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Pushing Through Barriers to Strike Gold

Image via Flickr user Tony Oliver

Image via Flickr user Tony Oliver

The year was 1851, and two brothers stood by a bend in a creek that had wishfully been named ‘Golden Point’ by gold prospectors in days gone by.

Cavanagh was the surname of the two brothers, and they’d been digging – along with around 600 others – in their ‘claim’ at Golden Point for days.Some gold had definitely been found on this particular bend in the creek. In fact, numerous miners had made good – although not spectacular – money from their finds in previous weeks.

Most of the gold had been found in the sandy ground to a depth of around 1m (3.2 feet), but at that point, everyone who dug hit a hard layer of clay and received no reward for their effort.

The result was that the area was littered with abandoned claims – holes in the ground were everywhere, all dug to a depth of around 1m.

Miners around the Cavanagh brothers that day were beginning to talk of rumors coming from further up creek of richer pickings and in the 24 hours that followed, most of the men had moved on.

But the brothers Cavanagh had a hunch.

They wanted to see what would happen if they dug deeper, and so began the arduous task of digging into the hard clay that everyone else had stopped digging at.

They chose an abandoned claim from another miner and began to dig.

The work was hard and unrewarding.

They dug and found nothing but more clay.

Inch by inch they chipped away at the clay only to find more clay.

All day they dug.

The next morning they continued to dig as the last miners around them abandoned their claims and moved on to chase their dreams up creek.

I can just imagine those miners abandoning their claims shaking their heads at the brothers and laughing at their foolhardy efforts.

But the brothers had a belief and kept their focus.

As sunset approached and after hours of back-breaking work, the brothers finally broke through the last of the clay at around the depth of 2m.

Under the clay they found what centuries ago had been the old bed of the creek, and in it were pockets of gold that had been washed down the creek from the mountains over hundreds of years.

The brothers worked into the night feverishly until the light from their lamps gave up. Imagine how they must have felt as they attempted to sleep that night!

The next day they arose early and assessed their work. In the light of day the full reality of what they’d uncovered started to sink in. There was gold down below that clay… and lots of it!

In a single day, the Cavanagh brothers found 27 kilograms (60 pounds) of gold.

That day’s takings alone earned the men over  £3500, which was more than enough to set the two brothers up for life.

One month later 10,000 miners worked in the area around Golden Point – and the wider Ballarat area, and it became known as the richest known gold field in the world for that time.

You can bet that those who followed the brothers dug deeper than they had previously!

Reflections on the Cavanagh Brothers’ Experience

I first came across the story of the Cavanagh brothers while researching a project I was doing in high school, and have since found myself reflecting upon it many times.

I love the determination, the focus, and the persistence of these two men.

I love how that despite the distractions of rumours from up creek that they continued to dig… where others had already dug and given up at the first sign of clay.

I love that they persisted while others followed the exciting rumours of fortune and in doing so found a fortune that others could only dream of finding.

I love that through their persistence that they not only found their own fortune, but opened the eyes to others – others who probably had looked at them thinking that they were crazy for digging into that clay – to a new way.

Sometimes Success Comes Through Digging in Hard Places

There have been times over the last few years where I’ve at times felt a little like the brothers Cavanagh.

While my hands do not toil with a pick or shovel digging into hardened clay, there are days where I do second-guess my actions and wonder if I should head upstream to start something new.

I’ve seen many bloggers come and go over the years. People who, like me, saw the opportunity in blogging to build something significant – but who at the first sign of clay abandoned their blogs.

Then there were others who abandoned their work because of the exciting ‘rumors’ from up creek… bloggers who stopped blogging to MySpace… to tweet…  to Tumblr… to Facebook… to G+…

The blogosphere is littered with abandoned blogs and I sometimes wonder what might have happened if some of those bloggers had kept digging through the clay.

While I know not all would have succeeded, I do think that persistence is a big part of successful blogging (and success in almost all fields).

My experience of blogging is that while there have been days where I’ve dug into rich veins of gold and great fortune, they’ve always come after focused effort of digging in hard ground.

How to Convince Someone to Be Interviewed on Your Blog

NewImageThis question was submitted recently via the ProBlogger Facebook page.

How do I get an established blogger like yourself to do an interview with me? or How can I get an established blogger like yourself to do a guest post for me on my blog? – from Sandra Tillman

Good questions. I think you’re much more likely to get a popular blogger to do an interview with you than to write a guest post for you.

I can only speak for myself really but writing a guest post for someone else’s blog is low on my list of priorities when I already have a blog to create content for.

The exception might be if I had something I was launching or wanted to get some attention for – but even then unless your blog has a sizeable audience and/or and audience that is right on target for the type of reader I want to reach – I’m not likely to take you up on that offer.

It’s simply that there’s just not the time in the day to offer that.

