Georgina Laidlaw
Four Professional Editing Techniques that Boost Post Value
5th of December 2010 Georgina Laidlaw 41

Four Professional Editing Techniques that Boost Post Value

Putting aside grammar, spell-checking, and similar post QA techniques, editors commonly rely on a suite of tactics to help boost the communications value of content. They’re easy to apply, and don’t take a whole lot of expertise or time. Perhaps you can (or do?) use them to hone your posts. ...more
Writing Content
Inspiration vs. Obligation: the Great Creativity Debate
27th of November 2010 Georgina Laidlaw 56

Inspiration vs. Obligation: the Great Creativity Debate

Ali’s recent post discouraged us from forcing creativity. If you don’t feel it, she said, don’t write. Yet Gretchen recommends sitting down and writing every day, because you’ll get in a rhythm and stay connected to your material. Well, which is it? Should you force yourself at your blogging, even ...more
Writing Content
How Article Frames Show Readers a Clearer Content Picture
20th of November 2010 Georgina Laidlaw 22

How Article Frames Show Readers a Clearer Content Picture

Consider these two ideas: tennis and your lounge room. These ideas appear disparate. Tennis? My lounge room? So what? Put a Nintendo Wii into the picture. Now you have a frame—or context—for the two ideas. Within the frame provided by the Nintendo Wii, tennis in your lounge room makes sense. ...more
Writing Content
The Blog Is Dead: Long Live the Blog
6th of November 2010 Georgina Laidlaw 56

The Blog Is Dead: Long Live the Blog

How do you define what a “blog” is? Back in the day, a blog was a weblog—an online journal. This definition had connotations of timeliness, of narrative, and of a personal focus. But these days, blogging has expanded. Bloggers may be hobbyists or corporate CEOs. Blogs may be personal or ...more
Writing Content
Scribe SEO Deal Closes November 5
4th of November 2010 Georgina Laidlaw 9

Scribe SEO Deal Closes November 5

Scribe SEO‘s special Step Up deal is about to close. If you haven’t taken advantage of it yet, time is running out. According to Scribe, “SEO is not rocket science … You know you have to create valuable, reader-focused content, and also: You’ve got to do keyword research. You’ve got ...more
Search Engine Optimization
Review: Successful Blogging in 12 Simple Steps
2nd of November 2010 Georgina Laidlaw 29

Review: Successful Blogging in 12 Simple Steps

For the beginning blogger who has limited experience, but lots of enthusiasm, Successful Blogging in 12 Simple Steps makes an ideal primer. Written by Annabel Candy, from Get In the Hot Spot, this twelve-chapter ebook (lucky thirteen, if you count the bonus chapter) touches on all the basics, from choosing ...more
Miscellaneous Blog Tips
Google Feedburner Delivers Real-time Traffic Stats
29th of October 2010 Georgina Laidlaw 23

Google Feedburner Delivers Real-time Traffic Stats

This week, Google unveiled an upgraded Feedburner stats package that provides real-time data on clicks, views, and podcast downloads. For the social media fanatics, the Feedburner team add that, “if you use the FeedBurner Socialize service, and your platform uses PubSubHubbub or you ping us when you post, you can ...more
Blog News
The 7 Harsh Realities of Blogging for Bucks
27th of October 2010 Georgina Laidlaw 33

The 7 Harsh Realities of Blogging for Bucks

At this year’s Blog World Expo, Darren joined with Brian and Sonia from Copyblogger for the keynote presentation, entitled The 7 Harsh Realities of Blogging for Bucks. As Sonia explained, these seven “crying babies” of blog monetization are worth noting and understanding. But as the keynote speakers address each of ...more
General
3 Critical Steps for Blogging Success
23rd of October 2010 Georgina Laidlaw 39

3 Critical Steps for Blogging Success

While he was at Blog World, Darren met with Abbey Prince Johnson from WebProNews. In this interview, Darren explores what he believes are the three critical steps to blogging success. You’ve got a blog, but where do you go from there…? More WebProNews Videos
Miscellaneous Blog Tips