Darren Rowse
2005 Australian Blogging Conference
2nd of December 2004 Darren Rowse 1

2005 Australian Blogging Conference

Just found a site for the 2005 Australian Blogging Conference. Not much in the way of details of a time and place yet – except to say that it will be in Melbourne sometime in February 2005. Suits me fine as that is my home city and apart from two ...more
Pro Blogging News
Monetizing Blogs
2nd of December 2004 Darren Rowse 1

Monetizing Blogs

In stark contrast to the last post, Jasen Dowdell at marketing shift predicts that Bloggers will start to get more and more attention from Ad agencies. He predicts: ‘- Ad agencies will seek out A-List bloggers who have strong relationships with other A-List bloggers to head up their blog placement ...more
Pro Blogging News
No Money in Blogging?
2nd of December 2004 Darren Rowse 1

No Money in Blogging?

Steve Smith from EContent writes that there will be no dollars in blogging in 2005 for bloggers or networks (like Gawker and Weblogs Inc) who are directly blogging. He writes: ‘The wild and wooly blogosphere itself will not make money for many, including blog networks like Gawker Media and Weblogs ...more
Pro Blogging News
American Roulette
1st of December 2004 Darren Rowse 1

American Roulette

American Roulette is an interesting case study of a blogger using the medium to make a few dollars. Its written by a ‘professional casino cheater’ who gives thoughts on casinos and gambling. The site isn’t highly monetized at this point – Income streams so far seem limited to Amazon affiliateship ...more
Case Studies
JenSense – it’s all about the AdSense…
1st of December 2004 Darren Rowse 4

JenSense – it’s all about the AdSense…

JenSense will be a blog to watch if you’re using Adsense as it is run by ‘Jenstar’ who is a legend in Adsense forums where she is a moderator and guru. I’m putting this on in my RSS tracker as we speak – sure to be some useful tidbits in ...more
Adsense
Online Retail Traffic Surges on Thanksgiving Day and Black Friday
1st of December 2004 Darren Rowse

Online Retail Traffic Surges on Thanksgiving Day and Black Friday

Clickz reports that ‘Online Retail Traffic was up on Thanksgiving Day and Black Friday – ‘The market share of U.S. visits to the online shopping category was up 27 percent this Thanksgiving Day over Thanksgiving Day last year. Shopping visits on Black Friday this year were up 24 percent over ...more
Blog News
Price Rise Fuels Online Ad Increase
1st of December 2004 Darren Rowse

Price Rise Fuels Online Ad Increase

‘Online advertising grew 2.5 times as fast as overall U.S. advertising in the first three quarters of 2004, according to data released by TNS Media Intelligence/CMR. Online advertising in the U.S. totaled $5.59 billion for the first three quarters of this year, up 25.8 percent over the $4.45 billion measured ...more
Advertising
Blogs – Diamonds in the Rough
1st of December 2004 Darren Rowse

Blogs – Diamonds in the Rough

Richard Zwicky writes that ‘Blogs are Diamonds in the Rough Blogs are a potential diamond in the rough for your businesses marketing effots. The material posted on an ongoing basis to blogs are a veritable gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, ...more
Blog News
What Every Blogger Needs To Know About Their Target Audience
30th of November 2004 Darren Rowse

What Every Blogger Needs To Know About Their Target Audience

John Taylor writes on the topic of keeping your reader in mind as you blog…. It doesn’t matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I used the word want and not the ...more
Miscellaneous Blog Tips