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Canvassing ProBlogger Readers: How Have You Built Your Readership?

As you might be aware, each month this year we are running a themed week – delving in deep the topics that are of the most interest to you.

We started with creating content, moved on to resources for newbie bloggers just starting out, and this month we had an epic drilldown into creating products to sell.

Our next themed week is all about building readership and creating community on blogs. We are looking for people with success stories in different niches – have you build a great readership? Or know of someone who has?

If you are interested in sharing your story here on ProBlogger.net, we’d love to hear from you. Please head here and fill out the form – we’ll be in touch.

If you’re interested in how to build your readership base, you might like these posts on ProBlogger.net:

 

Creating Products Week: Your Experiences – What Have You Done?

Theme Week (1)

We hope you’ve enjoyed the mega-week we’ve had here on ProBlogger talking about creating products – everything from what reconnaissance you should do prior to choosing a product, all the way through to your product’s launch phases. If you have any questions, feel free to ask them here.

What we’d like to ask you, however, is about your experience with creating products. What have you made? Did you learn the hard way what works and what doesn’t? Have you dabbled in creating out-of-the box ideas, or have you stuck mostly to the tried-and-true eBook? What have your readers responded to, and what was your favourite thing to create? You are most welcome to share your experiences here with us.

For those of you who haven’t created a product yet and would like to (or for those who are looking for something different to create), our homework challenge for you for this theme week is to take 10 or 15 minutes to brainstorm a couple of products you could create for your blog and your readers. You can either think of five things you can create straight away (printables, eBooks) right through to long-term goals (e-courses and beyond). Spend a bit of time fleshing out what each would contain, who would be the ideal reader, and a tentative timeframe for getting them running. We’d love to hear what you come up with.

The Stephen King Drawer Method for Writing Better Copy

Image by Flickr user Mo Riza

Image by Flickr user Mo Riza

This is a post from ProBlogger.net Managing Editor Stacey Roberts

When I was studying journalism, it was pointed out to us very early on that our first drafts of anything were never going to be printed. They just weren’t. They were to be edited by professionals with no emotional ties to the content, and we were to accept the final product as it passed through their experienced hands.

If we were going to get precious about our words and our bylines, we were in the wrong profession.

As a result, I learned to detach from my writing. To write well, but also to see it from another’s perspective, and to be able to take edits and cuts with no offence. The subs weren’t trying to be cruel, they were doing their job by making my copy better.

When I began blogging, and had no editor or filter to pass through before I published my work, I still would read back over my work with a sharp eye to tidy it up a bit before launching it into cyberspace. What journalism taught me was to write cleanly, boldly, and in the least amount of words possible. I could no longer waffle, and I wasn’t precious about cutting my copy where I thought it might be extraneous.

But what about blogging?

The nature of blogging and journalism means you’re usually in a rush to get your content in the hands of readers while it is still relevant. We’re staying on top of trends and we’re riding the waves while we can. But for more evergreen content, or things that aren’t time-sensitive, then Stephen King’s editing method is one of the most useful things I’ve ever practised: the art of putting time and space between you and your words.

In his book On Writing, King describes the methods by which he creates fiction novels.  A manuscript should take a season to write, he says. Then he will put a physical copy of it in a drawer and forget about it for at least six weeks.

What does that do?

  • It puts just enough time between you and your writing to ensure you’ve become somewhat unfamiliar with the words and can read it with less bias.
  • It ensures you’re looking at the work with fresh eyes, not in the heat of the moment where your brain autocorrects the errors it reads so they fail to register.
  • You disassociate yourself somewhat from what you have written so it doesn’t hurt to cut it.
  • Your brain has had time to percolate on some of the ideas and thus can flesh them out more.
  • You can immediately see simpler and clearer ways to convey your message.
  • You can finally remember those things niggling at you in the back of your mind that you wanted to include but couldn’t quite put your finger on what they were.
  • You might have learned something new you could add.
  • You might decide you hate it all and start over again.
  • It means you have a deeper feel for what works and what might be received better by your readers.
  • You can publish knowing you’ve produced the best work you’re capable of.

