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The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

Posted By Stacey Roberts 11th of January 2016 General 17

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

This is a guest contribution from Jawad Khan.

Did you know that eBook sales in the US, the biggest market for digital products, is expected to reach $7.6 billion by the end of 2016?

Surprised?

In the U.S alone, eBook sales have grown almost 3000% over the last 10 years. A study by eMarketer suggests that eBook sales will outgrow the sale of mobile games in the US by the end of 2015.

The rise in eBook sales, and even free eBook downloads, is a direct result of the increase in smartphone, tablet and e-reader users.

According to Pew Research, more than 50% of American adults own either a tablet, smartphone or an e-reader device, with the majority using tablets for reading eBooks.

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

As a blogger, you should be excited reading this – really excited!

Because this not only offers you a huge money making opportunity, that is exponentially growing, but also open up several ways you can use eBooks to build a long term and viable blogging business.

However, to take advantage, you need to take action.

Why? Because research indicates that almost 81% Americans believe they should write a book, but only 1% actually do it.

That’s why it’s important that you take action.

Here are a few ways, with practical examples and relevant tools, you can use eBooks to boost sales, build your audience, and grow your business.

Use eBooks as Lead Magnets to Grow Your List

You’re a blogger and you know how important email subscribers are. There’s almost no long term and viable online business that can be built without an engaged and thriving email list.

But if you’re trying to build an email list by offering “Free Blog Updates” to your visitors, you won’t find much success (unless you’re Seth Godin of course).

To convince your readers and convert them into subscribers, you need to offer them something valuable that pulls them to your list.

In other words, you need a lead magnet.

And what type of lead magnet converts the best?

You guessed it right, eBooks!

People just love reading eBooks, and it somehow feels more valuable than other forms of lead magnets.

But don’t just take my word for it. Have a look at some of the most successful blogs, and see what their primary lead magnet is.

Bryan Harris, the owner of VideoFruit, took his blog from 0 to 10,000+ subscribers in just a few months. He has become an authority on list building.

And what does Bryan offer as his lead magnet? An eBook!

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

Ramsay grew BlogTyrant to 150,000+ subscriber. His primary offer is also a free eBook:

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

And what does Glenn from ViperChill use to attract email subscribers? You guessed it! 

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

Here’s the bottom line.

Your readers and blog visitors are MUCH more likely to subscribe to your email list if you offer them a relevant and high quality eBook.

Create the Perfect eBook for Your Audience and Make Guaranteed Money

One of the best things about blogging is that, over time, you can build a loyal community of readers around your blog.

These readers not only provide you inspiration and ideas for new content, but most of them actually start looking up to you as an authority. They are already convinced about the usefulness of your content and take your words seriously.

By identifying their biggest needs, you can create highly targeted eBooks that not only solve their problems but also fill your pockets.

Blogger and bestselling author Jeff Goins is a great example.

He started blogging just for the love of writing, and amassed an email list of more than 10,000 subscribers.

But he was making zero money from his list because he wasn’t selling them anything.

Until he decided to sell eBooks directly to his audience.

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

Jeff started by running a survey on his subscribers, and was surprised to know that the vast majority of them was willing to pay if Jeff offered them an eBook.

Fast forward two year, and Jeff has a thriving 6-figure eBook income that comes directly from his subscribers.

You can follow the same model even if you have 500-1000 email subscribers. Identify their need, and give them what they want – guaranteed sales.

There are a number of ways you can find content ideas for your eBook. You can run surveys on your blog, look at your most popular blog content, follow discussions on Quora and LinkedIn groups, and study competitor blogs.

You could also search for your main industry keywords on Ahrefs Content Explorer, and find out the posts that have attracted the highest social media shares and backlinks.

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

This will give you a good idea of the popular topics in your niche.

Once you have an idea, setting up your eBook for sale is also quite simple.

You don’t need technical expertise. There are tools and resources on the web that’ll do everything for you.

If you need to design your book cover, you can invite design proposals from freelancing portals like 99Designs. Or you can do the job of a graphic designer yourself, and create eye-catching book cover designs, using Canva.

