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A Blogging State of Mind

This guest post is by Ashley Ambirge of themiddlefingerproject.org.

Blogging. Successful blogging. My own. Yours. If I could sum it up in three little words, they would be:

Magazine
Advertising
Sales

Wait, what? Magazine advertising sales?

Yes—magazine advertising sales.

You see, (insert voice of the narrator from The Princess Bride), once upon a time I sold advertising for a national print and online magazine, when the only writing I did involved contracts and thank-you letters. Day after day, I proudly won over the hearts of marketing directors everywhere. For my efforts, I became recognized as one of the top account executives in the nation—and, well, ev’body likes a nice plaque, right?

So, what do magazine sales have to do with blogging success?

The short answer: everything.

The long(er) answer: At the end of the day, when it comes down to it, every aspect of blogging is, in fact, a form of sales.

There—I said it! Please don’t shoot!

Ah, sales. If you haven’t thrown up yet, your first reaction is likely to be one of the following:

It is not. Blogging is about providing useful content.
It is not. Blogging is about authenticity.
It is not. Blogging is about building community.
It is not. I hate you and your stupid blog, so go away and leave me alone.

All perfectly valid responses, indeed.

But if you operate on those grounds alone, your would-be-profit-making blog might face the eternal destiny of … (deep, soothing breath) … Personal Journal Land. And if you’re just starting out, it’s a tempting place to visit. But if you’ve got any type of business-related purposes in mind for your blog, you’re gonna wanna take a big, fat detour.

Let me be clear for a second: creating insanely useful content, for example, is really important. But that’s kind of a no-brainer, right? You want people to read your stuff? Make it worth reading. No magic tricks there.

Yet despite the no-brainer value of useful content, traditional wisdom for blogging success continues to be trumpeted as more of the same: create useful content, create useful content, create useful content.

But there’s more to it than that.

The problem with relying on useful content alone is that what’s useful is isn’t always obvious. In your opinion, you might have the world’s most useful content, but if no one else perceives it as such, then you’ve just purchased a one-way ticket to Personal Journal Land.

Perception is everything. Right out of the gate is everything. If new visitors don’t perceive your post titles, your blog—or, more importantly, you—as useful, right off the bat as soon as they land on your site, then your stellar content might as well not exist, because no one’s going to take the time to read it—whether it’s actually useful or not.

And then you’ll grow frustrated. You might throw a series of mini temper-tantrums. You’ll lose motivation. You’ll curse your keyboard. And then curse it some more. You’ll want to ditch the whole blogging thing, and send hate mail to WordPress. And you will want to give up. It will be a sad, sad day. Especially for the poor chap opening mail over at WordPress.

Enter: Sales. The good, non-icky kind. (There is such a thing, you know.)

In the good ol’ days, when I would walk into a sales meeting, I had approximately eight seconds to make a good impression. During those eight seconds, prospects basically made a decision as to whether, a) They liked me, b) They thought I had something valuable to bring to the table, c) They were going to buy it.

Fortunately for me, I can do some pretty amazing things in eight seconds. (Not open to interpretation. Well, maybe.)

But here’s the thing: Your blog? It works exactly the same way. Except you’ve only got eight seconds or less. (If you’re lucky.)

In that (incredibly short and unforgiving) time frame, a new visitor decides as to whether, a) They like you, b) They think you have something valuable to bring to the table, c) They’re going to buy it.

In this case, however, “buying it” doesn’t mean your ebook, your product, your service, or your pet hippopotamus; it means buying you, which is the very first step. No other transactions can occur until they’re sold on you. And how, exactly, do they buy you? They buy you with their time and attention. Time and attention are the currencies du jour of the blogging world. It’s whatcha want.

You better do some pretty amazing things in eight seconds.

I guarantee that no matter how useful your content is, no human being in the world will be able to discern its usefulness in such a short time frame unless you can convince them first that they should give you their time and attention. That’s half the battle.

And that’s precisely why sales just went from being the smelly kid on the playground, to being your best friend.

When new visitors land on your site, it’s your job to have things organized in a way that’s compelling At the end of the day, that’s all that sales is—presenting things in a compelling fashion.

Yes, your site design plays a large role in this, but there are other factors that are just as important. From your tagline (you do have a tagline, don’t you?) to the photo you have displayed of yourself, to the content in your sidebar that shows above the fold, to your About page, to your post titles, to the way you present your content, and more.

It isn’t just about being useful; it’s about presenting what’s useful in a way that’s compelling.

During my magazine ad sales days, our product, frankly, was very useful. By far, it was the best product on the market. But that didn’t mean I could just walk into a sales meeting, nonchalantly slap a magazine down on the table, and expect them to magically understand exactly how useful it was. I had to take them by the hand, and not just talk about how great my product was, but demonstrate how great they’d be because of it. I had to make it compelling. I had to make it about them.

Same goes for your blog.

Your blog is insanely useful. It might be the best blog out there on your topic. But that doesn’t mean you can just show up, nonchalantly slap up a post, and expect them to magically understand how useful it is. You’ve got to take them by the hand, and not just produce great content, but demonstrate how great they’ll be because of it. You have to make it compelling. You have to make it about them.

Only then will it actually be perceived as useful in their eyes.  And only then will it get read. And only then can you escape Personal Journal Land.

So, how can you make your blog more compelling right out of the gate?

1. First impressions really count. A lot. Even more than on a first date, because at least your date is stuck with you for the night; new visitors aren’t.

Enough talk about dating; we’re still talking shop here. So, back to the ad sales analogy: you wouldn’t walk into a sales meeting wearing a tee shirt drenched in ketchup and mustard, unless you were selling a fabric cleaning product … or you happen to be rushing back from feeding orphans at your neighborhood homeless shelter. (Nice try.)

Same goes for your blog. Keep it clean. Keep it simple. Make it easy on the eye, so the visitor can focus on the message, not the 30,000 widgets you’ve got blinking in your sidebar. Or the ode to every other blogger you’ve ever exchanged an email with, a.k.a. the blogroll. Or that schizophrenic cloud of alleged keywords that induces more seizures than searches. Remember: you have eight seconds or less. In those eight seconds, you need to engage, not distract.

2. Talk less about yourself.

You wouldn’t walk into a sales meeting, ignore the client, and spend the entire hour giving your esteemed opinion on [insert unrelated topic]. Why? Because the client doesn’t care about your opinion; at this point, he only cares about how you can wave your magic wand and help a brother out. That’s why, in sales, you go in asking questions, you make it all about the prospect, and then you offer a logical solution that addresses the pain points that the prospect himself just finished identifying. This way, you aren’t selling; you’re offering a solution. You know the drill.