Now, obviously there are small differences between a behemoth fiction manuscript and your blog post. You might not want to wait six weeks, and you don’t think it’s necessary to print it out. That’s not important. What is important is that you are distancing yourself from your work in order to come back to it with a more professional attitude.

Your blog might be personal, and your words an extension of yourself. It is ok to feel a bit of emotional attachment to them – this method only ensures you’re editing with a clear head as well as a full heart.

The takeaway:

Save your work and close your laptop. Forget about your writing as fully as you can, and put as much time as possible between you and it. Re-read your copy with an open mind and make quick notes about edits you’d like to make as you go. Then you can go back and change. Don’t be afraid – be bold and decisive. These are words to be molded, sentences to be crafted. Go with your gut and rearrange what you want until you feel it is right. Then hit publish.

Tell me – do you let your posts rest for a bit before going live? Or are you churn-and-publish kind of blogger?

Stacey Roberts is the Managing Editor at ProBlogger.net, and the blogger behind Veggie Mama. Can be found writing, making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

 

What The Most Unexpected Gold Medal in History Can Teach Us About Successful Blogging

Image by Flickr user jungle_boy

Image by Flickr user jungle_boy

In 2002, Australian speed skater Steven Bradbury was lining up for the 1000m final at the Salt Lake City Winter Olympics. Among his competitors for the gold medal were the some of the best in the world at their sport: multi-medallists and world champions. He, by his own admission, was the oldest and the slowest competitor – and while he was going to give it everything he had, he really didn’t expect to win.

A few minutes later, he found himself casually coasting to victory from 15m behind the pack as every single skater in front of him fell over just metres from the finish line. You can see the short video here.

The result was even more unbelievable given the exact same thing had happened in the semi-final, allowing Bradbury to get to the final he didn’t expect to earn a place in.

And what does this have to do with blogging?

Perseverance.

What do you do when you’re chugging along on your blog, seeing other people achieve success faster than you? You persevere. What do you do when you feel like giving up, like you’ll never win anyway? You persevere. Because you can’t predict the future and you don’t know what is going to happen. And when others are falling away or giving up when it all gets too hard – you are still there, blogging, and giving it your all.

Bradbury had worked his whole life to represent his country at four Olympic Games, he had suffered an horrific injury to his thigh, and even broken his neck in the quest to be the best. And he finally earned gold right at the very end when circumstances nobody could predict meant he finally had his chance.

It’s one of the biggest pieces of advice I give newbie bloggers who ask – persevere. I tell them that blogging is a marathon, not a sprint. Getting readers takes time. Feeling comfortable takes time. Building networks takes time. Gaining respect takes time.

Where others give up, you do not. You adjust your expectations, you adapt to your environment, you find what works for you, and you forge connections with other bloggers and your readers. You might go through phases with your blog where you’re motivated and excited one day, dejected and needing a break the next. You take a break and you regroup, but you do not give up.

You never know when someone before you will pave the way for your success. I’m not saying you should hope your blogging peers all fall over so you can snatch their golden dreams, but, you know, it’s OK to keep your mind open to unexpected possibilities! Blog from your heart, be useful, be there. You might just be the last man standing.

Stacey Roberts is the Managing Editor of ProBlogger.net, and the blogger behind Veggie Mama. Can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

8 Reasons Why Your Email Open Rate is Nosediving

emailcrashThis is a guest contribution from Luke Guy, blogger and graphic designer.

It’s amazing how blogs have exploded within the last 10 years – take ProBlogger for instance. Blogs like these can provide a good living for the owner if the traffic remains strong and healthy. But how do these blogs retain the traffic and keep a steady flow? There are many ways, but I want to discuss with you a vitally important one: your email list.

Usually more email subscribers would mean more traffic. Right? Well, not anymore.

Bloggers are facing diving open rates today like never before. Small bloggers and the celebrity bloggers alike suffer.

But why?

Let me give you 8 Reasons Why Your Email Open Rate Is Nosediving.

