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2 Simple Ways to Customise Your Facebook Updates

Today I want to share a Facebook tip that I’m sure many ProBlogger readers will already know, but which I am sure some have not heard about. Every single time I share it, I get “wow, I never knew that!” comments.

It’s all to do with how Facebook lets you customise your status updates when sharing links on your Facebook page.

OK – so here’s what happens when you add a link into the status update on your Facebook page before you hit ‘post’.

Digital Photography School

You can see Facebook has found an image that it thinks that you should use, has pulled in the page title and put it as the title under the picture and has taken the first couple of lines to put under that as a description of the post.

Of course you can change the image by hitting the little arrows in the top left of the image to show other options Facebook pulls in or use the ‘upload image’ to add a completely new image.

Digital Photography School

Most people know how to change images but some don’t know you can also change the title and description of the post. It’s simply a matter of clicking the title or description area.

Here’s what happens when you click the title just under the image:

Digital Photography School

Click the title and you now have an editable field that lets you change the title. In the case of links from dPS, I usually delete the name of the site so that only the post title remains.

Sometimes however I will try a different title that I think might be more shareable on Facebook or shorten longer titles so they don’t go over two lines.

The same thing can be done with the description area under the title. Click anywhere on that paragraph of words and an editable field opens up like this:

Digital Photography School

Again – you can put anything you like in here. This is particularly helpful when your first line is useful for the post but isn’t really descriptive of what the post is or if you want to use the description to boost curiosity of your Facebook followers.

I know many of you already use these features but like I said – many seem to have missed the ability to use them so I thought it might be a good tip to share.

How to Build a Blog that Has Lasting Impact Upon Its Readers

If you want to have a blog that makes a difference in the lives of those who read it, I would highly recommend getting clarity around these three simple (yet powerful) questions:

  • Who are your readers?
  • What do they need?
  • How will they change as a result of reading your blog?

Mid-last year I wrote very briefly about these questions and suggested that they might be a great way to come up with a purpose statement for a blog.

Since that time I’ve had conversations with four ProBlogger readers who took these questions and applied them to their own blogs – and in doing so saw marked improvements in their blogging.

So today I want to emphasise them again.

Lets tackle the first two together and then look at the third.

Who Are Your Readers? And What Do They Need?

Understanding who reads your blog (or at least who you want to read your blog) and what their needs are is so important because it will inform:

  • what kind of content you should create (topics, style of writing etc)
  • how to attract readers to your blog
  • how you can engage with your readers and build community on your blog
  • how you monetise your blog (if this is a goal for you)

Understanding your reader also informs things like design, what social media networks you should be engaging in, what subscription methods you should use, how frequently you should publish, and much more.

I’ve previously published an exercise in building a reader profile or persona to help you get clarity around this.

Ultimately – knowing who is reading enables you to take a big step towards producing a useful blog.

Without this clarity you’ll be stumbling around in the dark!

How will your reader change as a result of reading your blog?

Over the years I’d focused very heavily upon understanding readers needs, but it has only been the last year that I’ve taken things to the next step and doing thinking about how to ‘change‘ readers.

Knowing who is reading is one thing, but if you want to build a blog that is epic, your blog needs to leave an impact upon people.

I recently spoke about this idea at a conference and shared the following slide. While I didn’t spend a heap of time unpacking the idea, this was the most tweeted quote of the talk I gave.

Blog impact change

Blogs that change people are blogs that those people will keep returning to.

Blogs that change people are blogs that build trust and relationship with their readership.

Blogs that change people are blogs that their readers share with their networks.

I’ve always know this – it’s not really rocket science – but for some reason I never actually identified the change I wanted to bring to my readers!

As a result, some of my blog posts hit the mark with readers – but many did not.

Why leave it to chance as to what change we want to bring to our readers? Why not define where they are and where we want to take them?

Name the Change and Then Break It Down

Lets take a look at my main blog, Digital Photography School, as an example.

My answers to the above three questions are not really that complicated:

  • My readers are camera-owners
  • My readers are not using their cameras to their full potential
  • My readers will gain creative control over their cameras as a result of reading dPS

Creative control

I know if dPS can give camera owners creative control over their cameras,  they will start taking images that help create amazing memories for their families, start capturing magical moments in the trips they take, and that they’ll start creating art and ways to express themselves creatively.