How does this apply to your blog? On first visit, a reader doesn’t care about you; at this point, he only cares about how you can wave your magic wand and help a brother out. Therefore, you should be presenting your blog in a way that makes it all about the reader, addressing their pain points, and then presenting your blog as the solution.

Where do you do this? Your About page is a good place to start. Try putting the readers first, and explaining how your blog is going to blow their minds. Give them a reason not to X out. Get them engaged. Get them fired up. Make them think, “This is what I’ve been looking for!”

And then talk about yourself.

Another way to talk more about them is right in your headlines. You know, the titles of your blog posts. Any copywriter will tell you with their eyes closed that headlines should translate into a benefit for a reader; otherwise, why click on it? Yet, “benefit for the reader” doesn’t necessarily mean spelling it out verbatim “this is what you will get if you read this.” More often, it means “subtle implications of what you’ll get if you read this.”

Whether you’re offering to solve a problem (e.g. Top 10 Ways to Cure Yourself of Writer’s Block), hooking them up with insider knowledge (e.g. The Secret to Making Thirty-Seven Zillion Trillion Dollars By Blogging—No Yellow Highlighter Required), tapping into their insecurities (e.g. The Hairy Mistake You’re Probably Making, But Have No Idea), arousing their curiosity (e.g. What Everyone Needs to Know About Darren Rowse), promising them something desirable (e.g. Drink Beer, Lose Weight), or saving them time (e.g. The Quickest Way to Make Her Fall In Love With You & Have Your Babies), for example, all of these translate into some benefit for the person who clicks on them. And benefits are all about them. And when it’s all about them, they’ll give you their time and attention. And then you win. The first part of the battle, anyway.

3. Talk more about yourself. Wait, didn’t I just say to talk less about yourself?

It’s all about the stories, baby. A good storyteller knows the difference between stories that have a greater purpose and message, and stories that don’t. You want the former. And when you tell stories in a way that ensures they have a greater purpose and message, on the surface it may feel like you’re talking about yourself, but you’re not. You might be telling your particular story, but you’re also telling the greater story of many. And in that respect, you’re indirectly talking about them. So I guess this bullet point doesn’t even count, because when it comes down to it, we’re still talking about them. Sorry—our moment in the spotlight is over.

By telling stories with a greater purpose and message, you’re guiding them through their own past experiences, when they’ll start feeling like they really relate to what you’re saying. If you can end your story with a solution (i.e. how you’ve come out ahead, how you finally sold your pet hippopotamus online, etc.), they’ll start to envision themselves having the same success if they stick with you. And then, by golly, you’ve got yourself a sale, in which case, again, the sale = their time + attention. Boo-yah. What you do with their time and attention thereafter is a whole other post.

4. Be a rebel. Skull tattoos and all. And do the opposite.

I’ve just written about why a sales mentality can be useful in order to grow a successful blog. But by the same token, one of the reasons I was so successful in sales is because I wasn’t sales-y. Being a salesperson and being sales-y are two very different things. Instead of tried and true sales-y approaches (that were also tired and trite), I remixed things to create a fresh approach. While many of my colleagues were sending out letters with their business cards attached, I was sending Fed-Ex packages containing rooftop shingles. (The magazine was specifically targeted toward the new-home construction industry.) One client with whom I had zero luck with for months, finally called and agreed to an appointment after receiving a rooftop shingle I had purchased at Home Depot. On the back, I wrote in silver marker: “[Their Company's Name] + [My Company's Name] = Sales Through the Roof.” She then became one of my best clients.

The point?

Tried and true doesn’t always mean better and best. And most of the time, people are bored with tried and true. Their eyes glaze over. They want you to make the effort to stand out from the crowd—they want you to earn their time and attention before they willingly give it. And you can (and should) absolutely apply this to blogging. Sometimes it’s a matter of reading up on other blogs in your niche and, every time you come across something that makes you cringe, go ahead and do, say, or be the opposite. Chances are good that if you’re cringing, so are others. Be the fresh breath of air that they want (and need). This, too, is a form of sales, because you’re deliberately and intentionally picking an angle and attempting to present yourself in a way that’s more compelling.

And like I said, at the end of the day, being compelling is all that sales really is.

And if compelling = sales, and sales = a key element of early-stage blogging success, whatdya say we throw a little deductive reasoning into the hat, and uncover the real answer to early-stage blogging success?

Simply
Being
Compelling.

Perhaps that’s easier said than done, but if you remember to treat your blog as a product—not just a blog—and your reader as a prospect—not just a reader—the sales mentality will begin to naturally unfold, you’ll navigate yourself out of Personal Journal Land, no (bitter and unfortunate) hate mail will be sent to the folks at WordPress … and the best part?

You can brag to everyone you know that you can do amazing things in eight seconds. Whether you leave it open to interpretation or not is your call.

Ashley Ambirge is the sassiest freelance writer, entrepreneur and digital strategist on the block. She authors books on leveraging the internet to make a business out of your passions, runs her semi-insane but lovable blog (click here to subscribe), and does one on one strategy sessions with new bloggers, entrepreneurs & small businesses looking to¬†rock their online space with the brilliance of a diamond (and finally make some damn money). She’ll also kill you at beer pong without batting an eyelash. Just the facts, Jack.

How to Make a Blogging Business Plan … Whether or Not it’s a Business Blog

This guest post is by Kelly Watson of onewomanmarketing.com.

Blogging can be a great hobby. But treat it like one, and you may not get the traffic and attention you want. Treat blogging like a business, however, with a detailed plan and scheduled check-ins, and you’ll see results in no time.

I learned this the hard way. When I first started blogging 10 years ago, I dove in without knowing how to sustain regular updates or gauge my progress. Many failed attempts later, I looked back on my early blogging efforts and wished I had created a plan to give my work direction.

As a beginner, I wouldn’t have known what to include in that blogging plan. Today, I do. That’s why I’ve created the blogging business plan: a series of 36 questions to help you flesh out your blog’s theme, its goals and the shortest path to achieving success.

Completing the blogging plan will take time and thought. But in the end, it will save you countless hours of wasted effort. When answering the questions, feel free to skip around – just be sure to answer each one. Some may seem unnecessary or irrelevant, but each one is specifically designed to help you lay the foundation of a thriving blog.

Part one: the big picture

1.     List your three top goals for blogging in order of importance.

2.     How will you measure your success in achieving each goal?

3.     What will be your blog’s focus? Explain. (Examples: Acme Company, medical technology, home pet grooming, beauty product reviews, etc.)

4.     Who is the target audience for your blog? Think of your ideal visitor and list his or her age, gender, income level, profession, hobbies, etc. Be as specific as possible.

