11 Quick Tips for Writing Compelling Blog Posts

11 Quick Tips for Writing Compelling Blog Posts - On

How much time do you have?

For today’s ProBlogger podcast, I challenged myself to create an episode that was packed full of useful, practical advice, but would take less than two minutes to listen to.

At this time of year we are all busy with something, so I’m taking your to-do list and making it that much shorter with 11 tips on writing compelling blog posts in 180 seconds!

Each topic has a related blog post for you to read (found here in the show notes), should you want to explore the topic further.

So here you are: quick tips that will help you write great content.

Further Reading:

Discover the Secrets of Productive Bloggers with 50% Off Our Blog Wise eBook

Blog Wise blog header
Greetings from ProBlogger HQ where I’m currently recovering from a fun Christmas with my family. I hope those of you who were celebrating this week had a happy time too and that your preparations for the end of year celebrations are going well too.

Here in Australia many of us take time off for this summer period between Christmas and New Year so things will be a little quiet here on ProBlogger until the new year but I know many ProBlogger readers use this time to get productive with their blogging.

So for those of you getting things rolling for 2016 I thought I’d drop by the blog one last time for the year with a little end of year gift for those who find it useful.

For the next week you can get 50% off my eBook Blog Wise when you use the coupon code GOODBYE2015.

Blog Wise is an eBook that is all about helping you to be more productive as a blogger and is something that I’m sure many of you will find useful as you end 2015 and get into 2016.

In this eBook my team interviewed 9 full time bloggers about their blogging habits and how they built their blog without needing extra hours in their day.

Bloggers interviewed were:

  1. Amy Porterfield: author, prolific on Social media, contributor to numerous blogs, speaker, Mom and much more.
  2. Brian Clark: Founder of CopyBlogger Media which includes CopyBlogger the blog, StudioPress Themes, Premise, Scribe and more.
  3. Abby Larson: Founder of Style Me Pretty – a network of 12 sites which she manages with her husband Tait.
  4. Matt Kepnes: Founder of Nomadic Matt’s Travel Site – constantly on the road travelling
  5. Heather Armstrong: Founder of Dooce, author of numerous books, mother of 2 kids (and 2 dogs)
  6. Jeff Goins: blogging at Goins Writer, writing a book, husband and…. he works a full time job
  7. Gretchen Rubin: Founder of the Happiness Project blog, author of 4 books, wife and mother of 2 daughters.
  8. Leo Babauta: Founder of Zen Habits and numerous other projects, author, minimalist and father of 6 kids.
  9. Darren Rowse: owner of Digital Photography School and ProBlogger, author, social media addict and husband and dad to 3 boys (that’s me!).

As a special bonus when you order Blog Wise, you’ll also score a bonus PDF Problem Solver guide.

It covers 21 common productivity problems bloggers face with some quick answers from the interviewed bloggers to get you on the right track.

I hope you find this eBook useful – it’s just $9.99 USD this week only which is 50% off when you use the coupon code GOODBYE2015. Grab your copy here.

Get a Head Start on 2016 by Mapping Out your Promotional Calendar

Get a Head Start on 2016 by Mapping Out your Promotional Calendar

Today’s challenge for the #TodayNotSomeday series is something I do regularly at the end of every year, and that’s to map out my promotional marketing calendar for the following year. It’s one of those things that can easily get lost in the crush of the busy end-of-year time (and also gets put on the backburner in favour of general day-to-day blog tasks), which is why I’ve included it in the challenges for this series.

When I first began creating these calendars I would do it on my own, but nowadays the team and I spend a few hours on our team retreat creating a map of our marketing efforts in the coming year. It’s seen real results for me (rather than doing it throughout the year as we go), and I believe if you want to build a profitable and sustainable blog, you need to put effort into thinking about how to make your blog do just that. Put aside some time today to think about how you’re going to monetize your blog in 2016.

In this episode I invite you to look back on how your blog has performed this year  in terms of income streams, launches, products, and affiliate promotions, and also what times of year saw the most results. It’s also a good time to think about what products you could update, extend or retire.

So grab a calendar of choice (paper or online), a spreadsheet, or a whiteboard and get to work visualising how you want your income to look in 2016. 12 months is a long time, so have a good think about how the year might flow. In the podcast I talk about what you should give priority status, how you should consider your launch strategies across the weeks and months, other advice about how to create a realistic and successful calendar, and a description of how we create ours for Digital Photography School, which you can see a version of here:

Get a Head Start on 2016 by Mapping Out your Promotional Calendar
Feel free to share whatever you’ve learned with the hashtag #TodayNotSomeday, and you can find the show notes for today’s episode here.

