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Partnering With Brands Theme Week: Putting it All Together and Getting Started

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You have decided to work with brands on your blog to create a little income. Congratulations! You’re joining hundreds of thousands of others doing that very thing, and more than likely having a great time doing so. You’ve read all the advice, and you’re keen to get started. Let’s put it all together and get the wheels in motion.

Step One:

Just like we discussed in the post about media kits, get your ducks in a row. So that means knowing what you and your blog stand for, what you’re comfortable monetising, and you’re in the right headspace to do so. It wouldn’t hurt to have a pretty slick About Me page, a page for potential sponsors and advertisers to find information (a “Work With Me” or “Advertise” or “Sponsor” page) and consistent branding across your social media channels. You can get a logo cheap as chips these days, and makes you look just that little bit more professional and ready for action.

Step Two:

Make a list of the brands you love and/or would wholeheartedly recommend to your readers. There will be times when you will be contacted by brands, but until that day comes, be proactive. Reach out to your favourites (remembering to make contact with people in charge of marketing, rather than generic email addresses or social media accounts, if you can) with your pitch and your media kit. You can specify what kinds of collaboration you’re interested in (Nikki discussed those here), or see what they have in mind. It’s always a good idea to go in with a few ideas of your own.

Step Three:

Reach out to brands, small businesses, or other bloggers and let them know you have advertising spaces available. Sweeten the deal with a 10% off if they sign up that month. Offer discounts for advertising packages (say, 15% off if they buy in three-month blocks), and let your newsletter subscribers (if you have them) and your social media followers know that you’re open for business. Maybe think about doing a swap deal with other bloggers so you both have some advertising spaces filled, which is always a good look. Re-read this post about what size ads work well, and where to put them. Have a look too and see if any of those ad networks would be useful to you (I know plenty of Australian bloggers who also use and recommend Passionfruit Ads), or go about installing Google AdSense to get your advertising off the ground.

Step Four:

Keep doing your thing. Write great posts from the heart. Participate in the blogger community. Be kind. Share your posts on your social media outlets. Share others’ posts. Chat to brands, and let them know when you’ve featured them. Get yourself on lists that are open to brands and PR reps looking for bloggers to work with. Enter competitions. Buy ads on other blogs. Stay true to yourself. Be passionate. Learn your craft. Value your reader. Blog like you don’t care about the money. Try not to get too caught up in the monetisation rat race. Remember why you started.

Step Five:

Once you have made the first forays into monetisation, by all means branch out. You might like to have a look at this post Darren wrote recently about how he makes his income (spoiler: it’s many different streams that roll into one river). The possibilities are pretty much endless.

Go! Do!

Partnering With Brands Theme Week: Marketing Yourself

 

marketing-yourself-theme-week.jpgAre you a blogger who has thought of maybe doing some sponsored work on your blog, but are wondering where all the opportunities are? Do you see other bloggers collaborating with brands and think there must be some magic list you need to be on to have these opportunities land in your inbox?

Well there might be lists you can get on. But one of the best ways of getting yourself on a brand’s radar is to make the first move and to speak to them yourself. Be the person who starts that conversation about collaboration, and you’re well on your way to creating and cultivating long-standing blog-brand relationships.

But where to begin? Ah, let me help.

First Things First:

What do you represent?

Who are you? What is your blog about? In order to sell yourself to potential sponsors and advertisers, you need to know what you have to offer. What is your niche? What are your blog’s topics? Who are your readers? What is your essence? If you were to describe your blog to someone, what would you say? What kinds of things do you like to write about, and what kinds of things do you like to feature? Narrow down who and what you are.

What do you want?

Think about the types of brands you would like to partner with. Think about the ways in which you’d like to do that (We covered options in the earlier Ways to Collaborate and Earn an Income on Your Blog post). Think about the products and services you use and love every day, and would have no trouble recommending. Think about what your audience would benefit from.