5.     What problem(s) will your blog solve for this person?

6.     What action(s) do you want this person to take after visiting your blog? (Examples: sign up for the e-newsletter, call to request a consultation, purchase the featured product, etc.)

7.     How will you encourage visitors to take this action?

8.     What’s the main way people will find your blog? (Examples: through the web site, via search engines, from business card, word of mouth, etc.)

Part two: the competition

9.     Do an Internet search for blogs in your industry or field, and list three.

10.  What features or content do these blogs have that could be included on your blog? List up to six.

11.  What do these blogs do wrong? Where do you see room for improvement?

Part three: the content

12.  What kind of content will your blog have? Choose all that apply:

  • Company news and updates
  • Industry news and updates
  • Instructional/how-to posts
  • Interviews/profiles/Q&As
  • Product reviews
  • Case studies
  • Other: ____________________

13.  How often will you update your blog? Choose one:

  • Several times a day
  • Once a day
  • Several times a week
  • Once a week
  • Every other week

14.  How will you get ideas for new content? List up to four ways. (Examples: company meetings, competitor blogs, SmartBriefs, trade magazines, customer feedback, etc.)

15.  List the titles of your first five blog posts.

16.  How many blog posts will you have “in reserve” upon launch? List their titles.

Part four: the structure

17.  What blogging platform will you use? Circle one:

  • WordPress
  • Blogger
  • Moveable Type
  • TypePad
  • Other: ___________________________

18.  Will your blog be hosted or self-hosted?

19.  If your blog will be self-hosted, who will install the blogging software?

20.  Will you customize your blog’s design? If so, who will do the design work? Who will make the changes to the blogging software?

21.  What will the domain name be?

22.  Where will you purchase the domain?

23.  Where will you purchase the hosting service?

Part five: the budget

24.  If using a self-hosted platform, what will the annual costs be?

  • Domain: _________________________
  • Host: ____________________________
  • Platform Fees: ______________________
  • Installation: _______________________
  • Graphic Design: _____________________
  • Customization/other fees: ____________

25.  How much time can you reasonably spend on your blog per week?

26.  How will you allocate this time? Can you schedule these tasks into your calendar each week?

27.  Are you concerned you won’t have the time or experience needed to handle one or more aspects of blogging (i.e. content creation, proofreading, formatting, design)? If so, list these aspects.

28.  Do you have a budget for hiring outside help? If so, what is it?

29.  Look at the concerns listed in question 12, and brainstorm several options for delegating these tasks that fit within your proposed budget.

30.  If hiring outside help, list the tasks to be completed, where you will find this help, and an estimate of cost.

Part six: success metrics

31.  What link building strategies will you be using to increase your blog’s SEO?

32.  How much time will you spend link-building? Can you schedule a regular time into your calendar each week?

33.  What main keywords and phrases will you use for your blog’s content? List up to 10.

34.  How will you track your blog’s success? Circle the methods you will use and write down a goal for each one circled, if desired.

  • By RSS subscribers ________________________________________
  • By e-mail subscribers _______________________________________
  • Through Google Analytics_____________________________________
  • Through Alexa web stats _____________________________________
  • Through comments and feedback ________________________________

35.  Will you be doing any special promotions during your blog launch? If so, write down the details.

36.  Besides SEO strategies, how will you continue to grow your blog’s audience over time?

You’ve just finished the blogging business plan. Congratulations! To get the most from your work, tack the completed plan to a bulletin board or similar place where you’ll see it often. Then, check back every few months to make sure you’re still on target.

Have you planned your blogging efforts? Share your thoughts with us in the comments.

Kelly Watson is a freelance copywriter and longtime blogger who writes about marketing for small business owners.

Blogging for Dyslexic Readers

This guest post is by Varda Epstein of CogniBeat.

Worldwide, about one in every ten people has dyslexia. In the U.S., Dr. Sally Shaywitz, a leading expert in the field, says that up to 20% of the U.S. population suffers from dyslexia. And yet, dyslexia is just one of any number of possible reading difficulties.

Any blogger who wants to reach the widest possible audience will want to be sensitive to the fact that some readers have reading issues. If you make your blog user-friendly for people with dyslexia and reading problems, it will stand out in the crowd. Those who enjoy blogs but find it difficult to read will reward your efforts by following your blog and recommending it to others who have reading difficulties.

Attracting and keeping readers with reading difficulties is not as daunting as it sounds. Most of what you need to know is stuff you’re already doing. Good design and good writing solve most of the issues that make blogs illegible to the person with a reading problem.

On writing

Start by keeping paragraphs short and to the point. Those with reading issues find it hard to keep the place in a long paragraph. Shorter blocks of text are the ticket to readability.

In any event, good writing entails using just one idea per paragraph. That should be your rule of thumb. Keep paragraphs short and sweet to keep your dyslexic and other readers reading.

Layout, Fonts, and More

Don’t double-space after periods, no matter what your teacher taught you in school. Once upon a time, manual typewriters necessitated using mono-spaced fonts. It was thought that double-spacing after periods would help make the ends of sentences more distinct.

Today, the fonts we use on the web have better proportions. As a result, double-spacing after periods has the effect of creating vertical rivers of white space within the text. This so-called “river effect” makes it hard for a dyslexic reader to find where sentences start and end. Single-spacing after periods, on the other hand, offers just the right amount of space between sentences.

Avoid high contrast between text and background colors. Too great a contrast may result in the blur effect for readers with dyslexia. In the blur effect, letters seem to swirl together. Don’t use pure white for background or pure black for text. Instead, add a touch of gray to each to cut the glare and reduce the blur effect.

Use sans serif fonts. Sans serif means “without serif.” Serif fonts have little hooks on the ends of the letter strokes. These hooks make letters less distinct to dyslexic readers and may cause a washout effect in which the text appears faint and becomes hard to see. Fonts that are sans serif come without those troublesome hooks. The most readable of the Windows fonts is Trebuchet MS.

Use bolding to make text stand out instead of italics. Italicized letters have jagged edges and lean to one side. These characteristics make the text indistinct and just about illegible to those with reading difficulties.

Bloggers often get just one chance to attract new readers. If the dyslexic reader has to struggle to read the text, that person will bypass your blog, no matter how great the content. By avoiding these simple design flaws however, you’ll widen your potential readership and make your blog a pleasure to read.

Is your blog guilty of any of these no-nos?

Varda Epsteinis a content writer and editor for CogniBeat, a company that aims to help people with learning disabilities by offering AgileEye technology.

How to Brand Your Blog’s YouTube Channel

This guest post is by Jenny Dean of Business Blog Writers.