Further Reading:

Grow Your Blog’s Traffic and Income by Creating a Resources Page for Your Blog

recommended blogging resources

Today’s ProBlogger Podcast challenge is one of those I’ve had on my “someday” list for too long now: create a “resources” page for your blog. It’s an excellent way of grouping all your affiliate programs together, and also heading off some of the frequently asked questions about what you use and recommend.

You can see our (recently updated) Resources page here on ProBlogger, where I list useful tools, services, and training for bloggers, and in the show notes of today’s episode I also list a few more examples of how other bloggers in other niches have set theirs up.

Not only are pages on your blog dedicated to blogging resources good for affiliate income and to answer questions, but you’ll find they can also rank highly in search engines and has the capacity to do well on social if comprehensive enough and designed well.

This #TodayNotSomeday task is one that was sorely needed here on ProBlogger – the last time I had updated that page was six years ago! It was in a terrible state, with broken links, nonexistent offers, and out-of-date information. I still am so embarrassed by that, and I almost didn’t want to even mention it here or on the podcast.

But there’s always time to turn it around, and so I urge you to update your resources page, or create one, for today’s challenge. I’ve got some tips in the podcast to help you create a page that really works for you and I’d love to see a link to the finished product – make sure you use the #TodayNotSomeday hashtag so I can keep track!

Further Reading:

How to Make Your Social Media Strategy More Effective for the New Year

7 Effective Tips To Grow Your Social Media Presence The Right Way

Today’s episode of the ProBlogger podcast is number 7 in our list of 10 tasks that I’m urging you to do #TodayNotSomeday (because let’s face it – someday usually turns into never!), and it’s a great one: get your social strategy nailed before the year starts.

In this day and age, bloggers really can’t get ahead unless they’re active on social media. While it’s not nice to think that if your blog is out of sight, you’re out of mind, but unfortunately, that is the case! Your work only gets in front of the people who need to see it if you put it there. Social media has the power to drive a lot of traffic to your blog, help you build community with readers, and is a fantastic secondary point of connection after your email list.

If you’re like many of your fellow bloggers, you’ve fallen into a social media rut. It can be very easy to get disillusioned at this point and give up – and if you don’t, you find yourself doing the same things in the same way because you’re busy, or you can’t think of any other way of doing it.

It’s very easy to get distracted and just dial in your socials, and of course, even easier to get overwhelmed.

It was around this time last year when I realised my own approach to social media sorely needed a shakeup. Across the board, my ProBlogger accounts had become boring, with no visuals, no personality, no engagement, and too much selling. If I was bored, imagine how the readers felt?

There were reasons for this, as there are reasons we all get complacent when we’ve been blogging for some time. But once I decided to make some changes, of course the obvious happened – traffic and engagement grew.

While I can’t possibly share everything I’ve tried and done in this podcast, I do go through some of the strategies I’ve used to boost my involvement with my social media accounts. I give a list of things I recommend you really think about as you analyse your own social strategy, and my tips for managing them well, what kind of schedule you should adhere to, building systems, and tools you can use to help you manage what can be an insurmountable task.

you can find the show notes to episode 73 of the ProBlogger podcast here, and as always, I’ll be looking out for the #TodayNotSomeday hashtag on Twitter and Instagram to see how you’re all doing.

Further Reading:

Discover How to Turn Your Passion into Profit: 70% Off our Online Marketing Kit

Last week here on ProBlogger I put together a rather impulsive sale on the 31 Days to Build a Better Blog eBook and was overwhelmed by people taking up the offer and shooting me messages of thanks.

So this week we’ve decided to put another of our resources on sale with another week long sale and we’ve made the discount bigger!

See 2015 out with 70 off 4 1024

The Blogger’s Guide to Online Marketing was written with the purpose of helping bloggers who start blogging for ‘passion’ to turn their blogs into profitable businesses.

This week only it’s yours for $14.99 USD – a 70% saving when you use the coupon code BYE2015 during the check out.

Written by the Web Marketing Ninja (a friend who had to keep his identity secret at the time due to working in a pretty high profile position) – this resource is much more than an eBook – it’s a whole ‘kit’ for bloggers which includes:

Bloggers guide online marketing 1

1. A 31 Chapter eBook

This clear, practical ebook includes 31 chapters focused on practical profit-generating strategies. Each detailed, insightful chapter encapsulates the Web Marketing Ninja’s wisdom, honesty, and extensive experience creating profitable and sustainable online brands. There’s also plenty of examples and activities for you to tackle.

Learn more about what each of the 31 chapters covers here.

2. A Comprehensive Resource Library

A downloadable, practical resource library which contains more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.

