Do you want to generate good traffic on your blog and therefore give yourself a chance at earning an income from it? Quality Content is an essential first step – but it is not always enough – you need to work on Quantity also.
On virtually every Blog tips article I’ve ever read I’ve seen advice about ‘Quality Content’. The theory is that if you write interesting, well informed, insightful posts – people will come to your blog. I’ve written this advice in numerous places on this blog already – and let me say I stand by it as solid advice. I work hard at providing quality content on my sites. After all without it you’ve got little chance of a repeat visitor to your site.
Having said this I also am a big believer in providing Quantities of Content also.
Someone emailed me recently asking me to take a look at their blog. They had worked very hard on writing some great articles, they’d paid for a designer to design a beautiful site, they had added adsense and affiliate ads and had optimized their pages well for Google (they were in the top 3 for a number of search terms). The only problem was that they were only generating a handful of daily visitors and their revenue was just a few cents (if that) each week.
One of the main reasons I feel that their site was only going to ever go so far was that they spent so much time writing quality content that they only ever posted one post per day at the most (and none on weekends). After over three months of blogging their whole site was only 60 posts/pages. They were good pages but there just wasn’t very many of them. Now I’m not wanting to say that a 60 page blog can’t earn revenue – if those 60 pages all rank highly in Google on some popular and high paying keywords they could do ok – but at that rate I doubt this blogger will make more than a dollar a week for at least a year or two. They just don’t have enough pages.