There is a lot of articles out there about how to optimize your blog for search engines – Google in-particularly – but this one has some pretty handy tips on SEO and promoting your blog. The key one really is to find ways to get others to link to your site – using the keywords you are targeting on your search engine.
Of course this isn’t always easy – I get emails every day from people asking me to link to them, sometimes for reciprocal links, but 99% of the time they go straight to the trash bin. People WILL link to you if you write quality content and treat them with respect and genuineness. It is also worth thinking a little creatively about this also – if you can actually provide other sites and bloggers with a service that will benefit their blog whilst still giving you a link (with your targeted wording) you can do quite well. This is why our ‘mini medal table’ at our recent Olympics Blog was so successful. We provided bloggers with a free medal table that was updated live with medals won – but the table contained around 12 links back to our site using keywords that we’d chosen such as ‘Medal Table’ which linked to our medal table page. This page was hugely successful during the games – it ranked #1 on google and because it was one of the most searched for terms those weeks we generated hundreds of thousands of visitors.