1. You have lots of images within the email.

When it comes to email open rates, fashion is not how you make waves. Simpler is better in this case. HTML is good, but text based emails are even better. I know we’re tempted to be flashy, but if no one is seeing it, what’s the point? Your email is going to be seen more when images aren’t within them. They flag filters many times, and can annoy the reader also. It’s best to simply state your message and get to the point quickly.

2. Way too long!

In the blog world an article of 200-1000 words is considered an informative post (View Darren’s Post On Word Count). Reading one of these could take 5-7 minutes to read, and 15 minutes to fully understand.

In email this is simply not so. Why? You’re simply updating them with short exclusive information, and persuading them to spend a minute on this unexpected message from you. Think of your email newsletter as a bite-size sample of your blog. Let every bite be extremely pleasant and leave them wanting more. Where do they get more? Your blog.

In order to do this, your email must be short, sweet, and fulfilling in bite-size. 150-450 word count would be best when writing. You’re sharing exclusive content, updating, and telling them about your new blog post kind-of-thing.

3. Links Everywhere.

When all they see is outlined sentences everywhere, landing somewhere in the unknown, the word SPAMMY is the first thoughts of most readers. They get the idea that all you’re trying to do is send them to a place they don’t want to go, to spend money they don’t want to spend. Put only one link in your article, and give them many good reasons why they should click on that link. Not one reason to click on 10 links, that’s not as effective. So choose your link wisely, and this also will prevent your email from getting vacuumed by the email filters.

4. Your agenda appears to be making money.

When they see your email appear, what should they expect? If it’s another course, eBook, or program in which they must buy, there’s a good chance you’re going to get turned off eventually. A good rule of thumb is to give your reader 10x more. Instead, offer freebies just so they will warm up to you. If you need some freebie ideas, go here: 6 Freebies That Will Spike Engagement In Your Blog

I know we’re all trying to come up with ways in which to make money, but it’s better to have our customers coming to us with their money, not the other way around with us chasing them and their wallet. When they understand that you’re for them and wanting to help more than to make a buck, they will come.

5. Your email is only a result from an RSS blast.

Your emails should be exclusive content, not an email blaster from your RSS feed. Many will disagree with me on this, because they don’t want another article to write. I understand their pain, but what’s the point of offering this option of RSS if they’re not going to read it? With Google’s Gmail Algorithm, RSS is a turn off and a good chance it will never make it to their inbox.

How will they find out about by my new blog post then? you might be asking.

Give them many reasons within that email why they should read that article and give them a link to it. The reason shouldn’t be because it’s new. It should be because it’s helpful and can be found almost no where else. You’re just pointing them back to it so they won’t miss this amazing content.

6. Not full of helpful information.

You thought that tips, helpful information, and how-tos were only for blogs? Not so, it will apply to your email rate as well. Except you have only a few seconds to persuade them to read it, a few more seconds to finish reading it, and finally to click on whatever link you may have for them (that was the point of the email right?).

The only thing is with email, shorter is better. Why? When trying to catch the eye, you have only a few seconds to persuade them to read it and consume your information. As for a blog post, most were searching for the solution you have to offer and were willing to spend the time to solve their problem. So make it short but powerful since your message was unexpected!

7. They don’t feel a personal connection with you.

If all you do is sell, command, and write like you’re talking to the wall, they’re not feeling what you write. To avoid this, write as if they’re your friend. Instead of writing to your readers, write to your reader specifically. Pretend that you’re writing to one of your readers, and let them feel that one-on-one connection. It’s about winning their trust, which is key to any business.

8. You’re boring.

If you’re doing all of the above, it’s time to face it. It’s time for a recharge. Sometimes to make our tips more helpful, and our writing voice more inspirational, we need to read more and be inspired. Like an athlete, we must eat more than we burn. If not, we don’t have much to offer.

Go out in your niche and explore again. It could be the simple fact that you are burned out and need to refill with more helpful information.

Ways to improve email letter quality:

1. Read a blog post like this one by Darren Rowse On Passion: Passion – Do You Have It?

2. Interact more in the comment section.

3. Listen to podcasts.

4. Talk to pros in your niche.

5. Take a course.

6. Think more, and spend more time with that writing piece.

7. Study your competition and how they write their emails. Read this to be inspired: Learning Your Foes Makes You a Better Hero

So basically you’re defeating two things here, the email filter and the reputation of scammers. It’s so easy to be flagged as a scammer these days and you must work extra hard to appear the very opposite. These tips will make that happen, and will also get your emails to bypass the filters.

