Georgina Laidlaw
Book Review: Marketing In the Round
25th of June 2012 Georgina Laidlaw 5

Book Review: Marketing In the Round

Not long ago we published the post 5 Ways Blogging Supports a Multichannel Marketing Strategy by Geoff Livingston. Geoff’s one of the authors of Marketing in the Round, How to Develop an Integrated Marketing Campaign in the Digital Era. Written with Gini Dietrich, Marketing in the Round is a marketing ...more
Blog Promotion
Titles That Work on ProBlogger—And Why
20th of June 2012 Georgina Laidlaw 33

Titles That Work on ProBlogger—And Why

Darren recently highlighted some of the posts that attract clicks at Digital Photography School. Many readers were interested to see the kinds of titles that do well here at ProBlogger, so today I thought I’d show you the posts that garnered a lot of traffic here in April. The top ...more
Writing Content
Four Reader Myths You Can Safely Ignore
28th of April 2012 Georgina Laidlaw 17

Four Reader Myths You Can Safely Ignore

In blogging, we often talk about the reader or the visitor, and what our audiences like (or don’t!). A lot of blanket statements are made around the ways we approach and connect with our audiences. But many of these ideas are little more than myth. Let’s look at four of ...more
Writing Content
Better Buttons Part 2: Buttons as Brand Engagement Tools
16th of March 2012 Georgina Laidlaw 23

Better Buttons Part 2: Buttons as Brand Engagement Tools

Earlier today, the Ninja made an important point about buttons on your blog: he said that users have an expectation about the kind of response they get when they interact with a button. In a world where engagement is the blogger’s ultimate goal, we can take this one step further. ...more
Miscellaneous Blog Tips
Blog Wise Tip 7: Use the Right Tools
2nd of March 2012 Georgina Laidlaw 27

Blog Wise Tip 7: Use the Right Tools

You might think that, with blogging being a digital pursuit, the bloggers we interviewed for Blog Wise would be right up with the latest and greatest productivity gadgets, philosophies, and software. They’re not. Physical tools Interestingly, almost every one of the bloggers we spoke with relies on physical productivity tools ...more
Be Productive
Blog Wise Tip 6: Build a Productive Team
1st of March 2012 Georgina Laidlaw 11

Blog Wise Tip 6: Build a Productive Team

“Have you ever merged together four different companies with four different partners, and employees from one company and another company?” asks Brian Clark of Copyblogger.net. “Oh my goodness, it was quite stressful.” But, he adds, now that the transition’s complete, “It’s amazing to me, what we can do.” All of ...more
Pro Blogger Interviews
Blog Wise Tip 5: Manage Distractions
29th of February 2012 Georgina Laidlaw 23

Blog Wise Tip 5: Manage Distractions

Given their productivity levels, you might think that A-list bloggers don’t get distracted. The truth, as the interviews in Blog Wise show, is that they’ve learned to deal with distractions so that they don’t rule the day. Distraction #1: Social media Is social media sucking up your time? Give yourself ...more
Pro Blogger Interviews
Blog Wise Tip 4: Choose a Structure that Works for You
28th of February 2012 Georgina Laidlaw 20

Blog Wise Tip 4: Choose a Structure that Works for You

All the bloggers we spoke to as we researched Blog Wise had an opinion on structure. Even those, like Matt Kepnes of NomadicMatt.com, who doesn’t blog to regular schedules, noted that they had particular times that were good for certain work tasks, and particular times that tended to be less ...more
Pro Blogger Interviews
Blog Wise Tip 3: Plan for Productivity
27th of February 2012 Georgina Laidlaw 23

Blog Wise Tip 3: Plan for Productivity

Given all the tasks that can crop up on a blogger’s to do list, it’s no surprise that many of us struggle with task planning and control. Even the big-name bloggers we interviewed for Blog Wise grappled with these issues. Having realized the negative impacts of stress on her productivity, ...more
Pro Blogger Interviews