Writing Challenge: Write a ‘How I Do It’ Blog Post

Bookshelf filled with colorful books

Today’s podcast episode is a little bit different – a throwback of sorts to one of the 31 Days to Build a Better Blog Podcast challenges.

I think it’s important to offer challenges like this, as it’s very easy to read or listen to what to do, but actually doing it is a totally different thing all together. In fact, absorbing knowledge without putting it into practise is one of the 21 mistakes I see new bloggers make fairly consistently.

So today the challenge to you is to write a “How I do it” blog post. Something about how you do whatever it is you’re good at, to share with your audience. It might be a very simple topic idea, but it is in fact a very valuable way to drive traffic to your blog, and in turn, grow your readership.

In the podcast I discuss the differences between the style of posts you could create, and examples for each – from styling a bed to making $72,000 in eBook sales – and also tips for brainstorming and writing.

You can listen to episode 47 of the ProBlogger podcast: Writing Challenge: Write a ‘How I Do It’ Blog Post here, and access the examples above in the show notes.

You are also welcome to link to the post you’ve written in the comments below.

Further Reading:

Do You Recognize These 21 Blogging Mistakes?


While the pathway to blogging is different for everybody, and you could argue there’s no “wrong” way, in today’s ProBlogger podcast I discuss some of the mistakes I made when first starting out, and the most typical mistakes I see newer bloggers making. I wonder if any of you recognize yourselves in these behaviours that could very well hold you back?

I talk about everything from before people even start their blogs, to they way they market them, how they drive traffic, how they monetise, site design, and even the chosen niche. But all is not lost if you do find yourself taking these wrong turns – I also give options about how to avoid the pitfalls I see so many falling into.

You can find episode 46 of the ProBlogger podcast: Do You Recognize These 21 Blogging Mistakes? here, along with the show notes.

I’d love to hear of the mistakes you made or the ones you see others making – which ones were the hardest to overcome?

Further Reading:

7 Habits of Lucky Entrepreneurs

7 Habits of Lucky Entrepreneurs on ProBlogger.netIn today’s episode of the ProBlogger podcast, I’m talking about all things luck. How important is it in business and blogging? How much of luck is really just hard work? Do you need to be lucky to successful.

My first steps along this journey into blogging really were lucky, I feel. It all started from a random email one day sent to my Hotmail from my mate Steve – and it changed the trajectory of my life. As I look back over the years since there have been many lucky moments along the way, chance encouncers, meeting the right people at the right time, being in the right place at the right time sort of thing but there has also been hard work and strategy.

I’ve talked to plenty of successful people and I often ask them if their success is due to serendipity or strategy, and today I share I’ve learned from them, the seven lessons we can really take on board to increase the chances of lucky things happening to us.

I share what I know about learning, curiosity, problems, positivity, experimentation, creation, daydreaming, reflection, knowing your place in space, reactions, pivoting, small change, and mindset – and almost none of them are personality traits, they’re learned behaviours.

I also provide some questions designed to get you thinking about how you make your decisions and deal with setbacks.

You can hear episode 45 of the ProBlogger podcast: 7 Habits of Lucky Entrepreneurs here.

Further Reading:

How to Use Blab Live Streaming to Grow Your Blog


NewImage.pngIn today’s episode of the ProBlogger podcast, I am talking about a new tool for bloggers and content creators that I’ve really taken to: Blab. It’s kind of like the lovechild of Google Hangouts and Periscope, and I’ve been experimenting with it a lot lately.

When I first heard of Blab I was sceptical, but over the next few days I noticed quite a few people I respect were using it, so I checked it out properly. It was broadcasting the speaker, much like other apps, but I quickly realised it solved a problem that I’d been having with Periscope – it was too much centred on me, and Blab meant I could have greater interaction with the people watching and listening, which was a much more two-way conversation.

In episode 44, I describe how Blab not only has been useful for me, but also how I think it can be useful to you to help grow your blog – from deepening relationships with your audience, getting ideas from chat and Q&A sessions, the ease of sharing Blab content, replays, continuation of videos, repurposing blog posts or posts you’ve written elsewhere, to the benefits of being able to interact in real time, whether it’s a keynote-style presentation or a more relaxed conversation.

I talk about how I use Blab, the basics of getting started, how I learned best practice, and tips to help you on your live streaming journey.

You can find episode 44 of the ProBlogger podcast: How to Use Blab Live Streaming to Grow Your Blog here, along with show notes and extra links.

You can also follow me on Blab here, and be notified of future broadcasts.

Are you on Blab? Leave a link to your profile in the comments.

Further Reading:

How To Create Great Content For Your Blog – Q&A, Part 2

How To Create Great Content For Your Blog – Q&A, Part 2

Episode 43 of the ProBlogger podcast is part two of the Q&A series I’ve been doing on how to create great content for your blog (episode one is here). In it, I answer your most recent questions from the callout I put on the ProBlogger Facebook page about:

  • What are my three best blog posts ever and why they worked
  • What type of content I find most resonates with my audience, and whether I think video or the written word is more important and why
  • When I first started taking on paid writers, how I recruited them and how I added them to the schedule
  • What I think the pros and cons of outsourcing blog content are
  • Whether or not I believe there an optimal length or word count for a blog

I hope the answers are useful to you – I cover the post I almost didn’t publish but garnered more than 700,000 views, posts that get high traffic and how I keep them going across social media over time, my thoughts on video and audio content (especially in terms of audience and SEO), how I feel incorporating writers both brings value and dilutes your brand, the system we use for hiring new writers and editors, and the length of posts we’ve been publishing that make the most impact on our readership.

