I have a business coach who is helping me think through my blogging business. Its actually been very helpful so far even though he has very little experience of blogging. Part of the process has been me teaching him about the medium so that he’s able to help me structure what I do for maximum profit.
Last time we caught up he asked me a question that to this day I’ve not been able to fully answer.
‘Who is your customer?’
If we are to treat blogging as a business this is a question worth pondering. Who is your blog’s customer?
There are a number of ways of answering this question – and it may be that all are partially true….