An interview on the other hand may be more achievable – particularly if you make it easy for the blogger you’re approaching to do.

It might be hard to get a full-on interview with a popular blogger unless you have a big audience, profile, or some way in with them, but you might pull it if if you’re willing to make it short and easy to complete.

In my own early days when I didn’t have much profile I used to do it by doing ‘one question interviews’. I would send the blogger a single question and ask them to write something in response – big or small.

Sometimes they’d send back a paragraph or two, other times it might only be a sentence. I’d often ask 3-4 bloggers the same single question and then put their responses together to create a longer post.

The beauty of doing this kind of approach is that you’re able to make it easy for the blogger to do but you also get a little benefit from having them on your blog (which makes it easier to get the next interview).

Keep in mind though that many bloggers get a lot of interview requests. I’m not the biggest blogger going around, but on a typical day I get asked to be interviewed 2-3 times. Couple this with requests to write articles, be in Twitter chats, appear in webinars, be interviewed by media, and the top bloggers must be getting approached many many times a day!

5 quick tips on how I’d go about approaching bloggers for an interview:

1. Introduce yourself

Be personal, quickly introduce yourself, and explain why you’d like to interview the blogger. As you do so, think about the benefits not only to you but also to your readers and to the blogger. For example – do you have a relevant audience to them?

2. Outline how the interview will be used

If you’re planning on using the interview in some way that people have to pay for then say this up front. I’ve had a number of people ask me for interviews that I’ve later found out were used in books, behind paywalls, or as incentives to sign up for newsletters.

While I am not against using interviews in this way, you’ll want to be clear about your intentions with the person you’re approaching.

3. Outline how you’ll conduct the interview

Tell the person how you want to conduct the interview and how much time they’d need to dedicate. If it is a written interview via email tell them how many questions. If it’s a recorded audio/video interview tell them how long it’ll take and what technology you’d like to use.

4. show you know them and make it relevant

Before you approach someone do a little research into who they are and what they do. Showing them this in some way by making your approach personal will show them that you’re not just copying and pasting interview requests into emails. It’ll show them that you’re going to some effort rather than just wanting them to essentially create content for you.

5. Followup

If the person agrees and you do interview them, make sure you use it! I’ve had times where I’ve put aside considerable time to respond to questions for interviews and then never seen the content used in any way – frustrating!!!

When you do publish it – shoot the blogger a note of thanks with the link. You might even find that they share it to their network!

One Last Tip

Big bloggers may not be the best starting place – in fact, they may not be the best interviewee at all.

I say this for two reasons:

1. if you’re new, it’s hard to land a popular blogger. You might have more luck landing a small- to medium-sized blogger. Once you’ve done a few of these you then have something of a portfolio to be able to show others that you approach later (this might help you land the big interview).

2. the other reason you might want to approach smaller bloggers is that they might just make a more interesting interview subject. Everyone’s heard the big blogger’s story in countless other interviews, so why not try to unearth something fresh and new from someone that is up and coming?

What Would You Add?

Have you ever landed a big interview for your blog? How did it happen for you? What tips would you give?

Announcing the New Sticky Top Bar Plugin: A ProBlogger WordPress Plugin

A couple of weeks ago we launched the new ProBlogger.com – a private membership site that not only has a community/forum area for bloggers to network, collaborate and learn but one which provides members with regular webinars as well as exclusive access to some tools that my team have been developing for my blogs.

Recently we released our Infinite Scroll Word Press Plugin, and then we released a Sticky Top Bar Messenger plugin.

You can see this plugin in operation here on ProBlogger but also on my site at Digital Photography School (on dPS we don’t have it showing on the front page – so you’ll need to look at single posts like this one).

On dPS it is currently driving the blue bar at the top of the site that has a button linking to our latest portrait posing eBook. It looks like this when he page loads.

10 Photography Hacks that will Dramatically Improve Your Photos 10

As you scroll down the page it sticks to the top of the post.

Here on ProBlogger when you load a page you’ll see sticking at the top is a bar that currently invites readers to subscribe to our email newsletter like this:

3 Important Questions To Ask About Posts in Your Blog Archives ProBlogger 13

The difference with the sticky bar on ProBlogger is that after a while the bar changes to a grey one that calls readers to join the new ProBlogger.com community.

3 Important Questions To Ask About Posts in Your Blog Archives ProBlogger 3

These two sticky bars rotate on a timed basis.

I asked my developer team to work on this plugin almost a year ago now as a result of wanting more flexibility than I could get from other such plugins that are available.

Ours has been designed so that you can

  • change the colours of everything (background, text, buttons). If you set up multiple bars to rotate each bar can look completely different to draw attention to the rotations.
  • add in multiple rotating messages and set your own time delays (so you can show different calls to action set to show after a reader has been reading a post for a certain amount of time). You can set up unlimited messages to rotate through.
  • add in your own custom HTML, including email forms and even images
  • show specific bar messages on specific pages on your blog (so you could set many different calls to action for different landing pages on the site)

Note: our developer team is already taking this plugin to the next level based upon ProBlogger.com member feedback. You can bet it’ll continue to be improved to add even more functionality and flexibility.