You can find episode 43 and the show notes at – would love to get your feedback.

Further Reading:

Behind the Scenes of our Latest Six Figure Product Launch


In today’s episode of the ProBlogger Podcast, I discuss the behind-the-scenes view of our latest product launch, which made $US120,000.

On my main blog, Digital Photography School, we have more than 30 products, and the Lightroom Presets Pack was our most recent. Today I go through the complete life cycle of the product, from how we came up with the idea, how we marketed it, how we launched it, and how it went.

I also describe how I learned about great marketing and launch strategies, and also what kind of things my audience would respond to by first promoting someone else’s product as an affiliate. Not only do you get to see for yourself the strategies other people are using to sell a similar product, but you can also gauge the reaction of your own readers to things like price points, email frequency, and interest in the product.


Today I discuss:

  • how long our Lightroom Presets Pack took to produce (and how we go about deciding what to produce in general),
  • our marketing system, how it works (and how this particular system was slightly different),
  • how we launch,
  • how we priced the product,
  • the discount we gave and why,
  • the competition we incorporated into the launch,
  • what kind of email campaign we usually run, and how we deal with it if the campaign isn’t working well, or if it is successful and needs extra time,
  • how often we send emails,
  • what was in the emails

I also talk about how we promoted this sale outside our email list – on the blog, on social media, etc , and how well that worked.


Of course it’s not always enough to retire on the launch success alone, so I also include our plans to continue sales after this initial run, how we incentivise affiliates to sell, what happens when affiliate sales aren’t as strong as we hoped, and what percentage they each make per sale.


I would love to hear your feedback on this process – what do you differently? what do you similarly? what kind of products do you have in development at the moment? feel free to leave a comment here, on the show notes, or on Twitter – I’m @problogger.

Further Reading:

How to Create Great Content For Your Blog – Q&A, Part 1

How to Create Great Content For Your Blog – Q&A, Part 1

Today’s episode of the ProBlogger podcast is a melting pot of your inquiries – really diverse topics, such as:

  • Should I share personal posts on my business blog?
  • How often should I be posting on my blog?
  • How do you develop compelling content?
  • What days of week/time of day are best to post?
  • How did you come to have the great writing skills that you use to blog? Did you ever get any formal training?
  • What have been your most effective techniques for engaging readers? What types of posts have generated lots of authentic comments from your readers?
  • Where do you get your ideas for content? Do you have any techniques/tips to share?

I’m sure these questions are ones that more than one person has, so I’ve given quite extensive answers to each.

You can find episode 41 of the ProBlogger Podcast “How to Create Great Content For Your Blog – Q&A” at, along with show notes and extra reading.


I’m also planning on doing a part two to this series of Q&A podcasts, so feel free to head to the Facebook page and submit your question here.

Further Reading:

7 Productivity Tips for Bloggers

7 Productivity Tips for Bloggers on

If you’ve been listening to recent ProBlogger podcasts, you’ll know the last two episodes featured questions I asked listeners: how are you? (as part of the biggest lesson I’ve learned in blogging in 2015), and what is your why?

In today’s episode, I ask a third question: how are you using your time?

Knowing your why gets you started on the road to success, but how you you use your time is how you’re going to get to your destination. Over the years, I’ve realised I need to do some analysis on how I spend my time and come up with some strategies to use my time more effectively.

Today’s podcast is all about the 7 productivity tips I’ve used, particularly over the last year, to help harness my time and stop wasting it.

From getting an overview of your working habits initially, to what I’ve learned about how I spend my time, the tools I’ve used to track my online habits, and how I’ve figured out what the best use of my time actually is, these 7 tips should get you on the right track to your destination. I also share my new, revised weekly schedule, how I devised it, and give you ideas about how you can create your own.

We also discuss the workflows, systems and routines that help me automate small, achievable steps. I’m less overwhelmed, I’ve eliminated decision fatigue, and I’ve learned to delegate or outsource where necessary.

You can find episode 40 of the ProBlogger Podcast “7 Productivity Tips for Bloggers” here.

Further Reading:

20 Tips on Writing Building a Great Blog [Watch the Blab Replay]

Live streaming technologies seem to be everywhere at the moment with the release of tools like Meerkat, Periscope and Facebook Live.

While other tools – like Google Hangouts and older tools like Ustream have been around for years it seems that these new tools are getting easier to use and have better and better features. More importantly they’re working better and better on mobile.

One of the new tools that I’ve started using in the last week is Blab – a tool that enables you and three other people to live stream at the same time on the same page and to have an interactive conversation while potentially hundreds or even thousands of others watch on and interact with you in streaming comments. It’s like the lovechild of Google Hangouts and Periscope.

Blab is still in beta but I’m almost overwhelmed with the possibilities of this tool for bloggers and have run a few blabs of my own to test it.

The biggest of these was this morning in a blab where I presented 20 tips for building great blogs.

The blab only finished a few minutes ago but Blab have already emailed me an audio and video file of the session and sent me the embed code which I’ll paste here.

At present the embed code doesn’t show you any of the comments from the chat but you can head to this page to see the replay, the last 200 comments and to see how the tool looks (there were many hundreds if not thousands of others).

While you’re there if you sign up for an account (it uses Twitter to set up your account) please do follow me here and you’ll be notified of future blabs that I do (I’ve got more planned as it’s been so good so far). You’ll also see my previous blab replays listed on my profile page if you want to check those out.