Darren Rowse
Shawn Collins on RSS: RSS & Blogs and Affiliate Marketing [MarketingStudies.net]
30th of October 2004 Darren Rowse 1

Shawn Collins on RSS: RSS & Blogs and Affiliate Marketing [MarketingStudies.net]

Here is an interesting interview with Shawn Collins (an affiliate program manager) on the topic of RSS & Blogs and Affiliate Marketing. ‘Since it’s increasingly challenging to reach the inbox of affiliates, with Spam filters, ISP black lists, abandoned email addresses, etc., I think RSS will emerge as the preferred ...more
Affiliate Programs
Blogs a good buy for Advertisers
30th of October 2004 Darren Rowse

Blogs a good buy for Advertisers

‘Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren’t more advertisers and bloggers getting together? Fear, ignorance and the knowledge ...more
Advertising
Google Sees Brand-Advertising Opportunities
26th of October 2004 Darren Rowse

Google Sees Brand-Advertising Opportunities

Those of you using Adsense might be interested in some of the upcoming changes and directions of the program being talked about by Google executives. ‘ After building its business through direct-response search listings, Google is likely to expand into brand advertising. Speaking to investment analysts on the company’s first-ever ...more
Adsense
The World of Contextual Advertising
26th of October 2004 Darren Rowse 1

The World of Contextual Advertising

Puneet Mehrotra has a good article introducing the The World of Contextual Advertising. He writes – ‘How much? Good question. I know of webpreneurs whose earnings range between $200 to $2,00,000 per month. Of course, it’s not child’s play. But no one said earning big bucks is a child’s play!…’ ...more
Advertising
10 No-Cost Ways to Generate Site Traffic
25th of October 2004 Darren Rowse 4

10 No-Cost Ways to Generate Site Traffic

‘No matter how cool your site or how fabulous your product, you’re not going to generate enough sales to make your business viable unless you can generate traffic. You have to get the word out about your site and give people a reason to visit it, or else you’ll go ...more
Blog Promotion
The Impact of Blogs on PR
25th of October 2004 Darren Rowse

The Impact of Blogs on PR

Steve from Micro Persuasion has kindly posted a presentation he did on the Impact of Blogs on PR. It is a well thought out presentation that covers the basics through to some good conclusions on the topic – complete with powerpoint slides and audio. ‘Bloggers are the leading force of ...more
Blog News
BloggerCon – Making Money with Your Blog
20th of October 2004 Darren Rowse 4

BloggerCon – Making Money with Your Blog

Doc Searls has an interesting post on making money with blogs in preparation for a session on the topic at the next Blogger Con. He asks a lot of thought provoking questions and then puts forward an interesting case… ‘As you can see, I have a position here. I believe ...more
Pro Blogging News
Blogs and Newspapers – Command Post
19th of October 2004 Darren Rowse

Blogs and Newspapers – Command Post

The Command Post did a talk to editors of Associate Press newspapers recently and put the content of what he said up online – its well worth the read. ‘Here’s the lesson from Command Post: information in general, and news in particular, is now a flow, and not a stock. ...more
Blog News
Corporate Bloggers
19th of October 2004 Darren Rowse

Corporate Bloggers

Sifry is writing about Corporate Blogger today – he numbers them as 5000: ‘These are people who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are ...more
Business Blogging