Get all your ducks in a row:

Ensure you look consistent (and reasonably professional) across all the social media outlets you use. Maybe think about repeating your branding across all sites for continuity. Update them regularly, and ensure the information about you is current. Check your LinkedIn and make sure it’s up-to-date and informative.

Make A Move

The next step once you’ve done a little housekeeping, is to start the conversations. Reach out to brand representatives on Twitter. Find out if they have hired a PR agency, and who to speak to there. Find a contact in the brand’s marketing department, and target them. It’s best to find an actual person in charge of marketing decisions (and budgets!) rather than just throwing all your info at their social media and hoping something will stick. Pick up the phone and say you’ve got a great idea about collaborating with them, state your case simply, and offer to back it up with your media kit.

Things to keep in mind to make the best impact:

  • Make it all about the brand. Too often I see posts that centre on what the blogger needs rather than what they can offer a potential sponsor. If that makes me tune out, imagine how it looks to someone who is considering finding legitimate and professional-looking bloggers to partner with. Detail what’s in it for them – they want a return on investment, as anyone would, and are looking for an attractive package that helps them get the word out about their product.
  • Make it easy for them. Nobody wants to fish around for extra information you should have included in the initial stages. It’s likely they’ll pass on you in favour of someone who has provided everything they need to know in order to make their decisions. They might like you and intend to follow up, but get caught up elsewhere and forget… make it easy for them to choose you by giving them a well-thought-out plan, several options for campaigns, the obvious benefits to them, and perhaps an example where you’ve done something similar before and how well it went. Pretty much the only thing you want them to have to do after reading your pitch is say “yes”.
  • Be positive. Your language and how you frame your pitch is incredibly important. Negative language is never going to be as convincing as a positively-worded pitch. Never run down competitors – theirs or yours.
  • Be personal. Let the person know you’ve been interested in their brand for some time. Maybe mention in your opening email that you’ve held a membership at that gym for years, or you took that soap with you to the hospital when you had your baby.
  • Be observant. If you follow your contact on Twitter or elsewhere, mention in your email their photos of their recent trip to Croatia were beautiful. Or you hear they’re coming to Melbourne next week and you recommend that little place on Lygon street for excellent coffee. A little friendly conversation about something you’ve noticed will be a welcome change to the standard pitches they receive a hundred times a day.
  • Be organic. If you have blog buddies who have done work with the company, don’t be shy to ask for a contact, or an introduction. Do the same for other bloggers who might like to work with companies you have affiliated with. There’s much to be said for good blog karma – it gets you much further than being competitive, secretive, and sneaky.
  • Be human. Remember there’s an actual person on the end of these conversations. Especially when they say no. Don’t get snarky, or petulant. Say thanks and maybe another time. Don’t burn your bridges!

Get Your Pitch in Their Hands:

Get together a brief media kit, type up a succinct, positive pitch, and email it to your brand. If you have a mega-huge campaign in mind, maybe take it one step further and send them a press release. There are plenty of examples online you can look at (I wouldn’t fill in the blanks of a template here), and customise to suit yourself. Find the person you to whom you need to send your pitch directly  (by calling the brand’s information line, or asking whoever is manning their Twitter or Facebook accounts), and send it off. Or call them, explain your idea, and follow up with emailed information.

If you don’t hear from them, send them a follow-up email about a week later and ask if they received your initial email. Do not be a pain here, and keep your language friendly. Don’t ask them to make a decision on the spot, rather just serve as a discreet reminder you have contacted them. Maybe make an effort to chat on Twitter if they’ve been posting there.

Be Social

One of the easiest ways to get on brand radars is to interact with them on social media (with the added bonus of a higher chance of them having heard of you when it’s time to pitch!). If you’ve written about them on your blog, tag them in your tweets or Facebook status about the post. Tag them in your Instagram pictures showing you using the product, or how much you enjoy it. Comment on their status updates about the things they’re posting. What marketers are looking for is conversations around their product or service – facilitate that conversation. Be part of it.