These are tangible benefits and outcomes of reading our site and enhance the lives of our readers.

So once we’ve defined the change we want to bring to readers, then we can begin to make more informed decisions about the content we create by simply breaking that down.

What does having creative control over a camera look like? There are many parts of bringing about that change. Some would include:

Creative control broken down

Obviously this is just a few of the things a camera owner needs to grasp, but you can see here that we’ve already identified a number of topics to explore that help to bring about the overarching goal of the site.

By doing this exercise, we end up with a content and community strategy that is much more intentional that simply sitting at the keyboard each day and asking what we feel like writing about.

By being intentional, we’re creating content that moves people through a process and takes them to an outcome that changes their life in some tangible way.

So What Change do You Want to Bring?

My challenge today is to answer the three questions above, and then to begin to break down the change that you’re wanting to bring.

  • Who are your readers?
  • What do they need?
  • How will they change as a result of reading your blog?

Pat Flynn, Jeff Goins, Tsh Oxenreider, Pamela Slim and Chris Ducker Join ProBlogger Academy Lineup In Portland

Problogger academy

In just a few weeks time Chris Garrett and myself will be hosting a full day of training in Portland Oregon as part of the World Domination Summit.

The event is on 10 July in Portland and runs from 9am-4pm. The cost is just $29 for WDS attendees and $49 for non WDS attendees! You can get tickets here.

When I previously announced this training day I hinted that while Chris and I will do a lot of teaching on the day that we’ll be featuring a few special guests during the day also.

Today I’m excited to announce that joining us on stage will be some of my favourite people including:

We’re also in the process of lining up one other very special guest – another experienced blogger that you’ll love to hear from.

Each of the above bloggers will be involved in teaching a session on the day so you’re going to get a diversity of stories and experiences in addition to Chris and my own speaking.

For $29-$49 you won’t get a day of training like this from this kind of lineup anywhere else so grab yours today.

Tickets are limited so grab yours today here.

Academy

Theme Week: Extend Your Ideas With Future Blog Posts

This week we’ve been looking at what to do after you’ve hit publish on your blog posts.

Today I’d like to suggest a task that I think has real potential to help our blogs to make a big impact upon our readers by taking them on our journey.

Think about how to extend the ideas in your post, and follow it up with more content.

Over the last 12 or so months I’ve noticed numerous blogs using a strategy that I think is a little short-sighted.

It comes in the wake of big sites like Upworthy and Buzzfeed who largely use curated content, wrap headlines about it that are either sensational or use curiosity, and then call those who arrive on the site to take action with a ‘like’ or ‘share’.

While this model of publishing is obviously working for sites like Upworthy and Buzzfeed, my concern is that within almost every niche now I see blogs that used to be creating quality original content moving to this model.

In the photography blogging space I can think of 4-5 blogs that used to publish 1-2 quality original posts per day (posts that were all about helping readers and building momentum from post to post), now publish as many as 15-20 curated posts per day.

While I’m sure their traffic is up, I’ve noticed something of a backlash happening on social media. Almost daily I see people complain about the ‘fluffy’ content and headlines that over-promise on the content that will be featured.

These blogs that had built loyalty, trust and community now are in danger of having a less-engaged readership, and brands that are somewhat damaged.

I guess it partly comes down the monetization model of the blog in question – this curated content approach certainly can drive significant traffic and thus increases advertising revenue – but I worry that blogs are becoming ‘fluffy’, and less relevant as a result.

In this time of ‘fluffy’ content, I see a real opportunity for bloggers who want to stand out by producing blogs that go deeper.

One of the ways I think bloggers could do this is to consider producing content that builds from one post to another – something that was very common place back in the day when I began blogging.

You’ll notice here on ProBlogger we’ve been doing this more and more over the past year with our ‘Theme Weeks’ (like the current one we’re running). Going deeper into topics with longer-form content.

A planned series of posts is just one approach to doing this. Another is simply to pause after you’ve written and published a post to ask yourself a simple question:

“Is there anything in what I’ve just written that I could extend or followup with another post?”

