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Ads: You can show them later!

Many blogs have two audiences, sometimes equally divided, sometimes not: The daily readers and the visitors through links and search engines. But most of us treat those visitors the same – presenting them the same layout, and the same amount advertisement. Why?

If you analyze your earnings, you should see a difference between profit from your daily blog readers and visitors through links and search engines. It is because of their different focus in attention.

Daily readers ‘know’ your layout and will get very blind on advertisement. The other group is searching for something particular, and therefore is very open to contextual advertisement. Daily readers get annoyed by too much advertising (even when it is contextual), and the other group loves them.

But as you would like to earn money, there is no way to please the daily readers … or? There is. Think about it one second. What is the difference between both groups?

It is the amount of time since you published the article.

If your blog is listed good on search engines, it will at least take some hours to fetch your new article and often take a day to rank you. Your rank for an article slowly rises, so it is save to assume, that while your daily readers are through with your blog in a week, search engine and link traffic will start after a week.

So my suggestion is: Start showing advertisement if an article is more than some days old! This will need some programming you might not be able to do of your own, but someone can do for you.

Or: you can use such mechanism to display different ads based on the age of the post or gather more information how your website performs at the different times slots.

With this you get happy daily readers and still profits from your websites!

Can I (auto)discover you?

Is your blog set up properly that I can use one click subscription with it?

As more and more people start using aggregators to follow their favorite blogs, many of them are using easy services like Bloglines or a tool build into their browser.

Yesterday for example, Microsoft showed at Gnomedex how their Internet Explorer 7 will read RSS feeds and make it subscribeable right out of IE.

Well, so far, nothing overwhelmingly new, because many tools are available to subscribe to RSS feeds. But the new thing with IE is, that suddenly a lot of not very tech savy people will discover the fun of subscribing to blogs and websites. They will get use to just hitting this new “subscribe” button and expect the blog to be in their IE favorites then and be updated automatically.

And will get disappointed at many blog sites, because the blogs are not “ready” for this. Will they be disappointed by your blog, too? [Read more...]

What do those Alexa rankings mean …

Have you ever showed off your Alexa rank? Or looked down at someone because their rank was not high enough from your point of view? Unless you really know what those numbers mean, you might want to think again, especially when you plan on acquiring a blog or a web page.

Recently, I have seen more and more bloggers arguing about their Alexa rank, and through that the value of their page. For those of you who don’t know what it is, just visit the site, enter your domain(s) in the search box, and see what you get. [Read more...]

Improve your typing skills

Being a professional blogger means in most of the cases: publish content, targeted at your audience, structured, and well written.

But the other part is: It has to be typed. And the more you want to publish, the more you have to type, and edit, and retype … If you where writing a book, you could give your handwritten manuscript to somebody else, but as a blogger, you are on your own.

If you don’t have good typing skills, blogging will be much more of an effort for you – and then you publish less. But other than being a good writer is at least part talent, being a speedy typer is purely training.

So let’s take a quick look at your typing skills: [Read more...]