Mission Accomplished.

You’re going to see great results from this if applied correctly. I’ve learned by not selling, you kind of are. When they know you’re in business, and all you do is help, curiosity takes over them. When they see your free tips work tremendously, what will your paid versions do?

Thanks for reading and I wish you higher email rates!

Did I miss something? Leave a comment below and let’s see what you have to offer to the Problogger community.

Luke Guy is both graphic artist and blogger, publisher for LukeGuy.com, and graphic designer for hire. He’s loves to blog and helping people with dreams in starting a business.

 

The One Thing You Should Be Doing on Your Blog to Create More Engagement

This is a guest contribution from Karl Staib of Domino Connection.

Image via Flickr user realpeopleeatplants

Image via Flickr user realpeopleeatplants

Wouldn’t it be great if you were getting twice as many blog post comments as you do now?

If people would ask you more questions and add comments, it would help build your community. They spur conversation that might even help you to create new content. And as you may know, people who engage with your blog are more likely to become loyal fans who buy from you and share your content with their tribe.

Google also loves a lot of searchable comments. It helps them understand which posts are worth sending people to. Not to mention the social proof that comes along with a post that has a lot of comments.

Finding how to create this powerful engagement is so important to building an audience that cares what you create. So let’s take a look at how we can do this.

Increasing Your Engaged Blog Community

You know how important an engaged community is for your blog. I don’t need to convince you of that.

But what can you do to increase that engagement?

Of course traffic is a big part of how much engagement you generate on your blog, I get that, but we all have to start from one comment to get two, 10 to get 20, and so on.

The one thing you may not be doing is probably the same thing a lot of bloggers make the mistake of not doing.

Let me tell you a little story before we dive deeper.

I have a friend who switched blogging topics. She shut down one site and started another because she wasn’t able to monetize her blog. I was worried she would give up on this new blog too. She was too talented not to help people. I know how hard it is to get people to converse on your blog because I’ve had many blog posts with zero comments.

A funny thing happened though. She got even more comments on the new blog compared to the old blog in less than three months.

Her lighthearted, conversational tone shines through now. She is even more engaging because she enjoys building connections with people in this new topic even more than her old topic.

Small Change, Big Improvement

I noticed a small change she made that I wasn’t sure she was aware that she had made herself. So I asked her, “Why do you think you’re getting more comments?”

“I’m not sure. I think I’m more passionate about the subject I guess. No wait it’s the value. People can’t help reciprocating when something is valuable,” she responded.

Now passion is good and value is even better, but a lot of people are passionate and still don’t get 18 comments per post on a site that doesn’t get a lot of traffic.

So I looked at a few of her old blog posts and I realized the simple change she had made – her older blog posts were passionate, valuable and conversational, but weren’t getting the same engagement. The change she made with this new blog was weaving in open-ended questions and asking for her readers’ ideas throughout her blog. 

When you look at your writing, do you feel it’s open to new ideas?

She is so friendly in her writing that it makes you feel like she is just talking to you. When she asks a question, you pause and take a second or two to think about it. Then when you got to the bottom of the post and the comments section, the seed has already been planted and you don’t have to work hard to think of something unique to say. You already know something that you want to say.

3 Steps to More Engagement

So here’s my “must do” list to create more conversation on your blog:

  • Look at your blog’s tone of voice and if it’s open to new ideas. Do your readers feel like you are talking directly to them? I like to think of writing to just one person in my community. I have a few people I rotate through as I’m writing. Right now I’m thinking of a young man with glasses reading this at the end of his day. That’s why using the word “you” is so important as opposed to “I”, or someone’s name.
  • Are you passionate about your subject? People can feel when you really care about your content. They want to be a part of this passion.
  • Now look at the value that you bring to the table. Can people find this information delivered in this manner on other sites, or is yours special or unique?

Once you’ve got friendliness, passion, and value in your blog post, you just need to ask questions that plant seeds and get your readers’ ideas flowing, then hit them with a final question that they just can’t resist answering when they get to the bottom of your post, and the comment section is just waiting for them to help the community.

What piece of the blog engagement pie do you think is most important? I’d love to hear your opinion in the comment section

Check out Karl Staib of Domino Connection and his value-packed 30 Day Connection Guide and Customer Conversion e-course to Increase Your Leads and Sales. You’ll learn how to find your ideal customers, improve your landing page conversion and what you need to measure so you can convert visitors into buyers.

Beginner Week – Discussion: What Did You Find Hardest as a New Blogger?

Theme Week

With all the chat around new blog tips, mistakes made, and resources used, we’ve got to thinking – what were the biggest obstacles to you all when you first started out blogging? Was it finding readers, tech stuff, or design? Perhaps it was navigating social media, or even finding content to write? I do know a lot of the people I’ve spoken to have all wondered how much of “themselves” they should put in their posts. And where’s the line of overshare?

Feel free to have a conversation about what stumped you and perhaps how you overcame it. I’m willing to bet it’s going to be so useful to other readers. Your tip might be the one thing they need to read today!

Today is the last day to get 50% off ProBlogger’s Guide to Your First Week of Blogging – hop to it!

Beginner Week – Resource Roundup: 10 Links you Can’t Live Without

Theme WeekBeginner Week has been jam-packed with tales from the trenches  - from how to set up a blog, to a newbie success story, Darren’s Beginner Dos and Don’ts; and 31 mistakes established bloggers made way back in the early days of their blog.

Today we’re back with even more goodies to take away: our 10 most popular (and useful!) posts for beginner bloggers. Get ready to Pin, bookmark, save to Evernote, or however you keep interesting posts for future reference – you won’t want to leave this one behind!

1. Five First-Year Posts that Led to Over 6 Million Views: Darren tells the story of the five posts on Digital Photography School that managed to attract a huge readership in its first year, and why he thinks they were so successful at driving traffic.

2. Webinar: 10 Things I Wish I Knew About Blogging: For Darren’s 10th blogging anniversary, he celebrated by sharing a recording and slides about what he would loved to have known when first starting out.

3. Crawl Before You Walk: 6 Step-by-Step Instructions for Starting Your Own Blog: A guest contributor leaves nothing to chance and explains the six things you NEED to know.

4. Recommended Blogging Resources: Things Darren uses in everyday blogging that you might find useful.

5. Guest Post: 10 Things I Wish I Knew When I Started: A guest contributor narrows early blogging down into 10 useful and productive key items for success.

6. How I Make Money Blogging: Darren lays all his cards on the table and explains exactly how it works behind the scenes.

7. 9 First-step Goals for New Bloggers: So much to do, so little time. The nine goals Darren believes beginners should aim for if they’re looking for a bit of direction. Then the sky is the limit!

8. What My  Wife Has Taught Me About Blogging After Just Three Months: Darren’s wife Vanessa’s blog was an instant hit – and it made Darren pause and reflect on what she had done differently to his blogger beginnings that made it such a success.

9. How Much Content Should I Have Ready to Go When I Launch a Blog?Darren sits down with a group of bloggers yet to start a blog and explains how much content should be published on a brand-new blog, versus how much content he actually had when starting. A great lesson to learn!

10. What Mistakes Did You Make When You First Started Blogging? What Would You Do Differently?: A reader asks Darren to share his top three mistakes made in the early days. The comments from other bloggers about their beginner blogger mistakes are also eye-opening.

Over to you – what resources did you find as a beginner that you found super-useful? (I always find new things at Amy Lynn Andrews‘ site. It’s a goldmine!)

Don’t forget, we also have 50% off ProBlogger’s Guide to Your First Week of Blogging right here! Use the code BEGINNERWEEK.

Beginner Week: We Asked Veteran Bloggers to Reflect on Mistakes Made in Their Early Days

Theme WeekThe early days of blogging (for most of us) are filled with detours, roadblocks, and just plain slip-ups that we can make in the privacy of our own small readerships. As our blogs and their communities grow, so too do the lessons we’ve learned from the early mistakes that we’ve made. During Beginner Week, we checked back in with some bloggers who blundered with the best of us, only to come out the other side stronger and smarter than ever. They were kind enough to share their nuggets of wisdom with you.

