One of the disadvantages of RSS reeds and the increasing numbers of people reading blogs via News Aggregators is that those bloggers running advertising on their blogs can only expose their readers to ads when those readers actually surf to the blog in question. Banner ads, amazon individual ads and ads like Google’s adsense don’t translate too well (at all) through RSS. There has been quite a bit of attention recently given to finding ways to incorporate advertising into RSS feeds in recent times to get around this problem. Moreover Technologies have just announced (see press release below) that they can now deliver such ads through RSS. Of course the revenue from these ads doesn’t seem to end up in the hands of the blogger or webmaster running the sites but in Moreover’s hands – but maybe one day we’ll see a system like Adsense (or maybe Adsense will incorporate it) that will enable contextual ads through RSS. Until then it might be worth considering ways in which you can actually draw your readers to your site from RSS.
Moreover Press Release
Moreover Technologies Announces Intelligent Delivery of Contextual Advertising In Free RSS News Feeds
Delivery to RSS news readers respects users need for high-quality aggregated news while serving relevant advertising
San Francisco, CA – September 21, 2004 – Moreover Technologies, the premier provider of aggregated online current awareness and business information, today announced the availability of free RSS (Rich Site Summary) aggregated news feeds supported by contextual advertising – ideally suited for individuals that rely on RSS news readers to track breaking online news.