Robert Scoble is the brains behind the blog Scobleizer (which he’s just abandoned in favour of solely microblogging on Facebook), and a well-respected authority on social media, tech, and blogging. He has worked for Microsoft, and is currently with Rackspace. We were super-fortunate to grab a few minutes of his time to answer five questions about how to make your tech blog a success.
What do you think are the essentials a tech blog should have in order to be successful?
What are the topics you’ve found really resonates with the readers? What seems to get the most engagement?
Drones. But, seriously, if you try writing about drones it’s too late. The trick is to find something that will be big tomorrow. If you had an exclusive insight into the Apple Watch, for instance (something that hasn’t yet been reported) that will do very well.
For newer bloggers, or those wanting to turn their tech blog into a business, what would you suggest focusing on first?
It really comes down to content. Do you have something that no one else has? Marques Brownlee, for instance, has a unique take on gadget reviews. Others focus on tech out of just a single country like China or Israel. Yet others, like Julien Blin, or Redg Snodgrass are trying to own the wearable space.
What is the hardest thing about being a tech blogger, and how have you worked to overcome that?
Sitting through all the pitches is the hardest thing. To find the next big thing you’ve probably got to see 150 so so companies. Maybe even more. I’ve been pitched in bathrooms (no no) and on the street at 2 a.m. at SXSW (also a no no). How do I overcome that? Always be nice, sit through a few minutes, and if you aren’t interested, say so and why. That said, most of the time now I only see things if referred by someone I trust.