The applications for these sticky bars are endless. We’re currently using them to drive people to sales pages and sign up subscribers (when we added the call to action (CTA) to subscribe here on ProBlogger our subscribers went up 25%) but you could use them for many purposes.

For example you could include CTA’s for people to view some of your most popular posts, you could drive people to follow you on Twitter, Facebook etc), you could call people to vote in a poll or take a survey, you could use it to drive people to a forum area, you could use it to call for guest posts, you could share site news, you could use it to help show social proof… the possibilities are endless.

We’ve also designed the bars that show so that they are mobile friendly (so it’ll work with your responsive blog design if you have one). You can even show shorter messages in your bar to those viewing on mobile.

Readers have the option to minimise the bar if they don’t wish to keep seeing it using the arrow on the right of the bar:

Banners and Alerts and 3 Important Questions To Ask About Posts in Your Blog Archives ProBlogger

Lastly – our bar is also unbranded (many others as you to upgrade to remove the logo of the developer company) and very importantly to me this is all hosted on your own site so you’re not dependant upon a third party service being working for your bar to work). You control everything from within WordPress so you never have to go to another site to set it up.

Get Access To This New Plugin Today

This bar is available for all ProBlogger.com community members to download and use for free with your membership. Signup today to get access to this plugin plus all the other benefits of the new ProBlogger.com (including more plugins that we’re getting ready to release). Don’t forget you can currently sign up for the Early Bird price of $17 per month (you’re locked in at this discounted price forever) – however this discount ends in the coming weeks so don’t miss out.

Here’s a video from Shayne that shows you a little more of what the bar can do and how you can install it if you’re a ProBlogger.com member.

I’m really excited about releasing this plugin and can’t wait to see how members use it!

My Top 5 Mistakes as a Blogger

w__darrenrowse-_66.jpgOver in the ProBlogger.com forum last week, I issued members with a challenge to complete this week on their blogs. The challenge was simple – to write a ‘top 5’ post on any topic they wanted.

This is my own contribution to the challenge!

My Top 5 Mistakes as a Blogger

I’ve been blogging 11 and a half years now, and while I pinch myself everyday at where blogging has taken me, that time has been littered with mistakes and failures along the way.

While we often talk about the good times here on ProBlogger, today I thought I’d share 5 mistakes I made (or to put a more positive spin on it… 5 lessons I learned the hard way).

1. Choosing Profit over Passion

My first blog was a personal blog and an extension of who I was. I only wrote about what I was interested in and profit was not on the radar as nobody made money blogging back then.

My second blog was an extension of my first, and a blog on a topic that I was interested in (cameras/photography) – but which also became profitable.

After I saw that my second blog started to make money I began to dream about ‘going pro’ as a blogger. One of the routes I saw I could take to achieve this dream was to start more blogs.

I thought if my camera/photography blog could make money, then I could replicate the model with other niches and topics. At the time, I took two approaches in researching what topics to create these new blogs on:

  1. Popular topics which could potentially attract a lot of traffic
  2. High-value topics – which I could earn good money on through AdSense (some niches of ads were paying higher rates than others)

I started 30 blogs in that next year, and each fit into one of the above categories.

For example in category one was a blog which I started with a friend on the Athens Olympic Games. We knew there’d be a heap of people searching for information on the topic (particularly people wanting the results of events), so we created a blog with hundreds of posts on every single event in the games. We had all these posts live and indexed by Google weeks before the games happened so that when each event happened and people typed in ‘event name gold medal’ or ‘event name results’, we’d come up.

As each event happened we added the results to the event.

Fitting into the second category (profitable high value topics) was a blog I started on ‘printers’. My research revealed at the time that some of the highest paying ads going around were for print cartridges. So I started a blog on the topic of printers. I reviewed printers and I posted about new ones on the market.

I had absolutely no interest in the topic of printers – and it showed in my content.

Both of the above blogs made money but neither were topics I was particularly passionate about (although the Olympics is something I have an interest in the content we were producing wasn’t that stimulating to create).

I got away with the Olympics one because it was a short-term project and it was quite a buzz to do on some levels, however the discovery I made about almost all of the other blogs I created in that period was that it was both mind-numbing and spirit-sucking work to sustain a blog on topics you had no interest in at all.

That year almost ended my blogging dreams because while I made enough money to call it a full time job – it left me very uninspired.

Luckily at this time I also started ProBlogger – a blog I’m passionate about – and later started Digital Photography School and found that it was a heap more enjoyable to create blogs that you actually enjoyed writing for. I abandoned the other blogs soon after and a weight was lifted from my shoulders!