Get into the habit of asking this question, and you’ll naturally start to create content that goes deeper and builds momentum between your posts.

Other quick tips on ‘extending’ your content in this way include:

  • Pay attention to the tangents you consider taking mid post – many times we consider adding ideas into posts but don’t. These could well become separate posts.
  • Pay attention to the questions that your blog posts readers with in the comments on your posts.
  • Examine older posts in your archives that perhaps could be developed further because they’ve become a little dated
  • If you’ve written an opinion post – could you follow it up by exploring the opposing view?
  • Could you follow up the post with a case study or example of what you’ve been writing about?

Lastly – check out this mind mapping exercise that I wrote about a few years back which is all about taking a post you’ve written and finding ways to extend it.

Theme Week: How to Repurpose Your Content [and Why You Should Do It!]

This week we’ve been talking about what to do with your blog posts after you hit publish. So far we’ve talked about optimizing it for search and socializing it on social media - today we’re going to talk about ‘repurposing’ it.

What is Repurposing Content?

I like Erin Everhart’s definition of repurposing content. She defines it as:

“repacking one piece of content across many different media. Each time, you’re adding to it (or taking away from it), and making it unique for the source, the medium and the user who’ll be reading it.”

If you’ve been blogging for even just a few months you’re already probably got quite a bit of content in your archives that you’ve invested a lot of time into creating. The idea of repurposing some of those posts is that it enables you benefit again from the work you’ve already done by highlighting those ideas again in a new medium.

What it’s NOT
To be clear – what we’re talking about here is not simply re-promoting content you’ve already written on social media.

We’re also not talking here about rewriting or updating old blog posts in a new way.

There’s nothing wrong with re-promoting or rewriting – but repurposing content is about creating new content in a new medium based upon what you’ve already done.

What are the Benefits of Repurposing Content?

There are a number of benefits of repurposing content that you’ve already written.

Reach More People with More Relevant Mediums

For starters it can help you to reach more people with your ideas using media streams that are more relevant and digestible for them.

Reading a blog post will appeal to a certain percentage of people, but not everyone likes to read – so communicating your ideas using other media makes them more accessible to people with different learning styles, personalities, and backgrounds.

Rank Higher in Search Results

There can be numerous SEO benefits of repurposing content. For starters, creating a video, slidedeck, or podcast that links back to your original blog post means more incoming links to that post.

However that is just the beginning – create content in your repurposing that has a shareable component to it and you could just see your content appearing on other people’s blogs and websites – complete with link backs to your site. For example creating an embeddable infographic that links back to your article exponentially grows the incoming links to your site. It also is great for growing your brand and profile.

Deepen Impact Upon Readers

If you are trying to have a deep and lasting impact upon your readers with your ideas, then it is likely that you’ll need to communicate your core ideas more than once.

It isn’t that your readers are stupid or that your communication isn’t good – it’s just that people are being bombarded with messaging, and they live lives full of distraction. Sometimes it just takes a few goes to get your message through.

Repurposing content allows you to communicate your core ideas numerous times in different ways. It allows you to explore a topic from different angles. If done well it can significantly improve the impact of your ideas upon readers.

Here’s what Seth Godin says:

“Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles.”

Take a Little Pressure Off Yourself

One of the main ‘benefits’ of repurposing content that I see people preaching about is that it is an ‘easy’ way to come up with new content for your blog.

My reaction to this is that ‘easy’ is not always a description I’d give to repurposing content. It takes work, in fact sometimes it takes more work than the original creation of the content. So it isn’t always easy – but it does take a little pressure off you as a blogger.

Many of us as bloggers feel a lot of pressure to have to come up with something completely new, original and mind blowing every single day on our blogs.

It is unrealistic to expect anyone to come up with a completely new and world changing idea every single day. Most of us struggle to come up with a BIG idea in a lifetime let alone every day!

Repurposing content can give you as a blogger a little extra breathing room. It enables us to have a little extra time to better explore, deepen and communicate our ideas before needing to come up with the next one.

What are the Risks of Repurposing Content?

Repurposing content is something that has many benefits if done well – however I want to emphasise that it can also be done badly and has some associated risks.

Every blogger that repurposes content has their own approach to doing so but from my perspective some of these risks include:

  • Formulaic repurposing
  • Going for quantity over quality
  • Creating fluff

Let me illustrate with an example.

Last year I heard a speaker at a conference talk about how they had developed a system for repurposing every single blog post they wrote.

Every week they would write three blog posts that would be sent to a virtual assistant for repurposing.

That assistant would then create a slideshow, a video of the slideshow, five graphics with quotes from the post that would be shared on social media, and three rewrites of the original blog post to be pitched as guest posts. The speaker would also record himself reading his blog posts to post as audio files which were presented as a podcast.

So for each of his three blog posts, he would be creating 11 other pieces of content – 33 per week!

The blogger and his assistant are to be admired for their endeavour – but the result was overwhelming and probably hurt his brand.

In order to create so much content, templates were used for slideshows, videos, and graphics which resulted in a certain ‘sameness’ in a lot of what was produced.

As I listened to this blogger speak, I looked over his blog and social media accounts and was very quickly overwhelmed by content. His three blog posts each week were good – but the systemised repurposing of content and sharing of it was too much to digest, and by repeating it all three times a week it became quite formulaic, predictable, and repetitive.

My Suggestions on Repurposing Content

There’s a lot to be said about how to repurpose content, much of which comes down to your individual style, the type of content you create on your blog, the needs of your audience, your goals as a blogger and the type of content that will appeal to your audience.

I can’t give you a blueprint, but here are a few suggestions to keep in mind:

1. Choose Your Content to Repurpose Carefully

I’ve already alluded to this numerous times above, but the selection of which content to repurpose is critical.

I would not suggest repurposing every piece of content you write, but instead to be a little selective. Personally, I choose to repurpose content that fits into one (or more than one) of the following criteria:

1. It is a core idea – if there is something that is central to what you’re on about as a blogger and what you feel your reader needs to hear, than this is prime content to repurpose.

2. Evergreen content – content that doesn’t date will enable you to repurpose it without fear of that repurposed content dating. This will enable you (and others) to refer to it numerous times into the future and gain maximum impact for your investment.

3. Content that has already been shared or received well – if you’ve published a post that has been well-received it might be the kind of content that will do well again if you repurpose it. Look in your analytics for your most popular posts and you’ll probably find something you could repurpose.

2. Think Carefully About the Medium

Not every post will lend itself to every medium for repurposing content. Similarly, not every medium will appeal to every audience.

There are many different mediums available to you for repurposing content – here are just a few that come to mind that you might want to experiment with:

  • Slide Deck – use a tool like Slideshare or AuthorStream to communicate your main points, share quotes, highlight statistics etc.
  • Infographics – present key stats, stories, histories etc in a visual form using a tool like PictoChart or Visuall.y
  • Instructographic – similar to an infographic, but more focused upon presenting a ‘how-to’ or a step-by-step process
  • Podcasts – take the core ideas in your post and record yourself exploring them as an audio file. Alternatively, set up a conversation that explores the topic with one or more other people and record it.
  • Interviews – seek out someone else in your niche to interview about the topic of your blog post. This could be presented as another blog post, podcast, video etc. Interview numerous people and it could be compiled together as an industry report.
  • Screen capture videos – if your blog post talks people through a process that can be captured as a screen capture video, record it and upload it to a video sharing site like YouTube. Use tools like Camtasia, Jing, Screenr or Screenflow to do this.
  • Talking head videos – set up a webcam and talk to camera about some aspect of the blog post you’ve written.
  • PDF download – convert your blog post into a PDF for downloading for those who wish to have a copy for future reference. Services and tools that could help with this include Anthologize, Zinepal and BlogBooker.
  • eBooks/Reports/Whitepapers – expand upon your blog post or compile it together with other content you may have written and present it as an eBook, report, or whitepaper.
  • Graphics for Social Sharing – take key quotes, points, or stats and put them into an eye-catching graphic for sharing on social media using a tool like Canva or PicMonkey. Alternatively, outsource it using a service like Swiftly.
  • Autoresponder – break your content down into digestible parts that readers could subscribe to as a series of emails.
  • Guest Posts – write a blog post that extends upon your post or that explores a related topic that you could submit as guest posts to other blogs. If not accepted, these could be used as followup blog posts on your blog or could be published on Google+, Tumblr, or LinkedIn
  • Articles for Media or Industry Publications – take the key findings or points in your blog post and submit them as an article to mainstream media or industry associations for republishing. If not accepted, these could be used as followup blog posts on your blog or could be published on Google+, Tumblr or LinkedIn.
  • Webinar – create a webinar based upon a post (or a series of posts) using a tool like Gotowebinar
  • Hangout – hold a Google+ hangout for your readers to come and have a discussion about a piece of content you’ve published
  • Twitter/Facebook Chats – hold a social media chat session to expand upon a blog post, interview someone related to the topic and generate reader discussion about your topic.
  • Workshops – compile your main points into a workshop that you could deliver at a real-life event
  • Transcription – if you’ve done a podcast, webinar, video or workshop, get the recording transcribed for those who might like to read it rather than listen/view it.
  • Create a Printable – create a downloadable printable checklist or template that relates to your blog post.