Whether you run a business with a YouTube channel, you’re a blogger whose blog has a complementary YouTube channel, or you’re someone with a blog who’s thinking of setting up a YouTube channel, you may be interested in knowing how to brand a YouTube channel.

Why is branding important?  The most famous brands in the world are identified by their logos. In fact, a college kid can be wearing a red shirt with white lettering in the font of the Coke brand, but the message on the shirt doesn’t even have to read “Coke” in order for us to know what brand it is.

Your brand gives people a way to easily identify you. Because images are so powerful, your brand becomes a way for them to emotionally connect with you as well.  Whether if they find your blog by seeing one of your videos on YouTube, or if they end up on YouTube through a link from your site, you want them to know they’re still with you.

Although social networking has brought a lot of advantages to bloggers and companies, it also limits the ways you can control your brand. YouTube has made this a little easier by allowing you to include your branding within your account.

There are two options when it comes to branding your YouTube channel:

  • A background branding option, which is available to everyone.
  • A banner and call-to-action branding option that’s available only YouTube partner.

That’s right: only YouTube partners can add banners to their channels. If you want to add a banner and you’re not a YouTube partner, you might want to become one.  Of course, being a YouTube partner also gives you the opportunity to earn extra cash because YouTube shares ad revenue with its partners.

In order to qualify as a YouTube partner, your videos need to attract a certain number of views, and you need to post rather regularly. Unfortunately, the exact number of hits you need, and the post frequency requirements aren’t defined numbers. You can learn more about YouTube Partner qualifications on the YouTube website.  As a guide, my own application for my YouTube channel took over four months, and I think I applied twice. If you’ve had experience with becoming a YouTube partner, please tell us about it in the comments.

To give you a quick visual idea of the difference between a branded YouTube channel and one that is not branded, check out the image below:

You can immediately see the brand advantage of having my Floppycats.com domain name staring you in the face. My Antioxidant-fruits.com page is hardly recognizable—all it has is a dinky little image next to my username for that channel. As you can guess, I am not a YouTube partner on my Antioxidant-fruits.com channel (the application is pending)—otherwise I’d switch it up immediately.

Adding your website’s banner to your YouTube channel

If you’re already a YouTube partner, these are the steps you’ll need to follow to add your website’s banner to your YouTube channel.

  1. Sign into YouTube.
  2. Select My Channel from the drop-down menu under your username at the top-left of the YouTube page.
  3. Click on Branding Options.
  4. Upload your banner.  You may need to resize your banner to the maximum width and height at which your banner can appear on YouTube, which is 960px by 150px.  Of course, it can be smaller than 960px by 150px, but no larger than that.  Note that your banner can only be an image—either a .gif, .jpeg, or .png. You can’t use a Flash banner, for example.
  5. Fill in the Channel Banner Height.
  6. Fill in the Channel Banner Link. This is where the user will be redirected if s/he clicks on the banner.  If you would like your banner to link to several different areas, you will need to add in an Image Map Code, which will allow you to attach certain links to certain parts of the banner.
  7. Click Save Changes.
  8. Refresh your page and see how it looks.

How does all this look in the end?  Here’s how my Floppycats.com YouTube channel banner turned out:

Adding your blog’s call to action to your YouTube channel

In addition to adding your website’s banner, you can also add your website’s call to action or CTA to your YouTube channel.  This is advantageous because it can become another source of traffic for your website (and in my case, another way to generate free content for my blog). Here’s how to do it.

  1. Sign into YouTube.
  2. Select My Channel from the drop-down menu under your username at the top-left of the YouTube page.
  3. Click on Branding Options.
  4. Below the Channel Banner there is a section called Channel Side Column Image. This image will display in the left column above the “Connect with” box (maximum 300px by 250px).
  5. Upload the image.
  6. Add your“Side Column Image Link, CTA landing page, or, again, you can set up an Image Map Code.
  7. Click Save Changes.
  8. Refresh your channel to see if you like how it looks.

Here’s how my Floppycats.com YouTube channel side column image turned out:

As I mentioned, I waited about four months to find out that I was a YouTube Partner for my Floppycats.com site.  I went in and added the channel banner and the channel side column image. I also added video page branding, which is an image that’s substituted for your channel name.

Adding your brand to individual video pages

  1. Sign into YouTube.
  2. Select My Channel from the drop-down menu under your username at the top-left of the YouTube page.
  3. Click on Branding Options.
  4. Click on Video Page Branding.
  5. Upload an image that’s 25px in height and up to 170px in width (width can be flexible, but no more than 170px wide).  The image will display at the upper left corner of the Watch page on all your video pages.
  6. Click Save Changes.
  7. Go to one of your videos to see if you like how it looks.

Here’s how my Floppycats.com YouTube Video Page Branding looks now:

If your YouTube channel is one of your main sources of traffic and is at the core of what you’re all about, then you might consider updating it when major holidays are around the corner to be a little more festive.

Or if you are running a promotion, a special giveaway, or some other promotion, you could definitely exchange your website banner, CTA image, or your video branding image for a more time-sensitive one, and replace the promotional image with the original after your event has ended.

Another option: grab a background

In doing additional research for this post, I came across another great blog post about creating a free YouTube background to make your YouTube channel more stylish. This option is especially helpful for people that aren’t yet YouTube partners.

What ideas or tips do you have for branding your YouTube Channel?  I’d be interested in hearing any creative marketing strategies you’ve come up with!

Jenny Dean is a 31-year-old-business owner and entrepreneur from Kansas City. Jenny is currently working on Business Blog Writers, a company that supplies blog content specifically for company’s blogs, Floppycats.com, an informational website about Ragdoll cats and Antioxidant-fruits.com, an informational website about the antioxidant powers of fruit. Follow Business Blog Writers on Twitter or on Facebook.

Accepting the Blogger’s Social Responsibility

This is a guest post by Bryan Cassidy of Endless Bucket List.

On a daily basis we bloggers are bombarded posts about so-called unique methods of making money, getting new advertisement opportunities, and how to increase revenue streams. It becomes so deeply ingrained in our minds that the end goal, if we care about monetizing our blog, is to become the next millionaire blogger. For some of us, blogging is our job so we truly need the revenue. But based on the inherent characteristic that bloggers enjoy helping each other, shouldn’t we bloggers have a social responsibility to give back to society?

Darren mentions the five “Cs” of blogging include content, community, points of connection, cash, and contributing something of value to the world and the blogosphere. As blogging allows us to easily share ideas and connect with individuals around the world, we shouldn’t be relying on corporations and philanthropists to help those in need.

Proactive or passive?

Bloggers can be classified in two groups when it comes to giving back to society: we’re either proactive or passive. A proactive blogger will more than likely actively assist charities by offering direct assistance. An example would be Darren’s travels in Tanzania with a charity to assist with a project and capture the story.