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

When it comes to selling, you can simply use third party digital selling apps like Selz, which make selling eBooks a breeze.

Selz integrates directly with your email list and allows you to accept payments using all the mainstream payment gateways. You can place your eBook in the sidebar of your blog or create a separate product widget with a Buy Now button.

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

In short, if you already have an email list you should seriously consider selling eBooks directly to your subscribers. It also gives you an opportunity to charge higher rates for your product, since your subscribers are loyal fans who’re willing to spend money in exchange for the value you’re offering.

Don’t Have a Huge List? Sell eBooks to the World

You want to write an eBook, but you can’t sell it to your blog readers and email subscribers because you don’t have a list.

No problem!

Why not sell it on the world’s biggest ecommerce portal, Amazon. Your eBook will be instantly exposed to millions of potential buyers.

Of course, the competition on Amazon is significantly higher as compared to selling directly to your blog audience but, with the right strategy and research, finding success isn’t impossible.

Need inspiration? Just look at Chandler Bolt.

This 21 year old high school dropout has become an Amazon self-publishing success story and has been featured on Huffington Post, Business Insider and several other leading websites.

The Demand for eBooks is Rapidly Growing – Here’s How You Can Take Advantage

Chandler’s accidental stardom started when he published an eBook on Amazon. Within a few weeks, his eBook had gathered dozens of sales. He’s never looked back.

In fact, this success inspired him to start his business venture Self-Publishing School that is on track to making 7 figures by the end of this year.

All because of one eBook on Amazon.

For bloggers, this is an even greater opportunity.

If you already have a blog and a thriving list, you can use your subscribers to build authority on Amazon by making sales, getting reviews and generating word of mouth.

The possibilities are endless.

Use eBooks to Build Authority, Grow Your Network and Find New Clients

Beyond lead generation and direct sales, publishing an eBook can be a catalyst for your long term business prospects.

The reason is simple, when you publish a book, people start seeing you as an authority on that subject. You start getting mentioned and quoted in your industry, you start getting authority backlinks and your brand value grows. You get opportunities to connect with the right people in your industry and expand your network.

Some of the most successful entrepreneurs got their first break when they published a book (Tim Ferris, Tony Robinson, and many others)

As a blogger, brand recognition and authority are priceless assets to have.

Just look at Seth Godin’s blog.

Writing ebooks

He hardly writes 100-300 word blog posts. They are short notes with absolutely no regard for SEO, formatting, or any of the conventional blogging advice you see.

But every post on his blog gets thousands of shares and millions of views.

Why? Because he’s an authority in his niche, and people know him by name.

While you might not be able to go straight to the level of Seth Godin, publishing an eBook would still do a lot of good for your reputation, your blog and your business.

In fact, it can change everything for your blog.

Wrapping Up

Publishing eBooks can have several long lasting effects on your blogging career and your business. With such a rapidly growing market, an ever increasing demand and so many user friendly eBook designing and selling tools, publishing an eBook is a potentially life changing opportunity that is waiting for you to take action.

As I said at the start, almost 80% people who believe they should write an eBook, never do it.

Make sure you’re not one of them.

Jawad Khan is a content marketing consultant and a freelance blogger for hire. Follow him on his blogWriting My Destiny, Twitter, and Google+.

Comments
  1. Thanks Jawad for the insights, i am about to try Email Marketing starting with small lists by offering useful Ebook on my niche . Hope it goes well .

  2. Emilie says: 01/11/2016 at 1:22 am

    Great article.

    The other articles you are linking to or very interesting as well. Thank you :)

    Amazon, for new bloggers, can bring an immense opportunity to build a list for bloggers. It’s like writing a very long article and putting it in front of thousands and more potential readers. Versus “nobody” if published on a totally new platform.

    I’m publishing my first eBook in a few weeks, has a strategy to build a list from scratch.

    • Hey Emilie,

      Glad you found the post useful.

      Yea Amazon is a gold mine if you know how to create and promote eBooks on the right topics.