3. Take a Different Approach to your Original Content

A key with repurposing content is to present something that relates to the original content but that doesn’t present exactly the same information. This means if your readers do see the repurposed content in different forms, they don’t get annoyed by hearing the same thing over and over again.

There are a few ways to do this:

Extend
One way is to find related ideas to your original post. Extend what you’ve previously presented. I’ll write more on this later in this series.

Drill Down
Another method is to drill down into just one small aspect of your original content. For example, highlighting a key quote or stat, point or quote that you might have covered in a longer blog post and present it as a graphic.

Similarly if you create a longer webinar, podcast, or video – why not take a key 30-second grab from that content that you can share as a ‘taster’. The snippet might be a self-contained idea that by itself is useful to anyone who listens to it, but which also might serve as a way to get them to listen to the full presentation.

Compile
Another method (and one of my favourites) is to make your repurposing a summary of numerous previous pieces of content. For example many of the teaching webinars that I’ve done compile information in numerous blog posts that I’ve written. So take key articles from a category on your blog and compile them into a single eBook, whitepaper, webinar, or presentation.

Final Thoughts

Before we wrap up this post today – here area few final thoughts on repurposing content to keep in mind:

Spread it out

There is no need to bombard your readership with loads of repurposed content on the same topic quickly. Spread it out over time. You might publish a blog post today and then share a slide deck based upon it next week, and followup with a video or info graphic next month. It all helps build momentum naturally over time without annoying your readers.

Repurpose as You Write

As you write your original blog posts pay attention to the ideas you get as you write on how you might repurpose them. Quite often when I’m in the middle of writing a blog post I’m also making notes on how I could get graphics or slides made for followups or to insert into the post that could also be used for social sharing. The more you repurpose content the more you’ll find yourself naturally doing this.

Pay attention to your archives

Repurposing content can happen relatively quickly after you publish a new piece of content but also don’t forget about your archives. Some of your older blog posts might actually be the best ones to repurpose so dig back into your archives for the gold hidden there!

Make it Visual

The web is increasingly a visual place and on social media – where the bulk of your repurposed content will probably end up – the visuals are what can make or break what you do. So pay particular attention to the design of what you’re creating and consider investing in some outsourced help if design and visuals are not your thing.

Cross-link

I’ve already mentioned this in passing above but when you repurpose your content you will want to leverage that new content to link back to your original posts that relate to it. This is key for SEO and for sending readers deeper into your site.

What Would You Add?

Repurposing content is a massive topic and there are no right or wrong ways to do it – so I’d love to hear YOUR perspective on the topic.

I’m particularly interested in seeing your examples of where you’ve repurposed blog posts into other formats and would love to see any links in comments below with examples of when you’ve done this for yourself!

Theme Week: How to Socialize Your Posts for Maximum Effect

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Image via Flickr User Kris Olin.

Today as part of our exploration of things to do after you’ve hit publish on blog posts, I want us to take a look at the topic of ‘socializing’ our content.