A passive blogger is more likely to place a widget on their blog sidebar, enabling a reader to navigate to a third-party site to make a donation if they feel inclined.

It truly doesn’t matter what group you fall into, as both provide human or monetary resources to a specific cause. I personally feel that bloggers should try to move into the proactive group, as the conversion rate for a charity or non-profit button will most likely be lower than what you can achieve by proactively giving back to society.

Six ways you can give back, starting today

I’m not talking about posting helpful information on a blog as being your gift to society. I personally can’t recall anyone in world history who has mentioned helpful information that has changed society without specific action by someone else.

What I’m talking about here is donating monetary resources to a charity in desperate need, donating your own time to personally help a charity, donating technical skills to help promote a charity, or helping educate those who cannot attend a place of learning.

While ideas and information may spur innovation to help in the long run, sometimes direct contribution can be the better solution for immediate impact. Here are a few ideas on how you can start to give back on your blog;

1. Donate a percentage of revenue (e.g. affiliate revenue, ebook sales, etc.) to a specific cause.
2. Place a widget or PayPal button on your blog.
3. Partner with other bloggers for a specific purposes (e.g. PassportsWithPurpose).
4. Organize a specific day to meet with your readers to participate in a community service project.
5. Find charities in your local community that need help advertising, and use your technical abilities to help build a blog for them.
6. Start a scholarship for your community to help pay education costs for under-privileged children.

Finding a correlation between your niche and a charity

Now don’t get me wrong: I personally feel that a donation to any charity, even if it doesn’t directly tie to your blog, is a good thing for society. But we are taught to keep our blog ideas tied tightly together, and a blogger should be able to look at the overall mission of their blog and identify a possible opportunity to “pay it forward” to society. Once you start looking, it’s not difficult to find a cause that aligns with your blog’s niche. Here are a few examples.

A couple that blog about renovating their house at Young House Love donate surplus children’s toys and clothes to Goodwill and almost every piece of furniture, lighting, cabinetry, door, window, and fan to the Habitat For Humanity ReStore.

Matador Network, an international travel magazine blog, is a member of the 1% Of The Planet charity, which asks its members to donate 1% of their sales revenue to the natural environment.

My own site, where my partner and I blog about our bucket list journey and inspire others to start their own list, donates a percentage of affiliate revenue to the Make-A-Wish Foundation to for children with life-threatening medical conditions.

Can my actions make a difference?

It’s a fair question. We can feel that our individual actions cannot move an obstacle. Just like any other animal on this planet, our strength comes in large groups. We bloggers have done this before by uniting together after the devastating Haiti earthquakes in January 2010 and asking readers to donate to international charities.

But don’t be tricked into thinking that change can only be brought by massive groups, our individual actions carry weight too. The well-known butterfly effect theory states that, “…a small action can have large effects elsewhere.” When we, as individuals, give back to society, we are essentially throwing a pebble into a large calm lake, causing a ripple that will be felt on the opposite shore. Those ripples are the good deeds that we’ve passed back to society, and which will ultimately have an effect on someone less fortunate.

What are the benefits?

  • You’ll enjoy the great satisfaction of returning a favor to society.
  • You may build trust with new readers and a strong foundation with existing readers by showing your personal effort to pay it forward.
  • Your blog may experience a boost of traffic from other blogs or media coverage.

So now I challenge you: how can or does your blog contribute back to society?

Bryan Cassidy runs Endless Bucket List with his soon-to-be-wife Lauren, a blog that captures their stories on accomplishing the joint bucket list items and inspiring readers to start their own bucket list. You can subscribe to their RSS feed.

Eliminate 21 Reputation-Crushing Writing Mistakes from Your Blog

This is a guest post by Stefanie Flaxman of Revision Fairy® Small Business Proofreading Services

Writing mistakes happen.

Unfortunately for you and your readers, writing mistakes are like speed bumps on the blog post open highway. They slow down the reader and remove her from your world—the created reality that you share through your text.

Since you only have a few seconds to impress new readers, it’s critical to make all facets of your content flawless. If your writing confuses readers or hinders their experience because of a glaring error, you’ve failed.

Here are 21 common writing mistakes that turn off new readers. Eliminate them to demonstrate that you are an authority on your subject and get new subscribers.

1. You have no proverbial welcome mat

Display your personality on your Home, About, and Contact pages to attract and retain readers. Avoid generic descriptions.

Your content is hardly the only item on a reader’s to-do list. Immediately entice viewers and offer them something of value if they stay.

Let’s use ProBlogger as an example. Darren has a brief bio at the bottom of every page on his site, as well as a current video on the Home page. New readers quickly know the person behind ProBlogger.

Darren looks happy in his bio photograph because he makes money blogging. He also wears glasses. Perhaps a new reader wears glasses and likes that he and Darren have something in common. The bespectacled reader decides to read Darren’s blog instead of another blog advice site. (You get the point.)

Inviting tag lines and snazzy logos can also work well. What makes you different from the other bloggers in your niche?

2. Your posts look like Wikipedia articles

Content can reveal your individuality and remain professional. Don’t mindlessly spit out facts.

3. You don’t answer “W? W? W? W? W? H?”

Give your readers a complete story that they’ll want to share.

Answer “Who? What? When? Why? Where? How?” in your content.

The art of effective blogging strikes a balance between traditional journalism concepts and the casual, interactive tone that is characteristic of new media.

4. Your posts don’t include images

People like visuals. They go to the movies, watch television, and look at art in museums. Photos complement your text and improve a reader’s experience.

Think 360 degrees of SEO. Use the main keyword that you’re promoting in your post for the name of a photo file and its alt text (title tag). You may also provide a descriptive caption with the photo to offer the reader a synopsis of your post.

All effective writing isn’t necessarily in the headline and body text.

5. Your paragraphs break the four-line rule

Avoid redundancies and edit paragraphs to four lines or less. Structure your posts for short attention spans.

6. Your headlines break the goldilocks rule

If Goldilocks was on a search for the best headline (not a perfect bed to sleep in), she’d choose one that is not too short, not too long, but “just right.”

Do you want people to retweet your headlines? Keep them succinct and juicy.

7. Each post does not have a byline

Post bylines give readers information about you if they haven’t first viewed your bio or About page. They introduce you and build trust with a potential new subscriber.

Use the space at the bottom of every post to connect with readers.

Bylines are an excellent opportunity to link to products or services that you offer.

8. You use too many incomplete sentences

Incomplete sentences, abrupt tangents, and parenthetical thoughts can be disruptive. Use them sparingly.

