JenSense will be a blog to watch if you’re using Adsense as it is run by ‘Jenstar’ who is a legend in Adsense forums where she is a moderator and guru. I’m putting this on in my RSS tracker as we speak – sure to be some useful tidbits in this one for all of us using Adsense – whether old hands or newbies.
Clickz reports that ‘Online Retail Traffic was up on Thanksgiving Day and Black Friday – ‘The market share of U.S. visits to the online shopping category was up 27 percent this Thanksgiving Day over Thanksgiving Day last year. Shopping visits on Black Friday this year were up 24 percent over figures for Black Friday a year ago.’
This is no surprise to me as I have done a bit of an informal survey of my problogging friends via MSN the last couple of days and found that most of them report increases in earnings from affiliates and contextual advertising over the last week – including Thursday and Friday. Those who especially saw gains were those blogging about consumer products. Whilst traffic on personal and political topics was down for most – those with a topic mix focusing on electronics, toys and other gift ideas have found their traffic and income stream surging in the past week.
‘Online advertising grew 2.5 times as fast as overall U.S. advertising in the first three quarters of 2004, according to data released by TNS Media Intelligence/CMR.
Online advertising in the U.S. totaled $5.59 billion for the first three quarters of this year, up 25.8 percent over the $4.45 billion measured over the same time period in 2003. That growth was well ahead of the year-over-year increase of 10.3 percent in overall U.S. ad spending to $102.47 billion from January through September, from the $92.90 billion spent in the same time period in 2003. The figures come amid other signs of stabilization within the online advertising market in recent weeks….’
Read more at Studies: Price Rise Fuels Online Ad Increase
Richard Zwicky writes that ‘Blogs are Diamonds in the Rough
Blogs are a potential diamond in the rough for your businesses marketing effots. The material posted on an ongoing basis to blogs are a veritable gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion makers who never before have enjoyed such easy access to a simple and unmoderated public forum in which to share their opinions, ideas and insights….’
John Taylor writes on the topic of keeping your reader in mind as you blog….
It doesn’t matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I used the word want and not the word need. There is a world of difference between wants and needs. For example you might need a means of getting from A to B and almost any vehicle would fulfil that need; but what you really want is a top of the range BMW!
I write my blog with just one person in mind. In my minds eye I have come to know that person intimately, I understand his goals, his dreams and his aspirations and I know the things that really interests him. He is my ideal reader, he soaks up every word and he clicks every link I include in each blog post.
‘Clicklab, a leader in the emerging field of click fraud detection and prevention, announced the release and general availability of the white paper “How to Defend Your Website Against Click Fraud.”
The white paper is released shortly after Google has filed first-of-a-kind click fraud lawsuit against AdSense publisher. The lawsuit filed in a California Superior Court, alleges that a Texas-based website publisher generated fake clicks on its AdSense ads and paid a number of individuals to do the same.
Earlier this year, a California programmer was indicted for allegedly attempting to extort $100,000 from Google to prevent him from releasing Google Clique, the software he wrote to generate fake clicks on AdSense ads.’
Read more at Clicklab Releases White Paper on Click Fraud as Google Files First Click Fraud Lawsuit against AdSense Publisher
Fredrik from CorporateBloggingBlog has an interesting post on making money directly from blogging and writes:
‘I’m not sure why so many people are looking for direct revenue streams from blogging. Or, well, I understand why. We all have to pay the mortgages. But I don’t think that blogging as such ever will be more than a small niche business.’ Read more at : Blogs Are Business Support Tools, Not Direct Money Makers
I have to agree with Fredrik – but also disagree. I think the majority of money to be made from blogging probably comes from other activities on the edge of blogging and not directly from the activity of posting articles. For instances blogging tools, support services (like providing advertisers for bloggers) and blog consulting are obvious examples of how people can make money indirectly from blogging – however I think its been proven that it is possible to not only make a few dollars directly from blogging – but to make a decent income from it. I know of a growing number of full time bloggers who sustain their total income from their blogging (most of whom are not willing to go public about it for fear of being copied). Of course this is a small number of people and is an activity that will become more difficult as more and more bloggers give it a go and compete – but I really believe that the market is big enough to sustain a good deal of bloggers taking this approach.
Yesterday was the 2 year anniversary of the very first blog post that I ever did on my first personal blog.
It has been a very interesting and rewarding two years. I’ve been reflecting today a little about the journey of blogging so far. There have been a number of movements that have brought me to the place I’m in today as someone who now who earns a living from blogging. Let me reflect a little on the journey so far….
Friday we mentioned that Jeremy Wright was Darren has also started an auction on ebay – but instead of starting at $100 he’s decided to kick the bidding off at $500. No bids so far – but I’m sure he’ll get there.
The publicity for these two alone will be worth the effort. Here’s what they should do – start bidding on each others auctions. Get it up really high – like $10,000 – it would cause a massive stir in the media. Then at the end when they both buy each others services for the same price – they don’t have to shell out any money but they surf on the fame of it all.