Most bloggers have at least some kind of strategy in place when it comes to sharing our blog posts on social media, but it is an area that most of us also know we could improve upon.

I for one know that even after 12 months of a real concerted effort with developing a social media strategy for Digital Photography School, that there are areas I could drastically improve upon!

So today I challenge you (and me) to spend a little time doing a critical review of your approach to sharing content on social media and to choose 1-2 areas that you could improve.

Note: this post will not present a complete social strategy. Social media is useful for many things (including engaging readers, building profile, networking with others in your niche), but today we’re just focusing upon the topic of sharing/promoting the new blog posts we write.

The two main areas that I would suggest you review when it comes to thinking about socialising of your blog’s content are:

  • which social networks?
  • developing a rhythm of sharing

Which Social Networks?

The choice before us as bloggers as to which social networks to engage in can feel a little overwhelming. As a result I see bloggers falling into numerous traps.

Some feel so overwhelmed that they opt out altogether and don’t engage in any social media.

Others feel the need to engage in every social network and end up either burning themselves out or engaging so much on social that their blogging suffers.

Others still engage widely on lots of social media sites but spread themselves so thin that they don’t do it very well.

There’s no blueprint or formula for choosing which social media to engage in but a few questions come to mind to help you make this decision:

1. How much Time do you Have?

If you’re time-poor, choose one network to focus on primarily, but secure accounts for other networks so that if/when you do want to engage on them you’re ready to go.

If you do choose one network to engage on primarily you might also want to consider more automated sharing of your content on the other networks. For example if you choose Facebook as your primary social network, you could set up an RSS to Twitter tool that automatically tweets links to new posts on your Twitter account any time you publish.

While these automated tools don’t help you build relationships with Twitter followers, they at least get your content out there and you will find some followers appreciate them.

Example: Seth Godin’s Twitter Account is perhaps the best example of this. He follows nobody and every tweet he does is simply an update from his blog. While not engaging, every update is retweeted many times and his account is followed by over 376,000 people. Seth’s Facebook page does the same thing.

This is exactly what I did on the dPS Twitter account for more than two years before I started using that Twitter account in a more strategic way. While I knew I could use the account better, by doing the automated Tweets I did drive traffic and actually saw our Twitter numbers increase so that when I stated to use the account more intentionally, we already had a network.

If you have more time on your hands, you can of course choose to engage in more social networks. Just don’t overcommit and end up spreading yourself too thin!

2. What Social Networks are Relevant to Your Readers?

Get 10 successful bloggers from different niches in a room and ask them which social networks are best for driving traffic to their blogs, and you’ll get a different answer from each one as to where their readers hang out in greatest numbers.

My own two blogs are quite different. For ProBlogger I find most of my readers are engaging most on Twitter. Facebook would be second, followed by Google+ and then LinkedIn.

On Digital Photography School, Facebook is king. Twitter and Google+ would be numbers two and three, and Pinterest would also be close.

This of course changes over time as new networks emerge, so keep assessing it and find ways to find out where your readers hang out (I run annual surveys on my blogs to get this data).

3. What Social Networks are Relevant to Your Content

In addition to assessing where your readers hang out, think about the type of content you produce because it may be more suited to one network than others.

For example, on Digital Photography School our content is very visual. While most social networks these days allow you to share visual content, each network is slightly different in how you can present it.

For example, Twitter limits how much you can write (140 characters), Facebook lets you write more and present multiple images in an update, Google+ allows you to write as much as you want and embeds video and images nicely. Pinterest is obviously great for visual content.

4. Where are Your Competitors?

I’m not a big fan of looking at other bloggers as ‘competitors’ (learning to see other bloggers as potential allies is a powerful thing) but doing some analysis of what others are doing is useful in making decisions.

Firstly it can help you work out where your potential readers are if you see all other bloggers in your niche doing well in one particular network) but also you might find a gap where no other bloggers are doing anything which could present an opportunity.

While a lack of presence in a network by other bloggers might be a signal of it being a place where there’s no traction you might find doing some experiments with the network worthwhile too!

Other Factors?

Lots more could be said about choosing which network to engage in. I’d love to hear how you made the decision below.