9. Your posts include obvious factual blunders

Make sure that your links correspond to the proper, active URLs. Check the spellings of names/titles. Is “Wednesday, March 9” really a “Wednesday?”

Inaccuracies in simple elements of your posts are only a result of laziness.

10. You make “actual word” typos

Many pubic relations firms (oops, I mean, “public” relations firms) are familiar with this type of error. Spell check won’t alert you when you type an incorrect word that is spelled correctly.

There’s no prize for proofreading fast. Examine your text so that each word is the word that you intend to write.

The occasional “actual word” typo even appears on ProBlogger. (In the fourth paragraph of the ProBlogger guest post, the word “A” should be “At.”)

11. You use incorrect or excessive punctuation

You can express your voice and tone without distracting eyesores, such as “?!?!”, every time that you’re flabbergasted. Simply end sentences with periods, instead of transitioning with ellipses.

Learn the specific functions of each type of dash: hyphens, en-dashes, and em-dashes. If you’re not sure how to use a certain punctuation mark, look it up.

12. Your blog has inconsistencies

It’s easier to spot inconsistencies when you follow the four-line rule for paragraphs. Be careful with:

  • Name references. If you mention the name “Darren Rowse,” refer to him as “Darren” or “Rowse” in the remainder of the text. Don’t alternate between the two.
  • Hyphenated words. If you use the word “copy-editor,” don’t write it elsewhere in your post as “copy editor” or “copyeditor.”
  • Spelling. If you write the name “Stefanie,” don’t also spell it “Stephanie” when you refer to the same individual again.
  • Numbered items. If you promise “Five Tips” in your headline, list five distinct tips in your post.
  • Paragraph breaks. Make sure that paragraphs don’t accidently run together after your publish.

13. You use vague words

Edit words from your first draft until they are refined and specific. Each sentence should be crisp and clear.

14. You confuse plurals and possessives

I’ve even written “letter’s” in first draft copy when I intended to write “letters.” Pay attention to apostrophes and plural words when proofreading to double-check that they are used correctly.

15. You include too many links in posts

Limit links to relevant, useful articles that supplement your writing. Set links to open in new browser tabs or windows, so that readers don’t navigate away from your post.

16. You misuse double and single quotation marks

Use single quotation marks for quotes within double quotation marks.

17. You smother direct quotes

Give direct quotes space, rather than cluttering them within a paragraph. Use block quotes to highlight important information or quotes that you analyze.

18. You make word choice errors

Do you know the difference between the words “compliment” and “complement?” “Premier” and “premiere?” “Stationary” and “stationery?”

Unlike “actual word” typos, you may be unaware that you continually make these writing mistakes. Regardless of your niche, if you don’t use the proper words, you’re going to look like an amateur writer.

19. You use too many bold, italicized, and upper-case letters

They’re unattractive, at best, and look like spam, at worst (similar to excessive punctuation).

20. Your blog’s font is too small, big, or fancy

When I get too aesthetically ambitious, I remind myself of the KISS principle: Keep It Simple, Stupid.

I’m launching a new blog soon and recently had fun browsing Genesis Framework themes for WordPress. (No affiliate link here. Just good stuff!)

There’s a style for every taste, yet all design aspects are simple and straightforward—which ultimately enhance your writing.

21. You publish first-draft copy

A sloppy rant may have been appropriate on your LiveJournal in 2003, but first-draft copy does not always communicate your message effectively.

All blog content is an opportunity to demonstrate your superb writing ability. Perform every step of the writing process: writing, editing, proofreading, and more proofreading. Treat your blog like a professional publication, not a hobby.

How do you keep your blog and your reputation spotless? Share your techniques with me in the comments below.

Stefanie Flaxman is an online proofreader who corrects business, marketing, and educational documents in 24 hours. Check out Stefanie’s free report, Business Proofreading Tips Other Proofreaders Don’t Want You to Know, and connect with her on Twitter.

Nine Ways to Spice Up Any Blog Post—Fast

This guest post is by Ali Luke of Aliventures.

Did your latest post get all the readers, comments and tweets that it deserved?

Probably not. You wrote a great piece, but somehow, it seemed bland. Your ideas were good, but the post lacks a little something. What you need is more spice.

Here are nine ways to add some heat to your post, and grab readers’ attention.

#1: Add a snappy title and subtitles

You know that posts need great headlines. Often, the headline is all that a potential reader can see before clicking through to read the whole post—on Twitter, for instance, or in a CommentLuv link.

When you’ve got a post ready to go, though, it’s easy to just hit the Publish button, leaving it with whatever title first came to mind. Don’t do that. Give yourself time to pause and rethink. Is every word in the headline pulling its weight?

Further reading: How to Craft Post Titles that Draw Readers Into Your Blog

#2: Introduce powerful images

You might think images don’t really matter. After all, you’ve written great content—surely no-one cares whether or not there’s a pretty picture with it?

The thing is, images are eye-catching. They can make your posts look more polished and professional. And a great image can even set up the mood or tone of a post.

You’ll want to include at least one image per post—probably at the top. But if you’ve got a longer piece, it’s often worth adding several images to help break up the text. You can see how I did this in a huge post, Freelance Writing: Ten Steps, Tons of Resources, with ten images, one for each step.

Further reading: Blogosphere Trends + Choosing and Using Images

#3: Tap into readers’ concerns

Your readers don’t just want interesting information. They want posts which solve a problem. That could be something simple and basic (“How do I hold my camera?”) or something huge, like “How do I get out of debt?”

If you know your readers well, you’ll know what their common worries and struggles are. You can use these in your post, by empathizing with how they feel and by showing them the way forwards.

Further reading: How to Create Reader Profiles/Personas to Inspire and Inform Your Blogging

#4: Add a personal anecdote

This isn’t a technique which you’ll want to use in every single post, but it’s very powerful when used sparingly.

Readers love stories, and they love to feel a sense of connection with another person. By telling a brief story from your own life, you hook the reader on an emotional level, not just an intellectual one.

My favourite example wasn’t originally a blog post at all. It was live, from Darren speaking on stage at BlogWorld Expo. He retells the story in the video post What My 4-Year-Old Son Taught Me About Successful Blogging.

Further reading: The Power of Being Personal on Your Blog (which also includes an anecdote!)

#5: Offer “take home” or “action” points

Sometimes, you’ll have a great post packed with useful content—but without anything for the reader to really grab hold of.

To help your reader engage, offer “take home” points, summing up the post, or “action” points: something that gets the reader thinking or some next step they can take. I’ve noticed that when I do this with posts, I get more comments and retweets than otherwise.

This is particularly crucial if you’ve written a post which is heavy on theory. There’s a great example here in Charlie Gilkey’s The Four Key Dimensions of Business, where he ends with four straightforward questions to help people start using what they’ve just read.

Further reading: How to Create Compelling Content by Inspiring Action

#6: Get readers to react

Sometimes, bloggers aim to use the power of reaction in quite a cynical way. They post rants—angry pieces which are just intended to start an argument or to get attention.

But when you encourage thoughtful reactions, you help readers to share their ideas—and to share your content. You turn them from passive consumers of your content into active engagers with it.

Getting readers to react might be as simple as asking “What do you think?” In most cases, though, you’ll want to pose a question or ask their opinion on something specific.

Further reading: 7 Questions to Ask On Your Blog to Get More Reader Engagement

#7: Include quotes from other bloggers

When you’re reading blogs, you might come across a great quote—a sentence or a paragraph which really resonates. Why not share it with your readers?

Including quotes from other bloggers can help you to back up your own opinions and facts: it proves that other experts in your field are saying the same thing as you.

Plus, quotes help break up a long blog post. They allow you to introduce a different voice into your piece, and can provide a starting point for discussion.

Further reading: Blogosphere Trends + Effectively Using Quotes

#8: Use an analogy

Maybe you’ve written a great post that explains exactly how something works, in painstaking detail. The problem is, your readers aren’t engaging with it—they’re not even reading it.

Can you come up with an analogy that helps the reader to understand?

A good analogy gives your reader a picture in their head, based on something familiar. It can give them that “Aha, I get it!” moment. It can help them look at something in a fresh way, like Starting a Successful Blog is Like Planning an Invasion. You can keep the analogy going as a running metaphor using language that relates to it (like “allies” and “skirmishes” in that post).

Further reading: Blogging is like…

#9: Make your language punchier

You’re a blogger—which means you’re a writer. You need to make every sentence and word work for you.

By “punchier”, I don’t mean you should be aggressive. I mean that your words need to be strong and engaging.

Cut out unnecessary words and phrases, like “it may be the case that” or “In my opinion” or “it’s quite probably true that”. You don’t need these wishy-washy qualifiers, and your sentences will reader more strongly without them.

Use everyday language. Short, simple words can convey your points far more effectively than grandiose, convoluted ones.

Further reading: Blogging is About Writing

I’ve given you nine ways to spice up your posts. Now it’s your turn! What’s your number 10?

Ali Luke is a writer, blogger and writing coach. She’s just launched The Blogger’s Guide to Freelancing, a fully updated and expanded version of her popular Staff Blogging Course. Grab your copy today for $29, and start using your blogging skills to make serious money.

Outsourcing: the Secret to Blogging Success

This guest post is by Mark Collier is the author of Link Building Mastery.

As an Internet entrepreneur, it’s easy to develop this sense of single mindedness—the if-I-can’t-do-it-no-one-can attitude. I call it RTODIY (refuse to outsource; do it yourself). Although the name does need a bit of work. Maybe I should outsource it…

The symptoms are: excessive DIY, penny pinching when you could outsource for little or nothing, and learning the basics of advanced theories in a vain attempt to save money.

RTODIY is also the major obstacle between your self-created job and a successful business that runs independent of you. As Keith Cunningham puts it, job is just an abbreviation for Just Over Broke.

Overcoming RTODIY

I have certainly done my fair share of RTODIYing, most recently with my experience in launching my relatively new website and writing and launching a new ebook.

I wrote all the content for my website myself and learned all I needed to know to create a website myself. While this is pretty common, this was only the beginning. I decided to write an ebook, and once it was finished, I knew I needed to create a sales landing page for my product.

Now for those who don’t know about landing pages, let me fill you in. Landing pages are designed to make all your ebook sales. Sure, promotion is crucial, and you need a great product, but without a great landing page, you’re wasting your time.

I recognized the value of a landing page and went about buying a template and customizing it, after, of course, I learned the basics of CSS.

This is what my landing page looked like:

That’s exactly what I expected would sell my $47 ebook! And I actually believed it would sell.

That was until I received the best business advice I have ever received from Glen Allsopp. I sent out an email to the 15 people I interviewed for the ebook, informing them of the new sales page. Glen said, “I hope you don’t take offence, but I really don’t think you’ll get a single sale with that landing page.”

And he was right. Not a single sale came from the first 300 people who visited the page.

So I decided to go and outsource—yes, I said outsource—the sales page design to a professional and the results were and are absolutely incredible:

What a turnaround! I certainly would be more likely to buy from a sales page that looked like this.

The results

When I talk about results, I mean money. While the orders certainly haven’t been unbelievable, they are far better than nothing, which is what my original page generated.

In the month since I launched the ebook—and I have no reputation or marketing budget—I have made seven sales. Okay, that’s not a mind blowing amount, but it’s $327 in sales, and the email sign up box has captured 120 email addresses.

I am more than happy with these results, having had no experience in launching a product, and no email subscriber list that I could promote the launch to. In fact, I didn’t even bother having a launch.

I expect sales to continue to grow, and my initial investment in that web designer to continue to pay off.

My learnings, your learnings

My reluctance to outsource to a professional web designer for $150 would have cost me $327 today, and what could be thousands in future earnings. I’ve learned that spending that extra bit up front distinguishes you from the competition, and is well worth the investment.

But I understand that not everyone will launch an eBook or create a sales page. So how can these learnings be applied to your blog, especially if you are a solo blogger?

If you find yourself doing all the work—and I literally mean all of it—you’re a class one RTODIYer, and you may need help. You need to learn the art of delegation and to commit to investing that extra bit into your blog that will come back and reward you many times over.

You need to stop acting like a one-person blog and starting acting like ProBlogger. After all, that’s how ProBlogger has been so successful: outsourcing and hiring (for free or otherwise) the best to do the work for them. Guest posts are just one example of that.

You wouldn’t have seen W.K Kelloggs out in the field growing the corn for his Corn Flakes, you wouldn’t see Michael Dell personally handling customer complaints against Dell, and you wouldn’t see Richard Branson micro-managing the 200 companies he has controlling stakes in.

All these great business people have committed to outsourcing. They have committed to investing in and trusting others, and ultimately they have overcome a human’s natural instinct to Refuse To Outsource and Do It Yourself.
That’s what your blog is, right? A business?

As a blogger, you should give up you RTODIY ways and move forward with your business in a more profitable direction. Trust in others and be prepared to invest in your blog, and you will reap the rewards. Here are a couple of ideas I know you’ll like:

  • Open your site up for guest posts. It’s a great, free way to take the writing pressures off you, while retaining full editorial rights.
  • Get a custom design made by a designer, or at least have a blog brand with logo and color scheme that’s consistent throughout your blog, Twitter, and Facebook page.
  • If you really want to step up to the next level and be an outsourcing master, why not hire a part-time writer or regular columnist? You can pitch their work to the big names in your industry and get a lot of exposure from them.