2. Being Slow to….

I’m going to roll a number of regrets and mistakes into one here and put them all under the ‘being too slow’ banner.

I’m not a fast-paced person. It takes me a while to make decisions and to jump into new things. I watched everyone else jump into Twitter for six months before I did. The same happened with Facebook, the same with investing time into starting an email newsletter.

While I did jump on some thing pretty quickly (like blogging itself – which I started doing two hours after reading my first blog), I sometimes wonder where I’d be if I’d acted faster in some areas, particularly at adopting new technologies.

On the flip side of this though is that I feel like by being a little ‘slow’ I probably jumped in with more information and having watched what others were doing – which hopefully meant I started things ‘right’ from the start.

3. The Wrong Domains

I’ve made almost every mistake you can with domains. For starters I didn’t get my own domain when I began, later I got an Aussie domain for a blog with a global audience, then I got a .net domain instead of a .com, then I ran a whole heap of different topic blogs on the one domain and then I got a domain with hyphens! I wrote more about all these mistakes (and more here!)

4. Business Regrets

A number of years ago I started blogging network by the name of b5media with three other bloggers. While the experience was amazing on many levels and I learned SO much, I have many regrets about some aspects of the experience also.

I won’t rehash them all but if I could go into that business venture again I’d have spent more time at the beginning as a partnership working out goals, expectations, roles and thinking about the model. I’d probably have wanted to ‘meet’ my partners before starting the business too :-)

I’d also have avoided going down the path of giving up equity in the business in order to take on capital. My experience with venture capital was not overly positive. While it does enable you to grow and expand – it means less control. In my case it meant I ended up with nothing at all after several years of work. It works for some, but I’d avoid it in future.

I learned a lot from that business and bear no grudge to any of my partners in it, but wouldn’t do it the same way again!

5. Trying to Do it All Myself

It’s only really been the last three or so years that I’ve begun to develop a team of people to help me run my businesses.

The 3-4 years preceding bringing on team members almost killed me. I stretched myself way too thin and it impacted my health, relationships, and the business itself.

While expanding the team means changing my role (which brings challenges), it also has led to many new opportunities and a lot more enjoyment! The business has grown as a result and I hope has helped me provide a better experience for those whom I serve also.

What Are Your Biggest Blogging Mistakes?

There you have it – my biggest mistakes as a blogger (note: I didn’t say my ‘only’ mistakes). I’ve shown you mine… how about telling us some of yours?

Creating Product Week: How to Create and Sell Products On Your Blog

Theme Week (1)Welcome our ‘Creating and Selling Products’ Week – a week of content here on ProBlogger completely dedicated to helping you to create and launch profitable products on your blog.

Over the past few months we’ve done a number of theme based weeks that take a more intense dive into topics relevant to bloggers. Most recently we’ve had Beginner Week, and Content Week, but this week we wanted to turn our attention to monetization – specifically through creating and selling products.

My Journey With Creating Products (and why this week is important)

While I’ve been blogging for just short of 12 years, my own journey with creating products to help monetize my blogs only goes back five years since launching the 31 Days to Build a Better Blog eBook and creating my first Portraits eBook on dPS.

Before that time I had collaborated with someone on a product but never monetized my blogs with one a product of my own.

Previous to these first experimentations with eBooks, the income generated from my blogs was almost all from advertising revenue (from ad networks like AdSense and also a few ad sales direct with brands) and affiliate revenue (like Amazon and a few smaller programs). I also did a little speaking, consulting and had written a hard cover book.

NewImage

In 2007 I was making a comfortable living from the above income streams but was a little worried about the economy and relying so heavily upon advertising income (which comprised more than 80% of what I was making).

I also had been watching the growth in popularity of eBooks and had for a year or so been dreaming of creating one myself.

My big issue was a severe lack of time. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook. I also had a long long list of other excuses to put it off.

I’d never written, designed, marketed a product of my own before… I didn’t have a shopping cart system… I didn’t know if my readers would buy…

In short – the dream of creating and selling an eBook of my own stayed in my head for two years until 2009. Ironically by that point I’d become even busier (we’d just had our second son and my blogs had continued to grow) but I knew if I didn’t bite the bullet and do it that I never would.

In 2009 I created my first eBooks – 31 Days to Build a Better Blog (which I’ve since updated into it’s second edition). That eBook generated $80,772.01 in 2009.

Later in the year I created and launched my first Portrait eBook over at dPS. That eBook generated $87,088.21 in sales in 2009.

As I regularly say when speaking at conferences about this experience – on the launch of these eBooks I was obviously very excited but also couldn’t believe how I’d put off creating this new income stream on my blogs for two years!

While obviously these two eBooks were financially profitable that immediate monetary reward wasn’t the best part – what was most valuable to me was that it sparked a whole new side to my business.