We begin with some of Australia’s best bloggers:

Add textCaitlin – Mother Down Under // Nikki – Styling You // Christina – Hair Romance // Sarah – A Beach Cottage // Matt – Dad Down Under

Mistakes most mentioned

There seemed to be a few recurring themes in the answers of the bloggers we asked – topics like being authentic, writing in your own voice, focusing on your readers, and being useful.

Kelley at Magnetoboldtoo: “You need to decide at the start whether you are going to use real names and if not what their monikers will be. And try not to use something that everyone else is using.”

Carly at Smaggle:  ”I got told really early on to always make sure that your reader is getting something out of everything that you post. I ask myself every time I’m about to post something ‘What is my reader getting out of this?’ – It’s stops you being self indulgent and helps you to edit effectively.”

Kylah at Intrepid Monkeys: “I tried too hard to write educational / information rich content all the time. Like I was writing essays for uni. Over time I’ve come to trust my own voice and open up a lot more which seems to resonate better with my readers.”

Chantelle at Fat Mum Slim: “I think the biggest mistake I made in the beginning was writing for myself, like I was writing in a journal… and not engaging an audience at all – which mainly was because I didn’t have an audience! But when I realised I could engage and create community-based stuff, I loved it. And what I learned from it? Engaging an audience is awesome, and it makes it easier for a shy blogger like me to turn the attention on to someone else. It’s a more comfortable way to blog.”

Emily at You Learn Something New Every Day: “Being too nervous to comment on the blogs of people I was in awe of. Panicking if I didn’t post EVERY SINGLE DAY. And not asking questions/engaging the reader. And plenty more mistakes to come, no doubt!”

Mrs Woog at Woogsworld: “I write very broadly, [and] my old stuff was quite beige. Also read a lot, not just blogs. Read books and see whether there is a pattern in what you are attracted to. It is ok to be influenced by people, but develop your own style. Also do it every day, even if you do not feel like it. It was become a pleasurable habit in the end.”

Carly at Carly Findlay: “One of my mistakes i made – though not early on – was to use an argument I had with someone as inspiration for a blog post – without permission. The argument was about parental one-upmanship – I was discussing something with a friend on FB and their friend jumped in and told me that because I am not a parent, I just don’t understand responsibilities or something like that. While I used more than one example of parental oneupmanship experienced in my blog post, my friend saw that I used the argument I had with her friend as an example on my blog, she got extremely upset and we are no longer friends. I pride myself on asking permission to use names and pictures of friends on my blog, so I dont know why I just didn’t check with my former friend before I used this example. Am wistful on that experience, but I’ve learnt from that. Always ask before posting.”

Deborah at Diet Schmiet: “Finding a good balance is important. I see a lot of newbies get all keen and blog daily (or more) but fizzle out after a while as they can’t sustain it. Having said that – I was a bit ad hoc for a while… however my blogging was all about ‘writing’ so I was really only doing it for me and didn’t promote or share with readers at all.”

The back end

And of course, for the non-techies among us, some of the behind-the-scenes stuff stumped us:

Melissa – Camper Trailer Travels: “The name of my blog….when I started it was just something to do in my spare time but then I started getting comments and likes and I thought maybe I can do more with it but I’m still not sure about the name – Camper Trailer Travels but we won’t always own a camper trailer.”

Andrea at Fox in Flats: “I designed and built the first version of my site myself, and because I have no background in this it took quite a long time, with lots of trial and error. Eventually I found a great ready-made theme that I purchased for $80 and was able to customise it. Happily, all my tinkering before that meant that that wasnt so challenging. And having forced myself to learn a bunch of the back end stuff, I’m now able to update aspects of my current design, without having to pay my designer to to everything for me. That said, if you can afford it, and worried about time it’s worth getting a pro to build your site for you.”

Rachel at Redcliffe Style: “Use your own images or giving the correct credit for the images used.”

