Clare Lancaster
2010: The Social Media Year in Review for Bloggers
23rd of December 2010 Clare Lancaster 42

2010: The Social Media Year in Review for Bloggers

2010 will be remembered as the year that social media made a big splash in the lives of business owners. If you’re someone who runs an online business, you’ll have realized that social media has joined the ranks of SEO as a must-do activity (and, for some, has started to ...more
Social Media
The 5 Critical Errors Most People Make When they Start Using Social Media for Business
16th of December 2010 Clare Lancaster 48

The 5 Critical Errors Most People Make When they Start Using Social Media for Business

For most businesses, participating in social media is unchartered territory. When there are no examples to follow, the only way to learn is to experiment. Over the last 18 months, I’ve been observing what’s worked and, more importantly, what hasn’t. Here are the top five ways a business can alienate ...more
Social Media
9 Practical Ways to Start Attracting an Audience to Your New Social Media Account
9th of December 2010 Clare Lancaster 32

9 Practical Ways to Start Attracting an Audience to Your New Social Media Account

Last week we talked about what type of social media account you should set up. Regardless of which you choose, you’ll want to start building an audience straight away. Remember, the value in social media is the depth of the personal connections you make, not the number of people who ...more
Social Media
Personal Or Business Social Media Accounts: Which Is Best for You?
2nd of December 2010 Clare Lancaster 31

Personal Or Business Social Media Accounts: Which Is Best for You?

One of the first decisions you’ll need to make when you start using social media and participating in social networking is to choose your username. It might seem like a simple question, but the username you decide on will be closely linked to your branding, how people perceive you, and ...more
Social Media
How to Use Social Media to Attract a Higher Advertiser Rate
25th of November 2010 Clare Lancaster 18

How to Use Social Media to Attract a Higher Advertiser Rate

This post is by Clare Lancaster, of WomenInBusiness.com.au. As a blog business owner, your brand needs to reach beyond your blog. Your presence on social media is a valuable one. In some ways, it’s the ultimate opt-in. When someone follows you on Twitter, subscribes to your YouTube channel or likes ...more
Social Media
How to Use a Manifesto to Spread your Blog’s Message
18th of November 2010 Clare Lancaster 30

How to Use a Manifesto to Spread your Blog’s Message

This post is by Clare Lancaster, of WomenInBusiness.com.au. Ever since I read Chris Guillebeau’s manifesto, 279 Days to Overnight Success, I’ve been inspired to create one for my own blog. The way that it communicated the message of his blog, packaged in an attractive, shareable, valuable asset that cemented his ...more
Blog Promotion
The 5 Foundations of Social Media Success that No One Talks About
28th of October 2010 Clare Lancaster 50

The 5 Foundations of Social Media Success that No One Talks About

This post is by Clare Lancaster, of WomenInBusiness.com.au. As I was sitting down to write my first social media column for ProBlogger I was thinking about the best place to start. Should I do a run through of the basics or jump right into reporting on my latest experiment? My ...more
Social Media