Dps ebooks

Since 2009 I’ve published 17 eBooks and 1 Printables set on Digital Photography School, and 6 eBooks and kits here on ProBlogger.

While I still sell advertising and do some affiliate campaigns on Digital Photography School, eBook sales now make up over 50% of my business today. Since that time we’ve also added two other income streams – membership (for ProBlogger.com) and Events.

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I tell this story because many times I come across bloggers who are a little stuck in the mindset that the only way to generate an income from blogging is to sell advertising.

While it’s certainly possible to build profitable blogs through a variety of types of advertising and affiliate promotions, it’s not the only way.

There are a few other benefits of creating a product for your blog other than the obvious income stream that they provide.

For starters by using your blog to sell your own product rather than sending your readers to buy other people’s products (through advertising) you’re keeping your readers on your own site and within your own community.

Secondly when you create a quality product that your reader loves – you’re going to make a much bigger impact upon your reader. I’ve personally found that when I meet readers face to face at conferences that the ones who’ve bought and read my book or eBooks seem to feel a lot stronger connection with me. They often talk to me as if we’ve had a shared experience already.

Lastly – I find that when you’ve created a product of some kind that it seems to help in the authority that people seem to perceive you as having. I guess there’s something about having intentionally sat down to create something of note that people seem to admire. While having an eBook or course doesn’t mean you ARE an authority – it all goes to help build your profile.

Creating Product Week

This week on ProBlogger we want to walk you through a number of posts that will help you to work out:

    1. what you need to do before developing a product for your blog
    2. work out what kind of product might be best for your blog
    3. how to create your product
    4. how to launch your product

To walk us through this process I’ve asked one of my core team (and author of one of the ProBlogger eBooks) – Shayne Tilley – to lead us. He’s prepared four posts that will come in the following days that will tackle these topics.

I’m also going to chime in on each post to give my perspective and as always am keen to hear your perspective also, as I know many ProBlogger readers have created their own products too.

Have You Created a Product?

My story is just one of many many in the blogosphere. While I’ve majored on creating eBooks there are certainly many other directions to take (and much of this week will be relevant to them all). I’d love to hear your experiences.

Have you created some kind of product on your blog? What kind is it? How did it go? What did you learn?

Read More the Rest of this Series on Creating and Selling Products

Below we’ll share the rest of this series of posts as they’re published.

Announcing the NEW ProBlogger.com [Grab this Early Bird Discount Today]

Today I’m excited to announce that the NEW ProBlogger.com has been launched! You can learn more and join today with a special early bird discount here.

New ProBlogger

Our Journey to Create the New ProBlogger.com

In 2004, I created this blog on ProBlogger.net as a place to share what I was learning about making money from blogging and in the hope of connecting with others on that same journey.

I had just reached my goal of making a living from blogging and had a suspicion that in the coming years we’d see more and more bloggers aiming for and reaching that goal.

It turns out that my suspicions were on the money (no pun intended).

In the last decade we’ve seen many tens (if not hundreds) of thousands of bloggers have found ways to make a living from blogging.

While not all reach a full time level, it isn’t the rarity that it once was.

Alongside this trend we also have seen a whole industry spring up around blogging. Companies have been birthed to create plugins and tools to help bloggers do their jobs, hosting and design companies have been created solely to focus upon bloggers, many conferences have sprung up to serve bloggers of different niches and geographical areas…

It’s been an exciting decade!

Changes at ProBlogger

Since 2004, things here at ProBlogger have been through a variety of stages of evolution.

What started out as a blog where I shared my story and learnings has grown into something far beyond what I imagined. I’ve published over 7200 free tutorials in that time, co-authored the ProBlogger Book, published 6 ProBlogger eBooks, added the ProBlogger Job Board, held many free webinars and run 5 ProBlogger Events in Australia.

A number of years ago I also created a small paid private forum for bloggers on ProBlogger.com. It was a place for a couple of years where many bloggers came together to share what they were learning, network with other bloggers and collaborate on projects.

While there were some definite benefits from the first version of ProBlogger.com I always knew it could be much more and together with my little team here at ProBlogger HQ started dreaming of what it could be around 12 months ago.

The NEW ProBlogger.com

That dreaming has become a reality in the last week and today we’re publicly launching the new ProBlogger.com

Here’s a quick video on what it is:

As I say in the video – the new ProBlogger.com is based around 4 key benefits to members.

1. Practical Teaching

Members will be invited to two private webinars each month where you get access to myself, my team, and other experienced bloggers from around the web.

These webinars will be a combination of teaching, Q&A, case studies, and interviews with experts.

We’ll be focusing these webinars on four main areas:

    1. creating great content
    2. finding readers for your blog
    3. building engagement with those readers
    4. monetizing blogs

Of course we’ll also run webinars on other topics such as the technology behind blogging and other related topics. All webinars will be recorded for members to listen to if they miss a live session and to keep coming back to over time.