Be Natural

It’s good to be keen, but don’t be desperate. Your readers only want your legitimate recommendations, and brands want people who recommend their product to be believable. Weave product mentions into your regular writing and build your readers’ trust. Don’t be one long advertorial – when you’re trying to market yourself as an expert in your area, or as a major influence in the brand’s target audience, it has to be infused with your personality and your humanity. That’s what gives blogging the edge over traditional forms of advertising. Do it well.

If you have any questions, I’m all ears – what would you like to know about approaching brands and marketing yourself to them?

Stacey Roberts is the Managing Editor of ProBlogger.net, and the blogger behind Veggie Mama. A writer, blogger, and full-time word nerd, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

 

Partnering with Brands Theme Week: The Ultimate Guide to Creating a Media Kit

 

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You will have noticed this week we have learned how to reach out to brands for advertising and sponsorship on our blogs – and the best way to sell yourself is to have all your details in a handy, professional media kit. It shows that you’re serious about partnering up to create an both an income for you and awareness of brands, and gives potential sponsors all the information they need to decide that you’re the blogger they’d like to work with.

media kit

A media kit is a snapshot of your blog’s vital details, packaged up in a reader-friendly download. It provides potential sponsors a one-stop shop of information they use to inform their decisions about with whom they will partner. It not only has an overview of you, your blog, your reach, and your prices, but it is an essential selling tool for when PR representatives plead your case to the decision-makers in charge of their budgets. A media kit is like an extended business card you may send to anyone who needs to know more about you and what you do.

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This can differ from blogger to blogger, so pick and choose how much information you feel you need to supply (less is more, ya know what I’m sayin’?). Often a one-page overview is useful, but there are times when advertisers or book publishers or other interested parties need to know more detail about your blog and what you provide.

The most common items are:

About you:

  • Your name
  • A profile shot
  • Your blog URL
  • Your tagline (if you have one)
  • A brief introduction/overview of you and the blog. Keep it short and punchy. The likelihood is that the person you are sending it to has already looked at your blog and your About Me page. Keep this one down to a few lines.
  • Regular post topics or features that would appeal to brands

About your readers:

  • Statistics snapshot – unique browsers, monthly pageviews,
  • Your demographics – who is reading your blog? Gender and age range is good to include here.
  • Newsletter and email subscriber numbers
  • Followers across social media sites – namely Facebook, Twitter, Instagram, and Pinterest (Google +, LinkedIn, and YouTube if that’s where your audience is at)
  • Optional – Alexa ranking, Klout score, Google Page Rank, if you feel they will help your case

About your services:

  • Advertising spaces available, and prices for each (including discounts available for longer-term packages, etc), not forgetting RSS feeds and newsletters
  • Sponsored post rates
  • Inclusions (extra incentives!) around social media for advertisers and sponsors. Do you offer shout-outs and freebies for advertisers? Let them know!
  • Sponsored social media update prices
  • Conference sponsorship packages and prices
  • Ambassadorship packages and prices
  • Affiliate details
  • Giveaway or review admin fees
  • Your policies on review products
  • Advertising spots/options to sponsor podcasts
  • Mention (if appropriate) that you are open to any ideas the brands or advertisers have for collaborations
  • Payment specifics and terms

Your previous brand partnerships:

  • Write a brief overview of the kinds of products and services you like to feature on the blog
  • Link to a few of the larger campaigns you have completed that did well and you enjoyed
  • Write a list of the other brand names that have been featured

Testimonials:

  • Include a few carefully-curated positive reviews of your work, or a couple of lines from people and brands with whom you have worked
  • Add your press features, or where you’ve been featured on other blogs

Contact details:

  • Your name
  • PO Box or address for people to send items
  • Email
  • Phone number (if appropriate)
  • Social media links
  • Skype details

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By all means hire a designer to create you one, if you like – but it’s quite simple to gather your information, a few images, and make them look great on paper. You can make a very simple one using Word (and then converting to PDF), or use any one of the image-creation sites out there. PicMonkey is easy to use (here is a great PicMonkey media kit tutorial), as is Canva, and Ribbet. PowerPoint is quite user-friendly, and can turn out professional-looking media kits in no time, you can use Pages, Photoshop, or even google downloadable templates. You could also search Etsy or similar places for either a downloadable template you can buy, or have a custom one made.

