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Is Your Blog Biased?

This post has been submitted by Aaron Wall – the author of the comprehensive Search Engine Optimization e-book SEO Book. He blogs at seobook.com

What is bias? According to the Wikipedia:

A bias is a prejudice in a general or specific sense, usually in the sense for having a preference to one particular point of view or ideological perspective. However, one is generally only said to be biased if one’s powers of judgment are influenced by the biases one holds, to the extent that one’s views could not be taken as being neutral or objective, but instead as subjective.

Bias is talked about as though it is a bad thing, but many of the most popular media outlets, websites, and social networks are popular precisely because they are biased. People are more inclined to believe, pay attention to, and syndicate things that reinforce their current worldview. And people are more likely to respond to things they sharply disagree with.

How many popular centralist political blogs are there? Compare that number to the number of popular left wing and right wing political blogs. Which number is bigger?

Don’t be afraid of your bias. It is what makes you who you are, and what will attract like-minded people. Your biases, flaws, identity, emotions, and personal experiences are the only thing you can share that can’t be outsourced to a cheap worker or done by a computer.

Share what you love and the love will come back, usually in the form of comments or somewhere with an a href nearby.

Read more of Aaron’s work at his SEO Book Blog.

What Does it Mean to Optimize a Blog Post?

This post has been submitted by Aaron Wall – the author of the comprehensive Search Engine Optimization e-book SEO Book. He blogs at seobook.com

With so many people writing online today, just appealing to the robots is a surefire way to never gain market-share. Keyword research is important for creating targeted content, but focusing on things like keyword density leads to dense sounding content. And nobody wants to read that!

Even if your content exactly matches a search query, Google is not going to trust it much unless other people trust it first, which leads to a chicken vs egg scenario.

Until you get subscribers, build market attention, and people regularly link at your writing, then it is important to put people well ahead of search engines. When writing your headlines make sure they are clear and compelling, but place human emotional response ahead of trying to match as many keyword phrases as possible.

If you are new don’t be afraid to ask for help with marketing. Write comments on popular blogs, participate in discussion forums, buy AdSense ads on related blogs, interview someone who is popular or blog about them. Eventually people will notice. We are all selfish. We are each the most relevant thing in our lives.

Read more of Aaron’s work at his SEO Book Blog.