I’ve been running webinars now for 18 months on ProBlogger and they always get great feedback, so I’m excited to be creating these!

When you sign up to ProBlogger.com you’ll also get access to over 10 hours of previously recorded webinars, as well as a few sessions that we recorded at some of our live events.

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Our next webinar is on Wednesday and will be on the topic of Creating and Selling eBooks. Following it we have a Q&A on using Social Media, and a teaching webinar on developing an Editorial Calendar.

Check out the webinars we’ve got coming up and the recordings already in the library here.

2. Private Community Area

This private forum is where members have opportunity for mutual learning, networking and collaboration.

problogger community

Again we’ve already set up areas in this forum for the 4 main areas mentioned above:

      1. creating great content
      2. finding readers for your blog
      3. building engagement with those readers
      4. monetizing blogs

But there’s also a ‘review my blog’ area and ‘general chat’ section for other topics.

While we’ve only had the new community area open for a week or so we’ve already seen a fascinating array of members and discussions and I can’t wait to see what collaborations emerge out of these new relationships.

3. Powerful Tools

This is an area that I’m particularly excited about in the new ProBlogger.com.

Over the last 12 months I’ve hired a small team of developers to help me improve the design and functionality of my own blogs (particularly over at dPS).

As part of their work they created a number of custom-made WordPress plugins that are unavailable anywhere else. It struck us a few months ago that these plugins would be quite useful for other bloggers and so we’ve decided to make them available to all ProBlogger.com members.

So far we’ve only released one – the Infinite Scroller which we’ll talk about in the coming days here on ProBlogger.net but there are more that we’ll release in the coming weeks to ProBlogger.com members.

Our intention is to continue to create WordPress plugins not only based upon what we’re doing on my blogs but based upon the suggestions of ProBlogger.com readers. In essence my developer team will become yours, as a member.

Also along the lines of ‘powerful tools’, we have begun to reach out to other blog-tool and service providers to get you access to what they offer at some great discounts.

problogger discounts

Our members discounts area already has some great discounts on all ProBlogger eBooks, hosting from Bluehost, a free design task from Swiftly and a $99 upgrade from 99designs.

We’re also working on negotiating some other great deals currently for ProBlogger.com members.

Keep in mind that we’re not taking any affiliate commissions on these discounts – which is why we’re able to negotiate some great prices.

Sign Up Today At an Early Bird Rate

The new ProBlogger.com will cost $27 USD per month to participate in.

We think this presents great value given the teaching, community, and tools it gives you access to but to celebrate the launch we’re offering members who sign up in the next couple of weeks lifetime access for just $17 USD per month.

Sign up today at this rate and you’ll get this discounted rate for as long as you stay a member – even as we continue to add value in the months and years to come.

If you don’t find ProBlogger.com to be what you’re expecting you are free to cancel your membership at any point but our intent is to keep adding so much value that you wont!

This Early Bird offer is for a limited time – so grab your membership today here and we’ll see you at the new ProBlogger.com.

3 Important Questions To Ask About Posts in Your Blog Archives

Image via Flickr user theunquietlibrarian.

Image via Flickr user theunquietlibrarian.

Here’s a quick exercise that I encourage you to do every now and then.

Identify a post in your archives (preferably something that is a year or more older) and then ask yourself these three questions:

Can I update it?

Many times the posts in your archives can do with a refresh. While you might not want to do this with every post – if you have an older post that gets traffic from search engines it can be well worth doing!

It might be that you can add newer or up to date information, fix broken links, add some further reading to other articles you’ve since written, correct errors etc.

Can I Promote it Again?

Many of the posts in your archives could probably be promoted in some fresh way. The key is to find ‘evergreen’ content that hasn’t dated (or to update older posts with fresh information).

Late last year I wrote a post about how every day I try to find at least one post in my archives at Digital Photography School that I share on social media.

Can I Do a Followup Post?

The posts in your archives can be a great source of inspiration for future posts on your blog.

There are many ways to extend a post without simply rewriting the content you’ve already published. These might include:

    • Writing a post that explores an opposing view
    • Create a discussion post that asks readers for their thoughts, opinions and experiences on the topic
    • Write a post that gives an example, case study or tells a story on the topic
    • Repurpose this content in some way. For example as a slide share, infographic, podcast, webinar, report?

In each case above you not only are creating an extra post but you also can link back to the previous post to give readers a more holistic perspective on the topic. By doing so you also potentially are taking your readers on a bit of a journey through your archives and creating some momentum with your content over time.

Beginner Week: My 43 DOs and 25 DON’Ts of Blogging

Theme WeekEleven and a half years ago when I hit publish on my first ever blog post, I had little idea what I was doing and what was going to unfold for me over the coming decade.

