Georgina Laidlaw
Do You Need a Pinterest Consultant? Interview with Jade Craven of dPS
6th of March 2013 Georgina Laidlaw 22

Do You Need a Pinterest Consultant? Interview with Jade Craven of dPS

Back when Pinterest was brand-spankin’-new, we heard the same cry from a lot of Problogger.net readers: “Not another social network! Who has time for all this?!” Who indeed? Each social network is different, and they all require slightly different approaches and skills. One potential solution for more than a few ...more
Social Media
The State of the Blog Sales Market: Interview with Andrew Knibbe of Flippa
20th of February 2013 Georgina Laidlaw 20

The State of the Blog Sales Market: Interview with Andrew Knibbe of Flippa

As blogs are increasingly recognized as business assets—or businesses in their own right—more entrepreneurs and publishers are looking to enter the blogosphere by buying a blog. And as we’ve already seen this week, in many cases, bloggers are happy to sell. While blogs are often bought and sold privately, to ...more
Blogging for Dollars
Redefining “Quality Content” … And Writing It
15th of January 2013 Georgina Laidlaw 24

Redefining “Quality Content” … And Writing It

Sometimes, I think that if I hear the cliche “content is king” one more time, I’ll scream. …Okay, maybe I already have. Everyone’s talking about content marketing now that Google’s put (more) emphasis on “quality content”, but no one really seems to be talking about what “quality content” actually means. ...more
Writing Content
15 Social Media Mistakes that are Strangling Your Success
16th of December 2012 Georgina Laidlaw 37

15 Social Media Mistakes that are Strangling Your Success

While it’s not new, I’m often surprised by the way bloggers use—and mis-use—social media. Each of us has our own blogging journey, and we use different tools in our own unique ways. Yet there are still quite a few very common errors that I continue to see bloggers making as ...more
Social Media
Blogging the Festive Season: The Not-for-Profit Blog [Case Study]
2nd of December 2012 Georgina Laidlaw 5

Blogging the Festive Season: The Not-for-Profit Blog [Case Study]

Stephen Pepper is insurance administrator by day, youth worker and blogger by night. He and his wife run Youth Workin’ It, a not-for-profit site that provides consultancy and services for youth workers and organizations worldwide. This includes blogging 6 days a week about youth work. As part of our Blogging ...more
Miscellaneous Blog Tips
Blogging the Festive Season: The Digital Publisher [Case Study]
2nd of December 2012 Georgina Laidlaw 6

Blogging the Festive Season: The Digital Publisher [Case Study]

Kimberly Gauthier has been running online pet magazine Keep the Tail Wagging for just on a year. As part of our Blogging the Festive Season series, we asked a few questions about how she’s squaring up for her first festive season on the blog. You started Keep the Tail Wagging ...more
Blogging for Dollars
Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study]
1st of December 2012 Georgina Laidlaw 2

Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study]

Tara Gentile is a blogger and business strategist whose online presence underpins her thriving consulting business at taragentile.com. As part of our Blogging the Festive Season series, we asked her how the festive season affects her business and blog. What does preparing for the festive season mean for your business? ...more
Miscellaneous Blog Tips
5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)
25th of November 2012 Georgina Laidlaw 20

5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)

Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study, 62% of respondents said “blogs are the most appealing medium for business to promote a brand.” If you’re in a business that’s paying an agency to create ...more
Blog Promotion
How to Make Sure Your Content Marketing Does the Job
19th of July 2012 Georgina Laidlaw 17

How to Make Sure Your Content Marketing Does the Job

Earlier today Darren talked about content marketing as a traffic generation strategy, and he mentioned the content marketing we did for the launch of Blog Wise. The table he showed in that post, which breaks down the different sites we guest posted at, and the key messages we presented, points ...more
Writing Content