      Wish you all the best

  3. Hi Jawad,

    I have written 123 bite-sized eBooks. I guess you could say I’m on board ;) Each reason resonates with me but more than anything ensure you’re having fun writing. That key helped me churn out eBooks like hotcakes. Amazon Kindle makes it so darn easy to write, format and publish these suckers.

    Just last night I chatted with a lady here in Costa Rica about selling eBooks. She has a creative but undermarketed eBook on Smashwords; trying to generate some pop. Methinks a switch to Amazon and a nice promo blitz would do her wonders. As for the sales they really do take care of themselves AND you will become infinitely more prolific when you just slow down, calm down and enjoy the eBook creating journey. I wrote and published 1 short eBook daily for 3 months straight. Which leads to the 123 number. I enjoyed the journey and I may even hop into the eBook writing game again but now doing the eBook promoting game in earnest for the first time. I did light promo work a few months back. Now we’re doing in full bore from a high energy, fun space to share these suckers and to inspire folks to get their blogs in order.

    The stats are telling. All around the world during my digital nomad travels folks are gobbling up eBooks on mobile devices. People are glued to these things so give ’em out for free or charge 99 cents or a few more bucks and get ’em into as many interested hands as possible. Keep on writing and promoting and you’ll really cash in while freeing a bunch of folks through your writing. Wonderful how it all works out so effortlessly when you get down to what matters most on the eBook writing front.

    Ryan

  4. Hehe, that will be the next gift for my girlfriend :) Thanks for the great article!

  5. People are moving toward for reading e-books, this is the age of Internet.

  6. Great post, Jawad – ten years ago it was pretty exciting to get an email from someone, but today my in-box is jam-packed with multiple newsletters I’ve subscribed to, most of which are deleted before being opened so I’m a lot more precious about handing out my email address to just anybody.

    A good quality eBook is more likely to get me to sign-up though – particularly if it specifically solves a problem I’m struggling with. And keep the sign-up forms short – name and email address is all I’ll give!

    Thanks again, Lucy

    • That’s so true Lucy.

      Quality eBooks are great lead magnets. And you’re spot on about the short sign up forms.

      Thanks for reading

  7. Thank you so much Jawad for such an informative article. One of my biggest business goals this year is to build my email list, as I have only just started blogging within the last 6 months. I sell my 2 books through Amazon, but hadn’t considered selling them direct through my website.

    Lots to think about and lots of great tips to implement.

    Steph

    • Glad you found it useful Steph.

      If you already have a list, or social media following, it’s always better to sell directly to them.

      Hope you find success.

  8. Great article! Thanks for this Jawad. It has given me lots to think about and add to my business plan. It is much ‘safer’ to be in control of your sales, rather than being dependent on just Amazon/Kobo/Nook etc…I definitely want to start selling my books directly through my website.

    One of my biggest aims of this year is to grow my email list so the tips from the pros will definitely help there too!

    Steph

  9. Was hoping to see Ryan here in the comments section, I’ve been following him since eBook #1 and the work he’s done in this space has been incredible.

    I do own a Kindle publishing business and I can say, this space is so exciting. The fact that we can go on Amazon and pick up a short eBook for only a few bucks that completely covers a given topic is just fantastic.

    And hey, you’re right. If we can make a book that solves some problem our audience has, it’s a guaranteed win. It’s so easy to publish a book these days, there’s no real excuse not to do it in my opinion.

  10. Jessica says: 03/10/2016 at 5:59 am

    Awesome Article. I used to have a huge bookcase full of books and each time i moved they were like moving an elephant! I love to read but I had to get rid of all that bulk. I got a tablet specifically to store all my ebooks..Now i literally have hundreds of books in one small device lol. Its amazing how much technology has made our lives so much easier.

    There are also so many sites you can get free ebooks from. gutenberg.org and topshelfbook.org are great sites. And if your looking for a good E-reading app aldiko is a good one and so in Moon Reader. Both are on android but they could also be available on apple, not sure.

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