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About ProBlogger

Welcome to ProBlogger – the Blog that helps bloggers to add income streams to their blogs.

My name is Darren Rowse and I’m a full time Blogger making a living from this new and dynamic medium from blogs like Digital Photography School.

Back in 2002 I stumbled upon an article about ‘Blogging’. I didn’t know it at the time but that moment changed my life. I know that statements like that belong on those cheesy ‘buy my book’ sites (don’t worry I’m not selling anything) but it is actually true.

Within 24 hours of reading the article I had started my own Blog – a personal blog where I’ve explored issues of Pop Culture, Spirituality and Blogging ever since. I learnt so much for the experience of that blog that I’ve since started many other blogs.

In 2005 I embarked with three others on the biggest blogging project I’ve ever done – b5media – a blog network that has over 100 blogs written by many bloggers from around the world.

As my blogs have grown in popularity and have begun to generate income Blogging has grown from a hobby (some would say an obsession), to a part time job through to a fully fledged business in recent times. I have slowly built my blogging into a income source that has enabled me to dedicate more and more time to the medium to the point where I am currently a full time blogger – a ProBlogger.

If you want to read an extended version of my story I’ve written it at Becoming a ProBlogger. You might also like to visit my ProBlogger in the Press page.

This site is dedicated to helping other bloggers learn the skills of blogging, share their own experiences and promote the blogging medium.

I started it in September 2004 mainly because I wanted to keep a record of what I was learning about blogging for money. Since then I’ve added over well over 3500 articles, tips, tutorials and case studies to my archives here.

If you would like more information on ProBlogger please get in touch with me through my contact page.

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I hope you enjoy ProBlogger.

Google AdSense Review

Go4-Webmaster.com has a good review of the Adsense Program from Google.

“Google AdSense is for someone who wants a complete solution. It might not fill all of your ad inventory (well, maybe, now that you can have up to 3 units served on a page), but it will do good with what it does fill. It’s simple, easy, and all encompassing. With fluxuating EVERYTHING, it’s difficult to produce a larger yield then well targeted Sale/Lead affiliate programs. That being said, it’s an excellent program for webmasters who rather focus on content. It’s potential revenue power is, however, extraordinary.”
Read more at Google AdSense Review – Go4-Webmaster.com

I’ve been using Adsense for close to a year now and find that it is very useful on some blogs but next to useless on others. I’ve got friends who run niche blogs on highly targeted subjects (sometimes quite localized on particular countries) and they have struggled to have any ads served to their blog. As with any contextual advertising it largely depends on your content as to whether it will work or not.

Get some good Adsense tips in our Adsense for Bloggers tutorials.

Revenue Generation Ideas for your Blog

Oristus has posted a fantastic list of Revenue Generation Ideas for your blog. It is one of the most comprehensive lists I’ve seen so far on the topic and covers everything from Premium Content Offerings through to Classifieds through to RSS Ads and RSS Premium Feeds. Here is one of the more creative ideas that would definately suit some specialist blogs:

Help People Online / Consulting: Provide real-time consulting advice to people. Allow people to pay to access the brains behind the web site, newsletter, or forum. Google does something like this with Google Answers. If a web site owner is an expert, that owner can do ad hoc consultation. This can be done via email, forums, IM, blog comments, webcams, or WebEx (disclaimer: I own stock). The idea is to provide help to people via the web and ask them to pay for it.’

Read more at Oristus :: Money Honey: The List of Revenue Generation Ideas Also Check out our Blogging for Dollars post.

Submit your Blogging Tips

Whilst I’ve been blogging for close to two years now and am fortunate enough to earn a full time (ish) living from my blogging activities I by no means know everything there is to know about Blogging. Whilst I’ve written over 100 tips so far on this blog there are a lot more areas I’d like to see covered and I believe you and other readers like you could really add to the information I’m collecting here.