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Each person’s media kit needs are so different – you might find useful info at the following posts:

Tips for Creating a Media Kit for Your Blog // Amy Lynn Andrews

Blogger Media Kits: When You Don’t Have Much Traffic // Katy Widrick

How to Create a Media Kit that Rocks // The Blog Maven

Creating a Media Kit for Your Blog // The Well

5 Big Problems With Your Media Kit // Brand Meets Blog

And you can get inspired with these media kit examples:

ClickinMoms Click Magazine

The Art of Simple

Bloggers Bazaar Pinterest board of media kit samples

The Blog Maven – 20 Media Kit Examples

Best Blogger Media Kits – Katy Widrick

Before you go:

  • Update your kit often. Every three months is average
  • Make it customisable – especially if you get someone else to create it for you. Make sure it’s easy for you to update it on your own
  • Make it easily accessible. Consider having it as a download on your “work with me” or “contact” page. It saves email back-and-forth, and makes it so much easier (and faster!) for potential brands
  • Think of printing – ensure your kit is of a high enough resolution to look good when printed
  • Think of collaborating – don’t be afraid to make a list of dream collaborators, and be proactive in approaching them. Offer your media kit as a simple start.
  • Be positive. And remember, if your numbers aren’t anything to write home about yet, you might like to mention your growth instead. Something like “doubled twitter followers in a month” sounds positive and encouraging. And is true!
  • Be consistent with statistics. There are many ways of capturing this information, but Google Analytics appears to be the standard, and is quite accurate.
  • Watch your language. While it’s great you write your blog with your own unique voice, this is the time to be professional (and a little quirky, as needed!). Keep it slick.
  • We are visual creatures – break up big chunks of text and eye-swimming numbers with bright images, easy-to-read but interesting fonts, and lots of white space.

Have you seen a great example of a media kit lately? What do you have in yours?

Stacey Roberts is the Managing Editor of ProBlogger.net, and the blogger behind Veggie Mama. A writer, blogger, and full-time word nerd, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

Theme Week: Make Money on Your Blog by Partnering with Brands

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For all of you who have considered (or are already) partnering with brands on your blog, this week is for you. We give you the lowdown on:

  • advertising on your blog – whom to approach, what kind of advertising works best, where to put ads for best visibility, etc
  • working with brands – staying professional, your unique voice, sponsorship, ambassadorships, affiliates, etc
  • creating a media kit – what you need to include, how to create it, samples of excellent media kits
  • marketing yourself – creating pitches that get noticed, using the right language, whom to approach
  • where to find advertisers and creating an online profile

As always, we hope you find it useful. We’ll also get together at the end of the week and chat about what we’ve learned and what we will try going forward.

Each day will have a new post, so keep checking back. We’ll also add the links here, so you can bookmark this page and refer to it whenever you need.

Partnering with Brands Theme Week:

Advertising 101

Ways to Collaborate With Brands and Earn an Income on Your Blog

The Ultimate Guide to Creating a Media Kit

Marketing Yourself

Putting it all Together and Getting Started

See previous theme weeks here:

Content Week: How to Consistently Come Up with Great Post Ideas for Your Blog

Beginner Blogger Week: Everything You Need to Know When You’re a Newbie

Finding Readers, Building Community, Creating Engagement

Creating Products: How To Create and Sell Products on Your Blog

Five Things to do with Your Blog Posts After You’ve Hit “Publish”

 

How to Plan an Editorial Calendar: Webinar

Wondering what is the best way of setting up an editorial calendar? Itching to know what kind of posts work well, and what you should have more of?