The general rule of thumb is to try to outsource your weaknesses (my big one is design), and give yourself more time to focus on your strengths. To control of your RTODIY and your blog will only go from strength to strength.

Have you outsourced any part of your blog, or are you a RTODIYer? I’d love to hear about your experiences in the comments.

Mark Collier is the author of Link Building Mastery, the best ethical guide to link building available on the web. With 86 powerful link building strategies and 15 interviews with link building interviews, including an interview with Yaro Starak. You can join the ethical link building revolution now.

Make Your Facebook Fan Page a Party

This guest post is by Caz Makepeace of y Travel Blog.

Facebook Fan pages are swiftly becoming a standard extension to blogs’ brands and messages. This is a highly effective form of engaging with your target market and building a community around your brand.

If you focus on making your Fan page your homepage for the social web, you can create a page that serves as your mini-hub. Then use it as your platform to connect on a deeper level.

Today’s currency is engagement

People like to socialize with, and ultimately do business with, people they like and trust. So it’s very important that you’re actively engaging with your followers and they are engaging with you—hence the word “social”. That’s how you build strong and rewarding relationships.

From personal experience, by building an engaged and interactive community through our own travel blog’s fan page, our community member numbers grow every day. And although ours may not have as many fans as some other Fan pages, it does have a great deal more engagement, which is not only important to us, but important to Facebook.

Facebook rewards you for building relationships. The degree to which you engage with your fans, and how much they interact with you, determines whether your status updates show in your fans’ news feeds.

Strive for social success first, not marketing success

There are five critical errors most people make when they start using social media for business.

The secret to our success has been very simple. We made the intention for our Fan page to build an engaged community and start conversations. We wanted to create a place where those within our travel community can meet for some socializing and fun, not just get travel tips and information. Our intention is not to use our Fan page purely as a marketing tool.

Although we know it’s a highly effective tool, we do not build our fan page community based on this. If your intention is just to use your page as a tool to promote your products, that will clearly come through, and your success with Facebook will be limited.

Think of those who are most successful in your niche. I bet most of them began blogging by building their brand and a community first, and any monetization came later. First, build a passionate community based around social interaction and sharing. Any monetary rewards will come naturally later on.

Make your Fan page a party

We approach our Fan page strategy as if we were hosting guests at a party. For us to remove all thoughts of the page being a marketing tool, we had to think of it as the type of place we’d like to hang out. So our intention was to make our fan page more like a party. We love to socialize, and have never been shy in hosting parties in real life in any of the countries we’ve lived in. After all, isn’t that what the “social” part of social media is all about?

We invite and welcome

First of all, we invite and we welcome visitors. No one will come to your party if you don’t first invite them. We have clear invitations set up on our blog and all our other online platforms. And when our new guests arrive, we warmly welcome them in. We tag and give a shout out by video to every 100th guest. And we also have a “Fan of the Month,” which is the person who has contributed the most to the community in that time.

We interact and respond

This is our biggest recommendation for keeping social media “social.” How long would your party last if you didn’t talk to your guests? Or worse still, if they spoke to you and you ignored them? We do not ignore our guests. We respond to every comment left on our Fan page. Yes, it takes work, but we value our community members and suggest you value yours. Fostering a community involves a strong leader who supports, encourages, recognizes, and inspires.

Managing fan comments has become much easier since we started using a great free app called Hyper Alerts.

We ask questions and share

To be interesting, you must be interested. The best way to get to know new people is to ask questions. Remember, people like to talk about themselves, so let them. Don’t make the conversation all about you, what you’re doing, and your opinion.

Ask questions as a way to get your fans to share, to stimulate conversation, and to give advice. A lot of people won’t open up initially if they don’t feel like someone wants to listen or will respond. Be the listener and when your guests do answer the question and share, be the responder. Continue to ask questions throughout the conversation to encourage a more in-depth discussion.

At least once a month, we have a status update that runs something like this:

“Go ahead and introduce yourself:

  1. Where are you from?
  2. Where are you currently?
  3. What is your favorite travel destination?
  4. Can we help you with anything?”

This gets people to open up and feel welcomed. Sharing helps others to make new connections and form bonds. Simply through this particular update, community members become aware of others’ geographical locations and special interests, and can connect more directly. Sharing also shows that you are interested in and care about your fans. We also make an effort to share other people’s articles, videos, and blog sites through our Fan page.

Every Friday we have “Post Your URL Day,” when we encourage other travel bloggers to post their URLs and a three-line description under their status updates. From the URLs posted, we randomly choose a winner to do a featured interview on.

We say it with photos

Pictures really do tell a thousand words. Being in the travel industry, we find there’s no better way to inspire others and stir emotion than through travel photos. So we post a daily travel photo of a destination we have personally visited.

We also post random photos from our day-to-day lives. That way, our community members get a behind-the-scenes look into our life that creates a deeper connection.

People love to look at others’ personal photos, and Facebook is great for that. And did you know that using photos to stand out in the Facebook news feed carries more weight than text updates when it comes to your Facebook EdgeRank Score?

We play games

Everybody loves a good game—especially if they’re at a party and there are a few beers involved! There won’t be beers at your Fan page party, but you can still have a good time. We run a “Where in the World” game, where we upload a travel photo from somewhere in the world, and our fans have to guess the location. This stirs interaction and creates a fun vibe.

We also have “Happy Hour” once a week, where we encourage our fans to post a link to their favorite blog, website, or resource on the Web. Take some time to think of games you can play on your Fan page that relate to your niche and encourage participation.

We run competitions

Once you have enough fans engaged and interacting at your party, consider introducing competitions with prizes to let them know you appreciate them. We run photo contests every second month with a different photo theme which relates in some way to our prize. Last month’s prize was a backpack sponsored by Kelty, and the photo theme was National Parks. Fans get to vote on the best photo, and the top five are then sent to the sponsoring company, which selects the ultimate winner. Competitions like this are a win-win for you and your sponsor, who gets exposure to a new audience.

New ideas for a fantastic fan page party

Keep thinking of new ways to make your Fan page—and party—better. Don’t initially approach Facebook asking, “How am I going to use this as a monetization tool?” Instead, ask “How am I going to make this the fun place to hang out?” That’s the way to create an engaged community.

Don’t just create a Fan page, create an experience. Get this right, and the rest will naturally follow.

How much of a community are you building around your brand on Facebook?

Caz Makepeace has been travelling and living around the world since 1997. Along with her husband Craig they are the founders of y Travel Blog. You can visit her Facebook Fan Page or sign up for herRSS Feed.