The following is a guest post by Lorelle VanFossen of Lorelle on WordPress and an excerpt from her popular book, Blogging Tips, Tips Bloggers Won’t Tell You About Blogging.
There are several “first impressions” your blog makes as it struggles to attract and hold on to readers. Few of those first impressions come directly from your blog’s design and layout.
Search Engine Results: The first impression most people get of your blog is found within search engine results. They see a post title, blog title, and content excerpts around the keywords of their search terms.
Blog Feed Aggregator: An aggregator is a blog or website which displays titles or post excerpts from various blogs. Aggregators usually list your blog title, post title, and first 100-300 words of your post.
Feed Reader: A feed delivered to a feed reader displays the content as text, with few images, and none of your blog’s design. Depending upon how the feed reader is set, it showcases the blog title, post title, first 100-400 words of your post or the full post content, if the blog owner has set the feeds to full. Typically, the post title and first 100-400 words are the first impression.