In this webinar (available in full on ProBlogger.com), you’ll see how Darren and the managing editors for both Digital Photography School and ProBlogger.net (that’s me!) prioritise content, work out what topics are the most useful and the most popular, plan ahead, and keep their sites fresh and interesting.

There are case studies, stats, and breakdowns of content types, as well as Darlene’s (DPS) and my top three tips for creating engaging content. You don’t want to miss it!

Theme Week Roundup: Which Tip Will You Put into Practise?

FINDING READERSLast week we delved in deep to the things you can do with your post once you hit “publish”. Some people feel as though that’s the end of the road, and others feel as though it’s only the beginning!

There are plenty of things you can do to keep your post current on social media, ensuring it is optimised for SEO, how to repurpose it for different channels, how to keep readers on your blog once your post is published, and how to extend your ideas for the future. It was a week packed with information, and plenty of takeaways for you at home. Let’s have a look at what we covered, and we’d love to hear your feedback on the ones you think you might like to try (or ones you feel as though didn’t quite work in your situation).

How to Socialize Your Posts For Maximum Effect:

Darren wrote extensively about where you can post your posts on social media to be in the right information stream for your readers. He broke down the choice of social media to what kind of time you have to spend, where the majority of your readers are, what suits your content best, and where your competitors might be. He explained how a rhythm to sharing is important, and outlined how to do this for maximum return. He gave great tips for sharing on Twitter and G+, and the kinds of resharing he does after the initial push. Which tip resonated with you?

Publish Your Blog Post Without SEO, and 1000s of Readers Will Be Forever Lost:

Rand Fishkin reminded us all that content can stay current after its inital social media push by optimizing it for search. He explained how fast your post can die if not supported in the first instance with good SEO, by paying attention to keyword research, the best way to go about finding a title and what kind of information to include in body content, and the best ways of reaching out to your network to get your content seen by the right people. I loved the presentation he included called “How To Earn Traffic Without Selling Your Soul” – something to think about if you feel as though optimising and keywords take away from the beauty of writing from the heart to connect with your readers. Did it have an impact on your thoughts about it?

How To Repurpose Your Content and Why You Should Do It:

Repurposing content isn’t just re-promoting your posts on social media, as Darren explains. It’s about changing up your content for different media streams, and for the different interests for your readers. It heightens your search result rankings, and readers can also connect with your work more deeply. Of course, there are risks present, and Darren outlines those, and he also gives his best advice for how to repurpose your content for the best results. There are some solid tips and concrete examples – which ones do you think you’ll try?

You’ve Got Readers To Your Blog: This is How You Keep Them There:

Day four was all about keeping readers excited and wanting to engage after you’ve optimised your post for SEO, published it to all the right channels, and even repurposed it for different reader needs. I broke it down into site design, reader comments and how to interact with them for the best results, and what you can do off your blog to drive traffic back to your posts. Everything from responding to as many of your readers as you can, being useful, sparking conversations between readers, to having a clear design, making commenting a breeze, and returning the favour of a comment on someone else’s blog. I’m sure at least one of those tips would be successful if you used them today – which one will it be?

Extend Your Ideas With Future Blog Posts:

Darren explains the problem he is seeing with current sites focusing on curated content, and how sensationalist headlines will only get you so far. He outlines the best tips to make you stand out from the crowd – how to go deeper with information, and how to provide genuine, interesting, useful content. He tells us how to find future post ideas in the post you’re currently writing, and how to extend previous posts you’ve written for a new readership. What is something you can adopt in your daily writing practise to help your information go further?

We’d love to hear your thoughts!

 

Theme Week: You’ve Got Readers To Your Blog – This is How You Keep Them There

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There’s no denying that driving traffic to your posts is usually at the top of every blogger’s list once they hit “publish”. And while we’ve chatted this week about sharing your posts on social media for the best effect, and how to repurpose your content so even more eyes see it – it’s time now to talk about keeping those visitors on your blog once they get there, interacting with your content, and engaging with you.

Reader comments

Reward your readers

Replying to the comments you do get is one of the best things you can do – not only to encourage that person to be a repeat reader, but also to show other readers that you’re interested in the stories they might like to share. When you put the effort in to have conversations with the people who make an effort to speak to you, it fosters more of a community environment.

Email your thanks

Darren talks about taking the time to email your readers to either thank them for their comment, or to follow up on something they’ve talked about. It is taking the extra step that will make them feel appreciated and more inclined to spend their time on your blog, where they know they will be heard, appreciated, and made to feel welcome.

Ask a question in your reply

If your reader tells you a story or shares an anecdote with you, ask them further questions about it in your reply. It’s likely they’ll come back again and answer you, and you’ve created the beginning of a conversation, not just been hit by a “drop and run” commenter.

Invite future comments

If a reader tells you they’re going to put your advice into action, or make your recipe, or in some other way take your blog into their real life, ask them to let you know how that turns out for them. When they do come back, you can then ask them even more questions: What was easy? What did they find difficult or confusing? Did they enjoy the end result?

Foster conversations between readers

When replying to people who have commented on your blog, you can tag other people in your comments, or highlight where someone’s said something similar, or answered the question they’re asking. You can put the call out for other readers to share their experience, or answer the commenter’s question in your reply to them. By making the environment on the blog conducive to conversation and then letting your readers exchange with each other, you’re only going to see a rise in engagement. This is one of Mrs Woog’s secrets to a highly-engaged community of readers.

“It is the facilitation of these conversations that will give you a really great insight into who your readers actually are. It is this information that will help you to work out what sort of content to deliver to them. What will work, and what will sink.”

Give considered responses

In today’s fast-paced, bite-sized world, a comment is an absolute gift. That someone took the time to read your post, form an opinion, sign in, and leave a comment? and/or perhaps even share your post? that deserves more than a “thanks” or some other brief nod of the head, when you can spare it. Sure, if you don’t have time to reply to every single comment you ever get, then this is better than nothing. But if you can give a chatty reply back, then you are more likely to entice others that it’s worth their time and effort to get involved.

Provide further information

Be useful to your readers not only in the body of your posts, but in your replies to them too. If there’s more information you can point them to, then do so. If there’s someone else’s blog post you can highlight – even better. They might even come back and thank you.

Link your content

If you’re talking about things you’ve covered in posts elsewhere, then highlight that in your text. If the reader doesn’t find anything in this post to respond to, they might be interested enough in something you’ve linked to and feel encouraged to leave a comment there.

Ask questions in your posts

A useful strategy to encourage readers to comment is to not only ask them a question at the end of your post, but also to weave in open-ended questions throughout your text. Create many jumping-off points to start conversations, and let people choose which ones they want. By asking for advice or reader experiences, you’re providing a forum for people to share.

Start a debate

Everybody knows that controversy is one way of getting eyeballs and engagement. It’s not for the faint-hearted, but even smaller-scale contentious points can entice people to comment on which side of the debate they are on. It could be as innocuous as asking readers whether they prefer peanut butter or honey on their morning toast, but it still inspires a desire to answer.

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Use a poll

Further to the debate idea, asking readers to answer a question about where they stand on a subject can be a quick and easy way for people to engage. You can create a post around it, or even have them permanently in the sidebar like the ones on Digital Photography School.

Reader projects

If you and your readers are participating in a blogging challenge, or another type of community project, it can foster a great environment for people to come together to chat about it. It might be something as big as 31 Days to Build a Better Blog, or it could be a fun creative exercise, like blogging every day for a month. When everyone’s in it together, there’s more of a chance they’ll stick around for the conversation.

Hold back a bit

If you say everything that’s needed to be said in a post, then there’s not much for the reader to contribute. While expert, informative posts are incredibly useful, it’s also a much better outcome if the readers are participating in a conversation around it, rather than just writing “great post!”. Leave them something to add.

How-to-recover-a-document-saved-to-office-2011-Autorecovery-2

Be a mini-expert in something specific

There’s lots of posts on the internet solving common problems. Where you might have more luck with engagement is solving a rare problem that isn’t often covered. I have a post about recovering documents that are saved to Office 2011 Autorecovery. I pieced it together after a very stressful lost-file incident, from advice spread throughout many pages and forums. It is so specific I wasn’t sure if it would be useful to many people, but it consistently gets not only regular views, but regular comments from truly relieved and grateful readers who found it at their wit’s end. Even if you think only a handful of interested people will read the post, you might be the only person writing that particular solution to that particular problem.

Site setup

User-friendliness

If your site is clear, easy-to-read, and gives the viewer a pleasing visual experience (like Dustin talked about here in our last theme week on creating community), it’s more likely they will stay. The longer they stay, the more likely they are to want to engage with you. Dustin says:

“When someone lands on your webpage you have five seconds or less to prove that your site and its content is worth their precious time. So if your web design is cluttered, hard-to-read and visually unattractive, you’re content may not have the chance it deserves.”

Make it easy

There’s nothing more off-putting than a hidden comment section, a cluttered comment section, a hard-to-sign-into comment section, or a comment section that requires you to fill in the captcha code. I’ve heard readers say time and time again that they just give up when they can’t get the captcha right. Others go so far as to not even bother trying.

Point people to newsletters

You’re full of useful information, so ensure you’re letting readers know that you’ve got even more of it that isn’t always on the blog. Keep eyeballs on your site by making it easy for them to click over. If they’ve signed up to receive your newsletter, it might be the incentive they need to visit your blog when it arrives in their inbox. Make your newsletter visible and easy to sign up for. Also include it at the end of your popular posts, or in the body of your posts (when logical to do so, of course).

Call to action

It’s obvious, but still not everyone does it – asking outright for comments. Maybe you feel weird about asking readers directly to comment or share (I know I do!), but it appears to be very effective. Whether it’s a casual “I’d love to hear your thoughts” or even a “please comment”, it might be just the push the reader needs to reply.

Think about the kind of reader you are

What entices you to spend time on someone else’s blog and join in their conversation? Think about the kinds of things you like to see and enjoy elsewhere and see if you can’t replicate similar things on your site. There’s a good chance that if you like it on other blogs, your readers will like it on yours.

Make sure they’re notified when you reply

The best way of keeping engagements high is ensuring your commenters know when you’ve continued the conversation. Not everyone checks back to see if they’ve been replied to, but if they have an email notification (such as a Disqus reply) or similar, then it’s more likely they will come back to chat.

Off your blog

Keep an eye on your pingbacks/trackbacks

When you see that someone has mentioned you on their site, it takes two seconds to pop over and thank them for it. By showing you’re grateful and interested in what they have to say means it’s more likely that reader will keep being engaged in your blog and your work.

Return the favour

Being an active participant in the blog community does wonders for the kinds of engagement you can create in your own space. Reciprocity is a perpetuating cycle that’s beneficial for all involved. Comment often. Comment freely. Comment without expectation, but just enjoying the process. Comments beget comments, and while not everyone will return the favour to you, many will. Be one of the people who do.

Reply on social media

While ultimately it is beneficial to have people solely comment on your blog, it is good practice (and a lot of fun!) to reply to their comments on Facebook or Twitter about your post. Some people prefer to have conversations there, and some people are new to you. They might be more incentivised to click over and read if you’re taking the time to care about what they say on their social media of choice.

What about you? What have you found to be a useful way of keeping people engaged on your blog posts, and not just skipping off to the next distraction?