Here’s a cool little info graphic from Leverage Media with a good breakdown of some of the main different networks and their advantages:

NewImage

Develop a Rhythm of Sharing

Once you’ve done some analysis on which networks to build a presence on, the question becomes HOW to share content on those networks.

One of the things that I’d highly recommend you ponder when it comes to this is to think about developing a rhythm to your sharing.

Let me illustrate the power of rhythm with a snippet from an email from one of my readers at dPS that I received a few weeks back. The email came in on a day I’d been sick and had missed scheduling a couple of status updates to Facebook.

“Dear dPS team. I just wanted to check if everything was ok with you? I noticed that your 6am and 11am Facebook updates didn’t go out today. I miss them! – Susan”

That email made me so happy and illustrated to me the power of developing a rhythm to social media updates. Not only had Susan noticed I’d not made a couple of updates, she’d actually noticed that I published updates at the same time every day – something I thought only I’d noticed!

Over the last year I’ve slowly developed a rhythm of posting to the dPS Facebook page (I wrote a little about it here). I usually post five times a day to our page and have assigned times to when I want each post to go live. The reason I came up with the times was to help me space out my posts during the times that most of my readers are online – but also to help me be more disciplined with posting.

I’d never have guessed that my readers would begin to notice when we updated – and that some would even be looking out for those updates at those times!

While I’m sure most of our readers don’t notice the exact timing of our updates they do notice if we go missing for a day or if we post too much in a 24-hour period. Regularity and rhythm are a powerful thing.

So what rhythm will you develop to your social media sharing of your content?

For me it is quite different from social media network to network. While Facebook is five times a day, I try to hit a higher rate of sharing on the dPS Twitter account (I’m aiming for 10-15 posts a day there). On our Pinterest account, Jade (our Pinterest magician) aims for around 12-15 pins per day – scattered through the day.

Of course not all of our Pins, tweets and updates are sharing of our new content – we ask questions, share other people’s posts as well as resharing some of the content in our archives – but developing a rhythm is important.

Of course the other thing to consider within this rhythm is how often you’ll share the same piece of content?

Different bloggers have quite different approaches to this.

I recently shared this Kissmetrics graphic that suggests a starting point for social sharing of the same piece of content.

NewImage

My own approach is less aggressive than this as I rarely reshare anything on social more than once within even a week or so – unless it is a post that is going very well for some reason. Having said this, at dPS we publish 14 posts per week, so there’s always something fresh to share and with over 4500 posts in the archives there is no shortage of good evergreen content to share on any given day alongside our new stuff.

There is no right or wrong answer to how often you can share content on social media but do keep in mind these two factors:

  1. each social network is different – for example on Twitter you can probably get away with sharing the same content more times as tweets don’t have as long a life as on other networks.
  2. pay attention to the reaction of your audience to your updates – there does come a point where those who follow you will begin to disengage with you if you share the same stuff over and over. Sometimes they’ll tell you if you’re sharing too much but most times I suspect they simply stop following you or at least become a little blind to your updates. Tread carefully!

If you do decide to share the same piece of content multiple times try to mix up the messaging of your sharing.

Again from the same Kissmetrics post mentioned above comes this great graphic to illustrate 5 different ways of sharing the same content on Twitter:

NewImage

I’d add to that list that sometimes sharing a visual from a post can be a good way to share a post too. Here’s one I did recently which incorporates a question and visual:

Dan Zarella has found that tweets with images are 60% more likely to be retweeted (we definitely see this on dPS, in fact last time I looked it was 100-200% more likely). The same is true on other social networks – images are powerful!

Of course the other thing to do when you’re resharing the same piece of content is to mix up the timings of your updates. If you first tweet a piece of content at 9am – at least wait a few hours to reshare it so that others in different parts of the world are likely to be online. The same thing applies to other networks (although I’d wait longer than a few hours to reshare on networks like Facebook or Google+).

Also consider avoiding sharing during those times of the day that are particularly ‘noisy’. Sometimes sharing during times that you’d think your audience isn’t online is actually best. Dan Zarrella calls this ‘contra-competitive timing’ and has some great data on the topic here.

