Kanoodle and Six Apart (makers of Typepad and Moveable Type blogging systems) are partnering together to offer Typepad bloggers the opportunity to run contextual ads to their site – and thereby add a revenue stream to their blogs. This is similar to what Blogger blogs can do with Adsense – however it seems that this new system will be a little more seamless and integrated into the Typepad blogs. It will be interesting to see how many TypePad bloggers utilise the system due to go live in the first quarter of next year. For more information see the following press relase.
Boston.com has a good article on ways to promote your weblog called Don’t let your blog get lost in the fog.
They write – ‘But even good blogs can go unread, without a little extra effort to attract visitors.
What’s needed are some eyeball magnets — blogging tools that will bring new traffic to your site. And there are plenty to choose from.
Syndication, for one. That’s the popular practice of adding a tag to your blog that will automatically let readers know when you’ve added material.
On many popular blogs, you’ll see a link marked RSS, XML, or Atom. Plug that link into a syndication software program, and you’ll get an update every time the website is updated. Most avid blog readers use syndication programs to keep tabs on their favorite sites. Adding syndication to your own blog can deliver a quick boost in readership.
The leading blog-hosting companies, like Google Inc.’s Blogger, provide syndication; it’s just a matter of switching it on and adding a bit of extra code to your blog. If you’re serious about expanding your audience, it’s the first move to make.’
Have you ever been Slashdotted?
It sounds painful doesn’t it – but its actually quite fun. Being Slashdotted basically means that you’re linked to by the mega-blog – Slashdot. The cool thing about the experience is that if you chance upon being mentioned on Slashdot that you are about to have a deluge of traffic.
This morning I awoke to find that one of my new blogs had been mentioned in a post – just 6 hours after it was linked to the blog had had over 25,000 unique visitors. Pretty cool stuff – I mean traffic is the key to making a fortune online isn’t it?
Does 1000 times the traffic = 1000 times the income??
Wrong – Buzzz – Please Try Again….
I wish I were able to get to BloggerCon III – the Making Money session sounds particularly interesting as reported on PaidContent.org. Here are a few of the quotes that they quote that I find of most interest:
– “One sure way to make money — provide infrastructure to people like me.”
– to make money from Google, “try to be as small and niche-like as possible.”
– Dave Winer wants to know why we’re talking about nickels and dimes instead of the real money that can be made by creating business because of your blog, with people you meet through the blog, with ideas that bubble up through the blog? He says he flips hundreds of thousands of dollars through his blog.
– An author says he can make twice as much referring his book through Amazon then from the royalty.
– “If you want to make money from blogging maybe it’s not your personal blog that’s going to do it.”
Read more at PaidContent.org’s coverage of BloggerCon III
I was just reading a thread over at SitePoint Forums on where someone ask which is the Best Ad Network?
Someone answered with this list which I found really helpful. I’ve filled in the links of some of those mentioned.
Tier 1: Tribal Fusion, Fast Click, Burst, 24/7 Real Media
Tier 2: Casale, RealTechNetwork, Max Online, RightMedia, Rydium
Tier 3: BUDS, JoeTec, RealCastMedia, GorillaNation, ValueClick
Tier 4: FocusIN, EzzPublishers, BannerSpace, ClickXchange, Adtegrity, BraveNet, Undertone Network
Tier 5: ValueAd, CompactBanner, Adinfinity (same company), ClixGalore
They write in explaining the list – ‘based on rates, difficulty of becoming accepted, and quality of advertisements. Tiers 1 – 3 are, overall, good ad networks. Anything below three either means their ad quality, ease of entrance into their network, or questionable business in the past is in question.’
What ad providers have you tried? What additions or changes would you add to the above list?
‘Brainy Betty’ over at the Adsense forum at Webmaster World has started a good thread on Lessons Learned with Adsense. She writes:
‘A year and a half later with AdSense and still going strong – here are my lessons learned: (What are yours?)
1. Graphic design: Provide clean pages and lots of them with a simple, 1 color (non-tiled, generally) background
2. Meta Tags: Use them! Make sure you don’t have 90 bijillion keywords. The fewer and more targeted the better. Put the title tag up on top first.
3. Content: Provide useful, necessary content. Get feedback from your visitors to find out what they are looking for; what they want, and create pages accordingly. The more descriptive text on each individual page, the better.
4. Ad Settings: Change them about once a month or so. Make large banners smaller; use verticals in some places, definitely change colors so people notice – especially repeat visitors who have ‘turned off’ the ads in their heads if they see them in the same place with the same colors and formats all the time…’
Read more from Betty and others at Lessons Learned: AdSense
Good post over at Search Engine Roundtable on the importance Unique Titles for Each Page of your Site (Blog). I can’t agree with the post more – I have all my blogs set up this way (ie the title of my post becomes the title of my page) and noticed a huge difference in search engine referrals a few days after I made the change.
Some blogging systems are set up this way by default, but most require you to specify it and manually set it up this way. Also important is having your key words in the URL of your page. I incorporate the title (and therefore the keywords of my post) in my URLs and again noticed an increase in traffic after making this change a year or so back. Here’s an excerpt from the post mentioned above.
‘Each page should have a unique title – one that will attract clicks.
A title consisting of keywords separated by commas may not be the most appealing to surfers – it’s the title that appears as the clickable link in the SERPs. So make it about 8-9 words or less, including the main keyword phrase for the page and also a word or two that’s a variation or additional modifier, to target a little wider variety of phrases.’
Read more at Unique Titles for Each Web Page
update – also check out Permalinks, Key Feature Number One which is a post on the same topic that is well worth the read.
Sohosad has a good post on Why Weblogs work so good at site promotion. Complete with cool little pictures!
‘The outfit, which sells ads on Web logs, has enjoyed this year’s burst of interest in political sites, but it needs a post-election plan….
‘Copeland’s company sells ads to run on more than 500 blogs, including political specialists like InstaPundit and DailyKos. After Sept. 20, he says, business went through the roof. “Watching big corporate media suffer at the hands of 100 individual bloggers, I have to admit I was happy,” Copeland says. “There was a big traffic spike and a nice gush of ads.” By some estimates, DailyKos was pulling in $20,000 per month advertising at its peak. Copeland gets a 20% cut.
But can the blog business survive without a Presidential election and gaffes by mainstream media firing up the Internet masses? Skeptics wonder, particularly since some blog sites damaged their credibility when they jumped the gun and erroneously predicted Senator John Kerry would win the election.’
Read more at BlogAds: Is There Life after Nov. 2?