Stacey Roberts is the Managing Editor of ProBlogger.net, and the blogger behind Veggie Mama. A writer, blogger, and full-time word nerd, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

Top Tips from the SEO for Bloggers Webinar on ProBlogger.com

Recently over at ProBlogger.com, we held a webinar with Kristen Holden of MarketingPartners.com, and Jim Stewart from StewartMedia.biz. They covered:

  • The top three tips every blogger should know about SEO
  • How to rank well in searches
  • How to tag images to boost SEO
  • Keyword optimisation
  • What to expect when you are a new blogger
  • Strategies for getting more traffic
  • The most important things to consider when setting up a blog on WordPress
  • Google Authorship Plugin
  • The best SEO plugin for your blog
  • The role of social media and where to spend your time
  • Whether Google + is useful
  • Guest posting

And much more. You can see a snippet in this five-minute clip, and ProBlogger.com members can see the entire webinar as part of their membership. You can join the club here – and meet with like-minded bloggers, exclusive access to Darren’s tips and tricks, and a wealth of knowledge at your fingertips to make you the best blogger you can be.

Top Three Takeaways from Finding Readers Week: What Can You Do Today to Create Community?

FINDING READERS

 

In the first week of May, you heard from several bloggers with unique perspectives on how they grew their readership into a force to be reckoned with. It was the fourth Theme Week we’ve held here on ProBlogger this year, and it was an interesting one. We had discussions about introducing forums, how to get people to read your personal blog, how to drive traffic to a startup blog, and how to create a beautiful blog that people can’t help but share with their friends. And while everyone had different advice, they all agreed on these three tips:

Top Three Takeaways from Finding Readers Week

1. Relationships

The universal sentiment was honour your reader. Give them great content and be approachable. DJ from SteamFeed says to “nurture them”. Talk to real people in real ways.

Mrs Woog agrees, saying she writes like she speaks, and that resonates with her readers. She likes to interact with her readers both on the blog and on her Facebook page. She says that she’ll start the conversations, and watch them develop – even seeing readers chat with each other. She advises being available to respond to your readers, and carve out time especially to do so.

Corinne took interacting with her readers to a whole new level when she shared her number-one tip for finding readers – to comment on other people’s blogs. She dedicated hours to doing this, and in turn, was rewarded with a highly-engaged readership who have a real sense of community. She then took it one step further and added forums for her readers to interact.

In addition to having great content delivered on a great platform that inspires sharing, Dustin recommends “writing for real people”, and said having a voice that people can relate to is crucial in growing your readership. He also advises having a reader profile so you know to whom you are talking.

2. Consistency

Whether it’s honing your voice and practising your writing often like Mrs Woog, or posting consistently so your readers know what to expect, like DJ, keeping a rhythm was important across the board. Be reliable. Be dependable. Make blogging and writing a priority. Keep at it. Sound the same in every post. Be recognizable everywhere. Corinne was consistent in commenting on others’ blogs, and that was a successful strategy. Dustin was consistent with the visual experience his readers would receive every time they clicked over to his site. When readers know what to expect (and they know they’ll get an honest, authentic voice), they’ll come back for more.

3. Be Where Your Readers Are

It can be an uphill battle throwing your blog to the internet and hoping it gets seen. A strategy that works better is to hang out online in the places your readers hang out. Or where your potential readers hang out. For some of you, that might be Instagram. For a majority, it will be Facebook. Your cohort might be the people who keep G+ rolling. Wherever they are, that’s where you can be. Mrs Woog is active on Facebook, using it as a tool to converse with her readership as well as a place to promote her new posts. DJ recommends syndicating your blog to other sites, and marketing it well. Corinne thinks Twitter is pretty useless for her blog, so went elsewhere for readers. And Dustin believes the right social media channels make all the difference. He advises to ignore the people saying you should be on all of them, and instead focus on cultivating a couple that really drive results. Above all, though, it has to be a platform you enjoy using.

I know I learned a few new things from such different perspectives – did something resonate with you, too?