There are so many factors to consider when writing posts, but hitting “publish” shouldn’t signal the time to stop thinking about them. Where can they go, and how can you promote them for maximum results? I hope these tips and the ones we will introduce across the week will help you shape the best social strategy for your situation.

Theme Week: 5 Things to Do With Your Blog Posts After You’ve Hit Publish

FINDING READERS

This week on ProBlogger we’re starting a new theme week that examines five different things to do when you’ve finished writing a blog post (other than hitting publish).

If you’re anything like me – you put a lot of time into the writing of blog posts. You ponder the topic, pour your heart and soul into writing, obsess over choosing the right headline, put a lot of effort into polishing the post up to look its best, and read and reread it many times over to make sure everything is just right.

But what happens next?

For many of us the next logical step is to hit publish… and to start work on the next blog post.

While turning your mind to your next post comes naturally, this week we’d like to suggest five things bloggers can do after hitting publish to make sure that the posts we put time and effort into creating have the maximum impact.

Without these ‘next steps’, your posts could go largely unread – or at the very least not live up to their full potential in helping you to reach your blogging goals.

Each day this week we’ll present a ‘next step’ so keep tuning in! We’ll also update this page with links to each step – so make sure you bookmark this page and keep checking back.

Day 1: Socialise Your post for Maximum Effect
Day 2: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost
Day 3: How to Repurpose Your Content and Why You Should Do It
Day 4: How to Keep Readers on Your Blog
Day 5: How to Extend Your Ideas with Future Blog Posts
Day 6: Which Tip Will You Put into Practice?

Get Your Tickets to the ProBlogger Academy in Portland Oregon: Thursday 10 July

I’m really excited today to announce that alongside Chris Garrett (who co-authored the ProBlogger hard cover book and who now works as the Chief Digital Officer at CopyBlogger) I’ll be running a ProBlogger day of training in Portland Oregon on Thursday 10 July.

Darren rowse chris garrett

The day will be called the ProBlogger Academy and it’s being run as part of Chris Guillebeau’s World Domination Summit.

This will be the only US based teaching that I’ll be doing in 2014 and a rare chance to get Chris and I in the same room at the same time!

Tickets are limited and given their price they could go quickly. If you’re a WDS attendee they are just $29 USD and if you’re not a WDS ticket holder they’re still a bargain at $49 USD!

I know I’ll get asked about the low pricing on this. No it’s not so that we can get you in the door to sell you something – the price is low for two reasons:

  1. we wanted to make this as accessible for as many people as possible
  2. we’re doing this as a part of the larger WDS event and they’re a not for profit organisation

Chris and I are involved simply because we love what WDS does and we want to give a little something back. PLUS we also get asked to do events in the US a lot so this seemed like a pretty good time/place to do it as we know a lot of ProBlogger readers will be at WDS.

Grab your tickets here

The day runs from 9am-4pm (although we’ll stop for breaks along the way) and we hope to have a couple of special guests along to be involved in the teaching.

We’ll cover our main 4 ‘pillars’ of blogging:

  • Creating Killer Content
  • Finding Readers
  • Building Community
  • Monetization

We’ll cover the above with lots of practical teaching and if previous times Chris and I have gotten together are anything to go by you’ll come home with a head full of ideas. There will be plenty of time to explore other topics as we always include opportunity for Q&A.

Tickets are limited so please don’t delay if you’re thinking of coming and head to this Eventbrite page to grab yours.

10 Quick Tips for Entrepreneurial Bloggers

Earlier in the week I was looking through my Sprout Social reports to do some analysis on what tweets I’ve done in the past that have had the most impact in terms of reach, retweets, and replies.

What I found is that among the most retweeted tweets were things I’d said in twitter chats or statements that I made in keynote presentations at conferences – that I’d tested before speaking on Twitter.

As I looked them over, I thought it might be fun to compile them together into a deck of slides to share.

Here is the result: 10 tips that I think are pretty relevant for those wanting to build blogs or a social media presence.

Which do you agree or disagree most?

PS: I’ve been experimenting a bit lately with Slideshare as a way of repurposing content and think there’s a lot of potential. Have you? What have you found that works best for you?