As I prepared for a recent mini ProBlogger event event in Perth, I created a little list of some of the ‘dos and don’ts’ of blogging that I wish I’d known back in 2002 when I started. As it’s Beginner Week here on ProBlogger, I thought it might be appropriate to share them here on the blog today:

Note: these are MY dos and don’ts, and reflect my own style of blogging. I am not putting them forward as ‘rules’ that apply to all. I’d love to see your dos and don’ts in comments below.

My 43 DOs of Blogging

  1. Do create a blog that is meaningful to you
  2. Do set yourself some goals and objectives for your blog
  3. Do ‘write’ something every day (note that I didn’t say ‘publish’)
  4. Do as much as you can to get in your readers shoes and understand who they are
  5. Do use surveys and polls to help you understand your reader
  6. Do create content that meets your readers’ needs, answers their questions, and solves their problems
  7. Do write in an engaging voice
  8. Do start an email newsletter
  9. Do pay attention to the design of your blog – first impressions count!
  10. Do communicate clearly what your blog is about into your design
  11. Do spend time ‘off’ your blog engaging in the places where your potential readers gather
  12. Do go to the effort of registering your own domain
  13. Do create visual content
  14. Do model the kind of community that you want your blog to have
  15. Do install analytics and track the results of what you do
  16. Do find some blogging buddies who you can bounce ideas off and have mutual support with
  17. Do make sure you have ‘real life’ friends too – they’ll ground you
  18. Do become hyper-aware of problems (yours and other people’s), and obsessed with solving them
  19. Do create something to sell from your blog
  20. Do think beyond what you’ll write today – develop an editorial calendar
  21. Do set aside time to learn the skills you lack
  22. Do set aside time to brainstorm topics to write about
  23. Do read other people’s blogs – you’ll learn a lot from them
  24. Do share your opinion – it is what often differentiates you
  25. Do share stories – your own and other people’s
  26. Do back up your blog!
  27. Do blog with passion
  28. Do look for ‘win/win/win’ relationships with brands where you, the brand and your reader benefit
  29. Do show your personality – be yourself
  30. Do pay attention to what is energising you and do more of it
  31. Do pay attention to what is energising your readers and do more of it
  32. Do spend time refining and perfecting post headlines
  33. Do think about what ‘action’ you’re calling readers to take in your content
  34. Do make peace with the fact that there will always be more that you can do
  35. Do learn how to prioritise and focus upon activities that take you closer to your goals
  36. Do pay attention to your archives – update and promote them regularly
  37. Do push through bloggers block
  38. Do spend time analysing what types of content are being ‘shared’ in your niche – publish this kind of content semi-regularly
  39. Do use social proof
  40. Do take breaks from blogging – weekends and vacations are important!
  41. Do ask your readers a lot of questions and listen to what they say
  42. Do treat your blog as a business today… if you want it to be one tomorrow
  43. Do create content that Informs, Inspires and Interacts

My 25 DON’Ts of Blogging

  1. Don’t be afraid to hit publish
  2. Don’t feel you have to publish something every day
  3. Don’t publish when angry (or drunk)
  4. Don’t become a comment spammer on other people’s blogs
  5. Don’t publish just for the sake of publishing content
  6. Don’t use other people’s stuff without permission and credit
  7. Don’t focus so much about the readers you don’t have – have a big impact upon the ones you do have
  8. Don’t stretch yourself too thin (too many posts, too much SM) – do what you do really well
  9. Don’t become too promotional
  10. Don’t hit publish without one last proof read
  11. Don’t write purely for search engines
  12. Don’t sell out
  13. Don’t engage in every type of social media – analyse where your readers are and do those mediums well
  14. Don’t look for a ‘blueprint’ for successful blogging – forge your own path
  15. Don’t publish large chunks of text – break it up and make it scannable
  16. Don’t hide your mistakes – be transparent
  17. Don’t feed the trolls – be polite, kind, and firm
  18. Don’t let the negative things people say about you sink in – it’ll pull you down
  19. Don’t let the hyped praise people give you sink in – it’ll over-inflate your ego
  20. Don’t expect to get rich quick
  21. Don’t compare yourself to others – compare yourself to you when you started
  22. Don’t spend all your time ‘learning’ about blogging at the expense of actually blogging
  23. Don’t think there’s just one way to monetize your blog
  24. Don’t become so obsessed with blogging that you forget to have a real life
  25. Don’t give up too quickly – building a blog takes time

Of course I’m scraping the surface in this list but I hope for those of you starting out it gives you a few starting points. Also keep in mind that these are not ‘rules’ and that the do’s don’t guarantee success and the ‘don’ts’ don’t guarantee failure. In fact I’ve written many of the don’ts as a result of my own mistakes but things turned out ok in the end for me despite those failures.

If you’d like to go deeper on some of these themes check out the recording and slides of my webinar – 10 Things I Wish I Knew About Blogging.