3. Bonus: 1 Hour Webinar Recording

Early buyers of this kit were invited to a Q&A webinar with Chris Garrett, Darren Rowse and the Web Marketing Ninja where they answered frequently asked questions on the topic of making money blogging.

You’ll get access to a recording of this webinar which goes for around 70 minutes to listen to in your own time.

The Ninja is a friend who helped me to start thinking more strategically about my own blogging. He helped me launch my first eBooks and taught me exactly how to get products from idea to launch.

This kit puts it into a system for you to follow!

Grab it Today for 70% Off

The Blogger’s Guide to Online Marketing is normally $49.99 USD. This week only you can get it for $14.99 USD – a price we’ve never offered before.

My hope is that you’ll use it to create a profitable blog in 2016!

Get yours here but make sure you use the coupon code BYE2015.

How to Make Money as an Affiliate with a Best Seller List

How to Make Money as an Affiliate with a Best Seller List

A quick one today, and something that has helped me earn over half a million dollars with the Amazon Affiliate Program – so let’s get stuck in!

This #TodayNotSomeday task is one I’ve used numerous times and is easily adaptable to other affiliate programs or even your own products, if that’s your monetisation model. The concept of a “Best Seller List” is simple, but effective, and something you can definitely do today to start seeing results.

In this episode I tell you how I came up with the idea, why it works so well, and how you can do it too, right now! I’ll explain how often you can create best seller lists, the different sources from where you can pull together the information, and also a few examples in the show notes of some of the ones that have been successful for me.

You can share your ideas on Twitter or Instagram with the hashtag #TodayNotSomeday. Good luck!

Further Reading:


How to Increase your Amazon Affiliate Earnings for the Holidays

How to Increase your Amazon Affiliate Earnings for the Holidays

If you’re anything like most of the western world at the moment, you’ve got shopping on the brain.

Chances are, so do your readers!

The peak consumption time around Christmas is usually a peak earning time for those of us who are affiliate sellers. I always have a spike of income around December (and to a lesser extent, November and January), because people are always on the lookout for gift for friends and loved ones, and they find what they’re looking for through my posts.

If you were listening to episode 53 of the ProBlogger podcast, you would know I’ve earned over half a million dollars with the Amazon Affiliate program, which has been bolstered by the work I do over the Christmas period to drive traffic to the Amazon site. In the below video I have a reply of a livestream I did recently about how to really boost your income over the Christmas period with affiliate earnings.

At this time of year I would be putting Amazon affiliate links into at least every second post to help give my readers maximum exposure without overdoing it.

In this video I give five tips on how to make the most of the program in the Christmas period. Briefly, they are:

  • Get people in the door (Amazon is very good at getting people to buy if you can just get them to click over)
  • Promote the sales (sounds obvious, right?! but you’d be surprised!)
  • Bestseller lists (I have a full podcast here on how exactly to create great bestseller lists that successfully convert into sales here)
  • Buying guides (slightly different to the bestseller list, almost like mini-reviews of different items at different price points)
  • Hypotheticals (a little challenge you can issue readers that helps with tip number one – see an example here)

I’d love to hear your thoughts – does the theory hold true for you that your readers are in a buying mood? Are you seeing a spike in your earnings this time of year? I hope these tips are successful for you.

You might also want to check out the other tips I have for affiliates:


How to Give Your Blog Design a Spring Clean

How to Give Your Blog Design a Spring Clean

In this next instalment of the #TodayNotSomeday series on the podcast, we’re moving away from creating email lists, optimising signups, and creating autoresponder mailouts, and focusing on the first thing people see when they come to your blog: the design.

As you know, the series is working through challenges that help you do things today that you’ve been putting off, even though they have huge benefits for your blog in the long term. One of those things is design tweaks. You know the things that niggle at you that you never get around to – the font isn’t quite right, the sidebar needs work, your header could do with an upgrade – but you’ll sort them out one day. Except that day is today!

The way your blog looks, what it makes people feel, what it calls people to do is vital, and it has a huge impact on your blog and how it’s seen.

Today, with a little work on re-optimizing your design, you have the potential to turn more first-time visitors into long-term readers, you invite the reader to stick around longer, you up the chance of them clicking on affiliate links or advertising, comment more, investigate your ebooks, and have a higher chance of them seeing your offered services. All from just a few minutes’ work on your part!

In this episode I discuss the things you should do today that will help you achieve these gains. Of course it depends on what your aims are for the site, so the advice will be slightly different for everyone, but in general, we go through actual steps to optimise your sidebar, navigation, calls to action, and decisions about your entire design. I also share the top 5 things I think every blog should have to make their design eye-catching and user-friendly.

What changes will you make? Share your progress with the #TodayNotSomeday hashtag, and find the show notes for this episode here.

Further Reading: