How to Choose What Social Media Space to Focus On

A brand new week and day 8 of our 31 Days to Build a Better Blog challenge! Let’s get started.

Today it’s all about social media, and the role it plays in your blogging. If you’re not careful, it can suck up all of your time and you’ll be left struggling to find hours in the day to create content for your blog.

Also it is easy to just drift along doing whatever whenever and really just not using it effectively – it can go so far as to even harm your blog and brand if you don’t pay attention.

In this episode (listen to it here or find it on iTunes or Stitcher), I talk about the moment I had recently when I realised I’d let things slip, and what I did to overcome it and make the ProBlogger social media accounts once again a thriving hub of blogging community.

I share the plan I came up with to revive my online presence, and issue you a challenge to help boost you out of any ruts you may find yourself in.

The first thing to do is to figure out which social network is best for your site, and I offer some suggestions to help you figure that out. If you’re already happy with the platforms you’ve chosen, you can also use the second few questions to help you accurately gauge whether you’re using them effectively, and what you can do to make them better.

I’ll also give you tips on how to navigate an editorial calendar for the platform you end up choosing, and I share what my calendar looks like for the ProBlogger social media accounts to help you along.

I hope you’ve been enjoying the podcast so far – I’d love to hear your feedback in the comments.

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Click here to listen to day eight of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

Further Reading:

  • How to Socialize Your Posts for Maximum Effect
  • Most Popular Posts on Problogger 2014: Social Media
  • Hubspot’s The Social Media Content Calendar every Marketer Needs even has a template for you to fill in with your schedule.
  • How to Create and Schedule a Social Media Marketing Plan – Buffer
  • How to Choose the Best Social Media Sites to Market Your Business
  • 31DBBB Podcast Challenge: Write a Link Post (And Why You Should!)

    This is it! Day Seven of the 31 Days to Build a Better Blog podcast series – you made it through the first week!

    If you missed an episode here they are:

    But back to today which is another writing challenge, which by the end of the month, should help you define what kinds of posts you like to write and what appeals to your readers.

    Today’s challenge is very simple – a link post. But in this episode, I go into more detail about the types of link posts that do well (I talk about the six ways to write a link post), how to expand upon them, and of course – why I think these types of posts are important.

    Things have changed since the early days when I favoured link posts, so there’s also tips to ensure your posts will be successful in today’s new online environment.

    Don’t forget to share on social media how you’ve enjoyed your first week. What have been the hits and misses for you? What have you learned?

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    Click here to listen to day seven of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

    Further Reading:

    ProBlogger Podcast: The Benefits of Your Blog Being Mobile-Friendly

    Today is Day 6 in our 31 Days to Build a Better Blog Challenge

    There’s no denying it – the time has come where you’re going to lose traffic if your blog is not optimised for mobile viewing.

    Whether that dip in traffic is due to Google penalising non-mobile-friendly sites by not featuring their content in mobile search results thanks to their “Mobile Friendly Update” (otherwise known as Mobilegeddon), or because your reader isn’t having a pleasant reading experience and will click away to another blog where they do, you may never know. But the time is now to get your site mobile-friendly and capitalise on the fact that mobile traffic is outnumbering desktop traffic at breakneck speed.

    Now this is one of the challenges in the 31 Days to Build a Better Blog series on the ProBlogger Podcast that might not be able to be completed in a day, but it’s something you can make a start with today, at least.

    In this episode, I ask you to look at your blog on a mobile device from your readers’ perspective, and I give you some questions to ask yourself as you look. I also go through a few options to help you transition if you blog on WordPress, with links in the show notes to a few of my favourite sites and plugins.

    If your blog is already mobile-friendly, we go through a checklist of things to do to make sure your reader is getting the best mobile experience possible. You won’t want to miss it.

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    Click here to listen to day six of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

    Further Reading:

    31DBBB Day Five Challenge: Email a Blog Reader

    Welcome to day 5 in the 31 Days to Build a Better Blog Challenge. You can find today’s challenge here.

    There’s nothing like a personal touch in any kind of business, and that includes blogging. When service goes above and beyond, or when a blogger takes the time to notice and acknowledge their readers, it can result in ongoing loyalty and goodwill.

    In the early days of my blog I would always email readers who left a comment to thank them and let them know I’d responded. It was always met with surprise and gratitude, and I know to this day some of those commenters still read ProBlogger today.

    It’s the kind of gesture that people are pleasantly surprised by and it is one of the absolute most simple things you can do (and that’s why many people don’t!). It may be too slow for some – converting readers one at a time – but that one connection can have a lasting impact and it’s often in ways you can’t even see yet.

    So reach out to your readers. Follow them where they are on social media. Chat. Create a community. Today’s episode will show you how (and in ways you might not even have thought to consider).

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    Click here to listen to day five of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

    Don’t forget to let us know how you’re going with the challenges – you can do so by leaving a comment on todays show notes page here.

    If you missed yesterday’s post about analysing other blogs and finding gaps you can fill, go here. For all other podcast episodes, go here.

    Further Reading:

    Further reading is further watching today, as Pat Flynn from Smart Passive Income tells us how to turn casual readers into raving fans. He gave this presentation as the keynote speech for the ProBlogger Training Event in 2014 and it turned the whole room into raving Pat fans:

    Be a Better Blogger by Reading other Blogs like This

    It’s day 4 of 31 Days to Build a Better Blog where today’s challenge is to take a little time to do something that I wrote about last year that has the potential to transform your blogging!

    And what is it, you ask?

    Today you’re going to be analysing another blog

    It’s as simple as that, and it really only takes 10-15 minutes, if that’s all you have to spare.

    It really does help you see what’s happening in your niche, where your blog fits, and maybe where you can fill a gap or do something better based on what others are doing or not doing.

    In today’s 31 Days to Build a Better Blog Podcast, we give hints and tips on how to do this successfully – how to fully give analysis to blogs, and the questions to ask yourself as you do so.

    I recommend 15 minutes today if is your first time, and to have a look at everything from their content, tone, post style, post frequency, etc to wider things like design, incentives, mailing lists, audience, and calls to action.

    It’s a huge list, so remember to bring a notebook and a pen!

    Spending this time daily can help you differentiate what you’re doing and who knows – even stumble upon a winning idea that helps your blog stand out from others in your niche.

    As I say in the show – don’t be so caught up in what others are doing that you forget to be unique. Maintain the focus and be yourself.

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    Click here to listen to day four of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

    If you’ve missed the podcast yesterday, it was all about thinking outside the square to create great blog promotion strategies. Tune in tomorrow for a brand new topic!

    Further Reading:

    Blog Promotion Strategies: How to Think Outside the Square

    It’s day three of our thirty one day challenge!

    How are you feeling? Pumped? Motivated? Ready to shake up your blog and your routine during these 31 days?

    We’ve already covered nailing your elevator pitch and how to create a super-shareable list post, and today it’s all about getting yourself off your blog to promote it and find some readers.

    Build it and they will come“, you think? That is really not the case with blogging.

    You need to put your blog where people will read it. In today’s podcast we discuss doing just that – how, where, and why to promote your blog with the maximum chances of it being seen. You have to get off your blog to get your blog read!

    In todays episode there are tips on where to go to share your posts, how to build reader profiles (and why you need them), and how to figure out where those ideal readers are. Then we go through what to give those readers when you finally catch their attention – are you worthy of being found? How are you being useful? What kind of content are you creating?

    Where are those potential readers?

    The internet is vast, and while we immediately think of social media as the first place to share content, it isn’t always the only place.

    In this episode we talk about developing editorial schedules for social media, but we also go beyond that, into the realm of guest posts, forums and other forgotten places to be seen.

    We’re going to encourage you today to get off your blog and put yourself out there. Take today’s challenge and choose a certain post to share. All it takes is a little of your time and some creative thinking.

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    Click here to listen to day three of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

    Let us know how you go with today’s challenge on twitter – just tag @ProBlogger and head to todays show notes to leave a comment.

    Further Reading:

    Don’t forget to subscribe to our podcast on iTunes and Stitcher to get updates of new episodes.

    ProBlogger Podcast Challenge: Write an Amazing List Post

    Day two of our 31 day challenge begins with a simple post idea that you can create easily, and is popular with readers – a double bonus for bloggers! The podcast is now live for you to get details of the challenge here (or on iTunes and Stitcher).

    Note: If you missed it, day one was about crafting the perfect elevator pitch for your blog.

    In today’s episode we go over the seven reasons list posts are so important, and some of the different kinds of list posts that can be produced (like this one, for example).

    You can make a list post for just about every niche of blogging there is! You can also stick with a straight list, an extended list, or a half-essay-half list post – whatever works for your audience. We also chat about how curated lists featuring other bloggers can build relationships and help expand your online presence.

    The show notes include links to some popular list posts and examples for you to check out when creating your own. It’s one of the fastest ways to create trending, shareable content, and we’ve got all you need to know in today’s show.

    ProBlogger Podcast AvatarClick here to listen to day two of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

    Let us know on twitter how you go with today’s challenge! tag @ProBlogger, and don’t forget to tune in tomorrow for a brand new topic.

    Further Reading:

    31DBBB Day One: What Makes a Great Elevator Pitch?

    Welcome to day one of building a better blog! The ProBlogger podcast is off and running with a new episode every day this month with a theme designed to help boost your blogging skills and todays podcast episode is now live for you to listen to.

    The original 31 Days to Build a Better Blog helped so many people both when it was released, and across the years since then, and it’s exciting to be able to change it up with updated information, new challenges and a supporting podcast.

    Day one is all about encapsulating the purpose and spirit of your blog.

    What is it about? Who is it for? Why should people read it? In the podcast we go through the reasons to have an elevator pitch, what type of elevator pitch might be best for you, and, of course – how to create one.

    There’s also a challenge at the end to take you straight from knowing to doing. As a bonus it doesn’t even take long, but will have a lasting impact on how you make decisions about your blog, and how you come across to others. Having an elevator pitch is invaluable.

    ProBlogger Podcast Avatar

    Head here to listen to the first day and stay tuned throughout July for more tips to help you build a better blog!

    Don’t forget to subscribe in iTunes or Stitcher to get future updates.

    Further Reading on Elevator Pitches:

    Michael Hyatt goes through the basics of why you need an elevator pitch, and how to create one. He also has a video that helps to explain.

    The 9 Cs of Elevator Pitches 

    This infographic from HubSpot has information with a wider reach (think businesses with a product), but will visually help you break down the steps you need to take to sum up yourself and your business.

    And a Pinterest board dedicated to Elevator Pitch information.

    Also: If you’re interested, you might want to check out this post from someone who did the original 31DBBB challenge, and their tips for getting the most out of the month.

    The ProBlogger Podcast Is Live and We’re Kicking Off with a Challenge!

    ProBlogger Podcast AvatarToday I have great pleasure in introducing you to the brand new ProBlogger Podcast and the next incarnation of 31 Days to Build a Better Blog.

    Over the last couple of years I’ve lost count of the number of people who have said ‘Darren you really should start a podcast’.

    I’d always nodded my head but quietly list in my mind a long list of excuses not to including ‘I don’t know how…’ to ‘I’m so busy…’ to ‘what if nobody listens…’

    But earlier this year something changed when people suggested I start a podcast.

    I’m not going to tell you exactly why I changed because I tell you that in the first episode (that went live on iTunes over the weekend) – but it was like a switch got flicked somewhere in my mind and I found myself starting to dream about starting one of my own (and as I did my list of excuses began to dissolve).

    I decided while on a month long break in the US in April to create a ProBlogger podcast and in my presentation at Chris Ducker’s conference in May I announced I was going to create it and after one of the attendees (I’m looking at you Lane) pressured me to put a date on when I’d do it I impulsively said it would be launched within 2 months!

    Little did I know how much of a job I had in front of me because rather than start off with a steady weekly show I decided that my first month of podcasting would be a daily show based upon the 31 Days to Build a Better Blog Workbook!

    Episode 0 is Live

    Today Episode 0 of the podcast went live on iTunes and day 1 of the 31 Days to Build a Better blog series will kick off on Wednesday (1 July)! You can find show notes and listen to the podcast on our podcast site here.

    In the first episode:

    • I share why I decided to start podcasting
    • I talk about 2 traits of successful blogs that inform how the podcast will work
    • I share my plan for the first action oriented 31 days of short sharp podcasts based around 31DBBB

    31 Days to Build a Better Blog

    Having run this month long challenge numerous times before I know the potential it has to help bloggers bring about transformation on their blogs.

    Tens of thousands of bloggers have taken the challenge (and many have completed it numerous times) so I’m excited to be doing it again and would love to have you along on the journey.

    Don’t feel you need to do it daily (it’s designed to do at your own pace) but please do subscribe to the podcast here on iTunes.

    Please Help Us with a Quick Review and Rating on iTunes

    Once you’ve listened to the first podcast (it’s only 16 minutes) please take a moment to give us a rating (hint… 5 starts is good) and a review – it helps us get the word out about the challenge and the more on it the better for everyone!

    A Note about the 31DBBB WorkBook

    This podcast series is based upon the 31 Days to Build a Better blog workbook and follows the same 31 days in it – however you do not need a copy to follow along.

    While there’s definitely more material in the eBook (in fact there’s a bonus 7 days includes in that) you will give value from the podcast without it.

    However if you do want to have your own copy of the 31 days of material (plus the 7 extras) to use on an ongoing basis please use the coupon code PODCAST50 during the checkout from the sales page to get 50% off the workbook for the next month.

    No pressure though – as I say you can get a lot of value out of the podcast alone if you choose to do so.

    Update: Here’s the Full 31 Days to Build a Better Blog Series

    It’s been over a month of podcasting now and I’ve learned so much. The first 31 episodes were downloaded over 120,000 times in the first month and I’ve now started a second series on finding readers for your blog.

    Many readers/listeners have asked for all the first series episodes to be listed in one place. While it’s on iTunes I thought it might help to list them here too. Enjoy!

    These 32 episodes are just the start of the ProBlogger podcast. While these were daily episodes from now on I’ll be publishing 2 podcasts a week. To get notified of when they come out subscribe in iTunes and/or subscribe to our ProBloggerPLUS newsletter.