Georgina Laidlaw
Easy Content Scheduling for Bloggers
22nd of October 2010 Georgina Laidlaw 48

Easy Content Scheduling for Bloggers

I know what you’re thinking: a content schedule? How hard can it be? Get a calendar, drop a blog post onto each day, and you’re done. Right? Well, sort of. That approach might be fine in the early days of a blog, when you feel the need to cover every ...more
Writing Content
The Blog World Paradox: a Blog Action Day Case Study
15th of October 2010 Georgina Laidlaw 16

The Blog World Paradox: a Blog Action Day Case Study

Today, Darren and thousands of other bloggers are congregating in Las Vegas for Blog World. It’s fitting that Blog Action Day should coincide with the world’s largest blogging conference. Particularly this Blog Action Day, which focuses on water. When we think about water issues, we don’t need to close our ...more
General
Will You Be Blogging for Blog Action Day?
12th of October 2010 Georgina Laidlaw 36

Will You Be Blogging for Blog Action Day?

It’s that time of year! This Friday is Blog Action Day — a chance for bloggers the world over to raise awareness of a particular issue. This year, the theme is water, and the good people at Blog Action Day HQ have announced that the White House and the UK ...more
ProBlogger Site News
How to Assess Blog Content Submissions
1st of October 2010 Georgina Laidlaw 23

How to Assess Blog Content Submissions

When Darren announced he’d hired a Content Manager, one fan commented that she hoped this would ensure greater consistency in the quality of guest posts published on ProBlogger. That comment points to a conundrum that every blogger faces: how can we assess guest submissions objectively? We probably find it easy ...more
Miscellaneous Blog Tips
4 Ways to Use Twitter to Support Your Blog
17th of September 2010 Georgina Laidlaw 51

4 Ways to Use Twitter to Support Your Blog

In the race to social media stardom, plenty of bloggers have joined Twitter and are furiously tweeting the titles and openings of every post they publish. When they launch a product or open registration for a seminar, they tweet that. But surely these can’t be the only ways to support ...more
Social Media
5 Ways Your Blog is Undermining Your Business
14th of September 2010 Georgina Laidlaw 58

5 Ways Your Blog is Undermining Your Business

Many entrepreneurs and small business owners start a blog to support their business. A blog, they figure, will allow them to illustrate their knowledge to clients, build a reputation and brand, get people to check out their work, and take the place of that pesky enewsletter they started a year ...more
Business Blogging
Save the Sanctimony: Make Your Blog Sound Like a Trusted Friend
10th of September 2010 Georgina Laidlaw 36

Save the Sanctimony: Make Your Blog Sound Like a Trusted Friend

We all know that rapport is essential to developing lasting relationships with readers. Central to that sense of rapport is how closely you align yourself with your readers. Take a look at your last few blog posts. Do you sound like a trusted friend, or a stuffy (or sanctimonious) authority? ...more
Writing Content
Avoid Blogger Burnout: 5 Tips to Save Your Sanity
4th of September 2010 Georgina Laidlaw 61

Avoid Blogger Burnout: 5 Tips to Save Your Sanity

For the beginner, the blog learning curve can be steep. As well as all the technical and blog visibility issues, there are questions about focus, content types and research, and of course reaching readers. You’re plugging away, day after day, and getting little in the way of recognisable success. How ...more
Miscellaneous Blog Tips
How to Outsource Your Blog… Or Part of It
2nd of September 2010 Georgina Laidlaw 35

How to Outsource Your Blog… Or Part of It

You don’t need to be a big-time blogger to need to outsource some aspect of your blog. A beginning blogger with a serious business plan might want to contract a designer to create a skin for their blog. A entrepreneurial blogger might want to outsource some writing, or have an ...more
Miscellaneous Blog Tips