Also don’t forget we are having a 50% off sale on the ProBlogger Guide to Your First Week of Blogging during Beginner Week. Simply enter the code BEGINNERWEEK at the checkout.

ProBlogger Training Event Tickets are Available to Purchase Now

In the last few minutes, tickets have gone on sale for this year’s ProBlogger Training Event on the Gold Coast, Queensland, Australia on August 29-30 of this year.

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You can get your tickets here.

It’s Our 5th Birthday

It’s hard for me to believe but this year will be the fifth annual event that we’ve run.

The first was for just 100 Aussie (and 1 New Zealander) bloggers and was hastily arranged in just a few weeks. Our speaker lineup was myself, Chris Garrett, and a handful of other local speakers.

Year two we saw 200 bloggers show up and we ran a streamed event with three rooms running at any one time, and featured more international guests like Sonia Simone from CopyBlogger, and Tim Ferris (4 hour work week), as well as a growing number of bloggers making a part-time living from their blogging.

Year three we grew to 300 attendees and enjoyed the company of Chris Guillebeau, but also saw a marked increase in the number of full-time Aussie bloggers speaking at our event.

Last year saw us move the event out of Melbourne for the first time up to the Gold Coast in Queensland. We had 450 in attendance and were joined not only by international speakers like Amy Porterfield, Tsh Oxenreider, and Trey Ratcliff, but also a growing number of international attendees. We also featured 20 or so Aussie bloggers as speakers – many of whom are doing really innovative things with their blogs to build profitable businesses.

Here’s a little video recap of last year:

And so we come to 2014.

This year we’ve decided to keep the size to the same as last year and are keeping the event at the wonderful QT hotel on the Gold Coast. Our hope is that by limiting the size at 450 we’ll retain some of the intimacy and community that we’ve built.

We’re supported this year by partners Tourism and Events Queensland, Virgin Australia and the QT Gold Coast.

2014 Speakers

This year I’m really excited about our speaker lineup. We’re very much focusing upon putting together a schedule that gives attendees very practical and actionable advice.

Speakers

Our international speakers this year include Pat Flynn from Smart Passive Income, Rand Fishkin from Moz, Geraldine DeRuiter from Everywhereist, and Chris Ducker.

In addition to these amazing international speakers I’m very proud of our Aussie lineup, which includes Lucy Feagins (the Design Files), Chantelle Ellem (FatMumSlim), Shayne Tilley (my right hand man when it comes to Marketing), Nikki Parkinson (Styling You), Stacey Roberts (managing editor of ProBlogger), and many more that we’re continuing to announce on our speaker page.

This year tickets are $399 (that’s Aussie dollars) which includes the two full days training, morning and afternoon tea both days, lunch both days, a Friday night networking event (including your drinks and some food), recording and slides from most sessions as well as 8 months’ access to the brand new ProBlogger.com (which will be launched in the next week) which contains regular webinar teaching, some great plugins, and much more (worth over $200).

Tickets in previous years have always sold out ,so don’t delay your decision to grab one for too long as we’re unable to offer more than we do today in our first release, and we already have over 400 people on our Facebook page indicating that they’re coming.

Outside Australia?

Every year we run this event I get people from outside Australia saying that they wish they could come.

You can!

While it’s a bigger investment of time and money to fly in for this event we’re seeing more and more bloggers do it every year. In the last two years we’ve had attendees from the USA, UK, India, Malaysia, Singapore and New Zealand.

Here’s a couple of pieces of feedback I got this week from two of our wonderful international attendees from our 2014 event:

I came, I saw, I was humbled… by the passion that Darren’s team has towards helping the blogger community. The core principle that I learnt, is that ‘Our blog should make a deep personal connect with the reader, and for that to happen the blogger should be honest, transparent & truthful about what He/She blogs. ” – Prashant Karandikar from India

I thoroughly enjoyed PBEVENT in Gold Coast. I knew there was a reason why I journeyed from the U.S. Just the networking alone was totally worth it. It was great to mingle with other bloggers and understanding what makes them click in person. Plus I had a chance to learn more about that region of Australia with Tourism Australia and fellow travel bloggers. I enjoyed the speakers as well, especially Trevor Young, who gave me tips on setting up my speaker page. Thanks Darren for having the event, looking forward to the next one.” – Kerwin McKenzie from the USA.

No Virtual Tickets This Year

Please note that this year we do not intend to release a virtual ticket for this event. While we have done so in previous years to enable those not at the event to get access we’ve taken the decision this year to focus our efforts upon providing those attending the LIVE event with 100% of our attention this year.

More information on this decision on our Facebook Event Page here.

Grab Your Ticket Today Here

There’s more information our Event page here but don’t take too long to make your decision as demand this year seems to be high.

Tickets are now available for you to purchase here.

I hope to see you on the Gold Coast in August!