Corrie at RetroMummy: “I wish I’d moved to wordpress and had my website designed earlier than I did – been talking about it for years before I actually did it and only did it in 2013! And learn to take better photos early on – again I only learnt to take photos in manual in 2013 and wish I’d done it earlier.”

Lisa at Mrs BC’s House of Chaos: “The one mistake I made that I would go back in time and change if I could would be not starting on WP. Now 4 years later I’m still on Blogger because migrating seems like such a big drama.”

Katrina at The Organised Housewife: “I wish I started self hosted from the beginning and I always tell people it’s important to protect your brand no matter how small by purchasing your .com and .com.au.”

Kelly at A Life Less Frantic: “My major early mistake was thinking my blog posts should be about me,  i.e. … there was nothing in them for my readers.”

Amanda at Cooker and a Looker: “I had little understanding of SEO when I started and called my posts obscure names. No one will ever find my kick-arse okonomiyaki recipe because I named it “(almost) banged up abroad and a recipe for what you want”. Whoops!”

Glenda at Healthy Stories: “Wasting my time with a free wordpress theme. We all want to save money when we start out since we aren’t making any money from the blog yet, but free themes can only do so much and I spent heaps of time tweaking the theme and never being satisfied. There are lots of cheap themes out there that cost only $40-50 that are really well built and will save you loads of time that you can then use to write, promote and start earning money.”

Cate at Cate Bolt: “get a good foundation from the start. Even if it’s bigger than what’s actually needed. It’s nice to say ‘start small and expand if you want to’ but if you don’t have the framework in place, it makes changing things really difficult. Check out the more popular blogs and see what plugins etc they’re using and implement them from the very beginning so you don’t have to try to migrate to something bigger and better when you’re rich and famous.”

Making money

Either too much, too little, or not knowing how to value ourselves and our time…

Lara at This Charming Mum: “Saying yes to every offer of guest blogs or product promotions in case they didn’t ask me again. I got myself over committed writing about things that didn’t really have much to do with the central aims of my blog. I promoted irrelevant products I wasn’t that interested in because I was excited about a bit of free stuff!”

Kimberley at Kimberley Magain: “The mistake I made was to ignore monetising it! I started my first blog in 2003 in Japan, as an ex-pat travel blog, before blogging was a “thing”. When I started to get unsolicited people wanting to advertise on my blog I fobbed them off with a curt message of, “Why would you want to advertise on a BLOG!” Famous last words. I was in an amazing position and didn’t take advantage of it.”

Feeling inferior

And the rise of the green-eyed monster. Very rarely useful!

Ros at Sew Delicious: “Don’t underestimate others. There are a lot of quiet achievers out there doing amazing things.”

Beth at BabyMac: “Definitely don’t compare yourself as it’s impossible to create your own style if you are trying to emulate someone else.”

Trudie at My Vintage Childhood: ”No one wants to read epic long posts with no pics. Blogging becomes so much more fun and enjoyable when you stop worrying about what others are doing and the opportunities they appear to be having, and just concentrate on engaging with your audience and have fun. Stop over thinking posts, just hit publish and have fun.”

And spreading the word: life on social media

Network, network, network – some of us were doing it alllll wrong.

Kate at Drop Dead Gorgeous Daily: “I spent a fair bit of money on Facebook ads to increase our page likes, which is completely wasted now FB make it so hard to even be seen by your likers. Never pay for something you can’t own!!”

Dorothy at Dorothy K: “Not reading other blogs and commenting on them. But that was early days when commenting was worthwhile and created conversation and return visits.”

Kirsten at Kirsten and Co: “While starting out with blogger was a really easy way to start blogging, I wish I’d just jumped straight into things with a decent WP theme. I also wish I’d commented/networked a bit more with other blogs and bloggers when I first started out.”

We’d love to hear if any of these mistakes have resonated with you – have you learned something new from these stories today?

If not, you can learn lots of things new with 50% off the ProBlogger Guide to Your First Week of Blogging in honour of Beginner Blogger week. Use the code BEGINNERWEEK at the checkout and revel in your newfound knowledge!