I’d love to learn from you and your experience and am always looking for Blog Tips to publish. I’d love to publish and/or link to (on your own blog) your tips on any of the following topics:

- Review a blogging tool or platform
- Share the story of your site in relation to earning revenue
- General blogging tips about writing content
- Tips on Search Engine Optimization or blog promotion
- Tips on Blog design
- Reviews of advertising or affiliate systems that you’ve tried and tips on how to get the most out of them.
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Getting your blog to the top of the Search Engines

Search Engine News Journal has posted 10 great tips to get your blog ranked at the top of the Search Engines. I really like their approach because they acknowledge that it takes time to get your blog high up the rankings. I also like this tip about ‘titles’:

‘Create a killer Title tag. Title tags are critical because they’re given a lot of weight with all of the search engines. You must put your keyword phrases into this tag and not waste space with extra words. Do not use the Title tag to display only your company name, or to simply say “Home Page.” Think of this tag more as a “Title Keyword Tag” and create it accordingly. It should reflect exactly what your page is about, using the keyword phrases people might be using at a search engine to find your company.’

Read more at Search Engine News Journal – Ten Tips to the Top of the Search Engines and read more about how titles are everything.

Tips to Increase CTR on Google Adsense

Webmaster Articles has a good post about increasing your CTR (click through rate) on Adsense. They write some good posts – similar to some of what I’ve written in my Adsense for Bloggers Tips. Here is one that they write that I’ve found to work very well for me also.

“#2 Blend the background and border to match the page’s background.  You don’t want to trick visitors into clicking, but you don’t want them deadened by banner blindness either.”
Read more at Google Adsense: Tips to Increase CTR

Add Categories to your Blogger Blog

With Movabletype and many other platforms categories enable a wonderful way of organizing your blog. Each post in this blog is allocated to a category (or more than one) which means readers only interested in one topic (Adsense for example) can easily find every article on the site focusing upon it. In effect you can end up with many targeted mini blogs within the bounds of your full blog with categories.

One of the frustrating aspects of using the Blogger blogging platform is their lack of a categories feature. It is one of the reasons that I gave Blogger away shortly after starting my first blog.

Spide it Grasp it Enjoy it has just posted a tip/hack on how to add categories to your Blogger blog. I’ve not tested it but it looks pretty simple to install and could prove to be a very useful feature. Let me know below how you find it if you give it a go.

Blog Referal Statistics as an SEO Tool

SEO Scoop suggests that your blog’s log files (or stats package – especially key word referrers) are a great tool for optimizing your site for search engines. This is good news because one of the most useful SEO tools that you have at your disposal is right at your fingertips! They write:

“The log files from your web site traffic can be an important aspect of your SEO research. You can find an amazing amount of information embedded within the logs. For example, today I noticed seven search terms that are doing very well in Yahoo that I was unaware of. These are terms I had not thought of and had not optimized for, but people are flowing into the site using those terms. In addition, Yahoo is outranking Google in terms of traffic for the site I am talking about.”

I check my referrals from Google regularly to see how people are finding my site. As written above you can be quite surprised at how people stumble upon your site. I remember about a year ago I noticed that I was getting a lot of hits to my blog from people searching for ‘Australian Idol’ (an Aussie TV show). I’d written a post about the show and not really thought any more about it until I saw all the hits I was getting to it. As a result I became a regular writer about the show and then this year have been involved with the owners of Idol Blog who watched my success last year.

So the lesson is simply to watch how people are finding your blog and if the opportunity exists write more on the topic!

Advertising in your RSS Feed

One of the disadvantages of RSS reeds and the increasing numbers of people reading blogs via News Aggregators is that those bloggers running advertising on their blogs can only expose their readers to ads when those readers actually surf to the blog in question. Banner ads, amazon individual ads and ads like Google’s adsense don’t translate too well (at all) through RSS. There has been quite a bit of attention recently given to finding ways to incorporate advertising into RSS feeds in recent times to get around this problem. Moreover Technologies have just announced (see press release below) that they can now deliver such ads through RSS. Of course the revenue from these ads doesn’t seem to end up in the hands of the blogger or webmaster running the sites but in Moreover’s hands – but maybe one day we’ll see a system like Adsense (or maybe Adsense will incorporate it) that will enable contextual ads through RSS. Until then it might be worth considering ways in which you can actually draw your readers to your site from RSS.

Moreover Press Release

Moreover Technologies Announces Intelligent Delivery of Contextual Advertising In Free RSS News Feeds



Delivery to RSS news readers respects users need for high-quality aggregated news while serving relevant advertising

San Francisco, CA September 21, 2004 – Moreover Technologies, the premier provider of aggregated online current awareness and business information, today announced the availability of free RSS (Rich Site Summary) aggregated news feeds supported by contextual advertising ideally suited for individuals that rely on RSS news readers to track breaking online news.

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