones in your inbox.
  • Missing Confirmation – some people did not confirm/verify their participation by clicking a link in the email that we sent you soon after you signed up. We need this confirmation before we can send you anything else. Search for this and click the link (it could be in your spam/junkmail folder). If you can’t find it try subscribing again on this page. If you still can’t find it – contact Aweber.com who are managing our list.

2. Email Delays – a few people are concerned that they see posts go up on ProBlogger for days but don’t get emails until hours or even days later. As mentioned above the main reason for this is that emails are sent out in a sequence. Most people reporting this problem have signed up since the program started and will be a day or two behind the main group. You’ll get the emails eventually but will be taken to the start of the sequence of emails.

Other people reporting shorter delays in getting emails will unfortunately just have to wait as we don’t have complete control over when emails will be delivered. Aweber queues these autoresponder emails so that they go out usually 1-3 hours after the posts go live on ProBlogger.

If you want notifications as posts go live please subscribe to our RSS feed. This way you’ll see posts as they go up on the blog. You’ll still get the emails eventually and can see any other information I’m including there.

Apologies for those experiencing delays but there isn’t a lot we can do about it at this point.

All in all though it seems that the project is being well received. We just passed 10,000 registered participants and many are reporting that they’re enjoying the tasks being set so far. Thanks for everyone’s involvement!

31 Days to Build a Better Blog – Sign Up Here

31-days-build-better-blog.pngStarting on 1 April (Update: this is now starting on 6th April) I am planning on launching another ‘31 Days to a Better Blog‘ project.

I’ve run this twice previously (once in 2005 and once in 2007) so thought that I should continue the biennial nature of it.

This year I’m going to run it slightly differently so if you’re interested in participating please read on carefully.

Of particular note – this year I’m asking those participating to sign up as registered participants. You don’t have to do it – but to get the full benefits from it I ask that you do. I’ll explain more on why I’m doing this below.

You can register here:

Here are the details of the challenge this year:

The Idea

The idea behind this is simply to have a group of bloggers setting aside a month of their time to work at improving their blogs. While we all want to have better blogs sometimes it becomes one of those things that we’re going to do…. one day.

I personally find that I improve (in all areas of my life) when I’m more intentional and set aside a specific time to make the improvements. That’s what this project is about.

Yesterday on Twitter I mentioned that I was thinking of running this again and had 50 people express interest in 5 minutes. I quickly set up a sign up page just for my Twitter users and within 24 hours had well over 1000 registered participants. I guess people want to do it.

Interested in joining us? If so, read on…

How it Works

Each day from 6th April until early May I will make a post here on ProBlogger that is part of the challenge.

Posts will be designed to each have two aspects to them:

  1. A teaching component (theory)
  2. A practical component (a task/homework)

The idea is that often teaching remains in the realm of theory and doesn’t actually prompt those digesting it to DO something. This project is more about DOING than learning. I hope you will learn, but to be honest if you’ve been blogging for a while some of what we’ll cover many will have heard before – but this project will give you a framework and hopefully some inspiration to put what you know into action.

Some of the tasks will be similar to previous years tasks and some will be new (some things never change so there will always be some overlap). Some tasks will be more relevant to some bloggers than others so you may not choose to do all of them but they will be on a variety of areas of blogging including writing content, interacting with readers, finding new readers, design, tools etc.

This 31 days are designed for beginner and newer bloggers but many of the tasks will be relevant to intermediate and more advanced bloggers also.

To Participate

As mentioned above – this year I’m asking those who want to do the challenge to register their email addresses. You will receive one email per day over the 31 days notifying you that a new post is up, giving you the link to it as well as a little extra information for registered participants.

You don’t have to do this and can follow the posts via our RSS feed – but I’m asking for you to register for a few reasons:

  1. Sometimes signing up for something is important in making us accountable to do what we say we’ll do.
  2. It will enable me to give a little extra information than the posts contain themselves. On the blog the posts will be written in a way that anyone will hopefully benefit whether they do the full challenge or not – but in the emails that I send each day pointing you to the post I will include a little extra information just relevant to those doing the challenge.
  3. My hope this time is to let the 31 Day Challenge live on way beyond the first 31 days. People will be able to signup and do the challenge at any point as the emails will be sent via an auto responder.
  4. It will give me a little more insight into who is doing the challenge which will hopefully means I can tailor it a bit better to peoples needs.
  5. Lastly – there’s a couple of things I’m working on as a bonus for those who register. I’ll write more of these as they firm up.

If you signup for the 31 days you’re more than welcome to unsubscribe at any point if you feel it is not helpful or not quite where you’re at.

At the end of the 31 days I’m not planning on sending too many more emails. I may add a few more tasks over time but the daily emails will stop. If I do keep sending a few emails, again you’re welcome to unsubscribe if it isn’t meeting your needs.

Sign Up to participate in the Challenge Here

I’m looking forward to the 31 Day Challenge this year and hope that you’ll join me.

Lastly – a special thanks to @Mark_MacDonald who put together the logo above and thanks also to the 15 other friends on Twitter who put together logos – I appreciate them all.