This is a guest contribution from Richard Akhmerov.
Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at the following if you don’t practice it by trying.
But there is one thing missing from all of this marketing talk. And it has to do with the epicenter of marketing and copywriting. What creates the language of selling, and how does it work?
The language of selling is not a single language. In fact, every product, idea or service has a different language for selling. In order to find out the language your product is using, you need to live the product. But there are a few ways to make this easier to understand…
You can activate the language of selling by finding out the core buying emotions used with prospects of the product or service.
This can be accomplished in multiple ways. The most important thing to do is listen. Any category most likely has a forum associated with it. Whether it’s car parts, video games, weight loss, relationships, etc…
To find out the core buying emotions, you need to learn the language of these prospects. By surrounding yourself with prospects, you have the ability to listen to the way they talk, the way they discuss their problems, and the way they feel about certain subjects.
This is gold.
Few marketers go to these steps to find out what their prospects ACTUALLY want. Most marketers will sit there and guess as to how their prospects will react. This isn’t a powerful tactic, and will not generate huge results for your marketing efforts.
Remember, forums aren’t the only place to find networks. You can join Facebook groups, watch Youtube videos and read the comments, or go to established sites with a following.
Your prospects are located in the comments. And by reading them, you will quickly gain an understanding of what they’re looking for.
If you go on a tech site like Engadget or Gizmodo, you can quickly discover what is lacking from a certain product. These customers know what they want and what they’re looking for, unfortunately, few big companies spend the extra time to hear out their customer’s needs.
But it is all right there in front of our eyes. And this applies to any subject and any product.
For example, let’s say that you have a product in the weight loss category. You can visit more established websites and go through the articles. Most articles will have a comment section below…
Read the comments, and see how the customers react. You WILL find problems that are addressed but never solved. Here is your chance to change that by incorporating it into your product.
Find out the needs of your customers and solve them. Use their language to connect with them. Now you have a winner.
Richard Akhmerov is from Devore Agency, you can learn more great information by visiting the website.